s4 bull-whip effect

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Presentation by Rishi Varma for OSM IIM Kashipur Session

TRANSCRIPT

Page 1: S4  bull-whip effect

- Rishi Varma

Page 2: S4  bull-whip effect

Build up of inventory in the supply chain

Build up is up-stream

Germinates from uncertainty of supply

Large fluctuation in inventories across the system

CoQ impact of ageing inventory

Page 3: S4  bull-whip effect

Order backlog Supplier doesn’t take new order, tries to

reduce old (sometimes irrelevant) inventory Communication and coordination gap Delay in material & data flow Large batch sizes Varying prices Shortage gaming Demand forecast inaccuracies Free return policy

Page 4: S4  bull-whip effect

Full truck load economics

Outsource to 3PL

Assorted truckloads

Small order / batch sizes

Reduce lead time & DDP

EDLP - every day lowest prices

PoS data to counter demand forecast inefficiencies

VMI

Replenishment (Trigger point, MoQ)

Prohibit / limit free return policy