running local, going global yolk
TRANSCRIPT
Running LocalGoing Global
Who are we?
Robert Lo Bue@roblobue
Anthony Ash@anth_ash
Our discussion
1. Getting to know each other
2. Taking a tech example global
<Break>
3. Q&A & Task
Getting to know each other
Let’s imagine
Established UK based tech product/service
Steady UK revenue
Desire to explore overseas markets
Blue Coffee Ltd
5 reasons to go international
1. First-mover advantage
2. Potential for growth
3. Small home market / saturated market
4. More customers
5. Discourage local competitors
Source: https://blog.techhub.com/5-reasons-why-companies-go-international/
Key considerations Country & Language
Culture & Messaging
Networks (Social & Payment)
Legal differences (T&Cs, Privacy)
Taxation
Banned countries
Political & corporate risk e.g. Uber, Airbnb
Country & Language
How do you choose which countries and which languages?
How do you get your content translated?
Culture & Messaging
How sales are made
Customer service
Response time
Etiquette
Trends
Icons
Colours
Times, numbers and dates
Language
Product Business
NetworksSocial Payment
ChecklistResearched the target market – I know which
country to sell inLocalized my product, service, website and
business/marketing materialsAltered everything to fit the local cultureUnderstood what good business etiquette
there isAscertained what my legal and financial
obligations are“Beta tested” the business plan with a native
Q&A
