russia 201 7 · 2017-05-23 · interview, fashion news, beauty columns and much more. on sale one...
TRANSCRIPT
R U S S I A 2 0 17
1 0 Y E A R S
BIG ANNIVERSARY PARTY
10 SPECIAL PROJECTS (COLLABORATION WITH BRANDS)
5 MAGAZINE COVERS FOR ANNIVERSARY ISSUES
200 BANDS OF PHOTO SHOOTS, ARTICLES, INTERVIEW, FASHION NEWS, BEAUTY COLUMNS AND MUCH MORE
ON SALE ONE MONTH
GRAZIA – 10 YEARS IN RUSSIA
* IF YOU WANT TO BE A PARTNER OF THIS EVENT CONTACT US AT: [email protected] (BRAND DIRECTOR OF GRAZIA)
Л Е Т
B R A N DMAGAZINE:
100 000EXAMPLES PER WEEK
WEBSITE:
3 580 000VIEWS PER MONTH
700 000UNIQUE VISITORS PER MONTH
OFFLINE, BTL, EVENTS:
MORE THAN 25 ACTIVITIES AND EVENTS IN A YEAR
SOCIAL NETWORKS:
MORE THAN 930 000 FOLLOWERS
THE TOTAL COVERAGE – MORE THAN 2,3 MILLION PEOPLE *
M A G A Z I N E
GRAZIA magazine is the only glossy weekly in Russia. The magazine has been published since 1938 (Italy).
More than 3 500 000 copies of GRAZIA sold each week in 25 countries of the world.
ON THE PAGES OF GRAZIA YOU WILL FIND:
world fashion and celebrity news
exclusive interviews
reports from the most high-profile parties
beauty world news
recommendations from the well-known stylists, make-up artists and designers
trendy clothes and accessories
BELARUS (1,8%), KAZAKHSTAN (1,2%)
NIZHNY NOVGOROD (2,2%),SARATOV (0,3%), SAMARA (1,5%),KAZAN (1,7%), UFA (0,3%)
YEKATERINBURG (5,4%), CHELYABINSK (1%), OMSK (1%),NOVOSIBIRSK (2,6%)
VLADIVOSTOK (1,7%), KHABAROVSK (0,6%)
KRASNODAR (3%), ROSTOV-ON-DON (3%),SOCHI (2%)
G E O G R A P H Y
8%
53% {48%}
5%
6%2,3%
12,7%
SOUTH
MOSCOW
BALTIC
VOLGA
URALS AND SIBERIA
FAR EAST
SAINT PETERSBURG
3%CIS
10%
CIRCULATION OF GRAZIA – 400 000 COPIES PER MONTH
digital
digital
digital
digital
digital
digital
digital
digital
{9,5%}{9%}
{12%}
{1,5%}
{6%}
{11%}{3%}
* According to research InDepth, Google Analytics, Facebook
A U D I E N C EGRAZIA reader is a young and modern lady, who:
loves shopping, combines affordable and luxury brands, interested in Russian designers
attends secular activities and significant events
is the first, who tests beauty novelties
is active in social networks
AVERAGE AGE
25- 35
71%
89%
72%
68%
49%
85%WOMEN
MAGAZINE
79%WOMEN
DIGITAL
ATTEND RESTAURANTS AND CLUBS (PREFER ACTIVE LEISURE)
FOLLOW CURRENT TRENDS IN FASHION AND BEAUTY
OFTEN TRAVEL
AVERAGE INCOME AND ABOVE AVERAGE
BUSINESS OWNERS, MANAGERS, TOP MANAGERS
CELEBRITY NEWS
CELEBRITY NEWS
FASHION
FASHION
RETAIL
FASHION
BEAUTY
BEAUTY
BEAUTY
LIFESTYLE
LIFESTYLE
LIFESTYLE
MAGAZINE
WEBSITE AND SOCIAL NETWORKS
EVENTS
B R A N D C O N C E P T
20%
20%
40%20%50%
40%
30%20%
30%
10%10%
10%
PLAN OF NUMBERS IN 2017
SPECIAL ISSUES
C A L E N D A R
ISSUE DATE ISSUE THEME
№1 24 JANUARY Rating over the last year. Results of the year
№2 31 JANUARY Secular calendar. Parties
№3 7 FEBRUARY St. Valentine’s day. Presents
№4 14 FEBRUARY Most desired grooms rating.About him + cars
№5 21 FEBRUARY
№6 28 FEBRUARY Fashion issue + Beauty issue. Changeling
№7 7 MARCH Special fashion issue. Big format + Oscar
№8 14 MARCH
№9 21 MARCH Street style
Special anniversary issue. Big size.5 Covers. On sale one month
№10 4 APRIL Accessories
№11 11 APRIL Special Beauty Issue (usual size)
№12 18 APRIL Special kid’s issue. Shooting
№13 25 APRIL Special Russian issue
№14 9 MAY
№15 16 MAY Body
№16 23 MAY Gadgets and travel
№17 6 JUNE
№18 20 JUNE Kinotavr. Reportage
№19 4 JULY Beach issue. Shooting
Specific log formats will be issued in 2017 (big size, changeling log, double cover etc.) and themed numbers (fashion, beauty, accessories etc.).
ISSUE DATE ISSUE THEME
№20 18 JULY Overview of New season
№21 8 AUGUST Special kid’s issue. Shooting
№22 22 AUGUST
№23 5 SEPTEMBER Special fashion issue. Shooting. Big size
№24 12 SEPTEMBER Jewelry issue
№25 19 SEPTEMBER Italian fashion issue
№26 26 SEPTEMBER
№27 3 OCTOBER Accessories
№28 10 OCTOBER Fur accessories. Shopping
№29 17 OCTOBER Russian fashion. Overview
№30 24 OCTOBER Special fur issue. Shopping
№31 31 OCTOBER
№32 7 NOVEMBER Fashion stylists. Personal shopping
№33 14 NOVEMBER Interior issue
№34 21 NOVEMBER Special Beauty Issue (usual size)
№35 28 NOVEMBER Hollywood
№36 5 DECEMBER Jewelry shopping
№37 12 DECEMBER Special New Year issue. Big size
№38 19 DECEMBER New Year presents
№39 26 DECEMBER Last preparations
FASHION ISSUE B IG S IZE
FASHION ISSUE B IG S IZE
CHANGELING ISSUE
KID’S ISSUE BEAUTY ISSUE
NEW YEAR ISSUE B IG S IZE
28 MARCH
FASHION CHART
LOVE! LOVE! LOVE!
SHOPPING
EASY CHIC
H E A D I N G S
GRAZIA magazine offers you a lot of effective and creative ways to promote a brand.
1/1 PAGE 425 000*
2/1 (SPREAD) 750 000
1/2 PAGE 275 000
1/3 PAGE 193 750
SPECIAL POSITIONS:
1ST SPREAD 900 000
2ND SPREAD 837 500
3RD SPREAD 787 500
3RD COVER 474 000
4TH COVER 825 000
STRATEGIC POSITIONS:
CONTENT 475 000
EDITOR’S LETTER 475 000
EDITOR’S EYE 475 000
MUSTHEAD 475 000
FASHION CHART (1 AND 2) 475 000
PRICE PAGE 475 000
COVER STORY 475 000
QUESTION OF THE WEEK 475 000
BANNER PLACEMENT:
DIFFERENT FORMATS, AVERAGE COST
2000*
HOME PAGE BRANDING ОТ 250 000
BRANDED DISPATCH ON BASIS OF GRAZIA
ОТ 50 000
CREATING AND PLACEMENT OF ARTICLES
ОТ 200 000
CONTENT PRODUCTION FOR SOCIAL NETWORKS
ОТ 30 000*
EVENTS ORGANIZATION ОТ 500 000
PHOTO, VIDEO SHOOTING ОТ 150 000
P R I C E L I S T I N 2 0 1 7
PRICES FOR ADVERTIS ING IN THE MAGAZINE
DIGITAL PRICE
MARKETING SERVICES
* Prices are in rubles excluding VAT
SPEED
GRAZIA team promptly responds to customers requests. We are always informed about last trends in event-sphere and SMM.
CREATIVITY
We will create а unique project for promoting your brand. We can realize your ideas: from а website page till organizing a global event.
FLEXIBILITY
GRAZIA team can work out a product special for your goals. We focus on your target audience, their needs and desires.
HIGH QUALITY GRAZIA is a media brand, well-known all over the world. Our projects increase customers loyalty to your brand and attract a lot of people.
A D V A N T A G E S O F C O O P E R A T I O N
P R O J E C T S 3 6 0 °
CREATIVE TEAM OF GRAZIA CAN MAKE FOR YOU A CROSS PROJECT EITHER COMPLEXITY AND COVERING 360°
MORE THAN
25 EVENTS IN A YEAR
AUDIENCE MORE THAN
2 000 000 PEOPLE
PROJECTS
360°
WE PRESENT A BRAND – THEY BUY IT!
SPECIAL PROJECTS
UNIQUE FORMATS
CUSTOMERS INFO SUPPORT TO OUR
PROJECTS
PROMO PROJECTS IN SHOPS
ORGANIZATION OF DIFFERENT EVENTS
PRESENTATIONS
ONLINE OFFL INE
MAGAZINE
BANNERS AND BRANDING WEBSITE
DIFFERENT PROJECTS WITH SUPPORT IN
SOCIAL NETWORKS,
ARTICLES "FOR PUBLICITY"
CONTESTS
E V E N T S
Creative team of GRAZIA can make an original and unique project for you. We are the only ones who can organize absolutely any kind of events in domestic market: from hen-party in boutique till global festival.
IF YOU WANT GRAZIA COMPANY ORGANIZE AN EVENT WHICH WILL BE UNFORGETTABLE. CONTACT US AT: [email protected] (GRAZIA BRAND DIRECTOR)
CLOSED EVENT AGENT PROVOCATEUR IN GUM
GRAZIA SUMMER DAY IN SHOPPING CENTRE
"TRENDY SEASON"
SHOOTINGS WITH CELEBRITIES
LAYOUT
TEST DRIVES
BEAUTY COLUMN
MASTER CLASSES
CONTESTS
S P E C I A L P R O J E C T S I N M A G A Z I N E
D I G I T A L
90 000 FOLLOWERS
115 000 FOLLOWERS
VKONTAKTE
22 000 FOLLOWERS
In our online platforms readers know about sales and special offers, contests and events of our partners!
WEBSITE
3 580 000VIEWS PER MONTH
700 000UNIQUE VISITORS PER MONTH
S P E C I A L P R O J E C T S I N D I G I T A L
BANNERS
BRANDING
NATIVE PROJECTS
VIDEO ADVERTIS ING
BANNERSBRANDING NATIVE PROJECTS SPECIAL PROJECTS VIDEO ADVERTIS ING CONTESTS
T E A M
SVETLANA NIKULINA, Advertising directorS [email protected]
OLGA VETROVA, [email protected]
ALIONA PENEVA, Editorial [email protected]
ALISA ZHIDKOVA, Fashion [email protected]
DENIS MEREZHKOVSKY, Features celebrity [email protected]
NATASHA BOGDANKEVICH, Beauty [email protected]
OLGA ZIBEREVA, Art [email protected]
IR INA RAGULINA, Advertising saleI [email protected]
SVETLANA RESHETILOVA, Advertising saleS [email protected]
MARINA DOLGOVA, Deputy editorial [email protected]
ANNETA RESHETOVA, Brand [email protected]
DARIA PRIKHODKO, Marketing and PR [email protected]
DARIA KARULINA, Marketing and PR [email protected]
ADVERTISEMENT + WEB
PUBLISHER
EDITORS
MARKETING
JULIA BURA, Special projects managerJ [email protected]
IVANOVA EKATERINA, Advertising coordinetorE. [email protected]