rv 2015: shared-use mobility: advancing equitable access in low-income and disenfranchised...
TRANSCRIPT
How Can Ci)es Bring Shared Mobility to All Residents? OAKLAND’S CAR SHARE AND OUTREACH PROGRAM
Sara Barz Shared Mobility Coordinator, City of Oakland, California @skbarz
Car Share in Oakland, 2000s-‐2015 Image 1 & 2: Google Streetview. Image 3: "Car2Go Amsterdam Smart ED cropped" by Car2Go_Amsterdam_Smart_ED_Herengracht.JPG: BrbblderivaOve work: Mariordo (talk) -‐ This file was derived from Car2Go Amsterdam Smart ED Herengracht.JPG:. Licensed under CC BY-‐SA 3.0 via Commons -‐ hYps://commons.wikimedia.org/wiki/File:Car2Go_Amsterdam_Smart_ED_cropped.JPG#/media/File:Car2Go_Amsterdam_Smart_ED_cropped.JPG
Current Loca)ons of Car Share ZIPCAR CITY CARSHARE
Demographics Image 1 & 2: PolicyMap. American Community Survey Data 2009-‐2913
Car Share Policy
Call for Car Share Projects
The Car Sharing Program is part of the overall Climate Initiatives Program, which invests a significant amount over the courseof Plan Bay Area into innovative technologiesand strategies that aim to reduce transporta-tion-related emissions. The primary source of funding for the Climate Initiatives Programis Congestion Mitigation and Air Quality Improvement (CMAQ) funds.
Cycle 1 of CMAQ Climate Initiatives Programfunding included a $31 million grant programinitiated in 2010. This grant program, knownas the Climate Initiatives Innovative GrantProgram, tested 17 high-impact, innovativetransportation projects with the greatest potential to reduce GHGs. Several of these
projects included car sharing components,and early evaluation results have shownthese projects to be successful. Cycle 2 will support the expansion of similar efforts to other areas by investing $2 million in theCar Sharing Program.
METROPOLITAN TRANSPORTATION COMMISSION
Call for Applications: Car Sharing Program
Joseph P. Bort MetroCenter | 101 Eighth Street | Oakland, California 94607 | www.mtc.ca.gov
WHAT IS CAR SHARING?
Car sharing allows people to rent cars by thehour, for as short a time as 30 minutes up to
a full weekend, and is primarily for short distance trips. Car sharing can save families
and individuals hundreds of dollars everymonth in car payments, insurance, gas, registration and repairs by encouraging
members to drive less often.
Car sharing services have been available in the Bay Area since 2001, and in that time the number
of vehicles available and the number of subscribers has grown. Acknowledging the importance
of car sharing on both the community and the environment, Plan Bay Area, the region’s long-range trans-
portation plan/Sustainable Communities Strategy, invests $13 million in car sharing over the course of
the Plan to achieve a 2.6 percent per capita reduction in greenhouse gas (GHG) emissions.
The Car Sharing Program is a $2 million grant program that aligns with the car sharing goals identified
in Plan Bay Area and the Climate Initiatives Program. The funding is intended to be a one-time funding
source to help projects with initial implementation costs.
BAY AREA CLIMATE INITIATIVES PROGRAM
see other side >
July 2014
TIMELINE
December 2014 –January 2015
AnticipatedAwards
October 2014 –November 2014
ReviewProcess
Friday, October 17, 20144 p.m.
ApplicationSubmissionDue Date
Friday, August 22, 2014Metropolitan Transportation
CommissionJoseph P. Bort MetroCenter
101 8th Street, Oakland, CA 94607
Pre-Application Workshop
July 2014Call for
Applications Issued
FOR MORE INFORMATION, CONTACT:Stefanie HomTransportation Planner
Phone: 510.817.5756Email: [email protected]
ELIGIBLE PROJECTSThe Car Sharing Program will support thecar sharing program goals identified in PlanBay Area. Projects must support expansionto/of one or more of the following to be considered for grant funding:
1. Suburban or urbancommunities that donot have robust carsharing service
2. Underserved minorityand/or low-incomecommunities
3. Business parks andtransit connections
4. Innovative/new technologies, i.e.point-to-point carsharing, electricvehicle (EV) fleet
ELIGIBLE APPLICANTSPublic agencies located within the top six-teen cities taking on two-thirds of the re-gion’s housing growth in Plan Bay Area, or acity that can demonstrate it is taking on asignificant amount of growth. Businesses,non-profits, and community organizationsmay also apply if they partner with a publicagency that is willing to sponsor the project.
Oakland Car Share and Outreach Program PROGRAM COMPONENTS
1. Regulatory reform
2. Outreach and incenOves focused in East Oakland neighborhoods
3. EvaluaOon
GRANT AWARD
1. $320,526 in CMAQ funds
2. Dedicated local match of $64,105 from Measure B (county sales tax for transpo)
3. 27 months
4. Grant covers ~50% of program costs, including staff Ome and materials
Outcomes: Frustra)on and Excitement CHALLENGES WITH PARTNERSHIP
1. Public money moves slowly
2. Funding agencies don’t necessarily talk to one another
RESPONSE FROM CAR SHARING ORGS
1. Very posiOve and open to regulaOon! 2. Car sharing organizaOons are willing to work with the City to expand in new areas
3. Car sharing organizaOons have already expressed interest in purchasing permits
Takeaways
1. To expand car share to low-‐income or underrepresented areas, ciOes don’t have to buy vehicles or build parking; regulaOon and incenOves can aYract car sharing organizaOons
2. To pursue equity, the City has got to regulate the curb and car sharing organizaOons
3. CMAQ funds can be used for shared mobility iniOaOves
