International Fair of Technologies and Services for Events, Installation and Production

Moscow, IEC «Expocentre»16-18 May 2013

www.prolight-namm.ru

RUSSIA

Decision-making status of visitors

22%

11%

40%

27%

40% I make decisions myself

22% I take part in decision making

11% I’m consulting decision-makers

27% No

190 companies from 18 countries 6,275 unique visitors total number of visits: 10,850 50 events including master classes, interactive seminars and concerts for all target groups of visitors official support from the National Ministry of Culture

ProLight + Sound NAMM Russia attendees include:

Importers Representatives of retail and wholesale trade Heads of concert halls Engineering agencies Sound and light directors Festival and concert organizers Event agencies

Professional musician

Recording

Other

Audio technologies

Retailer

Producer, events

Wholesaler

Importer, distributor

Music teacher

Light technologies

Manufacturer

Theatre/concert hall

Authorities

0 5 10 15 20

16%12%12%11%10%8%6%6%5%5%4%3%2%

Visitors by field of business

Debut of ProLight + Sound NAMM Russia Lays Groundwork for Future Success

Features of the Russian Market

•ThevolumeoftheRussianeventtechnologiesandmusicalinstrumentsmarketisestimatedbytheindustryplayersat$450 million.BusinessMonitorMarketResearchestimatestheannualmarketvolumegrowthat20to30percent•Between2012and2018,thestateprogramofsupportforthenationalcultureplanstoinvest5billioneurointothe development of Russian culture. Part of the investment is aimed at support of the national education and cultural system, and will be spent on equipment for concert halls and theaters

Why Moscow?

•Moscowisacityknownformusicappreciationandperformance;it’shometo32concerthallsand173theatres,morethan 2,000 event venues and meeting facilities•Moscowneversleeps!Moscowisfamousforbeingtheworld'snewnightlifecapitalandhostsmorethan1,500nightclubs anddiscosandmorethan500karaokeclubs•Morethan30stadiumshostsportingevents,concertsandfestivals•Morethan150cinemasandmultiplexes•Morethan1,000eventagencies•ThegovernmentofMoscowisplanningtospend$85milliononmodernizationoftheMoscowtheatersin2012.•MoscowisnotonlyagatewaytoRussia,butotherCISStates,suchasKazakhstan,Azerbaijan,Ukraine,Belorussia, Turkmenistan,etc.,that,togetherwithRussia,boastapopulationof300millionpeople

Synergy

ProLight+SoundNAMMRussiawillbeheldparalleltotheInternationalFairforMusicalInstruments,SheetMusic,MusicProduction and Music Business Connections, NAMM Musikmesse Russia.

Show Promotion Campaign

TheProLight+SoundNAMMRussiateamworkswithmarketleadersandtopmediatorunadedicatedbusiness-to-businessmarketingcampaigntargetingindustryprofessionals.

Variety of Special Events within the Fringe Program

Acomprehensivefringeprogramwillintroducehigh-qualityeducationaltracksfortradevisitorsincludingNAMMUniversity,professional development classes, industry roundtables, practical training sessions, contests for professionals or recording andlightingindustrytailor-madetotheRussianmarketanddevelopedwithinputfromlocalkeyplayers.

Well-rounded program of concerts and events will be presented throughout each day of the trade shows.

Open the Growing Russian Market with ProLight + Sound NAMM Russia

ProLight + Sound NAMM Russia 201316–18 May 2013Moscow, Expocentre Krasnaya Presnyawww.prolight-namm.ru

Organizers:

Messe Frankfurt RUS Ltd NAMM International LLC

LeningradskyProspect39A 5790ArmadaDrive125167Russia,Moscow Carlsbad,CA92008USATel.+74956498775 Tel.+17604388001Fax.+74956498785 Fax.+17604387327PLS@messefrankfurt.ru DanielM@namm.org DominiqueA@namm.org

ProLight + Sound and NAMM Worldwide:

The NAMM Show24-27January2013Anaheim,California,USA

ProLight + Sound10-13April2013FrankfurtamMain,Germany

Summer NAMM11-13July2013Nashville,Tennessee,USA

ProLight + Sound Shanghai10-13 October 2013Shanghai, China

Product Groups

Lighting technology Stage technology and truss systems Laser technology and effects Security (general) Specific accessories for lighting and stage technology Sound equipmentPAequipmentProjectionanddisplaytechnologyMediacontrolandnetworksVideotechnologyandCCTV Conference and communication technologyAccessories

Targeted Visitors

Wholesale/foreign trade Retail/specialist trade Industry/installation trade for professional event, media, audio and studio technology Operators and staff of sound studios, radio, film and television engineers Event technicians Operators and staff of entertainment caterers (discotheques), theatres, multi-purpose halls, sportfacilities,parksandeventlocations Stage and theatre decorators Hire companies for professional lighting, sound and/or media technology Specialist companies for media installations—event agencies and agencies for stand construction Engineering offices and specialist planning departments for lighting technology and/or room acoustics/ sound protection—set designers, camera operators, lighting designers