running your cte program like a successful business and championship caliber team
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Running Your CTE Program like a Successful Business and Championship Caliber Team. Dave Gossman – Atwater High School Agriculture Department. A little background info on this guy ……. Originally (high school tenure) from Arroyo Grande (Pismo Beach), CA - PowerPoint PPT PresentationTRANSCRIPT
Building Partnerships & Communicating with Industry
Dave Gossman Atwater High School Agriculture DepartmentRunning Your CTE Program like a Successful Business and Championship Caliber Team1A little background info on this guy Originally (high school tenure) from Arroyo Grande (Pismo Beach), CA
Moved to CA Central Valley 10 years ago
9 years Atwater High School Agriculture Department
2A little more info please 2nd Grade Career Goal Dolphin Trainer
A.S. Degree in Exotic Animal Training and Management (Moorpark College)
10 year career with Dolphin Quest (Hawaii, Tahiti, and Moorea)
B.S. and M.S. in Agriculture Science (Cal Poly, SLO)
3CATA and NAAEs 2010 Outstanding California Secondary / High School Agriculture Program
4Running Your CTE Program like a Successful Business and Championship Caliber Team52001Atwater expanded with another high school (Buhach Colony)
District lines for new campus was predominantly rural students within area / community4th year of completely new set of agriculture teachers
RetirementsTransfers to new high school campus and community colleges
AHS campus predominantly low income, city of Winton / Atwater
The Atwater Story2002-20036What Is
Dont look at what is, rather what can beWhat Can Be
7What IsDont look at what is, rather what can beWhat Can Be
8What IsDont look at what is, rather what can beWhat Can Be
9What IsDont look at what is, rather what can beWhat Can Be
10What IsDont look at what is, rather what can beWhat Can Be
11What IsDont look at what is, rather what can beWhat Can Be
12What IsDont look at what is, rather what can beWhat Can Be
13A Dam Photo
14Have a VISION Make it HappenClean and OrganizeReason/Purpose It makes a POSITIVE statementIt sets the toneProfessionalInventory knowledgeKeeps the atmosphere/environment fresh and currentFacilities/Program become a Highlight
15Have a VISION Make it HappenClean and OrganizeAreas to Clean / Organize
Classroom / FacilitiesCourses / PathwaysCurriculum
16Program Pathways / Curriculum(Appendix I)
Organizing Your Curriculum and Pathway Courses
I have no idea who this is.17Department Chairs:
Bring In and Build a Team that Shares the Same Vision
Bring in People with More Talent, Knowledge, and Skill than You
Empower Staff and Allow Them to Work Towards Programs Vision and Goals Within Their Niche and/or Area of Expertise
Have a VISION Make it Happen18Establish and Build a Foundation
Simple
Basic
Have a VISION Make it Happen
19Identify Your Product / Objectives
Premier Leadership, Personal Growth, & Educational and Career Success
Getting Students Involved
Making a Positive Difference in the Lives of Young People
Have a VISION Make it Happen20Set Goals/Objectives Each Year (Chip away towards the vision)
Identify Staff Responsibilities
Summer Retreat
Program of Activities
Have a VISION Make it Happen21
Identifying Staffs Responsibilities(Appendix II)Program of Activities(Appendix III)
22Marketing Your Product (Who?)StudentsCounselorsAdministratorsDistrict / Board MembersTeachers / StaffParentsCommunityIndustry
23GossmanismsPeople look upon support and donations as an investment towards a worthy/important cause
24GossmanismsPeople will continue to invest in something when they see the positive return on their investment
25Marketing Your Product (How?)School Media (daily bulletins, newspaper, etc..)Local MediaNewspapersTelevisionRadioInternetWeb PagePromotional / Marketing SuppliesProgram of Activities (POA)Advisory MeetingsAnnual State of the Union address to Advisory Board, School/District Staff, Feeder Schools, Community, Industry, etcCommunity ServiceDataEnrollment #sUpdates, Results, Trends, etc.
26Program Web Page
Atwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org27Program Web PageAtwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org
28Program Web PageAtwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org
29A Dam Sign
30Program Web PageAtwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org
31Program Web PageAtwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org
32Gossmanisms Always go first class
33Implementing Your Marketing PlanEstablish Your Programs FoundationCourses / Pathways3-4 Pathway sFoundation CoursesBe Proactive, not ReactiveMake decisions that are EFFICIENT and PRODUCTIVEEstablish Goals/Objectives and Calendar for YearPrior to start of school year (retreat)Communicate/list them in POAUtilize Ag Leadership class / FFA Chapter Officers to implement calendar Assess / Re-evaluate each year during retreat
34Implementing Your Marketing PlanOrganize / Collect Data Enrollment #s (Pathway Retention #s)Course Pathways / Course EnrollmentAdvertise (Promote) Your Program (Product)Create a program logo (school/program name, mascot, CTE, etc..) School ColorsPurchase advertising products that will be used/utilized (FIRST CLASS) Logo and/or list school/program name on everything (use school colors)
35Collect and Gather Data
Department / Enrollment Data(Appendix V)36Implementing Your Marketing PlanMaximize Marketing / Advertising Opportunities
Thank You
Recognition
Appreciation
37GossmanismsMarket, Promote, Recognize, & Appreciate . Market, Promote, Recognize, & Appreciate
38GossmanismsIf you look good, they look good
39GossmanismsPeople will invest in a good product
40Building PartnershipsStudentsPromote / Market Courses, Pathways, ProgramMiddle School Recruitment/PresentationWeb Page / Brochures / Informational HandoutsSchool information resources (Course Catalogs, Registration Material(s), etc..)Marketing / Promotional MaterialBe organized and Implement goals/objectivesProvide opportunities for personal, educational, and career successCreate a challenging, yet fun and enjoyable atmosphere
41Building PartnershipsCounselors, (District/School) Administration, and Board Members
Patience Develop and Produce a Good ProductStudent involvementStudent success (personal and academic)Communicate . Communicate . CommunicateDataProduction Results (student success)Get them involvedMarket and PromoteGenuine Gratitude and Appreciation
42Building PartnershipsSchool / District Staff
Custodians, Secretaries, Cafeteria, Special Ed, Librarians, District Office Staff, etcAny/all people you come in contact (directly or indirectly)with each year
Genuine Gratitude and AppreciationRecognizeAppreciateThank Yous 43Building PartnershipsTeachers
CollaborateCommunicateRespect their product / program
Parents
CommunicateMarket / Promote
44Dam Concrete
45Building PartnershipsCommunity
Local Media
Once you get in with an article = THANK YOU, Recognize, AppreciateAny new opportunity (radio, television, etc) = Thank You, Recognize, AppreciateStay on Message (Programs Product / Objectives)
46Building PartnershipsCommunity
Boosters
CommunicateStay Organized / Productive = SupportRecognize, appreciate, Thank Yous
47Building PartnershipsCommunity
Market and Promote
Communicate / Share:VisionNeeds / Resources
48Building PartnershipsIndustry
Communicate / Share Program:
VisionNeeds and ResourcesGenuine Recognition, Gratitude, and Appreciation
49GossmanismsYou never know unless you ask
50GossmanismsIf you want to be successful, hang around other successful people
51Gossmanisms Dont reinvent the wheel Take advantage of your colleagues
52GossmanismsAlways strive for better efficiency and increased productivity
53GossmanismsIts gonna take time and effort
54SummaryEstablishing a solid foundation of .
a visiona passionate team that shares that visioncleanliness and organizationclear goals / objectivesefficiency, productivity and successmaking a positive difference
.. will generate a vehicle of support and resources to continue, strengthen, build, develop, and support that foundation.
55SummaryThe #1 . most important . highest priority .. key to success is:
Show genuine gratitude and appreciation towards any/all support
Recognize that support
5657