Sorority Sunscreen Submissions:A Daily Sunscreen Application

Designed by Brian Pesinhttp://habits.stanford.edu

Daily Sunscreen Persuasion Challenge

Persuasive Purpose:    -To convince a selected audience of five college students to       incorporate the daily use of facial sunscreen, a healthy    cycle behavior, into their routines.

User Description:• College studentso With established morning/shower routineso For the purpose of this study, sorority girls in the Cowell

cluster

Features/Functionality

• E-mail reminds user to apply facial sunscreen• Provides the student with basic location-oriented

information regarding the weather, including the UV index• Easily completed Google form embedded in email• Encourages people to be accountable for their friends

o Social modeling

Storyboard: Susie Uses Sunscreen!

1. Susie wakes up for the morning.

2. Naturally, as a sorority girl, Susie checks her emails and texts first thing.

3. Susie gets an email on her BlackBerry/laptop!

4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index.

5. The email also provides Susie with a Google form in which she can track her sunscreen use - even from her mobile phone!

6. Susie puts sunscreen on and fills out the easy Google form straight from the reminder e-mail.

7. Susie tracks her progress (and her sisters' progress) through the link at the bottom of the email to the Google form results.

8. Susie sends a sunscreen reminder via text to her sister, Sarah, after not seeing her name on the results sheet.

Prototype of S3

Sunscreen Reminder Email/Google Form

Google Doc with Tracking Results

Results of User Testing• Number of total (regular) users [response rate of 85%+]: 6 girls• Average number of days that users applied sunscreen: 7.1 days• Average number of days that users failed to apply: 1.3 days• Average number of failed submissions: .33 days• Number of submissions via traditional computers: 73/75 - 97%• Number of submissions via mobile device: 2/75 - 3%

Response breakdown by user:

•  Average daily success rate: 81%

Common/Interesting Excuses…

weather staying indoors ran out

concerned about breakouts

pink eye concerned about chemicals

S3 Observation & Analysis

• Successfully created habit within the target user group (81% success rate) using technologies

• Relied on theoretical habit-forming techniques• Users did not turn to their smartphones to track their

sunscreen use• Difficult to create habits in some users because of

unbreakable preconceived notions around sunscreen

Improvements for Future Interventions

• Automated e-mail service/weather retrieval• More interactive user experience• Automatic pop-up on phone (for a mobile app)• Make sunscreen reporting more automatic

Sorority Sunscreen Submissions:A Daily Sunscreen Application

Designed by Brian Pesinhttp://habits.stanford.edu