russia bicycles market

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Demo-Version

Russia: Bicycles

Market

Analysis and Forecast to 2017

June 2012

Marketing Research

http://www.russianmarketreport.com/

from 32 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Bicycles Market. June 2012 (Demo-version)

Brief Overview

The report on the Russian bicycle market contains:

Analysis and forecast of market dynamics;

Structure of consumption;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report contains information on the following commodity groups:

Bicycles;

Foldable bicycles;

Children bicycles.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian bicycle market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains 131 pages, 42 tables, and 47 figures.




The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.




Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

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Research Design

The purpose of the study is to analyze the state of the Russian bicycle market and build a

forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.




Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.




Table of Contents 1. Executive summary

2. Research design

3. Classification of bicycles

3.1. Working mechanism of a bicycle

3.2. Classification of bicycles

4. Technology of production of bicycles

5. Characteristics of the Russian bicycles market

5.1. Volume and dynamics of the Russian bicycles market in 2005 - 2011. Forecast for

2012 - 2017

5.2. Structure of the bicycles market: production, exports, imports, consumption

5.3. Level of concentration of competition on the market

6. Characteristics of the domestic production of bicycles in 2005 - 2011

6.1. Volume and dynamics of the production of bicycles in 2005 - June 2012

6.2. Volume and dynamics of the production of foldable bicycles in 2005 - 2011

6.3. Volume and dynamics of the production of children bicycles in 2005 - 2011

6.4. Structure of the production of bicycles by regions of the Russian Federation

6.5. Manufacturing capacities and their level of loading

6.6. Main manufacturers of bicycles and their corresponding market shares

6.6.1. LLC “VELOMOTORS”

6.6.2. LLC “Stefi-Velo”

6.6.3. Penzenskiy Bicycle Factory

6.6.4. Federal company “Saranskiy Mechanical Factory”

6.6.5. LLC “Siberian Bicycle Factory”

7. Characteristics of the prices of bicycles

7.1. Structure of forming the price of a bicycle

7.2. Dynamics of the manufacturers’ prices of bicycles

8. Characteristics of the imports of bicycles to the Russian market

8.1. Volume and dynamics of the imports of bicycles

8.2. Manufacturing countries, importing bicycles to the territory of the Russian

Federation

8.3. Foreign companies, manufacturers of the bicycles, imported to the Russian

Federation

8.4. Russian companies, recipients of the imports of bicycles

8.5. Structure of the imports of bicycles by recipient regions of the Russian Federation

9. Characteristics of the Russian exports of bicycles

9.1. Volume and dynamics of the Russian exports of bicycles

9.2. Recipient countries of the Russian exports of bicycles

9.3. Manufacturing companies, supplying bicycles for exports

9.4. Sending regions of the Russian exports of bicycles

10. Factors, influencing the development of the bicycles market

10.1. Number and dynamics of the population




10.2. Level of welfare of the population

11. Characteristics of the consumption of bicycles

11.1. Volume and dynamics of the consumption of bicycles in 2005 - 2011. Forecast for

2012 - 2017

11.2. Volume and structure of the consumption of bicycles by Federal Districts of the

Russian Federation in 2005 - 2011. Forecast for 2012 - 2017

11.3. Balance between production and consumption of bicycles

12. Forecast for the development of the bicycles market in 2012 - 2017

12.1. Evaluation of the potential volume of supply of bicycles in 2012 - 2017

12.2. Evaluation of the development of the bicycles market after Russia’s accession to

the WTO

Appendix 1. Financial and economic indicators of the industry

Appendix 2. Profiles of the leading manufacturers




List of Tables

Table 1. Volume and dynamics of the bicycles market in 2007 - 2011 and forecast until

2017, in millions of units

Table 2. Shares of the manufacturing companies on the bicycles market, in %

Table 3. Production of bicycles in January 2005 - June 2012, in units

Table 4. Volume and dynamics of the production of foldable bicycles in 2005 - 2011, in units

Table 5. Dynamics and production of children bicycles in 2005 - 2011, in units

Table 6. Production of bicycles by Federal Districts of the Russian Federation in 2005 -

2011, in units

Table 7. Production of bicycles by Federal Districts of the Russian Federation in 2007 -

2011, in %, to the analogical period of the previous year

Table 8. Average annual capacity for the production of bicycles and its usage in 2005 -

2011

Table 9. Characteristics of the manufacturers of bicycles and their market shares, in

thousands of units

Table 10. Chain of forming the value of a bicycle

Table 11. Average manufacturers’ prices of bicycles in the Russian Federation in January

2005 - June 2012, in RUR

Table 12. Structure of the imports of bicycles in the Russian Federation by manufacturing

countries in 2011, in physical terms


countries in 2011, in USD

Table 14. Structure of the imports of bicycles by manufacturing countries in January - June

2012, in units


countries in January - June 2012, in USD

Table 16. Volume of the imports of bicycles by manufacturing companies in 2011, in units

Table 17. Structure of the imports of bicycles in the Russian Federation in 2011 by

manufacturing companies, in USD

Table 18. Structure of the imports of bicycles by manufacturing companies in January-June

2012, in physical terms

Table 19. Structure of the imports of bicycles by manufacturing companies in January-June

2012, in USD

Table 20. Volume of the imports of bicycles in the Russian Federation by importing

companies in 2011, in units

Table 21. Structure of the imports of bicycles in the Russian Federation by importing

companies in 2011, in USD


companies in January - June 2012, in units


companies in January - June 2012, in USD

Table 24. Volume of the imports of bicycles by recipient regions of the Russian Federation in

2011, in units




Table 25. Volume of the Russian exports of bicycles by recipient countries in 2011, in units

Table 26. Structure of the Russian exports of bicycles in 2011 by recipient countries, in

USD

Table 27. Volume of the Russian exports of bicycles by manufacturing companies in 2011, in

units

Table 28. Structure of the Russian exports of bicycles by manufacturing companies in 2011,

in USD

Table 29. Volume of the Russian exports of bicycles by sending regions in 2011, in units

Table 30. Dynamics of the number of the population in 2005 - 2011, in millions of people

Table 31. Dynamics of the disposable income of the population (per 100 people), in

thousands of RUR in the Russian Federation in 2000 - 2011

Table 32.Differentiation of the incomes of the population in 2005 - 2011

Table 33. Deviation of the incomes of the population by Federal Districts of the Russian

Federation from the national average in 2004 - 2011

Table 34. Consumption of bicycles in 2008 - 2011, in units

Table 35. Forecast for the balance between supply and demand on the bicycles market in

2005 - 2017, in millions of units

Table 36. Forecast for the development of the bicycles market in 2009 - 2017, in units

Table 37. Revenues (net) from the sales of goods or services (minus VAT, excise duties and

other analogical obligatory payments) for the production of bicycles by regions of the

Russian Federation, in thousands of RUR

Table 38. Commercial and management expenses for the production of bicycles in the

Russian Federation, in thousands of RUR

Table 39. Cost of goods sold in the production of bicycles in 2005 - 2011, in thousands of

RUR

Table 40. Profit (gross) from the sales of produced bicycles in 2005 - 2011, in thousands of

RUR

Table 41. Investments in the industry in 2007 - 2011

Table 42. Average number of employees in the production of bicycles in 2005 - 2011, in

people




List of Figures

Fig. 1. Volume of supply on the bicycles market in 2005 - 2011 and forecast for 2012 -


Fig. 2. Dynamics and structure of the bicycles market in 2005 - 2011 and forecast until


Fig. 3. Structure of the bicycles market by manufacturers in physical terms in 2011

Fig. 4. Production of bicycles in 2005 - 2011 (official data), in millions of units

Fig. 5. Production of bicycles in January 2010 - June 2012, in units

Fig. 6 Production of bicycles, in %, to the analogical period of the previous year

Fig. 7. Volume and dynamics of the production of foldable bicycles in 2005 - 2011, in units

Fig. 8. Volume and dynamics of the production of children bicycles in 2005 - 2011, in units

Fig. 9. Dynamics of production of bicycles (expert data) in 2005 - 2011, in millions of units

Fig. 10. Structure of the production of bicycles by Federal Districts of the Russian Federation

in 2011, in physical terms

Fig. 11. Dynamics of the average annual capacities for the production of bicycles in Russia

in 2005 - 2011, in millions of units

Fig. 12. Level of usage of the annual average manufacturing capacities for the production of

bicycles in 2005 - 2011, in %

Fig. 13. Structure of the production of bicycles by manufacturers in 2011, in physical terms

Fig. 14. Indexes of the average manufacturers’ prices of bicycles in the Russian Federation

in January - December 2011, in %

Fig. 15. Indexes of the average manufacturers’ prices of bicycles in the Russian Federation

in January-June 2012, in %

Fig. 16. Dynamics of the average manufacturers’ prices of bicycles in the Russian Federation

in January 2010 - June 2012, in %, to the analogical period of the previous year

Fig. 17. Average deviation of the manufacturers’ prices of bicycles by Federal Districts of the

Russian Federation from the average for the Russian Federation in January - June 2012, in

%

Fig. 18. Dynamics of the imports of bicycles in the Russian Federation in January -

December 2011, in thousands of units

Fig. 19. Dynamics of the imports of bicycles in the Russian Federation in January -

December 2011, in thousands of USD

Fig. 20. Dynamics of the imports of bicycles in the Russian Federation in January-June

2012, in thousands of units

Fig. 21. Dynamics of the imports of bicycles in the Russian Federation in January-June

2012, in thousands of USD

Fig. 22. Structure of the imports of bicycles in the Russian Federation by manufacturing

countries in 2011, in physical terms

Fig. 23.Structure of the imports of bicycles in the Russian Federation by manufacturing

countries in 2011, in USD

Fig. 24. Structure of the imports of bicycles by manufacturing countries in January - June





countries in January - June 2012, in USD


companies in 2011, in physical terms

Fig. 27. Structure of the imports of bicycles in the Russian Federation in 2011 by

manufacturing companies, in USD

Fig. 28. Structure of the imports of bicycles by manufacturing companies in January - June


Fig. 29. Structure of the imports of bicycles by manufacturing companies in January - June

2012, in USD

Fig. 30. Structure of the imports of bicycles in the Russian Federation by importing

companies in 2011, in physical terms


companies in 2011, in USD


companies in January - June 2012, in physical terms


companies in January - June 2012, in USD

Fig. 34. Structure of the imports of bicycles by recipient regions of the Russian Federation in


Fig. 35. Dynamics of the Russian exports of bicycles in 2011, in units

Fig. 36. Dynamics of the exports of bicycles in 2011, in USD

Fig. 37. Structure of the Russian exports of bicycles by recipient countries in 2011, in units

Fig. 38. Structure of the Russian exports of bicycles in 2011 by recipient countries, in USD

Fig. 39. Structure of the Russian exports of bicycles by manufacturing companies in 2011,

in units

Fig. 40. Structure of the Russian exports of bicycles by manufacturing companies in 2011,

in USD

Fig. 41. Structure of the Russian exports of bicycles by sending regions in 2011, in units

Fig. 42. Dynamics of the number of the population in 2005 - 2011, in millions of people

Fig. 43. Distribution of the total volume of monetary income of the population in 2011, by

groups

Fig. 44. Average deviation of the per capita income in the Federal Districts of the Russian

Federation from the national average in 2000 - 2011

Fig. 45. Shares of the volumes of free monetary resources by Federal Districts of the

Russian Federation from the national average

Fig. 46. Dynamics of the consumption of bicycles in the Russian Federation in 2005 - 2017,

in millions of units

Fig. 47. Dynamics of supply and demand in 2005 – 2011. Forecast for the balance between

supply and demand on the bicycles market in 2012-2017, in physical terms




Executive Summary*

…

The volume of supply on the Russian bicycle market in 2012 was almost … units, which is

…% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the bicycle market was …%.

The volume of production of bicycle in 2012 was … units, which is …% higher than the

volume of production in 2011.

The largest share (…%) of all bicycle manufactured in the Russian Federation in 2012

belongs to the … Federal District.

In 2012, the import volume of bicycle in Russia amounted to … units in physical terms and

to … thousand USD in value terms.

In 2012, the volume of the Russian exports of bicycle was … units, which was equal to …

thousand USD in value terms.

…

*The information provided from this point on in this demo version is for illustrative purposes

only, so that you can get a general overview of how our reports look like. If you need more

information, you can contact us at: [email protected].

Key figures and

conclusions

about the market

mailto:[email protected]




6. Characteristics of the Russian

bicycle market

...

6.1. Volume and dynamics of the Russian bicycle market in

2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian bicycle market in 2012 was almost … units, which is

…% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the bicycle market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the bicycle market in 2008 - 2012 and forecast for

2013 -2017, in thousands of units (base scenario)




6.2. Structure of the bicycle market in Russia: production,

exports, imports, consumption

The volume of imports of bicycle in 2012 was about … units, which was …% of the total

market volume. A more detailed analysis of the imports and exports is presented below.

Table 6. Volume and dynamics of the bicycle market in 2008 - 2012 and

forecast until 2017, in thousands of units

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of

production In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)




Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Fig. 6. Volume and dynamics of the bicycle market in 2008 - 2012 and

forecast until 2017, in thousands of units

2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F

Production Consumption

Exports Imports




7. Characteristics of the domestic

production of bicycle in Russia in 2007

- 2012

…

7.1 Volume and dynamics of bicycle production in 2007 - 2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 8 Bicycle production in 2007 - 2011, in thousands of units

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares




Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 9 Bicycle production in 2011 - 2012, in thousands of units and in %, to the

previous year




7.6 The main manufacturers of bicycle and their corresponding

market shares

The main manufacturers of bicycle in Russia in 2011 were Company A, Company B, and

Company C. They produced …, …, and … units, respectively. They were followed by

Company D (… units, equal to …% of the total production) and Company E (… units - …%).

Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010

- 2011, in thousands of units

Manufacturer Region

Production

of bicycle,

in units

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

…




8. Characteristics of bicycle prices 8.1. Dynamics of manufacturers’ prices of bicycle

Manufacturers’ prices of bicycle have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009 to

… RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest

value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.

Table 20. Average manufacturers’ prices1 of bicycle in Russia in January 2007 – November 2012

2007 2008 2009 2010 2011 2012

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In % to analogical period of the

previous year

In % to December of the previous

year

In % to the

previous

month

In RUR/ ton

In % to analogical

period of the previous

year

In % to December of the previous

year

In % to the

previous

month

January … … … … … …% …% …% … …% …% …%

February … … … … … …% …% …% … …% …% …%

March … … … … … …% …% …% … …% …% …%

April … … … … … …% …% …% … …% …% …%

May … … … … … …% …% …% … …% …% …%

June … … … … … …% …% …% … …% …% …%

July … … … … … …% …% …% … …% …% …%

August … … … … … …% …% …% … …% …% …%

September … … … … … …% …% …% … …% …% …%

October … … … … … …% …% …% … …% …% …%

November … … … … … …% …% …% … …% …% …%

December … … … … … …% …% …% … …% …% …%

Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).




9. Characteristics of the imports of

bicycle to the Russian market 9.1. Volume and dynamics of the Russian imports of

bicycle

…

The volume of Russian imports of bicycle in 2011 was … units. The largest amount of bicycle

was imported in …, when were imported … units.

Table 22. Dynamics of the imports of bicycle in the Russian Federation in

January-December 2011, in units

Month Quantity, in thousands of units In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)





Fig. 18. Dynamics of the imports of bicycle in the Russian Federation in January-

December 2011, in units

9.2. Manufacturing countries, leading suppliers of the imported

bicycle on the territory of the Russian Federation

Country A was the leader in terms of imports of bicycle (in physical terms) in 2011, with a

share of …% of the total. The country imported … units of bicycle in 2011. The second place

was taken by Country B, which in 2011 imported … units of bicycle (a share of …%,

respectively). In the third place was Country C with a share of …%.





Fig. 20. Structure of the imports of bicycle in the Russian Federation by

manufacturing countries in 2011 in physical terms

Table 24. Volume of the imports of bicycle in the Russian Federation by

manufacturing countries in 2011, in units

Country of origin Net weight, in units Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%


9.3. Foreign companies, manufacturers of the bicycle, imported

to the Russian Federation

Company A was the leader in terms of imports of bicycle (in physical terms) in 2011, with a

share of …% of the total. The company imported … units of bicycle in 2011. The second

place was taken by Company B, which in 2011 imported … units of bicycle (a share of …%,

respectively). In the third place was Company C with a share of …%.

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS





Fig. 22. Structure of the imports of bicycle in the Russian Federation by

manufacturing companies in 2011 in physical terms

Table 26. Volume of the imports of bicycle in the Russian Federation by

manufacturing companies in 2011, in units

Manufacturing company Net weight, in units Share, in %

Company A … …%

Company B … …%

Company C … …%

Company D … …%

Company E … …%

OTHERS … …%

TOTAL … …%


25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Company A

Company B

Company C

Company D

Company E

OTHERS




10. Characteristics of the Russian

exports of bicycle 10.1. Volume and dynamics of the Russian exports of

bicycle

…

The volume of Russian exports of bicycle in 2011 was … units. The largest amount of bicycle

was exported in …, when were exported … units.

Table 31. Dynamics of the exports of bicycle in the Russian Federation in

January-December 2011, in units

Month Quantity, in thousands of units In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …






Fig. 27. Dynamics of the exports of bicycle in the Russian Federation in January-

December 2011, in units

10.2. Recipient countries of the Russian exports of bicycle

In 2011, the main recipient country of the Russian exports of bicycle was Country A. Its

share in physical terms was …%. It was then followed by Country B (…%) and Country C

(…%). To Country D and Country E were exported …% and …%, respectively. The combined

share of the other countries is …%.





Fig. 29. Structure of the Russian exports of bicycle by recipient countries in 2011

in physical terms

Table 33. Volume of the Russian exports of bicycle by recipient countries in 2011,

in units

Recipient country Net weight, in units Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%


…

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS




12. Characteristics of consumption

of bicycle 12.1. Volume and dynamics of consumption of bicycle in

2008 - 2012. Forecast for 2013 - 2017

The volume of consumption of bicycle in 2012 was … units, which was …% more, compared

to 2011. In 2011 was noted the largest drop in the consumption of bicycle in recent years -

a decline of …% to … thousand units. Another decline in recent years was observed in 2009,

when the growth rate was …%, compared to 2008. At the end of 2012, the consumption of

bicycle almost reached the level in 2010, but the growth is not yet possible to reach the

pre-crisis levels of 2007 - 2008.

According to forecasts, the favorable development of the consuming industries can help

consumption of bicycle increase in the next few years with rates of …-…% annually. Thus,

by 2017, the consumption can reach … million units. The demand for bicycle in the country

will be met, as before, by the Russian manufacturers, who account for over …% of the

market.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 40. Dynamics of consumption of bicycle in the Russian Federation in

2008 – 2012 and forecast until 2017, in thousands of units



12.2. Structure of consumption of bicycle by industries

Currently, the largest shares in the consumption of bicycle are taken by Industry A (…%)

and Industry B (…%). Industry C accounts for about … of the market, while Industry D

consumes about …% of the bicycle in Russia.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 42. Structure of consumption of bicycle by industries in 2012

35%

37%

10%

8%

10% Industry A Industry B

Industry C Industry D

Others




12.3. Balance between production and consumption of bicycle

In the forecasted balance between production and consumption are used estimates of the

consumption of bicycle and projections for increase in production.

Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the

difference between production and consumption. The surplus on the market, as before, will

be exported, mainly to the countries of the Customs Union, where most purchases are in

made in Kazakhstan.

Table 1. Balance between production and consumption on the

bicycle market in Russia in 2008 - 2012 and forecast until 2017, in thousands

of units

Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Production … … … … … … … … … …

Consumption … … … … … … … … … …

Balance

(Production-

Consumption)

… … … … … … … … … …

Source: Analysis (“IndexBox”)

Source: Analysis (“IndexBox”)

Fig. 47. Balance between production and consumption on the bicycle market

in Russia in 2008 - 2012 and forecast until 2017, in thousands of units

20082009

20102011

20122013F

2014F2015F

2016F2017F

Consumption

Production




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Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

services. Our competitive advantage is the formation of special research techniques to the

tasks of each project. System planning and operational monitoring of the industry, created a

company that allows professionals to operate in IndexBox their work relevant and accurate

information.

Business planning

We are professionally engaged in developing business plans, feasibility studies, investment

memoranda, conduct financial analysis of enterprises and prepare analysis for transactions

M & A. Business plans developed by IndexBox, contain a complete financial model for the

further implementation of the project, all calculations are based on marketing information,

which is permanently collected and analyzed for over 7 years. Documents comply with the

standards of Russian and foreign banks, the projects have market feasibility and realistic

projections, and we provide assistance in finding an investor and financing, legal support.

Consulting

We develop strategic development for brands, products, separate business units and

industry. Generally, programs include product, pricing, marketing and communication




strategy. Projects in the field of strategic marketing are relevant to large enterprises,

financial and investment companies that are planning to expand its interests as well as

small companies that are thinking about business development.
