RESEARCH: SETTING EXPECTATIONS

• Before you start thinking about the users or the site structure, it is essential that you get a clear outline from the clients as to what is required and expected.

• This will allow you both to plan the project & identify key deliverables.

RESEARCH: TALK & DISCUSS

• Focus groups work well as you can generate debate.

• Interviews will allow you to get direct opinions from people.

• Always good to use stats. Google Analytics allows you to understand traffic to the current websites.

RESEARCH: VISUALISE THE USERS

• When sketching the different users you need to think of the following options: • Name of user • Age • Education • Family background • Personality traits • User profile • Key motivations • Rhetoric • Decision Influences

RESEARCH: MAP OUT THE JOURNEY

Things to consider…

RESEARCH: STRUCTURING & MAPPING

ARCHITECT: SCREENS FLOWS

ARCHITECT: Hi-Fi WIREFRAMES • Hi-Fi wireframes are

detailed wireframes. • They aim to give a designer

& developer the exact layout to follow.

• The wireframes at this level need to be pixel perfect.

DESIGN: MOOD BOARDING

DESIGN: THE PAGES

EVALUATE: FEEDBACK FROM PEOPLE

Get the users to talk out loud! Tell me what you’re thinking?

1. Equipment 2. User, 3. Observer, 4. Equipment

EVALUATE: SURVEYS

EVALUATE: SURVEY

EVALUATE: ANALYSING & VISUALISING

IMPLEMENT: CODING

END RESULT: THE WEBSITE

@uxentropii

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