russian mobile market. beginners' guide for global publishers
TRANSCRIPT
MOBILE APP PROMOTION IN RUSSIA
Get millions of active users for your app.
Beginners’ guide for Global publishers
WHY?FACTS AND STORIESHOW?
WHY?
WHYRussian mobile market
#5 country by app
installs
≈ 60 millions mobile users
CPI less than $1 #1 country by engagement
WHY
FACTS AND STORIES
Russia is a very important market for us. We got more then 12 millions installs last year in Russia, so far we are very satis-
fied with the audience and happy to be working with myTarget team.
CASE STUDY 360 security
Zhang Yi360 Security
Results
CPI $0.35CTR 2.5-3%
Over 12 millions installs in Russia thanks to myTarget
CASE STUDY 360 security
CASE STUDY UC browser
Results
CPI $0,5-0,8INSTALLS: over 6 millions
The biggest 3rd party browser in Russia thanks to myTarget
CASE STUDY UC browser
Among all the countries Russia is the TOP#3 important market for us. myTarget helped us to get more than 6 millions installs last year. The enormous audience and great quality of traffic makes myTarget the best partner for reaching our KPI. Vincent Wubin,
UC Browser
CASE STUDY 3Guns
Results
СTR 1,8-2%CR 10% RR Day 1 50%
TOP #1 in Google Play category just 1 week after release.
WHYCASE STUDY R2Games
Results
CPI $1.1 CTR 0.9%
Great CPI results for RPG game
HOW?
HOW?
2 Choosing right partners
3 Start promotion 4 Measuring results
1 App localization
APP LOCALIZATION
Inhouse translation and checking
Sending to
localization partners (agencies)
Games that are localized in Russian earn much more than their English counterparts.
Media source for retention in Europe (Gaming, iOs) by AppsFlyer
Publisher in Russia
by AppAnnie
myTarget
№1
CHOOSING RIGHT PARTNERS
by Mail.Ru Group
myTarget market shareother sources
mobile users
50 millions
TRAFFIC SOURCES IN RUSSIA
myTarget includes traffic from 3 largest social networks of Russia:
VK.com
Odnoklassniki.ru
my.mail.ru
WHYIf you don’t have in house media buying team, contact our partners. They will help you to buy myTarget quality traffic.
Remember about the key to successful campaign: stay in touch with a market leader and follow recommendations of experts.Being the main traffic provider, myTarget is always
happy to help and share expertise. Make sure to contact myTarget managers before starting campaign:
Start promotion
write an email [email protected]
WHYMEASURING RESULTS AND STATISTICS:
myTarget is integrated with all the main tracking systems. Other tracking systems may be available upon request.
