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{ }Delivers the most desirable and largestbusiness audience in St. Louis

2014 Media Kit

5Reasons to Advertise withSmall Business Monthly

{ }Advertising in Small Business Monthly says more about your company than just the words on the page or the banner on the computer screen – It says you understand the power of creating an unforgettable impression of your company long before the first handshake.

1. AccessIf you want a connection with St. Louis business, you have to be connected to SBM. 68% of SBM readers are business owners, and 91% of readers have the power to purchase a product or service.

2. Premium Demographics99% of area businesses have less than 100 employees. No other publication is targeted to this audience better than SBM.

3. Engaged ReadersReaders continue to tell us our digital products and magazine are great resources for the St. Louis area. SBM recently ranked 5th out of all business publications in the U.S. for readership loyalty, according to Media Audit, a media rating company.

4. Improve Your BrandMagazine advertising ranks as the No. 1 way to boost a company’s brand favorability, and 65% of purchase intent can be attributed to magazine advertising.

5. Regional CoverageSt. Louis area executives rely on SBM to deliver information to help their businesses grow and prosper.

Small Business Monthly delivers the most desirable and largest business audience in Missouri.

{ }Our audience is comprised of smart, educated, connected, affluent and influential leaders who rely on us for the intelligence they need to make their companies thrive.

Our Readers:91% have influence on purchasing products or services68% are business owners64% of readers keep the publication for more than one week, and 26.8% keep the edition more than one month

SMALL BUSINESSSmall Business Monthly is where the region’s most successful small businesses go for the most insightful look at relevant issues, trends and how-to examples. Our special focus sections are aimed at small business operators, and our cover stories typically showcase new ideas from small businesses.

After Reading SBM:71% introduced new ideas to their companies45% contacted an advertiser33% completely changed current business practices

MID-MARKETSt. Louis is home to many successful mid-market companies. Most of them were born and bred locally and many of them have had their stories of success featured in the pages of SBM or honored through one of our award programs.

Our Readers:32% of SBM readers’ firms have more than $1 million in revenue. The average in the U.S. is 4.5%

ENTERPRISEFor those leading the way and charging forward, SBM is the go-to source for St. Louis’s business leaders. SBM offers unparalleled reach into the top executives of some of the area’s fastest-growing companies.

{ }Audience &Demographics

{ }PurchasingInvolvement

91% of Small Business Monthly readers make company buying decisions

WHAT OUR READERS BUYThe percentage of readers who make purchasing decisions for their companies in these areas:

Reader InvolvementSurround your advertising message with editorial content that keeps readers informed and engaged

Total readership .......................................................................................................... 40,000Keep issue more than one week .................................................................................... 64%Keep issue for more than one month .......................................................................... 26.8%

ACCOUNTING

84%

BANKING

88%

CONSULTINGSERVICES

73%

LEGAL

84%

FINANCIALSERVICES

73%

Business Meetings ..................................... 86%Computers/Technology ............................... 89%Creative Services/Advertising..................... 85%Education/Training ...................................... 89%Employee Benefits...................................... 73%Entertainment/Catering............................... 74%Gifts/Specialty Items ................................... 78%Health Care ................................................ 78%Insurance .................................................... 84%Internet ....................................................... 90%Investments ................................................ 74%Marketing/Public Relations ......................... 89%Office Equipment/Supplies ......................... 90%Office Furnishings....................................... 78%Office Space ............................................... 80%Outsourcing ................................................ 65%Personnel/Human Resources..................... 69%Printing/Direct Mail ..................................... 88%Retirement Planning/Estate Planning ......... 66%Safety/Security ........................................... 68%Storage/Warehouse .................................... 60%Telecommunications ................................... 80%Temporary Services .................................... 54%

{ }Editorial OverviewSmall Business Monthly gives readers the insights they need to make their companies thrive.

Board of DirectorsA question, submitted by readers, is answered by local experts.

Hiring SmartEach month Susan Martin from AAIM Employers’ Association discusses the best interview questions to locate the best employees.

Ask The BankerEach month a banking issue on the minds of business owners is discussed.

High-Voltage Marketing and Marketing WorksA look at the latest marketing strategies and examples that are helping businesses grow their bottom lines.

Non-Profit SpotlightWant to get more involved but don’t know the right charity? Each month a new nonprofit is profiled.

Best ListEach month SBM readers vote on the Best businesses in St. Louis. Those top companies are listed each month by category, everything from Best Accounting Firm to Best Law Firm.

Features and Cover StoriesRelevant and colorful, our cover stories focus on today’s most interesting business leaders and is-sues. Profiles delve into how owners, CEOs and other executives are successfully tackling the chal-lenges facing them professionally and, sometimes, personally. Our other features bring readers inside local companies for an intimate look at the cultures, leadership styles, strategies, people and market forces shaping St. Louis’ economy.

Time With The BossA Q & A with the area’s fastest growing business owners.

ColumnistsPublisher’s Letter-by Ron AmelnInsights, observations, commentary and perspective from Ron Ameln, publisher of SBM.

Legal Matters-by Sandberg Phoenix & VonGontard, P.C.A look at the many legal issues influencing business.

The Healthy Workplace-by Judy RyanA look at strategies, concepts and tools needed to create and enjoy your life and company and to create an extraordinary workplace culture.

Small Business Success-by Bill CollierA look at strategies and tactics to improve your bottom line results.

It’s Your Biz-by Susan Wilson SolovicDialogue about building and creating a better business.

Value Proposition-by Dave DriscollTimely and insightful tips to help business owners build value in their businesses and to sell their most important asset.

2451 Executive Dr., Suite 109, St. Charles, MO 63303 www.SBMon.com 314.569.0076

St. Louis Small Business Monthly 2014 Editorial Calendar

January � Most Admired CEOs Space � **Finding Capital Deadline: � Guide To Hiring Veterans 12/18/2013 Best List: Best In Quality

Directory*: Get Exposure

February � STL Small Business Lawyers Space � Business Education Heroes Deadline: � **Black History Month 01/24/2014 Best List: Best Customer Service

Directory*: Get Smarter

March � Personnel & Human Resources Space � **Top Women Business Owners Deadline: � **St. Louis Business Expo 02/21/2014 Best List: Best Credit Unions Directory*: Consultants

April � **Top 100 St. Louisans To Know Space � St. Louis Companies To Know Deadline: 03/21/2014 Best List: Best In Reliability

Directory*: Finding Capital

May � Small Business Week Space � Minority Opportunity Fair Deadline: � Top Commercial Real Estate Brokers 04/25/2014 Best List: Best Accounting Firms

Best List: Best Banks Directory*: Marketing/PR Firms

June � **Top Young EntrepreneursSpace � **Business Innovation Awards Deadline: � Financing Your Business 05/23/2014 Best List: Best Law Firms Directory*: Green Companies

Special Issue 2014-2015 Business Owners’ GuideMid-August **A Handy Year-Round ReferenceSpace In magazine format with glossy cover Deadline: Includes Best In Business Lists, financial08/01/2014 resources, directory of non-profit organizations and agencies.

July � **Family Business Awards Space � **Heroes In Business Deadline: � Office Furnishings 06/20/2014 Best List: Best PR Firms Best List: Best Telecom Firms Directory*: Technology

August � **Minority-Owned Businesses Space � Banking Deadline: � STL Top Accountants 07/25/2014 Best List: Best Bankers Directory*: Accounting Firms

September � **Small Business Awards Space � Business Milestones Deadline: Best List: Best Real Estate Firms8/22/2014 Directory*: HR/Managing People October � Banking Services Space � Business Entertaining & Catering Deadline: � Holiday Gifts-Oct., Nov. & Dec. 09/19/2014 � **Small Business Executives � **St. Louis Business Expo Best List: Best In Value Directory*: Catering Firms

November � **Winning Workplaces Space � Vision Awards Deadline: � Holiday Gifts 10/24/2014 Best List: Best Marketing Firms Directory*: Gift Giving

December � Accounting & Taxes Space � Young VIP List Deadline: � Holiday Gifts 11/21/2014 � Business Spotlights

Best List: Best IT Firms Directory*: Wellness

*Directory listing is $100/$150 with logo (which includes online directory at sbmon.com throughout 2014). **Section Sponsorship opportunities available

{ }2014 Editorial Calendar & Deadlines

2013RATE CARD

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THE SOURCE FOR BUSINESS OWNERS

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The Source for Business Owners FEBRUARY 2010

Mike Shannahan, president of Cynergy Ergonomics, had the confidence to take a long-term approach to his business and pricing strategy. Learn how he did it.

ATTENDMISSOURI’SLARGEST

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Get to Know St. Louis’ Top Attorneys

The Area’s Best Customer Service Firms

10 Business Diversity SuperheroesYou Need to Meet

Seth Burgettpresident of Yurtopia,

one of St. Louis’ most

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The Source for Business Owners JANUARY 2010

SBMST. LOUIS

SUCCESS FACTOR: Find Out Who’s Got It This Year

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SBM’s magazine (and once-a-year Business Owners’ Guide) reaches 45,000 business decision makers each month.

The St. Louis Business Expo is the largest B2B trade show in Missouri and helps businesses build their databases and meet prospects one-on-one.

Sponsorships of SBM Award Lunches allows marketers to present their products and services directly to area business decision makers.

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The Small Business Network, an organization of Business Owners Only, provides an opportunity for owners to network and meet other owners.

2014 Ad Rates & Specs

Color RatesPublished rate plus the following charges:Black and 1 color: $125 Black and 2 colors: $200Four colors: $350

PositionCovers and Special Positions Subject to AvailabilityBack Page: Published rate plus 15%. Center Spread/Requested Positions: Published rate plus 10%.

Web offset printed on 30-lb. newsprint at 85 lpi.Printing Process

• PDF file with all fonts/graphics embedded or converted to curves. • Unless paying for color, all files written to grayscale. **Please email ad to your sales representative.

Ad/File Format

Commissions:All rates are net; agency commissions to be added to these rates. Payment and Service Charges: • Display advertisers are required to pay in advance of issuance until their credit is approved. • Business-to-business advertisers are required to pay in advance of issuance. • A 1.5%-per-month charge (18% annual percentage rate) will be added for accounts 30 days past-due. Past due accounts will be subject to legal action.

Frequency Discounts: Advertising must be inserted within one year of first insertion to earn frequency discounts. To qualify for a 12-time rate, insertion must run in 12 consecutive issues. Frequency is determined by number of months of insertions.

Unfulfilled Contracts: Unfulfilled contracts or contracts cancelled by advertiser prior to completion will be short-rated at the lowest rate earned. Insertion orders may not be cancelled after the space deadline date. The space reservation deadline date varies from month to month from the 15th to the 21st of the month prior to publication date. Call for a complete list of deadline dates.

Order Errors: Oral agreements will not be binding on the publisher. Orders containing incorrect rate or conditions will be inserted and charged for in compliance with rates and conditions shown in this rate card. Such errors will be considered clerical only.

Liability for Payment: Publisher may hold advertiser and its agency jointly and severally liable for all sums due and payable to the publisher.

Issuance and Closing Dates: Published the first of each month. Space reservation date varies from month to month from the 15th to 21st of the month prior to publication date. Earlier deadlines may be required for special sections and projects. Call for a complete list of deadline dates for the next 12 months.

Publisher’s Approval: All advertising must be approved in advance by the publisher. Publisher may require the word “advertisement” to appear in any advertisement. Advertisers and their agencies will indemnify, defend and hold harmless the publisher from any claim and all loss, expense or liability arising out of the publication of any advertising copy.

Publisher Liability: The liability of the publisher for any error or omission or delay for which it may be held legally responsible shall in no event exceed the cost of the space paid for and occupied by such individual advertisement. Special section topics are subject to change.

General Information

Deliver materials to St. Louis Small Business Monthly, 2451 Executive Dr., Suite 109, St. Charles, MO 63303. Email: [email protected].

All Rates are Net

Per Insertion

Display Ad Rates

Space Width HeightFull Page 10" 10.9"Half page vertical 4.9" 10.9"Half page horizontal 10" 5.35"Junior page 7.45" 10.9"One-third page vertical 4.9" 7.2"One-third page horizontal 10" 3.5"One-fourth page vertical 2.35" 10.9"One-fourth page square 4.9" 5.35"One-sixth page vertical 2.35" 7.2"One-sixth page horizontal 4.9" 3.5"One-eighth page horizontal 4.9" 2.5"One-twelth page vertical 2.35" 3.5"

Mechanical Requirements

Full Run (16,000 copies) -- $1,800

Inserts

Postage extra based on actual weight of mailing piece.

1x 3x 6x 9x 12xFull Page 3,420 2,865 2,505 2,345 2,170Junior 2,135 1,820 1,585 1,465 1,3701/2 2,060 1,780 1,515 1,405 1,3851/3 1,516 1,330 1,155 1,085 9901/4 1,050 900 790 730 6751/6 770 665 595 540 4901/8 560 485 430 390 3601/12 340 300 255 235 220

{ }2014 Print Rates & Specs

{ }2014 Digital Rates & Specs

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Doing More With Less: Our Nation’s And Your Firm’s Key To Success In a new book about the nation’s economic future, “I.O.U.S.A.,” stock market guru Warren Buffet discussed one of our country’s greatest assets: Our ability to be-come more productive decade after decade.Said Buffet: “If you go back 100 years, a very high per-centage of the people worked on farms. And if you’d said to people at the time, somebody’s going to invent .........

Headlines From the Latest Small Business News...All the TimeHeadlines From the Latest Small Business News...All the TimeHeadlines From the Latest Small Business News...All the TimeHeadlines From the Latest Small Business News...All the Time

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3

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(all ads are rotated with another ad, rates are in dollars)

1x 3x 6x 9x 12x

1 700 600 500 450 400

2 500 450 400 350 300

3 400 350 300 250 200

4 200 175 150 125 100

Inside 300 250 200 175 150

FILE FORMATA .gif file is preferred. However, a .jpg, .tif or .pdf is also accepted.

Email ads to [email protected].

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{ }SBM Business Owner’s GuideYour Best Bet To Reaching St. Louis Decision Makers

Friday, August 1

Sign Up NOW for the2014-2015 Business Owners’ GuideSign Up NOW for the 2010-2011 Business Owners’ Guide

Featuring “The Best” Businesses In St. Louis

Special Edition

There is a book published yearly that contains The Biggest Companies, and then there is one that highlights THE BEST.

Advertise In This Annual Magazine. Let Readers Know Your Company Ranks With The Best!

This special edition is packed full of information and resources owners can use to help run more profitable businesses.• Magazineformatwithglossycover.• 25,000copiesprinted.• Distributedthroughouttheyear.

• Morethan100oftheBestBusinesseslisted.• Informationonover150organizationsandagenciestoassistbusinesses.• Detailsonfindingcapital,loanprogramsandalternativestofinancing.

• Completelegalguideforupcomingyear.

Contact: 314.569.0076Advertising Deadline: Monday, Aug. 2

Full Page $1,875

2/3 $1,500

1/2 $1,255

1/3 $875

1/4 $700

1/6 $550

1/8 $425

1/12 $300

Reader surveys show “The Best In Business” is one of the most popular sections of SBM. Be a part of celebrating St. Louis’ Best in Business. Advertise to area decision makers in this year’s Business Owners’ Guide.

4-Color: Additional $125

Inserted In The September Issue Of Small Business Monthly And Distributed All Year—Providing Advertisers With Maximum Exposure To Decision Makers

More Than 250 Of The Area’s Top Businesses Will Be Listed In The Following Categories: Meeting Place; Nonprofit Organizations; Caterers; Graphic Designers; Accounting Firms; Law Firm; Large Banks; Community Banks; Public Relations; Web Design; IT; Customer Service; Marketing

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{ }SBM Business Owner’s GuideYour Best Bet To Reaching St. Louis Decision Makers

Advertising Rates and Sizes2008-2009 Business Owners’ Guide

1x 3x 6x 9x 12xAd SizeFull Page 2,875 $2,445 $2,155 $2,010 $1,875

2/3 2,275 1,930 1,705 1,600 1,5001/2 1,800 1,525 1,350 1,255 1,1701/3 1,175 1,000 875 825 7751/4 930 795 700 655 6001/6 650 550 500 475 4251/8 505 425 375 355 325

1/12 350 300 265 245 225

$A 4-line listing

with your :

plus...

in the BusinessOwners’ Guide Business toBusiness Directory

– Company Name– Phone Number– Website

page number of your ad in theGuide

Added Benefitfor Guide Advertisers

Display Advertising Rates

All Rates are Net

Above rates are per insertion. Frequency rate based on total number ofads run in during a 12 month period.St. Louis Small Business Monthly

Space Width HeightFull Page 7 1/2" 9 3/4"Two-thirds 4 7/8" 9 3/4Half page vertical 3 5/8" 9 3/4"Half page horizontal 7 ½" 4 3/4"Half page square 5” 7”One-third page vertical 2 3/8" 9 3/4"One-third page horizontal 7 1/2” 3”One-third page square 4 3/4" 4 3/4"One-fourth page square 3 5/8" 4 3/4"One-four page horizontal 7 1/2" 2 3/8"One-sixth page vertical 2 3/8" 4 3/4"One-sixth page square 3 5/8” 3 5/8”One-eighth page vertical 2 3/8” 3 5/8"One-eight page horizontal 3 5/8” 2 3/8"One-twelfth page 2 3/8" 2 3/8”

"

Mechanical Requirements

Note: These rates and sizes are for the Business Owners’ Guide only.

Color Rates

Position

Printing Process

Published rate plus the following charges:Black and 1 color: $125Black and 2 colors: $2004 color: $350

Sponsorship opportunities available for coverpositions.

Inside page request positions: Published rateplus 10%

Cover printed on 70# gloss and Inside Pagesprinted on 35# newsprint

ListingsResource section-$300Business-to-Business - $75 (FREE with purchaseof display ad)

Ad/File FormatPDF file with all fonts/graphics embedded orconverted to curves

Guide Ad Deadline: Thursday, May 29, 2008 Call today 314-569-0076

Advertising Sizes2010-2011 Business Owners’ Guide

Guide Ad Deadline: Monday, Aug. 2, 2010 Call today 314-569-0076


Guide Ad Deadline: Aug. 2, 2013 Call Today And Reserve Your Space: 314-569-0076

Guide Ad Deadline: August 1, 2014Call Today and Reserve Your Space: 314-569-0076


{ }Sponsorship & Events

SBM Award Sponsorships-2014

February 2014--Top Women Business OwnersCelebrate St. Louis’ Top Women Business Owners11am-1pm, Hilton Frontenac HotelEach year SBM highlights the area’s top women-owned companies. We’ve profiled more than 200 over the past 17 years. We bring them all together for one luncheon. This is our largest luncheon of the year. Sponsorship Cost: $3,000

March 2014--Top 100 St. Louisans To KnowTop 100 St. Louisans To Know To Succeed In Business11am-1pm, St. Charles Convention CenterSucceeding in business is a lot about who you know. A group of judges select the Top 100 St. Louisans to Know To Succeed In Business. SBM brings these outstanding individuals to this one event to mingle and share their stories and ideas with other business owners. It is the “must attend” networking event of the year.Sponsorship Cost: $1,500

May 2014--Innovators of The YearCelebrate The Area’s Top Innovative Businesses And Individuals5:30pm-7:30pm, Downtown ClaytonInnovator of the Year recognizes individuals and companies that have created a product, service or program that has had a positive effect on the business, industry or community.Sponsorship Cost: $2,000

June 2014--Family Business AwardsCelebrate St. Louis’ Top Family Businesses7:30am-9am, FrontenacEach year SBM profiles the area’s top family-owned businesses. We bring these top family-owned firms together and honor them at this breakfast event. Sponsorship Cost: $1,000

August 2014--Small Business AwardsTop 20 Small Businesses In St. Louis11am-1pm, Hilton Frontenac HotelCelebrating the Top 20 Companies in St. Louis. Top companies throughout the area are nominated and judges choose the top 20 businesses. We bring the winners together, as well as previous year alumni, for a lunch celebration.Sponnsorship Cost: $2,000

October 2014--Best In Business LuncheonCelebrate St. Louis’ Top Businesses11am-1pm, St. Charles Convention CenterThrough our readers survey, 42 area businesses were chosen (in 14 categories) as the Best Businesses in St. Louis. Those busi-nesses are honored at the luncheon.Sponsorship Cost: $2,000

Sponsorship Benefits:-Name on nomination materials-Logos on all promotional materials (online/print)-Logo on all email promotional newsletters-Name on online store (ticket sales for event)-Logo on event ticket.-5 seats at the luncheon ($250 value)

TOPWOMENBUSINESSOWNERS

2010

30 SBM 2012-13 Business Owners’ Guide

TOP100TOP100TOP100

ST. LOUISANS TO KNOW IF YOU WANT

TO BE SUCCESSFUL IN BUSINESS

Bradley Faerber, Lopata, Flegel & Company, LLP Accountants and Management Consultants

James Regna, Triad Bank

Ed Hillhouse, East-West Gateway Council of Governments

Jeannie Braun, Fenton Area Chamber of Commerce

Jeffrey Ward, Stone Carlie & Company LLC

Scott Zajac, Advantage Capital Partners

Sharon Tucci, Talent Plus

Benjamin Akande, Webster University

Jerry Katz, Saint Louis University

Gary Baker, Wells Fargo Advisors, LLC - Member SiPC

Jim Borchers, Evans and Dixon, LLC

Glenn Barks, First Community Credit Union

Joe Steiner, Color Art Office Interiors

Scott Wittkop, McCarthy

Jim Kavanaugh, World Wide Technology

CREATING YOUR OWN LUCK

“When people buy in to what organizations are doing, it benefits the people in the organization - making them more successful in society and bringing us all needed products or services and creating jobs and tax bases. Then, when organizations are successful, they can give back to society. It’s a remarkable cycle.”

Here at Small Business Monthly, we are all about giving your business an

unfair advantage. We know that all it takes sometimes is an introduction to the right person at the right time and

things can just come together.That is why we decided to stack the odds in your favor by compiling this

list you hold in your hands. With the 100 St. Louisans to Know to Succeed

in Business, you now have access to the kind of people that will get you

some of the needed perspective that is crucial to success. The more of

these people that you choose to get to know, the better the chances you

have of creating your own luck.

PHOTOS BY BILL SAWALICH

-Brochures (materials) on guest chairs at luncheon-Networking table at event-5 minutes to speak to audience before keynote-Logo on awards-Name mention on SBM facebook fan page following event-Logo on section cover of SBM

February 19, 2014 -- Top Women Business OwnersCelebrate St. Louis’ Top Women Business Owners

April 8, 2014 -- Top 100 St. Louisans To KnowTop 100 St. Louisans To Know To Succeed in Business

May 2014 -- Innovators of The YearCelebrate The Area’s Top Innovative Businesses and Individuals

June 2014 -- Family Business AwardsCelebrate St. Louis Top Family Businesses

August 20, 2014 -- Small Business AwardsTop 20 Small Businesses in St. Louis

October 2014 -- Best In Business LuncheonCelebrate St. Louis’ Top Businesses

{ }Sponsorship & Events

St. Louis Business Expo SponsorshipsThe LARGEST Business-to-Business Trade Show In Missouri

The St. Louis Business Expo, held once in March and in October, brings together the brightest business leaders from the most dynamic companies throughout the St. Louis Metro region.

The St. Louis Business Expo provides an environment for businesses to enhance their relationships, research the market for the leading products and services, and learn about the latest best business practices.

The Expo features more than 100 exhibitors, a day’s worth of workshops and seminars, a kickoff seminar, an awards luncheon, an afternoon net-working happy hour and a day’s full of businesses networking under one roof.

2014 DATES:April, 2014October, 2014

Gold Sponsorship Benefits:-Logos on all promotional materials (online/print)-Logo on all email promotional newsletters-Booth in prime location-Logo on event ticket-Attendee contact information-Listing and logo on event program-3-5 minute video produced for sponsor-Opportunity to present a seminar at the event-Three 1/4 page ads in SBM MagazineSponsorship Cost: $3,000

Silver Sponsor Benefits:-One 1/4 page ad in SBM Magazine-Listing and logo on event program-Exhibit booth-3-5 minute video produced for sponsor-Logo on event ticketSponsorship Cost: $1,200

Sponsorships are industry exclusive. Save Your Spot TodaySBM

314.569.0076 [email protected]

2014 Dates:April 8, 2014October, 2014

2451 Executive Drive • Suite 109 • St. Charles, MO 63303314.569.0076 • FAX 314.432.7016

Advertising Sales

Ron AmelnPublisher

314.569.0076, ext. 102, [email protected]

Pat CoatesVice President


Tina DuMaySales Representative


John BilhornSales Representative


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