rules for poster contest mena cristal festival 2017
TRANSCRIPT
www.menacristalfestival.com T. +33 (0)1 49 12 07 19 / [email protected]
POSTER CONTEST BRIEF 2017
CALLING ALL INSPIRED DESIGNERS!
SHOWCASE YOUR TALENT AT THE MENA CRISTAL FESTIVAL 8/9 FEB. 2017 – EL GOUNA, EGYPT
ABOUT THE MENA CRISTAL FESTIVAL
The MENA Cristal Festival was created in 2005 to introduce a new and ambitious creative advertising award, bringing together the Middle Eastern and North African regions (MENA) for the first time. The festival strands as the MENA version of the Cristal Festival (International Festival), held each December in the French ski resort of Courchevel. Since its creation, the MENA Cristal Festival gathers medias & communications professionals: agencies, advertisers, medias, market research companies, creators, producers and contents distributors, actors of the digital and the Internet, start ups, new talents…In relaxed atmospheres (Casablanca, Morocco – 2005 / Mzaar Kfardebian, Lebanon – 2006 to 2014 / Dubai, UAE – 2015 & 2016 / El Gouna, Egypt - 2017). The strength of the MENA Cristal Festival:
- The competition draws a close to the creative year and foresees the next trends and tendencies for the upcoming year, it’s like the “Golden Globes” and the “Oscars”;
- The “Cristal Awards” reward the best campaigns by media (Film, Press, Outdoor, Radio, Integrated (for cross media campaigns), Promo & Direct, Digital, Mobile, Media Strategies, Brand Entertainment & Content, Marketing Innovation and Arabic Culture) and are awarded by mixed juries made up of creatives (agency creatives) and advertisers (CMO, Communication Directors, Advertising Directors, Brand Directors…);
- 2 tumultuous days of conferences, debates and “Best Practice” workshops gathering the greatest experts of the communications industry. It is a great source of inspiration and confrontation of point of views between international specialists;
- Networking is part of the Festival’s DNA. Everything is organized to favor meetings through lunches, dinners, cocktails, conferences, parties…
In 12 years, the MENA Cristal Festival has become a regional ‘must-attend’ event. It’s a place to share experiences, to comprehend innovation in all its creative and technologic shapes, voluntarily in the vanguard for the detection of new communications modes and a real place for “creativity-business” meetings where a thousand delegates attend 2 days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Mikhail Gorbachev, Jimmy Wales (Wikipedia), Felix Baumgartner (record-setting Austrian
www.menacristalfestival.com T. +33 (0)1 49 12 07 19 / [email protected]
skydiver & base jumper), Jacques Séguéla (Havas), Maurice Levy (Publicis), Vincent Bolloré (Havas), Kevin Roberts (Saatchi & Saatchi)…
Pack your suitcase and join us this year 8/9 February 2017 in El Gouna, Egypt, to celebrate creativity in the MENA region!
PREVIOUS WINNING POSTERS DESIGNS
THE OBJECTIVE
The MENA Cristal Festival invites all designers to showcase their creativity by designing a poster to promote the event and seduce the communications professionals. The winning artwork will be used in an international communication campaign for a whole year.
WATCHWORDS: CREATIVITY & ORIGINALITY!
www.menacristalfestival.com T. +33 (0)1 49 12 07 19 / [email protected]
WHY PARTICIPATE?
International exposure for your creativity and promotional skills A chance to have your work showcased to prominent figures of the communication
industry Your design featured prominently at the venue and on all official communication
material as well as in targeted international Press & PR A chance to win MENA Cristal Festival VIP delegate access, transport & full board!
THE TARGET
Advertisers, advertising agencies, marketing, interactive and media agencies, producers and content creators, directors, sales houses, research companies, experts in brands, digital and data, start ups, industry leaders, journalists…the communication industry at large!
THE POSITIONING
The “Sundance Festival” of the advertising world, the place to be to express your creativity-innovation and spot fresh talent in the MENA region.
THE CONSUMER INSIGHT
I want to attend the MENA Cristal Festival to get inspired and to take a breath of fresh ideas!
THE MESSAGE
The artwork must be creative and symbolize values of the event and the advertising industry at large. Key words: Cristal, innovation, originality, creativity, advertising, communication, exchange, meeting, business, fun, cutting edge, networking, MENA region, awards,...
www.menacristalfestival.com T. +33 (0)1 49 12 07 19 / [email protected]
THE TECHNICAL CONDITIONS
Do not copy an existing ad Avoid the use of characters Do not use existing brands or emblematic figures or any other elements where
reproduction rights can be infringed Do not use any visual which might reflect negatively on the image of the event or venue The poster design should be easy to reproduce with reasonable means Don't forget that the poster will be distributed worldwide, please ensure all copy is in
English
THE FORMAT
The poster will be used as a poster, a catalogue cover, a website banner, on invitations, newsletters, press insertions...
PARTICIPATION
The candidates (single or two-members team max) should upload their poster(s) online at www.facebook.com/MENACristalFestival in the Poster Contest section and indicate the following information (mandatory):
Poster name Your name(s) Your agency Country
It is possible to enter several posters.
All posters should be uploaded no later than Sunday January 22nd 2017
Contact: Nesma TALAAT T: +33 (0)1 42 12 07 19 / Email: [email protected]
www.menacristalfestival.com T. +33 (0)1 49 12 07 19 / [email protected]
PRIZE & PROMOTION
The MENA Cristal Festival promotes the principle that any idea deserves a reward. Prizes will then be offered to the winners and their agency as well as the finalists. It will also showcase the creative talents on social networks, in the media of the Festival and its partners, internationally.
For the winners: Delegate pass, transportation (from the capital city of your country) and full board. This
package includes access all areas (official lunches & dinners, cocktails, awards ceremonies & after parties, etc)
A 10% discount on the global participation fee (passes + accommodation) for your agency
A dedicated promotional page in the official MENA Cristal Festival brochure International exposure (newsletter, website…) Online and Press coverage
For the finalists:
A delegate pass will be offered to the finalists The shortlist will be featured on our website and in Press Releases
THE JURY
The 40 most liked posters on Facebook will automatically be shortlisted and presented to the jury. All the fans of Cristal Festival’s Facebook page can vote. A selected jury composed of accomplished industry professionals and advertisers will gather in Cairo, Egypt on Thursday January 26th 2017 to select the winning poster and the finalists. POSTER CONTEST TERMS & CONDITIONS Rights All rights relating to the winning creation will be granted to Cristal Events (the MENA Cristal Festival organization company). Cristal Events assumes all entries are original and are the works and property of the entrant, with all rights granted therein. Cristal Events is not liable for any copyright infringement on the part of the entrant and will not become involved in copyright disputes.
Obligations The winning team agrees to accompany the MENA Cristal Festival in the finalization of the poster and communication tools to ensure coherence in any creative adaptation.
Acceptance Participating in the contest implies acceptance of these rules.
The Festival reserves the right to modify the brief if needed, at any time.