BY : RUTE LOPES

BFI LONDON FILM FESTIVAL

TARGET AUDIENCE

TARGET AUDIENCE

• I looked at different possible target audiences for the London Film Festival.

• The possible target audiences I looked at were :• Children• Teenagers• Adults :• 25-30• 40+• I looked at the films in the film festival that would appeal to

these groups of people and the films that were targeted at them.

• To start off I looked at the short cuts & animation section of the films as this will be the section that will have films targeting children.

• The animated shorts for younger audiences had many different films that targeted a younger audience.

EXAMPLES :• Example one:• KROAK - RETURN TO BEARWHILE :• Digging for fresh walrus, Kroak finds himself

face to face with a hungry bear.• Director : Julie Rembauville , Nicolas Bianco • Country : France• Running time :3min• Year : 2008

…• Example two :• PIG'S HAPPINESS :• A family of city-dwelling pigs arrive in the

countryside and threaten to disrupt the way of life that little boar and friends have become used to.

• Director : Dace Riduze• Country : Latvia • Running time : 12min• Year : 2009

• I started by looking at the cinema europa section as they have films with young teenagers in them and the storylines of these films are based on teenage years experiences and events.

TEENAGERS

EXAMPLES :

• Example two :• AFRAID OF THE DARK (BRUISES)• A young woman travels to Italy from Romania to search for

her mother and is taken in by a local family, in this sparky feature film debut.

• Director :Massimo Coppola• Cast :Gianluca Di Gennaro, Erica Fontana, Manrico Gammarota• Country : Italy• Writer :Massimo Coppola• Running time :90min• Year : 2010

…• Example two :• AT ELLEN'S AGE• When Ellen discovers her lover's infidelity, her life goes into

tail spin, taking her into places and politics she never thought she'd go.

• Director :Pia Marais• Cast : Jeanne Balibar, Stefan Stern, Georg Friedrich• Country : Germany• Writer : Pia Marais, Horst Markgraf • Running time :95min• Year : 2010

• To find my research for this section I looked into the new British film section as there films are mainly targeted at adults ranging from the ages 25-30.

25-30 25-30

EXAMPLES :

• Example one :• GUILTY PLEASURES• Exposing the world of romance novel

enthusiasts.• Director : Julie Moggan• Country : UK • Running time : 85min• Year : 2010

…

• Example two :• THE ARBOR• An imaginative exploration of the life and legacy of

Bradford playwright Andrea Dunbar.• Director : Clio Barnard• Cast : Manjinder Virk, Neil Dudgeon, Monica Dolan• Country : UK• Writer : Clio BarnardDistributorVerve Pictures• Running time : 90min• Year : 2010

MARKETING AND PROMOTING

THE FESTIVAL !

DIFFERENT WAYS THEYPROMOTED & ADVERTISED

THE FESTIVAL …

• http://www.facebook.com/BritishFilmInstitute

FACEBOOK PAGE

This is a great way of advertising the festival, this particular way of advertising is targeted at teenagers and young adults (people most likely to use internet chat websites).

• http://twitter.com/bfi• This is another way of

targeting a young audience and marketing/promoting the BFI festival.

TWITTER PAGE

• http://www.youtube.com/BFIfilms

• As the BFI can be classed as an international festival, using YouTube is a great way to promote the festival worldwide.

PAGE

THE WEBSITE ITSELFhttp://www.bfi.org.uk/This promotes the festival as the whole website is about the BFI festival.

THE END THANK-YOU FOR WATCHING !