1. Demo-VersionRussia: Canned MeatMarketAnalysis and Forecast to 2017January 2013Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06

2. Market Research Russia: Canned Meat Market. January 2013 (Demo-version)Brief OverviewThe report on the Russian canned meat market contains: Analysis and forecast of market dynamics; Structure of consumption by region; Analysis of domestic production, market shares of the main market players; Analysis of exports and imports; Analysis of factors, influencing the development of the market; Analysis of raw materials base; Assessment and forecast of market development; Financial and economic profiles of the leading companies in the industry.Methodology: Expert interviews with top managers of the largest players on the market; Analysis of information, received from the main market participants; An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report on the Russian canned meat market contains information on thefollowing commodity groups: Canned meat; Canned meat with vegetables.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian canned meat market: Volumes of production, exports and imports; Indicators of market development; Consumption indicators.Page 2 from 20IndexBox Marketing 2012www.indexbox.ru 3. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports.Page 3 from 20 IndexBox Marketing 2012www.indexbox.ru 4. Market Research Russia: Canned Meat Market. January 2013 (Demo-version)Why People Choose Us We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. Our own research methodology guarantees the consistently high quality of our work. We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 4 from 20 IndexBox Marketing 2012www.indexbox.ru 5. Market Research Russia: Canned Meat Market. January 2013 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian canned meat market andbuild a forecast of the industry in the medium term.Geography of the research: RussiaMethodology1.Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivatemedia companies,marketing agencies,commercialdatabases, IndexBoxMarketing own research.2.Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3.Expert Interviews with Market ParticipantsTheanalysis of secondaryinformation is completed byexpert interviewswithrepresentatives of market participant companies manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 5 from 20IndexBox Marketing 2012www.indexbox.ru 6. Market Research Russia: Canned Meat Market. January 2013 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports.Page 6 from 20IndexBox Marketing 2012www.indexbox.ru 7. Market Research Russia: Canned Meat Market. January 2013 (Demo-version)Table of ContentsAbout IndexBox1. Executive summary2. Research design3. Classification of meat4. Characteristics of raw materials 4.1. Beef 4.2. Pork 4.3. Poultry5. Technology of production of canned meat6. Characteristics of the Russian market of canned meat in 2007 - 2012. Forecastfor 2013 - 2017 6.1. Volume and dynamics of the Russian market of canned meat in 2007 - 2012.Forecast for 2013-2017 6.2. Structure of the market of canned meat: production, export, import, consumption7. Characteristics of the domestic production of canned meat in 2007-2012.Forecast for the 2013-2017 7.1. Volume and dynamics of production of canned meat in 2007 - 2012 7.2. Volume and dynamics of production of meat-vegetable canned food in 2007 - 2012 7.3. Structure of the production of meat by region 7.4. Production capacity of the manufacturing companies and their level of loading 7.5. Level of concentration of production and characteristics of competition on themarket 7.6. The main producers of canned meat and their corresponding market shares 7.6.1. Agricultural holding "OVA" 7.6.2. CJSC "Glavproduct" 7.6.3. JSC "Yoshkar-Ola Meat" 7.6.4. CJSC "Ham Foods" 7.6.5. CJSC "Orsk Meat" 7.7. Investment projects in the industry8. Characteristics of the prices of canned meat 8.1. Dynamics of manufacturers prices of canned meat in 2007 - 2012 8.2. Comparison of manufacturers prices by Federal Districts of Russia 8.3. Dynamics of retail prices of canned meat in 2007 - 20129. Characteristics of the imports of canned meat to Russia 9.1. Volume and dynamics of the imports of canned meat 9.2. Manufacturing countries, leading suppliers of canned meat on the territory of theRussian Federation 9.3. Foreign companies, manufacturing the canned meat, imported in the RussianFederation 9.4. Russian companies, recipients of the imports of canned meatPage 7 from 20IndexBox Marketing 2012www.indexbox.ru 8. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)9.5. Structure of the imports of canned meat by Federal Districts of the RussianFederation10. Characteristics of the Russian exports of canned meat10.1. Volume and dynamics of the exports of canned meat10.2. Recipient countries of the Russian exports of canned meat10.3. Manufacturing companies, supplying canned meat for exports10.4. Sending regions of the Russian exports of canned meat11. Factors, influencing the development of the market of canned meat11.1. Level of welfare12. Characteristics of the consumption of canned meat 12.1. Dynamics of the consumption of canned meat in Russia in 2007 - 2012.Forecast for 2013 - 201712.2. Volume and structure of consumption of canned meat by Federal Districts in 2007-201212.3. Balance between production and consumption of canned meat in 2007 - 201213. Forecast for the development of the canned meat market in Russia in 2013 -201713.1. Preconditions for the development of the Russian economy13.2. Scenarios for the development of the market of canned meatAppendix 1. Financial and economic indicators of the industryAppendix 2. Profiles of the leading manufacturers in the industryThe following data (or analysis of the data) is presented for each of thecompanies: Contact details Registration data Management Subsidiaries Major shareholders Balance sheets Profit and loss accounts Key financial performance indicatorsPage 8 from 20 IndexBox Marketing 2012www.indexbox.ru 9. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)Data, presented in Tables Dynamics of the canned meat market in Russia in 2007 - 2017 Production of canned meat in 2007 - 2012, in thousands of cans Production of meat-vegetable canned food in 2007 - 2012, in thousands of cans Production of canned meat by type of canned meat in 2012, in thousands of cans Production of canned meat by Federal Districts in 2007 - 2012, in thousands of cans Usage of the annual average production powers for the manufacturing of canned meatin 2007 2012 by region, in % Average manufacturers prices of canned meat in Russia in January 2007 - 2012 Volume of the imports of canned meat by manufacturing countries in 2012, inkilograms Volume of the imports of canned meat by manufacturing companies in 2012, in tons Volume of the imports of canned meat in Russia by importing companies in 2012, inthousands of tons Volume of the imports of canned meat by regions of Russia in 2012, in kilograms Volume of the Russian exports of canned meat by recipient countries in 2012, inkilograms Volume of the Russian exports of canned meat by manufacturing companies in 2012,in thousands of tons Volume of the Russian exports of canned meat by sending regions in 2012, inkilograms Dynamics of the disposable income of households (per 100 people), in thousands ofRUR, in the Russian Federation, all inhabitants in 2002 - 2012 Differentiation of income in 2007 - 2012 Deviation of income by Federal Districts of the Russian Federation from the average in2007 - 2012 Consumption of canned meat in 2012, in kilograms Average prices of producers and importers of canned meat in Russia in 2012 A range of canned meat retailers in Moscow Segmentation of sales of canned meat, depending on the price tag Value chain formation of canned meat by sales channelsPage 9 from 20 IndexBox Marketing 2012www.indexbox.ru 10. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)Data, presented in Figures Volume of supply on the market of canned meat in 2007 - 2017 Production of canned meat in 2009 - 2012, in thousands of cans Production of meat-vegetable canned food in 2009 - 2012, in thousands of cans Production of canned meat in January 2008 2012,in %, to the corresponding periodof the previous year Production of canned meat in 2007-2012, in thousands of Conv. cans Production of meat-vegetable canned food in January 2008 - 2012,in %, to thecorresponding period of the previous year Production of meat-vegetable canned food in 2007 - 2012, in thousands of cans Structure of the production of canned meat in Russia in 2011 by type of canned meat,in tons Structure of the production of canned meat by Federal Districts in 2012 Structure of the production of canned meat by Federal Districts in 2007 - 2012 Production powers of canned meat manufacturing in Russia by Federal Districts in2012, in thousands of cans Level of usage of annual average production powers for the manufacturing of cannedmeat in 2002 2012, in % Commissioning of production powers for the manufacturing of canned meat in theRussian Federation in 2002 - 2012, in thousands of cans Indexes of average manufacturers prices of canned meat in Russia in 2012 Indexes of average manufacturers prices of canned meat in Russia in 2012 Dynamics of average manufacturers prices of canned meat in Russia in 2009 - 2012,deviation in % from the corresponding period of the previous year Comparison of the average manufacturers prices of canned meat by Federal Districts,in March 2012 Dynamics of the imports of canned meat to Russia in January - March 2012, inkilograms Structure of the imports of canned meat in Russia by manufacturing countries in 2012 Structure of the imports of canned meat in Russia by manufacturing companies in2012 Structure of the imports of canned meat in Russia by importing companies in 2012 Structure of the imports of canned meat by Federal Districts in 2012 Dynamics of the Russian exports of canned meat in 2012, in kilograms Structure of the Russian exports of canned meat by recipient countries in 2012 Structure of the Russian exports of canned meat for manufacturing companies in 2012 Structure of the Russian exports of canned meat by region of origin in 2012 Dynamics of the consumption of canned meat in Russia in 2009 - 2017, in thousandsof tons Distribution of the total money income in 2012 by groups Average deviation of per capita income in the Federal Districts from the Russianaverage for 2002 - 2012 Share of the amount of free cash in Federal Districts regarding the national averagePage 10 from 20IndexBox Marketing 2012www.indexbox.ru 11. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version) Dynamics of the consumption of canned meat in Russia in 2007 - 2017, in thousandsof tons Consumption of canned meat in Europe in 2012, in kg / person Dynamics of the consumption of canned meat in Russia in 2012 Consumption of canned meat by Federal Districts in 2012 Structure of sales of canned meat by sales channels in 2012 Structure of sales of canned meat by retail format in 2012 Structure of sales of canned meat by Federal Districts in 2012 Structure of sales of canned meat in bulk in 2012, in thousands of tons. Structure of sales of canned meat in value terms in 2012, in RUR. Chain of goods movementPage 11 from 20IndexBox Marketing 2012www.indexbox.ru 12. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)Executive SummaryKey figures and conclusions about the marketThe volume of supply on the Russian canned meat market in 2012 was almost tons,which is % higher than the the same figure for 2011. It should be noted that the volumeof imported products on the canned meat market was %.The volume of production of canned meat in 2012 was tons, which is % higher than thevolume of production in 2011.The largest share (%) of all canned meat manufactured in the Russian Federation in 2012belongs to the Federal District.In 2012, the import volume of canned meat in Russia amounted to tons in physical termsand to thousand USD in value terms.Page 12 from 20IndexBox Marketing 2012www.indexbox.ru 13. Market Research Russia: Canned Meat Market. January 2013 (Demo-version)5. Characteristics of the Russiancanned meat market...5.1. Volume and dynamics of the Russian canned meatmarket in 2007 - 2012. Forecast for 2012 2017The volume of supply on the Russian canned meat market in 2012 was almost tons,which is % higher than the the same figure for 2011. It should be noted that the volumeof imported products on the canned meat market was % of the total market.Source: Data (Rosstat, FTS), Analysis (IndexBox) Fig. 1. Volume of supply on the canned meat market in Russia in 2007 - 2012 and forecast for 2013 - 2017, in tonsPage 13 from 20IndexBox Marketing 2012www.indexbox.ru 14. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)5.2. Structure of the canned meat market in Russia: production,exports, imports, consumptionThe volume of imports of canned meat in 2012 was about tons, which was % of thetotal market volume. A more detailed analysis of the imports and exports is presentedbelow.Table 1. Volume and dynamics of the canned meat market in 2009 - 2012 and forecast until 2017, in tons 200920102011F 20122013F 2014F2015F 2016F 2017FVolume of In unitsproductionIn %, to %%%%% %%% thepreviousyearVolume of In unitsexportsIn %, to %%%%% %%% thepreviousyearVolume of In unitsimportsIn %, to %%%%% %%% thepreviousyearVolume of In unitstotal supplyIn %, to %%%%% %%% thepreviousyear Source: Data (Rosstat, FTS, Expert opinion), Analysis (IndexBox)Page 14 from 20IndexBox Marketing 2012www.indexbox.ru 15. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)6. Characteristics of the domesticproduction of canned meat in Russiain 2007 - 2012 Characteristics of domestic production- Volume and dynamics by type ofproduct- Production capacities- Structure of production- Main producers and their market shares6.1 Volume and dynamics of canned meat production in 2007 -2012In 2011, the volume of production was higher than for the analogical period of the previousyear. Source: Data (Rosstat), Analysis (IndexBox)Fig. 4. Dynamics of the production of canned meat in the Russian Federation in2007 -2011, in tonsPage 15 from 20 IndexBox Marketing 2012www.indexbox.ru 16. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)6.4 The main manufacturersofcanned meatand theircorresponding market sharesTable 4. Manufacturers of canned meat and their corresponding market shares in2011ProductionMarket of cannedshareManufacturerRegionmeat, intons OTHERS TOTAL Source: Data (Company data), Analysis (IndexBox)Page 16 from 20 IndexBox Marketing 2012www.indexbox.ru 17. Market Research Russia: Canned Meat Market. January 2013 (Demo-version)8. Characteristics of the imports ofcanned meat into the Russian market 8.1. Volume and dynamics of the imports of canned meatThe volume of imports of canned meat in 2011 was tons. The largest amount of cannedmeat was imported in , when were imported tons. Table 2. Dynamics of the imports of canned meat in 2011, in thousands oftonsMonth Quantity, in thousands of tons In %, to the previous monthJanuary February%March %April %May %June%July%August%September %October %November%December%Total Source: Data (FTS), Analysis (IndexBox) Page 17 from 20 IndexBox Marketing 2012www.indexbox.ru 18. Market Research Russia: Canned Meat Market. January 2013 (Demo-version) Source: Data (FTS), Analysis (IndexBox)Fig. 5. Dynamics of the imports of canned meat in Russia in January - December 2011, in thousands of tonsPage 18 from 20IndexBox Marketing 2012www.indexbox.ru 19. Market Research Russia: Canned Meat Market. January 2013 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing.The "IndexBox" team has been working together for more than 7 years.The average experience of "IndexBox" specialists in the marketing sphere is 10 years.IndexBox" employs 15 specialists in its research analytical department.The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers.Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets.In total, more than 80,000 respondents have taken part in our research studies.Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies:Page 19 from 20 IndexBox Marketing 2012www.indexbox.ru 20. Market ResearchRussia: Canned Meat Market. January 2013 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility.Page 20 from 20IndexBox Marketing 2012www.indexbox.ru