running your business on the cloud

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Robin Daniels Sr. Manager, Product Marketing Running Your Business in the Cloud

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Page 1: Running Your Business on the Cloud

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Robin DanielsSr. Manager, Product Marketing

Running Your Business in the Cloud

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Software as aService

21st Century Platforms

Client/Server 

Late 20th Century Platforms

Mainframe

Mid 20th Century Platforms

An Industry Transformation is Underway

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Subscription

Faster Vendor Innovation

Unlimited Scalability

 Automatic Upgrades

Multi-Tenancy

The SaaS Secret: Multi-Tenancy, Subscriptions

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Why Multi-Tenant?Technology Continues to Evolve to Shared Services

Electricity

Business

 Applications

Water 

Onsite Generator

Well

Software

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Your Clicks

Your Code

UI & API

Logic

Database

Customize or build any app

 Apps stored in database as metadata

Platform infrastructure and upgrades

separated from your apps

Customizations and apps run on thelatest release automatically

Single Code Base and Shared Infrastructure

Each Customer’s Metadata 

The benefits of Multi-TenancyCustomize and Build Without Upgrades  

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The Enterprise Embraces SaaS

Number of Subscribers 

~14,500 ~21,000 

~40,000 ~30,000 ~25,000 65,000 

~5,000 

~55,000 

~3,000  ~2,000 ~4,300 

~6,300 ~5,500 

~1,675 ~1,300 

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… and the Trend is Accelerating 

80% of IT execs

surveyed believed that

SaaS increases IT

focus on innovation

By 2011, 25% of new

business software will

be delivered as SaaS

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With EMEA Rapidly Embracing SaaS

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The Next Phase:Cloud Computing Platforms as a Service

web 1.0 web 2.0 web 3.0

User Generated ContentKiller Internet Apps Platforms

Everyone Can Publish Everyone Can InnovateEveryone Can Access

App Engine S3 & EC2

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Cloud ComputingClient / Server& App Server Platforms

MainframePlatforms

Platforms Are Now Moving to Platform as aService (PaaS/Cloud Computing)

Notes

21st Century Platforms

Late 20th Century Platforms

Mid 20th Century Platforms

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Cloud Computing Platforms Serve DifferentTypes of Applications

Social

applications

Web

 Applications

Enterprise

 Applications

CPU and

Storage

S3 & EC2 App Engine

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InnovationInfrastructureServices

Network

Storage

Operating System

Database

App Server

Web Server

Data Center

Disaster Recovery

ApplicationServices

Security

Sharing

Integration

Customization

Web Services

API

Multi-Language

Multi-Currency

Workflow

Analytics

Multi-Device

Messaging

Search

OperationsServices

Authentication

Availability

Monitoring

Patch Mgmt

Upgrades

Backup

NOC

IT

Why are IT departments using Cloud ComputingPlatforms for Application Development? 

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“Wealth in the new regime flows directly

from innovation, not optimization” -- Kevin Kelly, Wired Magazine

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Your App

Us

InfrastructureServices

ApplicationServices

OperationsServices

YouThe Cloud

Cloud Computing Allows You To Focus OnInnovation, Not Infrastructure 

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The Fastest, Easiest and Lowest Risk Pathto Innovation and Success 

Client/Server & AppServer Platforms

Platform as a Service

Source: 3rd party analyst surveys Source Salesforce.com Customer Relationship Survey conducted in Feb. 2008, by an independent third-party CustomerSat Inc.

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The Cloud Offers a Better Model forApplication Development

Development Time 100 Hours 4,000 Hours

Time to Deploy Instant 4 Weeks

No Hardware and SoftwareNo Maintenance Required

No Extra Development Required

IT Administration Console

 Analytics

Internationalization Authentication & Security Model

Mobile Device Deployment

Compliance Audit Trail

End User Usability Rating

Comparison to Build Custom Brand Promotions Application

Source: Fortune 500 Media Corporation Evaluation

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Cloud Computing Offers a Different Choice

Low Cost: Subscription Model: Pay as You Go 

Simplicity: Focus on Innovation not Infrastructure

Ease Of Use: Build and Deploy Apps Instantly

Global Development, Global Deployment

Leverage the Infrastructure of the Internet to Run Your Apps 

Force.com allowed us to create and deliver a total of 14

applications – all without the expense and hassles of traditional

application development.

“ ” 

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Delegating the Power of the Cloud To Developers

Multi-Device

Customization

Sharing

Data Center 

Multi-Language

Multi-Currency

Integration

Reporting &

 Analytics

You Don’t Have to Reinvent The Wheel  

Workflow

Search

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Cloud Computing Delivers Rapid Success

ISV Success Enterprise Success

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Salesforce.com Standard Interface

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Customise The Logic and Code Like You Wish

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Modify The Interface To Your Needs

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Look Familiar?

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CODA Developed ERP General Ledger

Financials on Force.com in 7 Months

2,600 Enterprise Customers

600 Employees across 14 offices

Customers in 100+ Countries

Multiple industries including Retail,

Transport & Distribution, Business &

Financial Services

Customers include:

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Cloud Computing is Lower Risk Eliminating the burden of infrastructure for IT

Force.com lets us maximize ourfocus on innovation. Being able to run

all of these applications in the cloud

changes everything.

Doug Menefee

CIO

The Schumacher Group

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Cloud Computing is Gaining Momentum

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It’s Time for Every Organisation to Ask:

“Which Path Will We Choose?” 

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[email protected]