rush doz case study
DESCRIPTION
A presentation by Diana SmithTRANSCRIPT
Rush DOZ Fall 2010
Diana SmithVice President of CommunicationsDelta Omicron Zeta, Leadership FraternityUniversity of Southern California
Rush DOZ Fall 2010
From concept to execution, I created a comprehensive recruitment
campaign for USC’s premier leadership fraternity,
Delta Omicron Zeta.
From concept to execution, I created a comprehensive recruitment
campaign for USC’s premier leadership fraternity,
Delta Omicron Zeta.
How do you convince busy student leaders they should rush your fraternity?
Challenge their perspective
Where they share online
Circulate Parody Facebook Videos:Change how you see-Lost-Glee-Jersey Shore-The Office-It’s Always Sunny
.Click names of shows to view more videos
.Click through to next slide to view video
Where they play online
Where they walk to class
KaleidoscopeFlash MobTrousedale Ave, USC
And where they go to get involved
Set up shop •Involvement fair booth•MyUSC homepage announcements•Student organizations presidents’ list serve•Personalized invitations to recommended students
Then give them all the info they need
With a robust and inspiring website
Energize the fraternity to meet & greet new members
Plan and promote rush week’s details
And execute 6 awesome rush events
What was the ROI?
The most competitive applicant pool yet
•25% increase in rush registration•Higher attendance at each rush event than previous semesters•Greater recognition of DOZ on campus•21 impressive student leaders extended bids to the fraternity
To choose the next class of DOZ
Rush DOZ Fall 2010
Diana SmithVice President of CommunicationsDelta Omicron Zeta, Leadership FraternityUniversity of Southern California