S o l u t i o n B r i e fi n g

RUNLowest TCO

S o l u t i o n B r i e fi n g

A Platform for “Run” Needs Mission-Critical Abilities and Price-Performance

25% of allsystems are legacy Mission-critical

25%OLD SYSTEMS

25%OLD SYSTEMS (CRITICAL)

50%NEW SYSTEMS

!

Price-performance has improved by 30× in 10 years

2001 2010

12.8

0.39

$/tpmC

Source: 2008 NASCIO Digital States at Risk, Modernizing Legacy Systems

Source: Best TPC-C Price Performance Benchmarks 2001 – 2010 RUN

S o l u t i o n B r i e fi n g

Mission-Critical Workloads and Applications

Top Stats in production workloads

70 TB20 TB88 PB30 min12 TB

Largest Single Database

Largest Table

Most Data in a Single App

Data Load Time for 1TB

Largest Cube

Record-Breakingperformance and scale

5,203 tps, 320 agents

Interest capitalization performance Benchmark for

T24

5,000 concurrentUsers highest scaleBenchmark for Teamcenter

34,000 users,World-record scale For 3-tier sap sd

9 million utility meters/hrRecord-scale

Data management for MDMRUN

S o l u t i o n B r i e fi n g

Even up to 100% Uptime…

100% Uptime 2008 and 2009

World’s Largestpublicly-traded online gaming firm

30,000 Transactions per second 4 TB Remote

SyncZero data loss

RUNThis reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

S o l u t i o n B r i e fi n g

Increase Efficiency, Decrease Costs

Over 65% of companies have already

virtualized mission-

critical workloads

41% combination of test and production for mission-critical and non

mission-critical

15% test and production for mission-critical

5%production only for mission-critical5% production for mission-critical and non mission-critical

20% test only

7% production only for non mission-critical

6% no plans for virtualization 41

%

15%

5%

5%

20%

7%

6%

Source: F5 Networks Study on Trends in Enterprise Virtualization

Technologies

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S o l u t i o n B r i e fi n g

Plus Consolidation-Related Savings

Source: SQL Server Consolidation at Microsoft Technical Whitepaper

Rack Units at 6:1 Consolidation6.8RU legacy versus 6.2RU new

Legacy SQL Utility

40,000

30,000

20,000

10,000

Power and Cooling at 6:1 Consolidation369 Volt Amps legacy versus 313 Volt Amps new

Legacy SQL Utility

40,000

30,000

20,000

10,000

Annual Recycle Cost at 6:1 Consolidation

Legacy SQL Utility

$50,000

$40,000

$30,000

$20,000

$10,000

Annual Operating Costs at 6:1 Consolidation

Legacy SQL Utility

$20,000,000

$15,000,000

$10,000,000

$5,000,000

Save 10×power and cooling

Save 4× CapEx on recycle

Save 3×on operations

Save 8× space

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S o l u t i o n B r i e fi n g

Provide Enhanced Security for Your Needs Today

Encrypt entire databases without application changes

Source: 2008 Ponemon Institute Annual Study of U.S. Encryption Trends

44%

27%

16% 13%

Percentage of respondents reporting number of data breaches over 12 month period

Encryption strategies used compared to number of breaches experienced

None 1 2–5 >5

34%22%

63%

38%

38%

44%

33%52%

14% 62%

None 1 2–5 >5

No Strategy

Partial StrategyEnterprise strategy

Data breaches are COMMON

Encryption strategies are CRITICAL

Proport

ion o

f re

spondents

Only in Premium Editions

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S o l u t i o n B r i e fi n g

Secure by Design

Published Vulnerabilities Since January 2009

ZERO

security vulnerabilities

48

16

Source: National Institute of Standards and Technology-Reported Major DBMS Vendor Security Vulnerabilities

DB2 11g

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S o l u t i o n B r i e fi n g

Dramatically Lower Storage Costs

Active Data Storage CostsYearly storage cost/TB of raw data

Backup Site Storage CostsYearly storage cost/TB of raw data

$15,000

$7,500

$15,000

$5,630

compression

Source: Based on Total Economic Impact of SQL 2008 Upgrade Study

Save 50% or more on storage costs

Only in Premium Editions

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S o l u t i o n B r i e fi n g

Performance at the Right Price

Source: Microsoft .NET Framework 4 vs. IBM WebSphere 7 StockTrader Benchmark Report

Peak Throughput (Pages/Sec)

11,020PG/SEC

8,016PG/SEC

Total System Cost

$260,128

$50,160

Trade Web Application Benchmark

WebSphere 7 Trade

StockTrader

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S o l u t i o n B r i e fi n g

Customers Count on Microsoft forMission-Critical Operations

Availability“The greatly reduced need for re-indexing downtime is significant for our operations as it means … our people have an application that’s up and running almost 24/7. The business really likes that we’ve upgraded. They see the difference.” – Israel Negrete, Director of Software Development, First American Title

Performance“After the testing, we can confidently say that SQL Server 2008 Enterprise can process the largest loads we’ve seen in any of our deployments.” – Chuck Rowland, VP and MD, Fiserv

Scalability“The Microsoft Application Infrastructure helps us fulfill our business model of computing as a utility. It provides the scalability needed to handle many different kinds of customers, the tools to effectively manage our database platform, and the reliability to meet the highest service level agreements.” – Jason Massie, Manager, Terremark Worldwide

Manageability“With [Microsoft] System Center Operations Manager 2007 R2, our internal technology is every bit as high-tech as our product. [It] really helps us run like a well-oiled machine.” – Eric Rivera, Systems Manager, TASER International

Security“With [Microsoft] SQL Server 2008 encryption, everything we hold within the database will be encrypted, which means if we replicate data between sites, there will be no exposure.”

– Francisco Ortiz Acosta, Manager Systems, PEMEX

Reliability“Relying on the Microsoft Application Platform to fulfill our data management and business intelligence needs is one way that standardizing on Microsoft technology is helping us grow.” – Arun Ganesan, Director, Esurance

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S o l u t i o n B r i e fi n g

Customer Case study: Better TCO—23% Savings

Generali USA Life Reassurance Company ran its mission-critical applications and data on an IBM OS/390 mainframe that was increasingly difficult to update, use, and rely on.

Evaluated several database options: IBM DB2 on a contemporary mainframe, Linux, UNIX, and Windows; Oracle; and Microsoft SQL Server.

All provided mission-critical reliability and scalability, but SQL Server 2008 R2 Enterprise Edition provided the lowest total cost of ownership.

The Results: $2.7M/yr, or 23% of IT expensesRUN

This reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

S o l u t i o n B r i e fi n g

Tier-1 Mission-Critical Apps on SQL Server

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“GROUNDBREAKING ERP” AX 2012

Video

Challenges for Organizations

Achieve operational insight across the organization

Need for business agility Reduce operational costs Align IT and business objectives

Increase ERP adoption Reduce IT operational costs Enable business strategy and

respond quickly to line-of-business (LOB) requests

Business IT

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S o l u t i o n B r i e fi n g

Challenges for Enterprise Applications

“Enterprise Apps Customers Have Issues,” Forrester Research, Inc., February 26, 2010

RUN

S o l u t i o n B r i e fi n g

Duplicated data structures

Middleware and batch processes

Intertwined spaghetti code and parameters

Today’s Needs, Yesterday’s Solutions

Functionality in separate applications

Business intelligence (BI) an afterthought

Task-oriented user experience

The result: Complexity and inflexibility

1980s Enterprise Resource Planning (ERP) architecture still deployed today

RUN

S o l u t i o n B r i e fi n g

A New Generation of ERPThat works for you, not against you

Powerful embedded

analytics and BI

Applications that are an asset

Simplicity and agility

Works the way you need it to Simple to use

Get the right data to decision

makers

Complete industry-specific solutions

Manufacturing

Distribution

Retail

Services

Public Sector

Tailored to meet your needs

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S o l u t i o n B r i e fi n g

Meeting Today’s Needs

Powerfully Simple

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Microsoft Dynamics CRM: The Right Tool to Boost Productivity

Key Capabilities

• Full CRM suite

• Cloud or on-premises

• PC, browser & mobile

• Contextual analytics

• Comprehensive workflow

• Microsoft integrated

experienceOn-premisesCloud Services