Timing Partner Program Overviewinfo@runsignup.com

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Agenda• Timer Partner Program• How RunSignUp Works• Key Advantages of RunSignUp• Quick RunSignUp Overview• Partner Specific Features• Reporting• Email• Cross Race Pricing and Promotion• Widgets• Sites

• RunSignUp Go – Bringing Race Day Together 2

Timer Partners

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Partner Program• For Timers, and large Running

Sites like RunningintheUSA.org and Road Runners Club of America

• Enables multi-level access and control of races• Multiple Races and Race

Directors• Create Race Templates for

consistency and ease of use• 20% Revenue Share with Timer• Capability to Set Pricing per

Race• Self Managed Pricing• Volume Pricing

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Timer

RaceRace

RaceRaceSeries

RaceRaceRace …

RaceDirector

RaceDirector

How RunSignUp WorksRace Directors1. Create their Race Page with a 6 Step

Wizard2. Customize the race by adding options3. Publish their race to Runners on

RunSignUp and even on your own website!

4. Access Reports on Participants, financials, donations, give aways, etc.

Runners5. Find the race via embedded in race

website, search, email, Facebook, etc. 6. Signup securely with any credit card7. Make donations, become a fundraiser,

buy items in your store8. Receive Confirmation email 5

Key Advantages of RunSignUp• Clean, fast and easy – for the race director and the runner• No advertising and no spam• Put registration right on your own website with our Widgets• Lower processing fees and faster payment• Social Marketing – Facebook, Twitter, Free Email Marketing• Mobile Registration• Large Race Features and Scalability• Timer – Race Director Collaboration• Solutions • Fundraising, Results, Timers, Multi-City Races, Wave Races, Groups & Teams,

Corporate Team Races, Triathlons, Race Day Registration• Club and Coaching Membership Services

Built for Runners by Runners6

RunSignUp Services• Race Registration• Results• Timer – Race Director Collaboration • Race Calendars for Clubs, Stores & Timers• Club Management

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Open Approach• Free Services• Open API• Widgets• Timer & Partnership

Programs• Affiliate Program

WHAT THE RUNNER SEES

Tabs for:• Race Info• SignUp• Find a Runner• Donation• Store• Results

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Widget – Registration on Your Site!• Embed pages on your site (just like

YouTube videos appear on many websites)• Runners sign up right on your site –

no redirects!• Sponsors get more visibility

• Any Page – Information, Registration, Donation, Store, Confirmation, Participant List, Results, etc.• Simple one line of code goes on your

website• Customize to fit your site with custom

colors• Completely secure• Over 50% of registrations on RunSignUp

happen thru the Widget9

Mobile

• 49 % of visitors to RunSignUp use mobile devices

• RunSignUp uses Responsive Design to auto-detect device and optimize for Smartphone, Tablet and Regular full site

• Easier and faster for runners to use

• Enables Race Day Registration• Race Directors can Edit Races

and see Reports on Mobile devices 10

Participant Management• Enable Self-Serve for Refunds,

Event Transfers and Bib Exchanges

• Set extra costs for doing any of these

• Ideal for sold-out races with a Waiting List

• Excellent Runner-Satisfaction offering for any race

• Can also have Race Director Control – so Race Director can manage any runner. 11

Groups & Teams• Flexibility• Simplicity• Social• Reports• Pricing• Multi-Person SignUp• Participant Pricing for Group/Teams• Pre-Pay for Group/Teams

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Triathlons• Tight Integration with USA Triathlon• Membership verification• One Day and Full Membership as part of

Registration Process.• Eliminate manual reports and payments

• Results• RunScore and The Race Director can auto-

upload split timing to generate tri results including transitions and pace

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Facebook & Social Media• Facebook Page• Facebook Photos• Facebook Sharing• Other Social Media

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Other Marketing Tools• ROI Tracking for Facebook Ads, Google Adwords and Adroll• Referral Tracking• Incomplete Registration Report• Loyalty Programs for Races and Running Clubs• Custom URL’s• Special Group and Team Pricing• SEO Optimizations• Coupon Management• Virtual Race Bags• Groupon & Living Social Coupon Management• Sponsor Rewards • Google Analytics Summary info 15

Reporting• Participant Information to Timers• CSV• RunScore, Race Director tight

integration for Participants and Results

• Analysis• Giveaways• Age• State, City• Registration Period• Time of Day• Day of Week• Etc.

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Race Payments• Direct Payments• Pay Daily, Weekly or Monthly

directly from the Credit Card Network

• Manual Payments• Payment Processing every Monday • Payments to all races due $200 or

more, or if the race has completed.• Complete Reporting on all financials• Drill-down ability on each payment

down to each runner, discount, coupon, donation, etc.

• Direct Deposit available to any race• Complete Financial Reporting• Multiple Excel Spreadsheet file

download formats

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Multiple Race Directors• Set up Multiple Race Directors

by contacting RunSignUp via email • Needs approval of original

race director• Timers can join Partner

Program for Multi-race access• Set multiple email addresses

for notification• Multiple Types of Access• No Financial Access• Manage Store Orders only• Edit Participants Only• Etc. 18

Partner Reporting• Partner Payment Summary

• Top Races

• Payment Reports

• Downloadable Excel Summary Reports19

Email Marketing• Free Email Marketing• Fully integrated with iContact for

complete email marketing features

• Easily upload participants into lists• Auto-login to iContact• Upload other contacts from

previous races for free• Custom design or chose from

Templates

• Multi-Level capability with Partner Program – Timer & Race Director each have their own accounts

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Cross Race Pricing & Promotion

• Set Custom Processing Fee Pricing• All races• Race by race basis

• Cross Race Coupons• Create a “Club”• Offer discounts to club members

– automatically done• Referral Tracking• Google, Facebook, Adroll

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Volunteers• Tasks• Time Slots• Coordinators• Volunteers• Public or Private• Group Tasks in Categories

• Volunteers• Public Register• Import• Report

• Communications• Built-in Email tool for

Volunteer Managers and Coordinators

• DoItSports Migration Service22

RunSignUp Widgets• Partner Specific Widgets

• Calendar• Just Your Events• List or Rolling Monthly• Include last year’s races before they are

renewed (or not)• Event Widgets

• Race Info• Sign Up• Donate• Group/Team• Corporate Team• Find a Participant• Results

• Create/Manage Race Widgets• Individual Race Director Widgets

• https://www.runtheeast.com/register.php?id=5999

• http://rsracingsystems.com/• http://register.compuscore.com/

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RunSignUp Sites• We help create your website on Wordpress• Includes RunSignUp Widgets• http://www.dqtridu.com/cudasreg.htm• http://www.thtiming.com/upcomingraces.html• http://www.playmakers.com/Events/Calendar.aspx• http://lmsports.com/

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Widget Example – Road Runners Club of America• Races can create Online

Registration on http://www.rrca.org/services/online-services/tools-for-events/

• Clubs can create Online Membership Management on http://www.rrca.org/services/online-services/tools-for-clubs/

• Created Kids Run The Nation secure and custom Club Management system - http://www.rrca.org/programs/kids-run-the-nation-program/

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Affiliate Program• Partner Websites can easily list

Races from RunSignUp• Widget makes it easy to put up

races in your area on your website• Full API Access• Affiliate share of 15% of processing

fee • Many Affiliates today:• RunningintheUSA.com• Road Race Place• FindaRace.org• Houston Running Calendar

• Races benefit from automatic expanded exposure

• https://runsignup.com/Affiliate

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Timer Program Summary• Built from the Ground up for Timer & Race Director

Collaboration• Business Friendly for Timers• Open and flexible business model

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