run better ways
DESCRIPTION
using social technologies Teemu Arina Dicole Ltd. February 2009 tarina.blogging.fi WHAT’S WRONG WITH EVENTS? BOTTOM UP – TWO WAY PARTICIPATIVE - DYNAMIC EFFECTIVELY SHARED PASSIVE – STATIC INEFFICIENTLY SHARED TOP DOWN – ONE WAYTRANSCRIPT
February 2009
Teemu ArinaDicole Ltd.
tarina.blogging.fi
using social technologies
TO RUN BETTER EVENTS
WHAT’S WRONG WITH EVENTS?
TOP DOWN – ONE WAY PASSIVE – STATIC INEFFICIENTLY SHARED
BOTTOM UP – TWO WAY PARTICIPATIVE - DYNAMIC EFFECTIVELY SHARED
STRUCTURE METHOD CONTENT
Top down, one way events organized by a
committee.
Visitors sit, listen and comment. Event has a
static website.Results get
ineffectively shared.
YESTERDAYBottom up, two way events. Participants
contribute to planning.
Participants engage themselves throughout the event – also online.Results are effectively
shared online.
TOMORROW
Various Types of Events
S C A L E
FO
RM
I nv e
s tm e n
t
L A R G E E V E N T
• Popular topics• Wide interest groups• Expert organizers• Budget decisions
• Professional venue
S M A L L E V E N T
• Strong network formation• Distributing specific expertise• Peer-to-peer organization• Cheap and low labour
• Resources often loaned
U N C O N F E R E N C E
• Crowdsourced planning• Self-organizing agenda• Presenters voted on• DIY service
• Interaction-centric
• Heavy planning of tasks• Fixed agenda• Hired presenters• Services and booths
• Presentation-centric
C O N F E R E N C E
V I R T U A L I T Y
STR
UC
TU
RE
Barcamp
Code camp
World Café
Lightning talks
Speed Geeking
Fish Bowl
Unconference
E v e n t
M e t h o d
AMD Virtual Experience
Reboot
Le Web
MashPit
SuperHappyDevHouse
Panel discussion
Typical presentation
Typical online presentation
Typical virtual conference
Connectivism Online Conference
TED
Assembly
F A C E - T O - F A C E
SE
LF
-O
RG
AN
IZIN
GH
IGH
LY
DE
FIN
ED
T E C H - H E A V Y
Grasping the Future
Pecha-Kucha
Campfire conversation
Typical Second Life presentation
Online Educa
ASSEMBLY
REBOOT
Henry Jenkins @ Alexander HallHoward Rheingold @ NMC Campus
SECOND LIFE
Events go online or become x-events, because...
BUSINESSES REDUCE COSTS
TravelAccommodation
Conference fees
Lost timeFinancial crisis
Businesses reduce
GREEN IT
New tools become available
TIME TO THROW SOME TOMATOES
Q&A
Various Approaches
White LabelSocial Networks
Hosted ConferenceSocial Networks
Do It Yourself Advertising AgenciesSoftware Development CompaniesIn-house mashups (e.g. Google Groups + Google Pages)Open Source applications
Event Organization Sites
Blogs Wikis Networking
Forums Media Feeds
Tags
Various Supportive Tools
Event RegistrationServices StreamlineProcesses
Promotion Services Let Others Know About Your Event
Community Services Draw People Together
Event Related Interaction Services Create a Backchannel
Many of these services are already used by event participants.
Before During After
Iterative Planning
Planners Participants
Extended Events Online Sharing
‣Checklists‣Dates‣ RSVPs‣ Topics
‣ Schedule‣ Presenters‣Methods‣Venue
‣Conference wiki‣ Backchannel chat‣ Social networking‣ Live streaming
‣ Presentations‣Notes and recordings‣User-generated content‣ Lessons learned‣Content dissemination
Online Face-to-face Experience Reflection
‣ Profiles‣Media‣ Blogs‣APIs
PEER-FUNDING YOUR EVENT
FINDING MOST SUITABLE DATES
DISTRIBUTING ONLINE VIDEO CONTENT
Hosted ConferenceSocial Networks
White LabelSocial Networks
Event Organization Sites
Do It Yourself
B O T T O M - U PT O P - D O W N
EX
TE
ND
ED
EV
EN
TS
FR
EE
FO
RM
Long Tail of Events
Possible Events
Eve
nt P
opul
arit
y
Tail: 80%Head: 20%
Digital Analog
■When more “bandwidth” is needed, synchronicity of interaction and interaction goesface-to-face■Always linking back to
digital at every point of interaction
■Digital is primary: everything starts and ends in digital■Mainly asynchronic or
semi-synchronic interaction
Successful Event DNA
Email Blog
Company
Teemu Arina
CEO, Dicole Ltd.
“Imagination is more important than knowledge”
– Albert Einstein