rural marketing dabur company
TRANSCRIPT
Presented By :Taresh HarvanshMohit RathiManoharSabriNaveenKamal singh
DONE BY
MOHITH RATHI
FOUNDER
Dr. S. K. Burman, a
Physician tucked away in
Bengal. His mission was to
provide effective and
affordable cure for
ordinary people in far-
flung villages
Founded1884 By Dr. S.K.
Burman
INTRODUCTION
DABUR INDIA LIMITED IS INDIA'S LEADING FMCG
COMPANY.
DABUR IS CURRENTLY THE 4TH LARGEST INDIAN
CONSUMER GOODS MANUFACTURING COMPANY ( FMCG ).
PRODUCTS OF DABUR ARE MARKETED IN MORE THAN 50
COUNTRIES WORLD WIDE
DABUR'S HEALTH CARE RANGE BRINGS FOR THE
CUSTOMER A WIDE SELECTION OF HERBAL PRODUCTS.
DABUR CHYAWANPRASH AND HAJMOLA BOTH GIVES
REVENUE OF 100 CRORES EACH
DABUR CHYAWANPRASH IS THE LEADER WITH 65% SHARE.
SHORT HISTORY
1884 BIRTH OF DABUR
1896 SET UP A MANUFACTURING PLANT
1919 ESTABLISHMENT OF RESEARCH
LABORATORIES
1936 DABUR INDIA PVT. LTD.
1972 SHIFTS TO DELHI
1986 PUBLIC LIMITED COMPANY
2007 CELEBRATING 10 YEARS OF REAL
COMPANY TYPE :Public (NSE, BSE)
INDUSTRY : Health Care & Food
Headquarters : Dabur Tower,
Kaushambi, Sahibabad, Ghaziabad -
201010 (UP), India
Website : www.dabur.com
Area served : Worldwide
PRODUCTS
Dabur Amla,
Dabur Chyawanprash,
Vatika,
Hajmola &
Real
International Range
Health Care
Skin Care
Oral Care
Foods
Hair Care
Net income RS-1475 Billion
Total assets RS- 1559 Billion
Revenue 61.46 Billion
Employees 6,154 (2012-13)
COMPETITOR
Hindustan Unilever Ltd.
ITC (Indian Tobacco Company)
Nestlé India
CSR wing of Dabur India Ltd.
Formed with the technical & financial support of
Dabur on 19th November 1993 by Pradeep Burman
Engaged in Carried out research and welfare
activities
Aimed to improve the quality of life of rural people
Registered Voluntary Organization / NGO’S
(www.sundesh.org)
Sundesh Integrated Rural Upliftment Centre (SIRUC)
Skill development cum Production center
Health post with Pathological diagnostic centre
Farmer's Training cum Information centre
Development Work At SIRUC
VISION
MISSION
To actively contribute to the socio economic development of the community in which we operate and to ensure a
participation of the community in a sustainable development process.
Ensuring socio-economic development of the community through different participatory and need based initiatives in best interest to the poor so as to help them to become SELF
RELIANT and build better lives for themselves.
GOAL
OBJECTIVES
Overall socio-economic development of the poor & vulnerable community on sustainable basis
• To undertake and organize Integrated Rural and Slum Development programmes
• To promote and organize educational programs for children and women
• To run Vocational Training Program• To activate the Rural as well as urban people to take-up rural
and slum development work• To study, undertake, conduct, carry research and collect data
for Social development
wwww.sundesh.org
Dabur India Ltd.
Core Intervention Area
Core Areas
Health
Education
Empowerment
through SHG &
Financial
Inclusion
Income
generation
training
Village
Developmen
t Plan
Dabur India Ltd.
Education
Non-Formal Education
Adult Literacy
Special School for Child Labour:
Library
Dabur India Ltd.
Health Care Services
Dabur India Ltd.
Training Centers
Dabur India Ltd.
Income Generating Activities
Dabur India Ltd.
Awareness Programmes
Dabur India Ltd.
SHGs & MCS formation
Dabur India Ltd.
Wall Paintings & Speaking library
Dabur India Ltd.
Environmental stewardship - Plantation
Dabur India Ltd.
Veterinary Services
Dabur India Ltd.
Dabur Product Distribution
Dabur India Ltd.
•I COULD GET MY LAND BACK……
"I am Smt Poonam Sharma w/o Sh Ramesh Sharma, resident of village
Shoulana, Block Dhoulana, Zila Gaziabad. I joined cutting and tailoring
programme organized by Sundesh in the year 1995. After getting six months
training, I took up this as a means of livelihood and started stitching garments.
During the marriage of my sister in law, we had taken a loan of Rs 3000/- by
mortgaging our land. I could get my land back from the money earned by
stitching clothes.Now I am able to earn Rs 700/- to 1000/- monthly. I am proud to
say that my two sons and three daughters are taking education from a private
school of our village."
Dabur India Ltd.
THANKYOU