UK Market UpdateRupert Peters, Regional Managing Director, Core Markets

0 250,000 500,000 750,000 1,000,000

France

Germany

United Kingdom

Australia

2008201020112012

CORE MARKET PERFORMANCESJanuary to December 2012

CORE2012

Jan-Dec%

2012 / 2011%

2012 / 2008

France 455,300 -0.8% 8.2%

Germany 311,692 -1.3% -2.6%

United Kingdom 653,921 -3.8% -23.5%

Australia 258,115 6.5% 8.1%

TOTAL 1,679,028 -1.1% -8.4%

Arrivals to Date

Source: Statistics Canada, ITS Frontier CountsNote: Arrivals of tourists figures do not exclude same-day visitors by non-land crossing (air , water ways)

• Economic uncertainties continue to weigh on arrivals from European markets

• Australian market expanding on strong economic growth

UK MARKET PERFORMANCE EXPLAINED

Lower air capacity, higher prices Economy and Currency VFR segment travelling in reverse direction Fewer Skiers Swing to all-inclusive and lure of new

destinations

UK OUTBOUND TRAVEL TRENDS

COMPETITIVE ENVIRONMENT

WHY INVEST IN THE UK MARKET?

Unrivalled direct air access into Canada Strong UK trade interest in Canada Regional and Seasonal value 57M outbound travellers in 2012 Demand is there, just need to convert it

UK Market outlook to Canada in 2013

CTC forecasting marginal growth:Visits + 0.3% Receipts + 0.7% to $ 784m

Key accounts reporting summer sales up Rail/cruise combinations very popular

Fewer travellers spending more money?

KEY TRENDS

Get me out of here syndrome! Stay at home factor?  Cruising/all-inclusive destinations Value added mentality will continue to drive sales. Experiential travel increasing/UK market more

adventurous

TOP TIPS

EBO’s work but need to be aligned Added value v. discounting Leverage your RTO’s and PMO’s Innovate Read CTC market profiles

THANK YOU