russia retail&loyalty summit 2011 eng

Simone Mancini

Yaroslav Lisovolik

Oleg Vysotsky

Dmitry Voznesensky

Victor Lukanin

Aleksey Pavlov

Irina Arabyan

Aleksey Devyatov

Igor Mariash

Oleg Bolychev

Sergey Kuznetsov

Kirill Tereschenko

mitry Potapenko

Maria Ishkova

Roman Avershin

D

Policy Officer

Head of the Analytical Department

Chief Economist

General Director of Discounter Format

Deputy General Director

Vice-president of Commerce

General Director

General Director

Chief Economist

General Director

President of Management Board

Executive Director

Executive Director for Modern Trade

Partner

Development Director

General Director

,

,

,

,

,

,

,

,

,

,

,

,

,

,

,

,

European Retail Round

Table

Deutsche Bank;

Bank of Russia

X5 Retail Group

Victoria Group

Euroset

SPAR Russia

RegionMart

Uralsib Capital

Home Center

Vester

Union of Independent

Chains Russia

imberly-Clark

Management Development

Group inc.

Rusprodsoyuz

CTM Group

and others

K

Evgeniy Tikhomirov

Ekaterina Eremenko

Annika Schumaher

Yulia Zagumennova

Olga Belkina

Lev Tsukerman

Dmitry Leonov

Francesco Corsetti

Ekaterina Kochetova

Yuriy Semenov

Maksim Dvortsov

Yuriy Semenov

Operational and Commercial Director

Private Label Director

Private Labels Development Manager

Head of Key Accounts Marketing

Department

National Key Account Director

Commercial Director

Sales and Trade Marketing Director

Commercial Department Director

Private Labels Manager

Purchasing Director

Sales Director

Purchasing Director

,

,

,

,

,

,

,

,

,

,

,

,

OZON.RU

Metro Cash and Carry

Real

Coca-Cola HBC

Baltika

Home Center

Gallina Blanca

ALMAFOOD

ALMAFOOD

Detskiy Mir

KBakery

Detskiy Mir

and others

Anna Tkacheva

Yuriy Dolzhenko

Milos Ryba

Dmitry Belonogov

Vladislav Tikhomirov

Nadezhda Butrimova

Natalia Terekhova

Yuri Broido

Maksim Niediakin

Moscow

Ekaterina Goova

Irina Markova

National Category Manager

Brand Management AXE

Senior CEE Retail Analyst

Managing Director

Head of Brand Communication

Customer Management & Marketing

Head Of Category Management

Department

Head of Key Accounts Marketing

Department

Trade Marketing Director

Prof, Head of Retail Department

Director

Head of Trade Marketing

Key Accounts Marketing Department

Specialist

,

,

,

,

,

,

,

,

,

,

,

,

Danone

Unilever

Planet Retail

Saatchi & Saatchi x

Metro Cash & Carry

Unilever

Coca-Cola HBC

Reckitt Benckiser

Business School; RetailLab

Schwarzkopf & Henkel

Coca-Cola HBC

and others

Phil Rubin

Manaaz Akhtar

Maria Guzovskaya

Ivan Vladimirov

Vyacheslav Yakhin

Aleksey Churakov

Chris Jacobs

Alexandra Kirsanova

Tatyana Konchagina

Anton Volodkin

CEO, President

Marketing Director

Head of Development Loyalty Program

Vice President of Marketing

Head of CRM and Business Analytics

Department

Loyalty Program Director

Trade Marketing Director

Marketing Director

,

,

,

,

,

,

,

,

,

Сo-founder, CCO

rDIALOGUE

SUBWAY® Realty Limited

X5 Retail Group

Groupon

Euroset

M.Video

An international consultant in Customer

Loyalty and CRM

Detsky Mir

Rigla

Pharmacy Chain 36.6

and others

30 of November and 1 of December 2011

Hotel Holiday Inn Lesnaya, Moscow

th st

Russia

RETAIL & CUSTOMERLOYALTY SUMMIT 2011The most important industrymeeting in Retail & FMCGsector in Russia

Синхронный перевод на английский и русский языкиСинхронный перевод на английский и русский языки

Renowned expert

in the area of private labels

Author of recently published book

“Private Label Uncovered”

For the first time

in Russia!

Koen de JongFounding Director

IPLC Netherlands

SHOPPER MARKETING& CATEGORY MANAGEMENT

CHALLENGES OF RETAIL& FMCG SECTOR

PURCHASING, SALES& PRIVATE LABELS

LOYALTY PROGRAMS

SPEAKERS AMONG OTHERS:

General Media Partner:Russia Retail Summit

Sponsor: Sponsor: Exhibitor:Silver Sponsor:

General Retail Media Partner: Partners: Media Patrons:

ALL EVENTS

Russia Customer Loyalty Summit

Once again, the Presidents of the largest retail chains, FMCG

producers

will meet at their annual

summit, "Russia Retail & Customer Loyalty Summit"

product loyalty, excellent quality, availability, positive customer

experiences associated with their brand, and all of this at

a competitive price

an opportunity to gauge where your business stands in relation

to your nearest competitors

the Russia Retail & Customer Loyalty Summit is

the right place to be!

and key individuals responsible for the operations side of retail

and wholesale, as well as the production side,

. Every one of us

realized that without mutual cooperation, no individual players on the

market would be able to overcome the challenges we face.

Just some of the challenges facing today's manufacturers and retailers are

.

Only through close cooperation and by "sharing" these challenges do we

have the chance to respond effectively to the needs of today's consumers.

The Russia Retail & Customer Loyalty Summit will give you an excellent

opportunity to find business partners with whom you can work together

with to build a competitive advantage. Additionally, it will provide you

with

.

It's worth being there, where the most important meetings are being held,

and where the participants are the key decision makers about the market

direction in this country and in the CIS region. You already know, after last

year's edition, that

Łukasz Hińcz

Project Manager

Blue Business Media

INTRODUCTION:

� , including and

illustrating the changes and challenges facing

companies in retail, wholesale and FMCG

with representatives of the largest retail

chains and FMCG suppliers on the Russian market

where

which will be for you a fountain of

knowledge and an inspiration for action

64 11

58

6

4

speakers CEOs Board Members

lectures

discussion panels

parallel sessions the latest trends in the retail &

FMCG industry, shopper marketing & category

management, purchasing and sales, private labels as well as

customer loyalty will be presented

The only meeting this year

�

�

�

�

� International retail industry visionaries and experts:

(UK), (UK), (Belgium),

(USA), (UK), (UK), (UK)

Round table : easy access to the key

decision-makers

More business contacts with over 64 speakers and more than

200 participants

Current and insightful economic analysis by three recognized

economists and politicians: , Deutsche Bank;

, OFAS Russia; , Uralsib

Capital

More retail chains, such as , Metro Cash & Carry,

, Vester, , SPAR Russia, ,

RegionMart, , Rigla, , Detsky Mir,

, Apteka 36,6, M.Video

Do not miss this opportunity to acquire vital information on key

business partners and competitors.

Review and adapt your strategy using the unique knowledge and

expertise available only at the “Russia Retail & Customer Loyalty

Summit”.

Do not miss the chance to improve relations with key decision

makers and to better understand the strategies of your most

important business partners.

Only 2 days to meet most of the key decision-makers and largest

FMCG and RETAIL market players. Understand their business needs

better and use this knowledge to boost your future sales.

Ben Miller

Milos Ryba Simone Mancini Phil Rubin

Manaaz Akhtar Chris Jacobs Nick John

speed-networking sessions

Yaroslav Lisovolik

Dmitry Tetushkin Aleksey Devyatov

Real X5 Retail

Group Euroset Victoria Group

Home Center OZON.RU

Eldorado

IF YOU ARE a representative of a retail chain

IF YOU ARE an FMCG producer

IF YOU ARE a consultant or a service provider

�

�

�

�

THE CONGRESS IN NUMBERS

IN 2011, WE PROMISE:

CEOs 32%

Executive, Commercial and Sales Directors 25%

Marketing and Category Directors 20%

Operational, IT and Logistic Directors 18%

Others 5%

The participants in "Russia Retail Summit” are:

You are welcome to participate in the Congress

You are welcome to participate as a sponsor

Łukasz Hińcz – Project Manager

phone + 48 12 350 54 20, fax +48 12 350 54 01

[email protected]

Iryna Henher – Business Development Manager

phone +48 12 350 54 59, fax +48 12 350 54 01

[email protected]

Lunch

Обед

10:00 – 13:00 Plenary session:

Challenges of Retail Chains and FMCG Sector in Russia

9:30 – 11:10 Plenary session:

Challenges of Retail Chains and FMCG Sector in Russia

Parallel sessions:

15:50 – 18:00 Round table speed networking session

Параллельные сессии

Main session:

14:00 – 15:50

Challenges

of Retail Chains

and FMCG Sector

in Russia

Main session:

11:30 – 15:00

Challenges

of Retail Chains

and FMCG Sector

in Russia

Session

14:00 – 16:20

Purchasing, Sales

& Private Labels

Session

11:30 – 15:20

Purchasing, Sales

& Private Labels

Session

14:00 – 16:50

Shopper marketing

& category

management

Session

11:30 – 14:30

Shopper marketing

& category

management

Blue Business Media, Cracow Office, B. Joselewicza 21c st., 31-031 Cracow

phone + 48 12 350 54 00, fax: +48 12 350 54 01

e-mail: [email protected], www.bbm.pl

“I very much enjoyed the conference both as a Speaker and as a Delegate. Along with the excellent venue and

professional organisation, the range and knowledge of Speakers and their interesting presentations was enjoyed by

the delegates and created a lively event with many enjoyable Q&A sessions. The two day Agenda was well

structured and the networking with delegates indicated that the event was great value for money. I would strongly

this event to anyone who wants to meet with loyalty experts, practitioners and clients.”

Mike Atkin, CEO, MJA Associates

Blue Business Media (BBM) - is a leading International business information specialist, working with the top

companies and institutions in CEE. BBM provides this information via conferences, courses, seminars, managed events,

Internet portals and off-line publications.

Session

10:00 – 17:20

Customer Loyalty

Session

9:30 – 15:40

Customer Loyalty

RUSSIA RETAIL

RETAIL SUMMIT

OUTLINE OF THE CONGRESS "RUSSIA RETAIL & CUSTOMER LOYALTY SUMMIT”

DAY I

DAY II

CUSTOMER LOYALTY

CUSTOMER LOYALTY

9.30 Registration and morning coffee

10:00

10:30

11:00 Coffee break

11:20

11:50 panel discussion

Current problems facing the global financial system

and it's possible impact on the Russian economy

What is prohibited and what allowed in cooperation

between retail & FMCG companies in the course of

Federal Law of Protection of Competition in the light

of latest ruling concerning retail & FMCG sector in

Russia

The quality of food products: crucial business practice

for retailers and producers

Strategies for the period of changes and adjustments

to today’s market: priorities of Russian retail

companies

Yaroslav Lisovolik, Head of the Analytical Department,

; Chief Economist,

Dmitry Tetushkin, Deputy Head,

Maria Ishkova, Development Director,

Irina Arabyan, General Director,

Aleksey Pavlov, General Director,

Frank Lochbaum, Sales EMEA,

Deutsche Bank Bank of Russia

OFAS Russia in Moscow

Rusprodsoyuz

RegionMart

SPAR Russia

PSA

12:30

13:00 Lunch,

14:00

14:30

15:00 Coffee break

15:20

8

Private Label Uncovered – latest developments on the field

of PL in Europe

Environmental footprint of retail operations and

products: a European perspective

start of parallel sessions

15:50 Speed networking session: meetings of commercial chain

representatives with Forum participants and exchange of

business cards

1 :00 End of the first Summit day

Legal, urban and planning barriers hindering the

development of retail chains in Russia

The most important struggle: competition for location or

competition for customer, what ought to be the prime

focus

Simone Mancini, Policy Officer,

Dmitry Voznesensky, Deputy General Director, Business

Development Director,

Igor Mariash, General Director,

Koen de Jong, Founding Director, IPLC

European Retail Round Table

Victoria Group

Home Center

PLENARY SESSION: CHALLENGES OF RETAIL & FMCG SECTOR

30th November, Wednesday

PARALLEL

SESSIONS

,

9.00 Registration and morning coffee

9:30

10:00


11:10 Coffee break start of parallel sessions

The Russian Economy the macroeconomic forecast

for the coming year

Consumer market of our times – how the rules of the

game have been changed and what future changes

should we expect?

–

Strategies of cooperation with food retailers

Aleksey Devyatov, Chief Economist,

Victor Lukanin, Vice-president of Commerce,

Oleg Vysotsky, General Director of Discounter Format,

Oleg Bolychev, President of Managemenet Board,

Dmitry Potapenko, Partner,

Uralsib Capital

Euroset

X5 Retail Group

Vester

Management Development

Group Inc.

4 0

3

15:00 the

11:30

12:00

12:30 Lunch

13:30

1 : 0

14: 0

End of session

Analysis of the effectiveness of sales and the reasons fortheir decline in 2011 – in the search for solutions

The future shape of the retail & FMCG sector in Russia– expected evolution of its structure

Quality vs. price: the most important elements in thestruggle for the customer. How to combine them intoone single source of success

Independent retailers in Russia: the factors ofdevelopment in today's retail market

Increase of profitability through implementation ofinnovative product categories

Kirill Tereschenko, Executive Director for Modern Trade,

Oleg Bolychev, President of Managemenet Board,

Roman Avershin, General Director,

Sergey Kuznetsov, Executive Director,

Konstantin Samoylov, Founder, General Director,

Kimberly-Clark

Vester

CTM Group

Union of Independent Chains Russia

Health fromNature

1st December, Thursday

KEY-SPEAKER

Chairman: Dmitry Potapenko

Chairman: Dmitry Potapenko

14:00

14:30

15:00 Coffee break

15:20

15:50

16:20

16:50 End of the session,

How to create worldwide recognized brand

Latest global Shopper Marketing Trends, Best

Worldwide Shopper Marketing cases

The evolution of Category Management in Russia.

Next steps. Trade & industry collaboration

Application of efficient & effective promotional

strategies addressed to the traditional channel,

execution & evaluation

A new life for old categories or maybe a non-

standard approach to customer segmentation

speed networking session

Maximilian Musselius, Executive Director,

Dmitry Belonogov, Managing Director,

Vladislav Tikhomirov, Head of Brand Communication

Customer Management & Marketing,

Anna Tkacheva, National Category Manager,

Yuriy Dolzhenko, Brand Manager AXE, Unilever

ECR Russia

Saatchi & Saatchi X

Metro Cash & Carry

Danone

11:30

panel discussion

12:10

12:40 Lunch

13:40

14:10

14:40

15:10 End of the session

Marketers and researchers – effectiveness and use of

research techniques at the point of sale

Customer Loyalty: how Tesco, Wal-Mart and other

retailers drive customer loyalty

Shopper marketing in different sales channels

Category management: how to make the system

work not only on paper

What are the main differences in promotion

approaches between modern and traditional channel

Nadezhda Butrimova, ; Natalia Terekhova,

; Irina Markova, ;

Vladislav Tikhomirov, ;

Elena Komina,

Milos Ryba, Senior CEE Retail Analyst,

Ekaterina Goova, Head of Trade Marketing,

Yuri Broido, Trade Marketing Director,

Prof Maksim Niediakin – Head of Retail Department,

; Director,

Unilever

Coca-Cola HBC Coca-Cola HBC

Metro Cash & Carry

Finn Flare

Planet Retail

Schwarzkopf & Henkel

Reckitt Benckiser

MBS RetailLab


12:10

12:40 Lunch

13:40

14:10

14:40

15:10 End of the session

Why retailers should share sales data with FMCG

producers, who will benefit more, what are the main

obstacles?

Future development of private label products in

Metro Cash & Carry

Comparision of private label products in Real Russia

to other countries

The role of the bakery department in the modern

supermarket

The future and development directions of private

labels in DIY sector

Yulia Zagumennova, Head of Key Accounts Marketing

Department,

Maksim Dvortsov, Sales Director,

Ekaterina Eremenko, Private Label Director,

Annika Schumaher, Private Labels Development Manager,

Maksim Dvortsov, Sales Director,

Lev Tsukerman, Commercial Director,

Yuriy Semenov, Purchasing Director,

Coca-Cola HBC

DKBakery

Metro Cash and Carry

Real

DKBakery

Home Center

Detskiy Mir



session,

14:00

14:30

15:00 Coffee break

15:20

15:50

16:20 End of the speed networking session

Positioning of private labels and products offered

under the manufacturer's brand in respect of prices

Private label in the area of coffee - the specificity of

the production process

On-line trade: future challenges

LET'S PLAY THE SAME GAME: common objectives,

tools and processes of retailer and FMCG

Dmitry Leonov, Sales nd Trade Marketing Director,

Ekaterina Kochetova, Private Labels Manager,

Francesco Corsetti, Com ercial Department Director,

Evgeniy Tikhomirov, Operational and Com ercial Director,

Olga Belkina, National Key Account Director,

a

m

m

Gallina Blanca

ALMAFOOD

ALMAFOOD

OZON.RU

Baltika

PARALLEL SESSIONS



More info: www.retail-conferences.com



Chairman: Prof Maksim Niediakin Chairman: Evgeniy Dimitko

5

5

1 55

25

2 5

3 35

9:30 Registration and morning coffee

10:00

10:40

11:0 Coffee break

11:3

1 :

12:

1 : 0 Lunch

1 :

Loyalty Marketing: Going beyond the program

Status and prospects for the development of loyalty

programmes in Russia

New era of loyalty: Customer Loyalty Programmes

versus Couponing Engines

Developing customer insight through social CRM and

community building

Latest European trends in Loyalty – Focus on Special

Projects

How to develop an innovative program – practical

advice

Phil Rubin, CEO, President,

Sergey Khitrov, Analyst RBC.research,

Chris Jacobs,

Manaaz Akhtar, Marketing Director,

Aleksey Churakov, Head of CRM and Business Analytics

Department,

Konstantin Gontmakher, July Group, Partner of

rDIALOGUE

RosBusinessConsulting

An international consultant

in Customer Loyalty and CRM

SUBWAY® Realty Limited

M.Video

SeriSystem / SeriGroup in Russia

9:00 Registration and morning coffee

9:30

10:00

10:30

11:00 Coffee break

11:20

11:50

Mono-partner or coalition programme – what to

choose?

How to change a loyalty programme strategy

– is it worth joining a coalition?

Pros and cons of loyalty programmes – organisation

and effects

Using Customer Insight to Increase Value for Retailers

Consumer segmentation as a key factor determining

knowledge about it

Vyacheslav Yakhin, Vice President of Marketing,

Tatyana Konchagina, Trade Marketing Director,

Andrey Kravets, Strategic Patrnership and Loyalty Director,

Nick John, International Commercial Director,

Maria Guzovskaya, Head of Development Loyalty

Program,

Euroset

Rigla

Alfa-Bank

dunnhumby

X5 Retail GroupSummit

12:20 Lunch

13:20

13:50

panel discussion

14:20 Coffee break

14:40

15:10

15:40 End of the

Loyalty Wars

How to assure effectiveness of a loyalty programme?

Satisfaction of customers and new business

development opportunities

Ways of measuring loyalty

,

Bartosz Demczuk, Consulting Director,

Chairman: Konstantin Kharsky

Alexandra Kirsanova, Loyalty Program Director,

Vyacheslav Yakhin, Vice President of Marketing,

Maria Guzovskaya,Head of Development Loyalty Program,

Irina Lebedeva, Customer Experience Director,

Anastasiya Zakharkova, Loyalty Programs Development

Director CRM Department,

Comarch

Loyalty Expert

Detsky Mir

Euroset

X5 Retail Group

MTS

VTB24

00

4 25

14:50

15

35

00

30

6 55 first Summit

14:

1 :

15: Coffee break

15:

16: panel discussion

16:

1 : End of the day

How to customise the loyalty programme to the

company's needs – 360° loyalty

Bonuses and couponing – how to combine the best

features of the two mechanisms

Co-branding – effectiveness of partnership

co-operation

Co-branding: who benefits?

Tax issues related to customer loyalty programmes

Is there a true loyalty in the b2b sector?

,

Arsen Dallakyan, Marketing and Development Director,

Anton Volodkin, Marketing Director,

Mikhail Zhigunov, Deputy General Manager for Strategy

and Marketing,

Ivan Vladimirov, o-founder, CCO,

Chairman: Konstantin Kharsky Loyalty Expert

Mikhail Zhigunov, Deputy General Manager for Strategy

and Marketing,

Oksana Seyko, Head of MTS-Bonus,

Andrey Kravets, Strategic Patrnership and Loyalty Director,

Yana Proskurina, Director Legal Services,

С

Pharmacy Chain 36.6

Svyaznoy Club

Groupon

Svyaznoy Club

MTS

Alfa-Bank

PWC

AlfaStrah

RUSSIA CUSTOMER LOYALTY SUMMIT



More info: www.loyalty-conferences.com

Vladislav Tikhomirov, Head of Brand Communication Customer

Management & Marketing, Metro Cash & Carry Russia

Anna Tkacheva, National Category Manager, Danone

Francesco Corsetti, Commercial Department Director, ALMAFOOD

Ekaterina Kochetova, Private Labels Manager, ALMAFOOD

Aleksander Kuzin, Commercial Director, Rigla

Dmitry Leonov, Sales and Trade Marketing Director, Gallina Blanca

Kirill Tereschenko, Executive Director for Modern Trade, Kimberly-Clark

Ekaterina Eremenko, Private Label Director, Metro Cash and Carry

Yaroslav Lisovolik, Head of the Analytical Department, Deutsche Bank; Chief

Economist, Bank of Russia

Alexandra Nevskaya, Head of Consumer Insights and Market Intelligence,

Nestle Russia

Has 10 years of experience in marketing. From 2005-2010, he was employed at

various positions in the Department of Marketing and Advertising of Detskiy Mir

commercial chain. In 2010, he was employed as the Head of the Advertising

Department in X5 Retail Group. He was then invited to Metro Cash& Carry to take on

the position of the Head of Brand Communication Customer Management &

Marketing. He has many years of experience in the field of media planning and the

purchasing of advertisements, executing and assessing the effectiveness of

promotional actions, marketing research, Internet-marketing and direct marketing.

In 2006, she started her career in Danone and is currently the Head of the Category

Management Department, in which 15 people are employed. During the 4 years she

has been working in that department, she has implemented projects in cooperation

with 20 sales networks in more than 300 stores. Since 2007, she has been a member

and long-term participant in the Category Management Committee of ECR. She

currently works on creating special category management software for local chains,

which are to be deployed in the year 2011.

He has 15 years experience in business development in the coffee market in Russia

and CIS. For 4 years, he was involved in the sales of green coffee and instant coffee in

Sucafina SA, Switzerland. Within 5 years, he created and promoted the Ambassador

coffee brand in Sucafina, Moscow. He is one of the founders of ALMAFOOD.

Before she started working for ALAMAFOOD in 2008, she worked for more than 6

years in Ekoprojekt-2000, which was involved in the production of instant cocoa and

chocolate drinks under the brand of Petrovskaya Sloboda. She has also worked for

Siga, part of the MacCoffee brand.

He has 15 years experience in the pharmaceutical market in Russia. From 1996 to

2003, he held various positions in advertising and marketing in PROTEK. From 2004

to2009, he was the head of one of the largest marketing agencies in the

pharmaceutical market - DSM Group. In 2009, he took the position of Deputy

Executive Director for Commerce in Rigla. He is a member of the European Society for

Opinion and Marketing Research (ESOMAR). He is a member of the board of the

association, a member of the editorial committee of Novaya Apteka and a

member of the experts board of the Moskovskie Apteki periodical.

From 2002 to 2005, he worked as the Sales Director in Bolshevik-Danone. In 2005,

he worked in Philip Morris as the Head of the Sales Department. In 2008, he was the

Sales Director in Bunge. From 2009 to 2010, he held the position of the Executive

Director in Razgulay. Since 2010, he has held the position of the Director of the Sales

and trade-Marketing Department in Gallina Blanca.

He is an independent Retail expert, a winner of the National State Award of the

Russian Federation. In 2002, he became the manager of the year in trade and

consumer cooperation category. He is a member of the Retail top Managers in

Russia,and a member of the board of experts of the industry periodical Moyo Delo.

Magazin. He is the author of the book Foundations of retail trade. He worked at

various senior management positions in Coca-Cola, and for 8 years worked in

Cadbury Schweppes. He has 17 years experience in retail trade with major sales

chains in Russia.

She has worked in the field of sales in Wimm-Bill-Dann and Dr.Oetker. In 2006, she

moved to Metro Cash&Carry to the procurement department. Since 2009, she has

been the Division Manager Own brand in Metro Cash&Carry.

РАФМ

He started his work in Deutsche Bankin 2004, as the Chief Economist. In r 2009, he

became the Head of the Analytical Department of the Russian branch of Deutsche

Bank. Two years later, in 2011, he joined the Management Board of Deutsche Bank

Russia. From 2001 to 2004, he was the advisor to the Executive Director of the

International Monetary Fund in Washington. He is a member of the Advisory Board

of the President of the Bank of Russia, Director for internal and security policy, as well

as a member of the Bretton Woods Committee. He is the author of several books in

the area of Russia's joining WTO and the optimisation of Russia’s foreign policy.

Irina Arabyan, General Director , RegionMart

Aleksey Devyatov, Chief Economist, Uralsib Capital

Maria Ishkova, Development Director, Rusprodsoyuz

Evgeniy Tikhomirov, Operational and Commercial Director, OZON.RU

Olga Belkina, National Key Account Director,Baltika

Roman Avershin, General Director, CTM Group

Nadezhda Butrimova, Head Of Category Management Department, Unilever

Victor Lukanin, Vice-president of Commerce, Euroset

Sergey Kuznetsov, Executive Director, Union of Independent Chains Russia

Ekaterina Goova, Head of Trade Marketing, Schwarzkopf & Henkel

Since 2009, she has worked in RegionMart, starting at the position of Commercial

Director. As the chief of the Commercial Department, she also directed the

Administration Department and stores in hypermarket and maximarket. Before that,

she held the position of Executive Director in Sibirsky Bereg.

He is the head of the macroeconomic analysis group in the Uralsib Capital

investment company. Before employment in Uralsib Capital, he was a scientist in the

Centre for Economic and Financial Research and Development in the Russian School

of Economy, where he was responsible for the scientific overseeing of projects and

research works. He carried out projects of economic forecasting models and

methodologies for Sberbank and the Ministry of Economic Development of RF. He

was involved in projects for the Non-commercial Fund for the restructuring of

enterprises and for financial institution development and the TACIS program.

Since 1993, she has been working in PR, political consulting and business consulting.

She was the head of one of the departments in the Political Technology Centre (2000-

2003) She worked in the PR Department in Kopeyka sales chain (2003-2007) and

directed the PR Department in Eksmo Publishing House (2007-2010). She is a

renowned expert in the field of the development of communication strategies. Since

the 2010, she has held the position of the Director for Development in the

Association of Producers and Suppliers of FMCG Rusprodsoyuz.

In 2006, he started the work in OZON.ru online hypermarket in the branch in Tver.

Currently, he holds the position of Operational and Commercial Director in OZON.ru.

Started her career in 2001 in Coca-Cola. Between 2003 and 2010 she worked for

Baltika Breweries (Carlsberg group) in such areas as business intelligence, sales

development, project management and key accounts. In 2010 she joined Danone as

National Key Account Channel Director. She has held her current position since

February 2011.

He started his professional career in 1996 in Perekrestok sales chain as a store

manager. Within 12 years, he became the deputy Commercial Director of

Perekrestok – managing regional operations. In t 2008, he was employed in Kopeyka

sales chain as the Marketing Director and was responsible for commercial activity in

branches of the chain. In 2009, he started his own business – CTM Group project. The

company provides services in the field of production and the promotion of private

label products for sales chains and “No name” goods.

For more than 4 years, she has been working in the field of category management.

Her professional carrier started in a large pharmaceutical company, ROSTA, then she

worked in Metro Cash&Carry and Danone. After that, she received an invitation from

Unilever to take the position of the Head Of Category Management Department. She

has many years of experience in the field of category management, trade-

marketing, marketing, procurement and carrying out various marketing studies.

He started employment in Euroset in 2006 as the head of the branch in Urale. In

2004 he was the best Sales Director and in 2007, the best manager in Erosem

company. In 2008, he took the position of Vice-president of Commerce in Euroset.

He is responsible for the operational management of the company, including

logistics, procurement, HR, marketing, advertising and for the technological

development.

He has experience in foreign and organizational operations, the distribution and

promotion of top world brands in the Russian market. Prior to that, he worked in MIFI

Institute. He was the director of the foreign representative office in the Foreign trade

Federation of the Ministry of Foreign Affairs. He was the Sales and Marketing

Director in Georgia Pacific corporation, Development Director in T3C, as well as a

manager in Komus-Upakovka. In 2011, he took the position of the Administration

Director in the Union of Independent Chains Russia, since September he has been

the Executive Director of the Union of Independent Chains Russia.

PRELEGENTS

PRELEGENTS

Maksim Dvortsov, Sales Director, DKBakery

Yulia Zagumennova, Head of Key Accounts Marketing Department,

Coca-Cola HBC

Natalia Terekhova, Head of Key Accounts Marketing Department,

Coca-Cola HBC

Irina Markova, Key Accounts Marketing Department Specialist,

Coca-Cola HBC

Oleg Bolychev, President of Managemenet Board, Vester

Aleksey Pavlov, General Director, SPAR Russia

Dmitry Voznesensky, Deputy General Director, Business Development

Director, Victoria Group

Igor Mariash, General Director, Home Center

Simone Mancini, Policy Officer, European Retail Round Table

Lev Tsukerman, Commercial Director, Home Center

Yuri Broido, Trade Marketing Director, Reckitt Benckiser

He started his career in the field of sales, in Perekrestok in 1997, initially working as

the store manager, later becoming the Deputy Commercial Director for private label

development. Since 2005, he has worked on private label development projects in

such chains as Paterson, SPAR. In 2008, he took the position of Marketing and

Purchases Director of Rus Food Management - the largest frozen food production

and distribution holding. Currently, he is the Sales Director in DK Bakery Group.

She has 10 years of experience in trade-marketing and customer marketing in Russian

and international companies – FMCG producers. She has implemented and led cross-

functional projects aiming at improving the effectiveness of cooperation with partners

and retailers and changing the behaviour of consumers in POS. Currently, she holds the

position of Head of Key Accounts Marketing Department in Coca-Cola HBC.

She has nine years of experience in trade marketing. She was primarily responsible

for customer marketing. Currently, she holds the position of Head of Key Accounts

Marketing Department in HBC.

She has 6 years of experience in marketing. Currently, she is a Key Accounts

Marketing Department Specialist in Coca-Cola. She is primarily responsible for the

development of business of such clients as Metro Group, Okey and Lenta. She is

working on the sales and loyalty boosting programme, and also customises the

national promotional programmes of individual clients. She leads joint partner

projects, participation exhibitions, which are organised with partners, charity events,

customer behaviour knowledge sharing projects and controls the store space.

In 1990, he started Vester company, which supplied technology and computers to

the Kaliningrad Region. Later on, Vester started selling food and non-food products.

He is a member of the regional Association of Manufacturers and Entrepreneurs, as

well as the President of the Committee for the Support of Small Business and the

President of the Federation of Swimming and Sports in the Kaliningrad Region.

In 2010, he took the position of the General Director in SPAR Russia. He is engaged in

executing the SPAR brand promotion strategy through the development of partners

all over the country till the year 2015 and the strategy of creating the largest

purchasing association in the industry. He is the promoter of multi-segment

development of private labels

He started his career in Victoria Group in 1997, as the head of the Flower Sales

Department. In 2005, he took the position of the Commercial Director in the

Kaliningrad Division. Since 2010, he has held the position of the Commercial Director

in Victoria Group and a Member of the Management Board. Since 2008, he has been

the First Deputy General Director. He successfully implemented the concept of

federal and strategic purchases, the concept of logistics management and the

development of own brand.

He started his professional career in 1994. In 1998, he worked in Fruierra Ukraine as

the Financial Director and Controller. In 2002, he held the position of the General

Director in Filuet Group. Since 2005, he has been the General Director of Home

Center.

Since 2009, he has been a member of ERRT. Prior to that, he was the consultant in

Fleishman Hillard, working for clients from the retail, food & beverage and power

sectors. He started his professional in the Chamber of Industry of Gazientep in

Turkey, taking the responsibility for incorporating the Brussels office in the Carrefour

Group.

Since 2003, he was the category manager in Home Center, Israel, since 2005, he has

been the Commercial Director in Home Center, Russia.

Milos Ryba, Senior CEE Retail Analyst, Planet Retail

Maksim Niediakin, Prof, Head of Retail Department, MBS; Director, RetailLab

Oleg Vysotsky, General Director of Discounter Format, X5 Retail Group

Dmitry Tetushkin, Deputy Head, OFAS Russia in Moscow

Maximilian Musselius, Executive Director, ECR Russia

Annika Schumacher, Own Brand Department, Real

Elena Komina, Marketing and Advertisement Departament Director, Finn Flare

Koen de Jong, Founding Director, IPLC

Yuriy Dolzhenko, Brand Manager AXE, Unilever

Konstantin Samoylov, Founder, General Director, Health from Nature

Frank Lochbaum – Executive Vice President Sales EMEA, SAF AG

Yuriy Semenov, Purchasing Director, Detskiy Mir

For many years, he has been engaged in the analysis of trade sector in CEE region. He

gives lectures at major conferences in Eastern Europe and is frequently invited by

journalists as an expert in the retail trade sector. He has a vast knowledge in, among

others, the Russian retail market and loyalty schemes.

He is the Director of Retail Laboratory – the first industry consulting centre in Russia,

which has its representative office in Europe. He is a strategic advisor to SPAR and

other companies. He is a hands-on consultant and project leader. His largest clients

include: Euroset, X5 Retail Group, O'Key, Yuttera, SPAR, ESSEN, Maxima, Rimi,

DROGAS,STATOIL, , EBA,VARUS, REAL, BILLA and others.

Since 2002, he was the head of the Pyaterochka chain in Petersburg. In r 2003, he took

the position of the head of the Pyaterochka chain in Moscow. In r 2004, he was

appointed CEO of Pyeterochka stores. In 2006, during the incorporation of X5 Retail

Group, he was appointed General Director of Discounter Format (Pyaterochka chain

of stores) and has held this position up till now.

From 2001 to 2008, he worked in various commercial organisations. In 2008, he was

appointed the advisor to the Office of Public Utilities, Construction and Natural

Resources Control FAS Russia. Since 2009, he held the position of Head of Analytical

Department in OFAS Russia in Moscow. Since 2010, he has held the position of

Deputy Head of Analytical Department in OFAS Russia in Moscow.

Since 2011, a Board member of the advisory council "Electronic Documents - Efficient

Economy". Since 2010, Co-Chairman of ECR Europe National Initiatives and a

Member of the Supervisory Board of ECR Asia Pacific. In 2009 - Founder of the global

information resource ECRoPEDIA. Since 2004 - the Executive Director of ECR Russia.

From 2003 to 2004 he was the Marketing Director, Senior Consultant, Kelis

Consulting, and from 2000 to 2003 - Marketing Director Gambro Sweden AB.

2009 Own Brand Manager at real,- Hypermarket. In real,- Hypermarket working on

the optimization of the development process of Own Brands and the general Private

Label assortment, strategic planning for future Private label development,

positioning and increasing of PL share.

She worked as the Head of the Marketing Department in Econika, GP Batteries,

Arktel, Gulliver. Since 2011, she has held the position of Marketing and

Advertisement Department Director in FiNN FLAR .

He has held various posts in the field of commerce and management in different

leading companies – producers of private label products in Great Britain, Germany,

France and the Netherlands. He has been employed in such companies as Dailycer,

United Coffee, Dalli Werke and Lamb Weston. Since 2003, he has worked as a

consultant for various Retail companies and producers in Europe and on other

continents. He has published 2 books: Private Labels in Europe, trends and

challenges for retailers and manufacturers (2007), and Private Label Uncovered,

taking retailer brands to the next level (2011).

He has 7 years of experience in marketing. He has worked in the field of marketing in

Rosgosstrakh, Efes (beer producer). Since 2008, he has been employed in Unilever

and has successfully realised more than 10 projects related to AXE and Rexona

brands.

He has 18 years of experience in the field of marketing in such companies as - Pepsi-

Cola, Philip Morris, SABMiller, SEB Groupe. Previously, he worked as a marketing

Director at Will Bill Dann. In 2008 he founded Health from Nature, the first

manufacturer of functional beverages in Russia.

His career tookhim from IBM as Director of Manufacturing Industries to the largest

online group in Germany, Scout24. In his position asmember of the Executive Board

of Directors at JobScout24, he was responsible for sales and marketing in EMEA.

During this time he joined Microlife's Board of Directors before he was appointed as

CEO of Microlife EMEA Ltd.

АТБ

Е

I want to register for:

Russia Retail Summit* Russia Customer Loyalty Summit*

Congress date: 30th of November – 1st of December 2011

The price: before 4th of November 2011

The price: after 4th of November 2011

Euro 1195 net

Euro 1495 net

*Please choose which materials you would like to receive during the Summit. It is allowed to tick off one

box only. Registration for one Summit allow to take part in both conferences.

Russia Retail& Customer Loyalty Summit

REGISTRATION FORM 30 November – 1 December 2011

Hotel Holiday Inn Lesnaya

15 Lesnaya Street, Moscow 125047

Russia

th st

CONDITIONS OF PARTICIPATION:

Blue Business Media Sp. z o. o. with its head office in Poland, Warsaw (01-222)

Pradzynski 12/14 street, has been entered in the Register of Enterpreneures, kept

by District Court for the capital city ofWarsaw, XII Economic Department on

National Court Register under No. KRS 0000325306, NIP 7010167656, equity

capital: PLN 100 000.

stamp and signature

1. The costs of participation of one person in the Summit amounts

– registration before 4 November

– registration after 4 November

2.

3. The price includes lectures, congress materials, coffee breaks,

lunch.

4. Sending a signed and completed application form to Blue

Business Media by fax or e-mail constitutes the conclusion of

a binding agreement between the Applicant and Blue

Business Media and is equivalent to the Applicant's consent

to all the obligations resulting from the agreement. A pro

forma invoice is issued on a standard basis and sent via email

after receiving the application form.

5.

6. The payment shall be made on the bank account:

7. The Applicant has the right to withdraw from participating on

the terms and conditions indicated below. Resignation from

participation should be made and sent by fax or registered

e-mail.

8. In the case of resignation before 4 November the Applicant is

obligated to pay a service fee in the amount of Euro 149 net.

9. In the case of resignation after 4 November the Applicant is

obligated to pay the full participation costs, in the amount

resulting from the agreement concluded between the

Applicant and Blue Business Media.

10. In the event of the lack of participation in the forum as well

as the lack of the written resignation from participation

in the Summit, the Applicant is obligated to pay the full

participation costs in the amount resulting from the

agreement.

11. Default in payment shall not be unambiguous with

resignation from the participation.

12. A person indicated by the Applicant may participate in the

Summit in lieu of the person submitted to participate.

13. Blue Business Media reserves the right to change the

program, the venue of the Summit as well as cancel the

Summit.

Euro 1 195 net

Euro 1 495 net

Payment terms are 14 days from date of invoice.

Notwithstanding this, payment must be received prior to

the Summit taking place. Kindly note the terms and

conditions on our registration page.

The person signing the application form on behalf of the

Applicant declares that they possess the relevant

authorization to act in the name of and on behalf of the

Applicant, specifically to conclude an agreement with

Blue Business Media.

th

th

th

th

Alior Bank S.A., Al. Jana Pawła II 18, Warsaw

IBAN: PL-98 2490 0005 0000 4600 6257 5787

SWIFT: ALBPPLPW

Please fax the registration form using the fax number

or send scan of registration form using email address:

+48 12 350 54 [email protected]

Pursuant to the Data Protection Act of August 29, 1997 (Journal of Laws 1997, No. 133 item 833) Blue Business Media Sp. z. o.o., with its head office in Warsaw (hereinafter

referred to as BBM), hereby states that is the administrator of personal data. We hereby give consent for our personal data to be processed for the purposes of promotion

and marketing activities carried out by Blue Business Media, its services and products offered on the market, as well as for the purposes of promoting Blue Business Media

customers offers. Furthermore, we agree to receive, by e-mail, offers and commercial information relating to Informedia and its customers. Persons giving consent for their

personal data to be processed shall be entitled to control the processing of data relating to them, and to correct it.

At the same time, we hereby state that we have got acquainted with participation conditions, and we bind and oblige ourselves to pay in full for the amounts

resulting from this agreement.

Blue Business Media, Cracow Office, B. Joselewicza 21c Street, 31-031 Cracowphone: +48 12 350 54 00, fax: +48 12 350 54 01e-mail: [email protected], www. combluebusinessmedia.

1. Full name:

2. Company:

4. Credit card type:

5. Statement:

If YES, please provide further details:

6. Purchaser’s data – necessary for VAT Invoice issuance:

.............................................................................................................................................................

Position: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Department: .................................................................................................................... .........................................

.............................................................................................................................................................

Street: ........................................................................................................................................................................

Postal code: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . City: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Phone: .................................................................... Fax: ..........................................................................................

E-mail : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Visa Mastercard Eurocard Diners Club

The Buyer declares that:

He is a taxpayer of value added tax (VAT) YES NO

Tax registration numbers given to the Buyer:

1) Country………….............……… Number .……….............……… 2) Country………….............……… Number .……….............………

Registration numbers under which the Buyer is registered for VAT in EU countries (if applicable):

1) Country………….............……… Number .……….............……… 2) Country………….............……… Number .……….............………

Company name: ........................................................................................................................................................

Head office: ................................................................................................................................................................

Address: ....................................................................................................................................................................

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3. Payment method:

� �

� � � �

� �

Cash transfer Credit card

Credit Card Number: ............................................................................................ Expiration Date: ............................................................

Name as it appears on Credit Card: ...............................................................................................................................................................

Amount: .................................................. Address: ..........................................................................................................................................

Signature: ............................................................................................ Date: .......................................................................................................

.

Please, copy the registration form while registering more then two participants