Running a Local Campaign and Grassroots Fundraising

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 F A L L   Every two years - State Legislative Races, Congressional

Races   Every four years – Statewide Races, Presidential Race   Every six years – US Senate Races

 S P R I N G   Odd numbered years Municipal Races

  2013--Municipal Races

  Even Numbered Years County Races   2014--County Board

Lay-of-the-Land: 2013 and Beyond

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 S T A T E S U P R E M E C O U R T

 D P I S U P E R I N T E N D E N T

 L A C R O S S E M A Y O R

 S C H O O L B O A R D S A N D C I T Y C O U N C I L S

Key 2013 Races

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Elements of a Winning Campaign

 W R I T T E N C A M P A I G N P L A N A N D B U D G E T

 F U N D I N G

 C A M P A I G N T E A M

 M E S S A G E

 A G R E A T C A N D I D A T E

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 K N O W L E D G E O F T H E R A C E A N D D A T A

 O R G A N I Z A T I O N & I N F R A S T R U C T U R E

 C O M M U N I C A T I O N S

 V O T E R C O N T A C T

 M O N E Y - - R A I S I N G A N D S P E N D I N G

Components of a Campaign Plan

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 C A M P A I G N T E A M

 O F F I C E

 T E C H N O L O G Y A N D S Y S T E M D E V E L O P M E N T

Organization & Infrastructure

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Voter Contact: The MOST Important Part of a Campaign

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 W R I T T E N D O W N

 R E A L I S T I C

 S H A R E D W I T H Y O U R T E A M

 A L I V I N G D O C U M E N T

Good Campaign Plans Are:

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3 G O A L S

1.  Find the voter 2.  Earn their vote 3.  Get the voter to the polls

Field

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W H Y T A R G E T ?

L I M I T E D R E S O U R C E S .

Targeting

Partisanship Tu

rnou

t Always Vote Democratic

Swing Voters Always Vote Republican

Always Vote

Sometimes Vote

Never Vote

Ken

Str

asm

a - N

CEC

1997

Partisanship Tu

rnou

t Always Vote Democratic

Swing Voters Always Vote Republican

Always Vote

Sometimes Vote

Never Vote

Ken

Str

asm

a - N

CEC

1997

Partisanship Tu

rnou

t Always Vote Democratic

Swing Voters Always Vote Republican

Always Vote

Sometimes Vote

Never Vote

Ken

Str

asm

a - N

CEC

1997

Partisanship Tu

rnou

t Always Vote Democratic

Swing Voters Always Vote Republican

Always Vote

Sometimes Vote

Never Vote

Ken

Str

asm

a - N

CEC

1997

Partisanship Tu

rnou

t Always Vote Democratic

Swing Voters Always Vote Republican

Always Vote

Sometimes Vote

Never Vote

Ken

Str

asm

a - N

CEC

1997

1

Partisanship Tu

rnou

t Always Vote Democratic

Swing Voters Always Vote Republican

Always Vote

Sometimes Vote

Never Vote

Ken

Str

asm

a - N

CEC

1997

1

Partisanship Tu

rnou

t Always Vote Democratic

Swing Voters Always Vote Republican

Always Vote

Sometimes Vote

Never Vote

Ken

Str

asm

a - N

CEC

1997

1

2

Targeting Tools

 D O O R S

 C A N V A S S E S

 L I T D R O P S

 P H O N E C A L L S

Field Tactics

L O T S T O D O A N D L I T T L E T I M E T O D O I T I N

Volunteers are the LIFEBLOOD of any Campaign

 F A M I L Y A N D F R I E N D S  L O C A L D E M S  L O C A L P R O G R E S S I V E G R O U P S  C A M P A I G N D O N O R S  C O L L E G E C A M P U S E S  H I G H S C H O O L S

T H E P E O P L E W H O V O L U N T E E R A R E T H E P E O P L E W H O V O L U N T E E R E V E R Y W H E R E E L S E

Where to look…

 T H E Y S H O U L D F E E L P A R T O F T H E C A M P A I G N

 I D E N T I F Y T H E Y ’ R E S T R E N G T H S A N D W E A K N E S S E S

 M A K E S U R E T H E C A N D I D A T E T H A N K S T H E M

 M A K E S U R E Y O U T H A N K T H E M

 F E E D T H E M

Take Care of your Volunteers

 B E P R E P A R E D

 B E S T R A I G H T F O R W A R D

 B E P A T I E N T

 S A Y T H A N K Y O U !

Volunteer Time is Gold: Use it Effectively

•  C A L L T I M E

•  E V E N T S

•  D I R E C T M A I L

•  A C T B L U E & S O C I A L M E D I A

•  G R A S S R O O T S F U N D R A I S I N G

Fundraising (Because Money Doesn’t Grow on Trees)

•  C O N T A I N S W E E K L Y G O A L S , B R O K E N D O W N B Y T O O L

•  S H O U L D D R I V E T H E O V E R A L L C A M P A I G N S C H E D U L E – H O W M U C H T I M E W I L L Y O U N E E D T O M E E T Y O U R

G O A L S ?

•  S H O U L D C O I N C I D E W I T H Y O U R B U D G E T A N D R E C O N C I L E W I T H C A S H F L O W

A Good Fundraising Plan

•  M O S T I M P O R T A N T P A R T O F A F U N D R A I S I N G P L A N I S T O E X E C U T E !

•  T H A N K A L L D O N O R S I N A T I M E L Y M A N N E R !

Two Take Aways

R U N N I N G F O R O F F I C E I S H A R D – C A N D I D A T E S N E E D A S U P P O R T S T R U C T U R E

 I N F O R M A T I O N I S K E Y – S H A R E T H E P L A N  S C H E D U L I N G - B U S Y , B U T N O T T O O B U S Y  R E W A R D H A R D W O R K

I T ’ S T H E I R N A M E O N T H E B A L L O T

Working with Candidates

C O N N E C T I N G W I T H L O C A L C A M P A I G N S

S T A R T R E C R U I T M E N T F O R 2 0 1 4

Next Steps

J A K E H A J D U , P O L I T I C A L D I R E C T O R J A C O B H @ W I S D E M S . O R G 6 0 8 - 2 6 0 - 2 4 2 0

J U L I E B E N K O S K E , F I N A N C E D I R E C T O R J U L I E B @ W I S D E M S . O R G 6 0 8 - 2 6 0 - 2 4 2 9

M A R G O M I L L E R , C O L U M B I A C O U N T Y C H A I R M A R G O 2 P A I N T @ G M A I L . C O M 6 0 8 - 2 1 2 - 1 8 7 6

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