russia b2c e-commerce market 2018 · breakdown of delivery methods used when buying from russian...

RUSSIA B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: AUGUST 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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Russia B2C E-Commerce Market 2018

Report

B2C E-Commerce

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Russia

English

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QUESTIONS

ANSWERED

IN THIS REPORT

What were the B2C E-Commerce sales dynamics in Russia in 2017 and what is the forecast for

2018?

What are the newest regulatory trends affecting the development of E-Commerce in Russia in

2018?

How many Russian consumers are involved in mobile and cross-border online shopping?

Which payment methods are preferred by Russia’s online shoppers?

What are the top 20 online shops in Russia by 2017 sales?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

RUSSIA B2C E-COMMERCE MARKET 2018

ONLINE GROCERY TO DRIVE THE GROWTH OF B2C E-COMMERCE

IN RUSSIA THROUGH 2022

Retail E-Commerce sales in Russia have been rising at a compound annual growth

rate of above 20% for the past seven years, the yStats.com report shows. Although this

growth rate is expected to decline by several percentage points in the period from 2018

to 2022, it is nevertheless projected to be in the double-digits. The room for further

expansion remains as only a small percentage of Russia’s retail sales are online as of

2018, compared to more than 10% worldwide.

The largest product category of Russian E-Commerce sales is electronics and

appliances, followed by clothing and footwear, according to the online retail statistics

cited in the yStats.com report. However, over the forecast period through 2022, retail E-

Commerce sales of food and groceries are projected to outpace the rest of the market.

The competition in this market segment is already intensifying, as the leading food

retailers launch online supermarkets and the top online pure plays venture into the

grocery segment.

Cross-border E-Commerce is the top trend in Russia’s online retail market. The

share of retail E-Commerce sales contributed by online imports more than doubled from

2011, reaching above one-third in 2017, according to E-Commerce market data contained

in the yStats.com report. The vast majority of international online orders are placed on

Chinese websites, with Alibaba’s AliExpress.ru generating four times more website traffic

than Russia’s largest domestic online retailer Wildberries.ru. The price-sensitive online

shoppers in Russia chose digital stores which offer lower prices compared to others, and

make more than 50% of their online purchases with product discounts and special offers.


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MANAGEMENT SUMMARY

OVERVIEW & INTERNATIONAL COMPARISONS

B2C E-Commerce Market Overview and International Comparisons, July 2018

Internet Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2017

Online Shopper Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2017

TRENDS

B2C E-Commerce Regulatory Trends, July 2018

B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 –

2017

Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 – 2018f

Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2017

Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016 & 2017

Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and Another City,

from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2017

Product Categories Purchased Online, by Purchased from Russian, Chinese and International Online Stores, in % of

Online Shoppers, 2016 & 2017

Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2017

Top 4 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, H1 2017

Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2017

Mobile Shopper Penetration, in % of Online Shoppers, 2017

Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017

SALES & SHARES

B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 & 2017

B2C E-Commerce Sales, in RUB billion, by Three Comparative Estimates, 2014 – 2018f

B2C E-Commerce Sales CAGR, in %, 2010 – 2017 & 2018 – 2022f

B2C E-Commerce Share of Total Retail Sales, in %, 2017

B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f

Breakdown of B2C E-Commerce Sales by Regions, in %, H1 2017

USERS & SHOPPERS

Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2017

Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2017

Online Shopper Penetration, in % of Population, 2014 - 2017

Online Shopper Penetration, in % of Internet Users, April 2018

Breakdown of Online Shoppers by Age Group, in %, 2017

Number of Online Shoppers, in thousands, and Online Shopper Penetration, in % of Population in the Respective

Group, 2016 & 2017

Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective

Group, 2017

Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of

Internet Users, by Federal Districts, 2016 & 2017

Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016 & 2017

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TABLE OF CONTENTS (1 OF 2)

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PRODUCTS

Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2017

Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

B2C E-Commerce Sales of Household Appliances and Electronics, in RUB billion, and Penetration, in % of Total Retail

Sales of Household Appliances and Electronics, 2013-2018f

Breakdown of B2C E-Commerce Sales of “Household Appliances and Electronics” by Sub-Categories, in %, 2017

Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2018f

Breakdown of Online Travel Sales by Sub-Category, in %, 2016 & 2017

PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017

Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2016 & 2017

DELIVERY

Breakdown of E-Commerce and Direct Selling Orders, by Shipping Methods, in %, 2017

Share of Online Purchases of Goods Delivered by Russian Post, in %, 2014 - 2017

Breakdown of Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location

Type, October 2017

PLAYERS

B2C E-Commerce Player Overview, July 2018

Top Criteria When Choosing an Online Store, in % of Online Shoppers, 2016 & 2017

Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands,

Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2017

Top 10 Online Shops by Number of Monthly Visitors, in millions, 6 Months to September 2017

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TABLE OF CONTENTS (2 OF 2)

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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR RUSSIA B2C E-COMMERCE MARKET 2018

Report Coverage

This report covers the B2C E-Commerce market in Russia. A

broad definition of retail E-Commerce used by some original sources cited

in this report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, B2C E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Report Structure

The report starts with an overview of the B2C E-Commerce

market and international comparisons, where the relevant country is

compared to other countries in the region in terms of criteria relevant to

E-Commerce.

Next, the “Trends” section includes an overview of market

trends, such as M-Commerce.

The section “Sales & Shares” covers the development of retail

B2C E-Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Payment”, covers the payment methods most

used by online shoppers and highlights the leading payment service

providers.

Furthermore, the “Delivery” section covers information related to

delivery in B2C E-Commerce, such as preferred delivery methods.

Finally, the “Players” section includes information about the

leading B2C E-Commerce companies, including a ranking of top online

shops by sales.


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Online Retail in Emerging Markets 2018

Global B2C E-Commerce Market 2018

BRIC B2C E-Commerce Markets 2017

Europe B2C E-Commerce Market 2017

Europe Online Payment Methods: Full Year 2017

Germany B2C E-Commerce Sales Forecasts: 2017 to 2021

UK B2C E-Commerce Sales Forecasts: 2017 to 2021

Top 5 B2C E-Commerce Country Sales Forecasts: 2017 to 2021

August 2018

July 2018

September 2017

July 2017

June 2018

November 2017

November 2017

December 2017

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Asia-Pacific B2C E-Commerce Market 2018

Southeast Asia B2C E-Commerce Market 2018

India B2C E-Commerce Market 2018

China B2C E-Commerce Market 2018

South Korea B2C E-Commerce Market 2018

Africa B2C E-Commerce Market 2018

MENA B2C E-Commerce Market 2018

GCC B2C E-Commerce Market 2018

Middle East B2C E-Commerce Market 2018

June 2018

May 2018

June 2018

May 2018

May 2018

March 2018

March 2018

February 2018

January 2018

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