ryan credentials
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Ryan Partnership Credentials
06.09.10
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How Did Consumers Take Control of Brands?
When did every consumer get equal access to a brand? Why does an individual consumer’s opinion count so much? When did every retailer become the same size?
Ryan understands this new behavioral shift in consumers better than anyone. We don’t just study it, we live it daily. We actually attempt to further magnify the impact of digital in all communications, information, activation, community and relationship marketing. Because it works.
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Ryan is Multi-channel
Ryan employs multi-channel communications, online and offline, to motivate, inspire, excite, amuse, solve, bond…to touch emotions…to change perceptions and behavior, to create an ongoing relationship that drives sales.
PromotionsConsumer
Interactive
Online/C
RM
/Social
Cul
tura
l
His
pani
c M
arke
ting
ExperientialEvent Marketing
Research
Insights & M
easurement
Shop
per
Shop
per/
Reta
il M
arke
ting
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How do we achieve success?
Ryan Insights: New insights and research tools and techniques that generate sustainable competitive advantage.
Ryan Digital: Leading edge, platform-agnostic digital marketing, in both proven and emerging digital media.
Ryan Experiential: New venues, new technologies to create the most relevant consumer brand immersions.
Ryan Activation: Promotions that change and reinforce consumer behavior before, during and after the sale.
Ryan Shopper: Digital shopper technologies that change the shopper experience and reward purchase.
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What Makes Us Different
We are a single organization that is proven to effectively engage consumers before, during and after they shop wherever they are with persuasive strategy, activation and relationship plans they didn’t expect
So they open their wallets and buy
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We have four points of difference
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1. Dark Horse:
A proprietary insight process guaranteed to find the hidden opportunities that will accelerate growth
Unsurpassed consumer and shopper knowledge and insights:
• Phillips, Foster and Boucher. “The application of shopper psychology to retail.”
• Proprietary research tools from PDI / Knowledge Networks with exclusive access to 16 million consumers’ daily shopping behaviors
• Forrester, Mintel, Big Research, Simmons, Nielsen, IRI, etc.
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2. Every strategy, every tactic must contribute to driving sales
Measurable goals are established for every component
Every component is cost / ROI justified
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3. Integrated senior marketing consultants:
Digital marketing experts from top companies and agencies
25 years of consumer and shopper activation successes Client-side trained and proven to drive deep client relationships
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2007 Agency of the Year Consumer Promotions
2008-9 Top 5 Agency Shopper Marketing
4. Award winning digital and offline creative talent
Nestle Very Best Kids: 2009 Internet-based Loyalty Marketing Winner
Hellmann’s: 2008 Gold Effie
Cheesecake Factory Drive Out Hunger Tour: 2009 Golden Halo for Cause Marketing
Lufthansa: 2009 Best Online Airline Campaign
Outstanding Achievement in the Lifestyle Category: 2009 Interactive Media Award
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We Are The Largest Privately Held Marketing Company
Founded 1984
Privately Held
7 Offices in U.S.
400+ Employees
$148 Million+ Revenues
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We work with iconic brands.
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Success begins with a Great Idea.
We are dedicated to uncovering Creative Platforms and Ideas It’s our mission to create ideas that become the basis for surrounding
Consumers and Shoppers with a unified compelling motivation to take action.
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Promotional Marketing
“Activating consumers through Big Ideas that reach consumers through National, Regional, and Retail Promotional Marketing Platforms”
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Experiential Marketing
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Breakthrough Creative Print Campaigns
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Dramatic Presence Campaigns
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Creating Entertainment Platforms
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Experiential MarketingCreating the ultimate Clamato experience through a surround sound of local market
efforts
Grass Roots Launching a brand targeting Hispanic
women in Neighborhood salons
Promotional Advertising
Promotional Partnerships
Retail Activation
Hispanic Promotion Experts
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Here’s what Ryan can offer you
Activation Strategy Development Promotional Planning / Activation Digital Marketing Loyalty / CRM Social Marketing / Mobile Integrated Extensions to Retail Experiential / Presence Marketing Research Services Visual Identity Development Hispanic Lifestyle Marketing Global reach/partners
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Case Study
Mead Five Star
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Mead Five Star
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Challenges & Solutions
Challenges: How do we prove price/value of a premium (commodity) product and
drive incremental sales in an uncertain economic environment? How should we communicate Five Star’s brand essence of product
performance and durability in a way that appeals to teens?
Solution: Develop an integrated 360º Five Star Masterbrand campaign to further
drive brand preference and sales in the 2008 Back to School season
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Five Star TV
“FIVE STAR PERFORMANCE”:30 SECOND TV SPOT ANCHORED THE CAMPAIGNhttp://www.youtube.com/user/MeadFiveStarBand
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Five Star Print
FULL PAGE PRINT ADIN TEEN GIRLS PUBS
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Five Star Online Media
Flash and rich media creative
Placement on teen-centric media properties such as MiniClip, Pandora and the Hearst Network of sites
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Five Star Experience Integrated into Mead.com
Media drives to Five Star branded Page on Mead.com Product Reviews Product Demos TV Spot
Battle Of The Beats Online Game with Contest Overlay
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Social Networking on Facebook and YouTube
FACEBOOK Integration of “Battle of the Beats”
game Bonus Mead Money Madness points Downloadable wallpapers and
product reviews Five Star TV spot
YOUTUBE Extended version of TV spot Users can submit their own TV spot Video reviews
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Five Star Results (Back-to-school 2008)
Sales 5% incremental in unit sales
vs. previous year
Media Rich media interaction rate:
7.73% website Over 223,000 page views of the
Battle of the Beats game Average time spent on game:
2:53 Over 106,000 page views of the
Five Star brand page on Mead.com
Over 7,000+ contest registrants TV spot viewed over 6,000+
times on YouTube Almost 3,000 Facebook fans