ruslan cojocaru: cultura corporativa
TRANSCRIPT
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CULTURA CORPORATIVAavantajul competitiv, care nu poate fi
copiat
Cojocaru Ruslan01.10.15
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CC in teorie
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CC in practica
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Democratie vs Autocratie
Oameni/sistem stadie de dezvoltare actual generatia Z
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Zappos carte si vizita
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Atmosfera Zappos
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E o intruchipare a conducatorului
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Cultura nostra corporativa“Energie pozitiva”
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Formalizarea - Misiune si Valori
Coloram Viata prin
Dragoste si Atmosfera deosebita
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Tehnologia Elaborarii
1. Inventarierea valorilor si a traditiilor existente
2. Crearea grupului de lucru reprezentativ
3. Brain storm-uri in toate echipele
4. Impartirea in citeva grupe la elaborare
5. Argumentarea variantelor
6. Moderatorul alege cele mai des intilnite
7. Formalizarea lor
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Cum lucreaza la noi?
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Ghidul angajatului
Istoria brandului
Importanta valorilorsi cum le implementam
Regulamente clare –
ce e ok si ce nu
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Exemplu conducatorului
Murdaria linga local mod de viata sanatos
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Leaderi nivelul 5
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Traininguri
Informative Mini Couchinguri zilnice
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Flow
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Filtre la angajare
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Schimb de functii
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Driverii
pe companie in fiecare echipa sarcini cu pas lunar rotatie provocare
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Eroii lunii
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Fond de ajutor comun
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Cadouri intre echipe
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Mystery friend
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Multumim
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Ne atirnam serios fata de Teambuildinguri
spontane Promovam participarea
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TB in echipe
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TB sociale
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Welcome!
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TB anuale
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Grupa facebook
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Bonus vechime si categoria 1
• Vechimea in motivare
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Reamintire permanenta a valorilor siregulilor
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Oile negre pleaca
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Scopul principal final
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Dificultati
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NU totul lucreaza. Disciplina
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HappyCoins
deadlines standarts projects values thanks gifts public
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HappyCo
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Actiune periodica pe CC
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Casa cu “energie pozitiva”
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Biblioteca cu obligatiuni
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Cum masuram? Nps si eNps
magenta
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NPS septembrie
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Limitele CC pozitive
Disciplina mai slaba, dacanu se controleaza
Resurse (de timp maimult) investite
Greutatea de a masurarezultatul
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Avantajele CC “Energie pozitiva”
Diferentiere si avantaj competitivimposibil de copiat
Recruting mai usor si efectiv
Vin candidati sinergici cu noi
Membrii echipei fericiti = Oaspeti fericiti
Loialitate ridicata
Costuri mult mai reduse pepersonal comparativ cu altemodele
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Carti
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