B R A N D B O O K

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 .

3 .R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 3 .

This document expla ins the brand ident i ty in

deta i l and g ives a c lear d irect ion to a l l further

brand express ions .

H E L L O

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 4 .

5 intro

6 vis ion & miss ion

7 core va lues

8 look & fee l

9 target group

10 meet eva

11 target ins ight

12,13 compet i tor market

14 pos i t ioning

15 unique se l l ing point

16,17 aspirat ional reta i l

18 ,19 logo

20 colors

21 moods

22 font

23 tone of voice

24 instagram sty le guide

C O N T E N T

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 5 .

Feel good, be great!

B R A N D I N T R O

Rock Your World i s the contemporary se l f-care brand that makes the benef i t s of crysta l s and essent ia l o i l s access ib le in everyday l i fe

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 6 .

A better world s tarts

by taking care of yourse l f

Making se l f-care an ef fort less

part of ones dai ly rout ine

all we have

is now

V I S I O N

M I S S I O N

7.

C O R E V A L U E S

N O U R I S H I N G Rock Your World provides the tools to

nourish the body, mind and soul.

Enabling personal health and growth.

S M A R TRock Your World acts from the

intelligence found in the

force of nature and inspires an

intuitive way of self-care.

N A T U R A LRock Your World uses pure

natural ingredients only.

Perhaps as nature intented,

the products become part of

ones daily routine.

R o c k Y o u r W o r l d . b r a n d d o c u m e n t .u m e n t . ©W.Green 2018

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 8 .

EDGY

ENERGETIC

POSITIVE

ROCKING

BRIGHT

ORGANIC

L O O K & F E E L

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 9 .

T A R G E T G R O U P

fashion minded, career, urban citi-zens, organic foods, running, yoga, headspace, bedrock, red wine

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 0 .

She wants chi ldren

and l ikes her job

Ful l t ime commercia l manager

Fashion minded, likes

small boutiques and

prefers sustainability &

quality, she wears ‘Love

Stories’ lingerie

Bites off more than she can chew

She wants to travel, but most of all because of

the pressure of the ‘wanderlust’ culture

No time to cook every day, eats ‘Hello

Fresh’, organic, fresh & easy, drinks White

Label coffee or Cold Pressed Juicery

Likes yoga, reads ‘deepak chopra’ knows

that she can manifest her goals

Cares about everything,

forgets herself, easily distracted,

sensitive to external influences

She had a clear life goal in mind, but doesn’t know how to get there

Enthusiast ic , a lot of f r iends , doesn ’ t want to miss out on

socia l act iv i t ies

M E E T E V A

Longing for peace but a l so needs the thr i l l o f a busy l i fe

1 1 .R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018

Despite her consious lifestyle she

lacks time to invest in kindness

towards herself. That peaceful moment

of self-love where she can listen to

her inner needs, is most of the time

neglected because she is too busy

with ‘more important’ things in life.

An hour of meditation or going to a

spiritual center isn’t always feasible.

She rather needs a tool that makes

self-care easy, swift and fun.

T A R G E T I N S I G H T

K i n d n e s s r o c k s !

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 2 .

C O M P E T I T O R SN I C H E

A E S T H E T I C

L O W

A E S T H E T I C

H I G H

M A S S

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 3 .

C O S M E T I C S

S Y N T H E T I C N A T U R A L

S E L F C A R E

C O M P E T I T O R S

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 4 .

P O S I T I O N I N G

Rock Your World fills the

gap between cosmetic brands

(Rituals, Aesop, Herbivore

Botanicals) and the traditional

spiritual shop (Witte Lotus,

Mystiek). Rock Your World

offers spiritual tools for the

modern day woman. The brand

combines the healing force of

nature along with the spiritual

benefits appointed to herbs and

crystals and making it easy to

integrate in modern day life.

Rock Your World is a self-

care brand, which means the

products are meant to get in

touch with your inner beauty

and strength. This sets the

brand apart from competitors

on the market, who mainly offer

cosmetics for beauty purposes.

Rock Your World is all about

enabling people to harmonize

their personal wellbeing with

tools that are easy to use and

look amazing.

True beauty comes from w i t h i n

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 5 .

U S P

A c o n t e m p o r a r y t a k e o n s p i r i t u a l w e l l b e i n g

S t y l i s h s e l f - c a r e p r o d u c t s f o r m o d e r n d a y w o m e n

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 6 .

A S P I R A T I O N A L R E T A I L

C o s m a n i a

C o n t e n t ( U K )

G o o p ( U S )M e r c i ( F R )

D e l i g h t

S k i n s

O U .

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 7.

A S P I R A T I O N A L R E T A I L

C i t y s t r e e t s p a

Q O h o t e l

C o n s e r v a t o r i u m

Rock Your World wants to sell in national and international stores that

focus on the latest trends regarding wellbeing and lifestyle. The stores

sell high-end natural care products that are either from exclusive niche

brands or mid segmented brands. The stores are located in prime retail

areas and are visited by an internationally orientated audience. Quality

and design are key characteristics for these retail spaces.

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 8 .

L O G O

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 9 .

L O G O

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 0 .

C O L O R S

Rock Your World consis t out of s ix

color tones that represent the s ix

moods the products are c lass i f ied to .

C0 M30 Y11 K0 C7 M6 Y27 K0 C31 M30 Y10 K0 C1 M29 Y36 K0 C39 M12 Y12 K0 C27 M10 Y18 K0

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 1 .

M O O D S

Rock Your

Sel f

Rock Your

Mood

Rock Your

Mind

i n s e c u r e d e p r e s s e d s t r e s s e d

b e l o v e b e h a p p y

t i r e d i n s o m n i a r e s t l e s s

Rock Your

Energy

Rock Your

Night

Rock Your

Home

b e s h a r p b e c a l m b e c o m f y

Rock Your World i s des igned to he lp certa in kind of

problems that can occur in the dai ly l i fe of the target

group. Every color represents a mood that he lps

overcome, for example , a rest less energy . ‘ 'be comfy ' ’

i s product range that answers to this rest less energy .

b e z e n

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 2 .

F O N T

a b c d e f g h i j k l

m n o p q r s t u v

w x y x

a b c d e f g h i j k l m n o p q r s t u v w x y x

A B C D E F G H I

J K L M N O P Q R

S T U V W X Y X

A B C D E F G H I J

K L M N O P Q R S

T U V W X Y X

C r i m s o n R o m a n

Crimson Text Semibold

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 3 .

T O N E O F V O I C E

‘ S tones to br ing on the good vibes ’d o ’ s

‘You ’re perfect , just accept i t ’d o ’ s

‘ Speciaa l voor hormonale harmonie . ’d o ’ s

‘Keep away those negat ive v ibes s tones ’d o n ’ t s

‘ I t ’ s ok to make mistakes , i t ’ s ok to not be good at everything ’d o n ’ t s

‘ Speciaa l voor vrouwen die z ich hormonaal u i t ba lans voelen. ’d o n ’ t s

E n e r g e t i c

Rock Your World ’ s tone of voice i s pos i t ive

at a l l t imes . No spir i tua l or p i t i fu l b labla but

fresh, s tra ight ta lk ing and empowering words

which appeal to the target audience .

Posi t ive & fresh

Stra ight ta lk ing

Empowering

R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 24 .

I N S T A G R A M

feed rhythem:

The Rock Your World Instagram shows the

followers a balance between the product and how

it’s used, crystals, quotes, inspirational images

from other sources and still images of the product

in a styled composition. Repeat the rhythem (as

shown in the example on the left) to maintain

a calm but dynamic feed. Coordinate the use of

colors and choose the same colorscheme for a set

of 9 posts.

product in use

product s t i l l s

3 out of 9

3 out of 9

1 out of 9

1 out of 9

1 out of 9

crysta l s

quotes

inspirat ion

T h a n k s

y o u r o c k !