What’s the need?

The Rural Challenge

• People are born, live and die in the same way, their fundamental needs aren’t that different

• Systemic Challenges – because of the way the system works

• Rural Issues – how certain issues can be intensified because of rurality

The evidence led investment paradox

• The majority of deprivation is outside the major hotspot areas

• The majority of investment is directed towards major hotspot areas

Rural Share of Deprivation

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Rural Issues

Access to Services

• Bring people to the service of service to the people

• No Car Ownership level double in areas of rural deprivation

• Norfolk 21%, Rural Norfolk 14%. Deprived Rural Norfolk 36%

• Those most in need are least likely to be able to access it themselves

Cost of Living is now the biggest issue identified by communities

Cost of Living as an Issue

2014 2012 20100%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% 93%

36%

6%

Costs• 15-20% higher living costs in rural areas• 35% higher service delivery costs

Income

Gross Annual Pay 2013 Median % change Mean % change2Norfolk £ 19,303 -0.1 £22,473 -1 Breckland £ 17,873 -1.6 £19,386 -4.4 Broadland £ 21,102 -0.8 £25,184 -1.4 Great Yarmouth £ 19,286 -6 £23,165 3.3 King's Lynn and West Norfolk £ 18,837 2.9 £21,320 -0.8 North Norfolk £ 18,315 1.9 £20,833 -3.2 Norwich £ 18,724 2.4 £21,831 0.3 South Norfolk £ 21,579 1.3 £25,386 0.2

Single, working-age adults need to earn at least £15,600 a year in rural towns, £17,900 in villages and £18,600 in hamlets or remote countryside to reach a minimum living standard, compared with £14,400 in urban areas.

Housing

House Price to Earnings ratio 2013

Affordable Homes Built 2012-13

Norfolk 6.48 770 Breckland 7.35 110 Broadland 6.69 80 Great Yarmouth 5.01 30 King's Lynn and West Norfolk 6.39 150 North Norfolk 8.38 10Norwich 5.67 170 South Norfolk 7.19 220

21,716 Households on local authority housing register in Norfolk 2013

• Transport – Petrol prices have just entered a particularly low price period but rural areas remain dependent on private cars

• Fuel poverty - Oil heating is approximately 39% more expensive per kilowatt hour than mains gas. Legacy of older more poorly insulated properties

Some of our work

• ThinkingFuel – Saves £120 a year on average• Energy saving work• Support for Good Neighbour Schemes and

transport providers • Village Agents support for individuals • Relief Charity Housing project – Housing an d

the poor of the village in the 21st Century

What are the key aspects of rural deprivation?

What are the solutions?

What is the community’s role?