running an authentic influencer marketing program
TRANSCRIPT
Influencer marketing@ctrappe
Internet Marketing Association
Las Vegas 2015
@ctrappe#impact15
Christoph Trappe
@ctrappe
Top social media healthcare
influencer
Top content marketer
Former United Way VP
Global speaker
Hi!
@ctrappe
Rules! :)
Questions? Ask ‘em!
Live tweeting, blogging, etc. is encouraged!
I’m live tweeting this!
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Slides:
Authenticstorytelling.net/Impact15
Please use the hashtag!
#Impact15
@ctrappe
Let’s find some influencers
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Use some fancy system to run an
algorithm
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So who are the influencers?
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Think about your advocates
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You
Friends(Vocal)
supporters
Family
Loose
connections
Medium
connections
Strong
connections
@ctrappe#impact15
You
Friends(Vocal)
supporters
Family
Loose
connections
Medium
connections
Strong
connections
Their
connections
Their
connections Their
connections
Their
connectionsTheir
connections
Their
connections@ctrappe#impact15
Influencers come in
many shapes and sizes
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“Please sell to me.” - no one
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Influencer marketing
Build a connection
Share their content
Be friendly
Have a conversation
Know and understand them
Don’t ask for anything until ways down the road
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Likeable people are
easier to get along with.
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Transactional relationships
are not sustainable.
Form relationships that
mean something.
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The best influencer outreach programs
make it a habit to be nice and relevant to
all.
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You can start now!
Being nice scales!
Christoph Trappe
@ctrappe
319-804-9853
Blog: AuthenticStorytelling.net
Stay in touch!
@ctrappe#impact15