rural markets study in inia
TRANSCRIPT
Application of Internet in Rural India
Dipankaj G MedhiIndia
Asian Institute of TechnologyThailand
Agenda
India: The BIG picture, the BIG problem
India: Problem Associated with ICT project
India: How to overcome these problems
A practical example
Video Clip: The real picture
Agenda
The Internet
• Internet helps the developing country like India to – stand up and and grow– Be confident enough to forget the two
hundred years of colonization and slavery
• by– Gaining knowledge and information
sharing– Competing with developed country– Bridging the distance with like minded
India
Big picture Population --1,080,264,388 (around 70%
lives in rural area) Area -- 3,287,590 sq km (more than
600,000+ villages) Political subdivisions-- 28 states,7
union territories Literacy--55.2 % Per-capita income-- 0.4 $ per day
Big question Can technology make any
difference to these people Can they effort these
technologies
India:Software Market
Indian Software Exports
SERVICES US $ IN BILLIONIT SERVICES 23SOFTWARE PRODUCTS 8IT-ENABLED SERVICES 15E-BUSINESS 4TOTAL 50
ESTIMATED EXPORTS FOR 2008
India:Knowledge professional (IT)
India:Software Market
India: Some factsStatistics that show:
12% of scientists in the USA,36% of NASA scientists,34% of Microsoft employees,28% of IBM employees,17% of INTEL scientists,13% of XEROX employees,35% of Silicon Valley start-uppers
… are Indians. BUT ???
India:Software Market
Why these intellectual resources have not driven improvements in India’s public and private institutes
Software industry solves a small components of a large problem
works are protected by confidentiality agreements Opportunity costs of working for Indian versus
international clients is very high Low computer usage, the inadequacies of regional
language software and Other obstacles of developing infrastructure
A synergy between the Infotech and Telcom sectors can create a profound social and economical revolution
India:Problem Associated with ICT project
The problem associated with ICT Intermittent, inconsistent electrical power Scarce and unreliable telephony system Unreliable internet connectivity Socio factor such as gender inequality, religious
communal difference Self centered political leader, party and corruption
Bottleneck: how to overcome Electricity
o Battery backup,o UPS Circuit breaker o and voltage stabilizer o Good earthing
Telephoneo Connect directly with communication satellites using V-
SAT (e.g. Zee interactive leaning system) o New kind of telecommunication infrastructure, such as
WLL (TeNet project, IIT- Madras) Internet connectivity
o Provide offline content (warana project) Socio factor
o Education
India:How to overcome problems
India:ICT Project Example
Name of the Project
Purpose Future planes
Akshaya Making a district E-literate, limited employment generation.
Delivery of multiple service at Akshaya centers and expand it to other districts
Bhoomi Issue of Land title at 177 Bhoomi kiosks and through privately owned kiosks
Expand rural kiosk network
Drishtee Creating a network of privately owned kiosks for e access to info, government and service commercial
Expand Network to cover new kiosk
E-choupal The prime target is farmer. Farmers get information about seeds’ price, etc
Scale to more users
N-Logue Multipurpose Internet kiosks based on WILL
Expand for commercial utilization
Gyandoot Connecting rural cyber café catering the everyday needs of the masses.
Extend for global Internet
Education & training
AnimalHusbandry
Agriculture
Trade & Commerce
IT-Based Services
Entertainment & information
Rural wheel of prosperity
One Example: n-Logue
BSNL’s Contribution: on the average one fiber connected rural exchange for every 150 sq km
• a wireless system with 10 - 15 km range at existing fiber connected exchange would cover 80 - 85% of villages in India
CorDECT Wireless in Local Loop Developed by IITM and Midas Communications, Chennai
• provides a telephone line and Internet connection in 30 Km radius
Connectivity
To PSTN
To Internet
• 35/70 kbps voice and data connectivity
• range of 25 km•Can operate in 55 degree centigrade
One Example: n-Logue
Connectivity: CorDECT Wireless in Local Loop
Provides Training and Technical Support Handles Licensing and Policy issues Provides Internet Backbone Connectivity Enables Kiosk Services through Alliance Partners Creates Awareness
Application & Solution Providers
Internet Backbone
ACCESS CENTRE
Local Service Partner
Markets Connections Provides Onsite Support and Training Manages Local Web & Email Services Manages Local Content Pages
Scope:3000 sq km400-600 connections (1 in each village)
Internet Kiosk Operator
School/PHC Private Business Government Office Rural NGO
Provides Internet Access to Local Community Provides Awareness and Training Channels Information needs of Community through
LSP to Application & Content Providers
Financing
One Example: n-Logue
One Example: n-Logue
Services: Communication Education
Computer Education Remote tutorial
Typing Photography Agriculture Veterinary Health Care
One Example: n-Logue
Services: Communication Education
Computer Education Remote tutorial
Typing Photography Agriculture Veterinary Health Care
Email, Chatting, Video conferencing etc
One Example: n-Logue
Services: Communication Education
Computer Education Remote tutorial
Typing Photography Agriculture Veterinary Health Care
Teaching computer, distance education, etc
One Example: n-Logue
Services: Communication Education
Computer Education Remote tutorial
Typing Photography Agriculture Veterinary Health Care
DTP, MSWord etc
One Example: n-Logue
Services: Communication Education
Computer Education Remote tutorial
Typing Photography Agriculture Veterinary Health Care
Use of the web cam for photography
One Example: n-Logue
Services: Communication Education
Computer Education Remote tutorial
Typing Photography Agriculture Veterinary Health Care
Weather forecasting, Disease detection, soil analysis etc
One Example: n-Logue
Services: Communication Education
Computer Education Remote tutorial
Typing Photography Agriculture Veterinary Health Care
Consulting with doctors in city by sending online images of the animal
One Example: n-Logue
Services: Communication Education
Computer Education Remote tutorial
Typing Photography Agriculture Veterinary Health Care
Remote diagnostic tools, Consulting with doctors in city
Video clips from the project Gyandoot
Deepak Sarma
Kiosk Manager
Video clips from the project Gyandoot
Irfan
Cyber café owner
Video clips from the project Gyandoot
Ramji
Farmer
Conclusion
Application of Internet in rural area will helps in the development of society
Wireless technology will provides a better connectivity synergy between the IT and Telecommunication sectors can create a
profound social and economical revolution
Conclusion
References
Ashok Jhunjhunwala, Anuradha Ramachandran, Alankar Bandyopadhyaya n-Logue: The Story of a Rural Service Provider in India The Journal of Community Informatics (2004) Vol1, Issue 1, pp 30-38
Nirvikar Singh Information Technology and Rural Development in India URL http://www.repositories.cdlib.org/sccie/04-06
Ashok Jhunjhunwala Challenges in Rural Connectivity for India URL http://www.bytesforall.org/9th/html/challenges_ashok.htm
Website for different projects Website for different images and clips
Thank You…..