Name : Anushree Ambardekar

Section : Su1

Roll No.: 14

Subject : Introduction to Rural

Marketing and Service Marketing

PRODUCT

1.Dettol (antiseptic and disinfectant )

PRODUCT

Dettol is the trade name for a line of hygiene

products manufactured by Reckitt Benckiser

Dettol liquid antiseptic and disinfectant is normally light

yellow in colour but it produces a white coloured milky

emulsion of oil droplets when diluted with water during use

Recommended By Indian Medical Association

Usage: an antiseptic on cuts or wounds, used in bath water,

used as disinfectant on kitchen surfaces, sinks, or anything

that needs to be germ free.

MOTTO: Dettol is passionate about their products, from soaps to sprays. Each and every one is carefully created using unrivalled expertise in disinfection and hygiene, to help protect your loved ones from nasty germs and make your house a healthy, happy home.

PRICE Every Indian household is familiar with Dettol today which is in the

market for more than 70 years now.

Urban areas are the main contributors to the brand’s success, but Reckitt

now plans to takes it to rural areas with smaller packs and lower price.

For example, 35 gram of soap is priced at Rs.7 in rural areas while a 70

gram costs nothing less than Rs.19 and a 120 gram for Rs.31 in the urban

areas.

Dettol Antiseptic liquid has an market share of about 85%

+

Dettol soaps has a market share of 18%

Dettol liquid hand wash has a market share of 55%+

Repackaged its liquid hand wash in smaller

bottle at a lower price point

Dettol soap has been reintroduced in smaller

units of 35g @ Rs.6

PROMOTION

The company plans to win consumers through

consumer awareness programs highlighting the

concept of cleanliness and the need to fight germs to

increase their penetration in the rural market

The company focuses well in its advertising strategy.

Punch line- “Dettol Daily Care-24 hour protection

against germs”

Promotion Discounts: As part of introductory

offer, discounts can be offered on certain

products.

Distribute free samples and give Demonstrations.

Create awareness with Launch of various

campaigns like

• “Dettol Surakshit Parivar”

initiative

• “One Million Healthy hands”

initiative

2 . P r e s t i g e M i x e r G r i n d e r

PRODUCTThe Power-packed motor and it's uniquely

crafted blades make grinding traditional

masala, and more simple.

The Prestige mixer grinder's aesthetic design

and the vibrant colours add a touch of style

to your kitchen, while making cooking

convenient.

There's one for everyone.

PRODUCTCook healthy and delicious food with the help of this smart

mixer-grinder

Powerful motor and high quality blades grind fine pastes

and mix ingredients perfectly

Use this appliance to prepare smooth gravies, chutneys, fine

spice powders and a lot more

This compact mixer-grinder will help you make tasty food by

whipping up everything you put in it to perfection

Made of durable material, the jars are easy to hold, remove

and clean

Features 3Stainless steel Jar Mix-O-Keep Jar 1 Juice Extractor Jar Flow-breaker design 7 Stainless steel multi-purpose blades Sturdy handles 750 watts motor 2 Year warranty with lifetime free service Overload button in the front

PRICE

Affordable price

Available in various price range

Different Discount offers

No shipping charges

Exchange offers available

PROMOTION

Promoting with help of posters and advertisements

in Rural areas

Demo of How the product is useful

Attractive product models

Exciting offers

SERVICES

1. Free Education service (SHIKSHA)

P&G and Shiksha:Increasing Access to Education in India

India has the world’s largest population of

uneducated children, with nearly half of all

children there not attending school.

The Shiksha program is dedicated to

fighting that trend, helping to provide

access to education for more children.

P&G India’s flagship Corporate Social Responsibility Program, Shiksha, is an integral part of P&G’s global corporate cause—Live, Learn and Thrive, which currently reaches out to over 50 million children annually.

The program funds NGO efforts to address the underlying causes of poor access to education, such as poverty, health issues, and access to immunization.

In cases where schools don’t exist, the program also funds their construction.

Now in its 8th year, Shiksha has enabled over 385,000 lesser-privileged children to access good, quality education by supporting the sustainable and tangible assets of schools.

Shiksha has built and/or supported over 200 schools by interventions such as reactivating defunct government schools, building new schools or enhancing education infrastructure at existing schools.

Brands supporting Shiksha:

PRICE & PROMOTION Each time a consumer buys a large pack of

participating P&G brands in India during Shiksha program months, part of the proceeds are donated toward enabling underprivileged children on the path to education

Shiksha has over the years receivedgenerous support from many thought leaders& celebrities

2. Banking (AXIS BANK)

PRODUCT Axis Bank Limited is an Indian financial services firm

headquartered in Mumbai, Maharashtra

The third largest private sector lender of the country, Axis Bank will be opening 100 branches in rural areas of the country as a part of its rural banking strategy

Bank has embarked on a unique strategy - RURAL BANKING STRATEGY to spread its presence in the rural areas.

Axis Bank- Agri & Rural BankingACCOUNTS & AGRI BUSINESS LOANS:

Simple banking with multiplied benefits• Let your money grow with the cost-effective Accounts and Deposits offered by Axis

Bank.1. Krishi Savings Account2. Krishi Current Account

Loans within your reach• Whether it's financing farm equipment, or funding renovation of godowns, Axis

Bank offers loans for all kinds of farming needs.1. Kisan Power2. Powertrac3. Arthia Power4. Loans for Rural Godowns5. Power Gold6. Loans for Horticulture Projects

Microfinance & Rural

Microfinance InitiativesAxis Bank is actively involved in microfinance and extends financial assistance to Microfinance Institutions (MFIs).

Rural Banking InitiativesBank has embarked on a unique strategy - RURAL BANKING STRATEGY to spread its presence in the rural areas.

PROMOTION The launch is a part of Axis Bank's initiative of extending its foot

print in Tier III, IV and V centres with a population of around 10000 up to 50000.

The Bank is aiming at achieving the twin objectives of tapping semi urban and rural potential as well as bringing technology driven banking services to the hinterland and especially in under banked Districts and States.

Considering the rural character, we shall offer rural specific products & services in such locations to cater the wide spread mass segment.