SA PET CARE INDUSTRY

LANDSCAPE REPORT: DOGS

COMPILED: JANUARY 2017

REPORT OVERVIEW

For the Global Pet Care Industry Section:

What are the current market dynamics of the Global Pet Care industry?

What are the Global Pet Care industry trends, drivers, and restraints?

For the South African Pet Care Industry Section:

What are the current market dynamics of the SA Pet Care industry?

Who are the key manufacturing players in the SA Pet Care industry?

For the South African Retail and Pricing Analysis Section:

Who are the key retail players in the SA Pet Care industry?

What are the prices of popular Pet Care brands across South African retail outlets?

In terms of South African Consumer Insights and Trends:

What are the purchasing volumes for Wet Dog Food between 2011 and 2015?

What are the purchasing volumes for Dry Dog Food between 2011 and 2015?

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

The South African Pet Care Industry Landscape Report: Dogs (128 pages) provides a dynamic

synthesis of industry research, examining the local and global Pet Care industry from a uniquely holistic

perspective, with detailed insights into the entire value chain – from manufacturing to retail, pricing and

consumption.

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SCREENSHOTS FROM REPORT

128 page report filled with detailed charts, graphs, tables and insights

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SAMPLE FROM REPORT:GLOBAL INDUSTRY OVERVIEW

The pet care industry has grown due to

the importance of pets in our daily

lives: in the US the market has grown

from US$36,8 billion in 2011 to US$44,7

billion in 2016.

In the US the industry is estimated to grow

in value to US$ 44,7 billion in 2016.

Source: Statista; Pet Food Industry

Similarly, in Western Europe the pet care market

has also increased from Euro 22,7 billion in 2011

to Euro 25,3 billion in 2015.

The predicted growth for 2016, though less than

previous years, will see the industry reach a value

of Euro 25,9 billion.

36,826.638,603.7

40,310.8 41,404.842,926.4

44,657.3

0.

5,000.

10,000.

15,000.

20,000.

25,000.

30,000.

35,000.

40,000.

45,000.

50,000.

2011 2012 2013 2014 2015 2016**

Mill

ion U

S $

PET CARE MARKET VALUE IN THE U.S. (2011-2016)

22,651.9

23,387.7

24,046.5

24,719.7

25,321.6

25,932.6

21,000.

22,000.

23,000.

24,000.

25,000.

26,000.

27,000.

2011 2012 2013 2014 2015 2016**

Mill

ion E

uro

s

PET CARE MARKET VALUE IN WESTERN EUROPE (2011-2016)

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SAMPLE FROM REPORT: KEY INDUSTRY DRIVERS

Source: Retail FMCG ; Financial Mail ; Supermarket ; Euromonitor; Petfoodindustry

1. Pet Humanisation

Pet owners are spending at the highest level

to care for their pets. They treat them as a

member of the family and they are willing to

pay for premium food products, healthcare as

well as spending money on luxury products

such as blankets, clothes, toys.

Changing lifestyles also have a positive

impact on the pet care industry. More and

more people are seeking pet companionship

in response to smaller families, failing

marriages and the widespread use of the

Internet are making people more lonely.

Recent stats show that 85% of pet owners

consider pets as a part of the family, 57% of

pet owners agree that their pet is their best

friend and 81% agree that they do not feel

alone when surrounded by their pet.

Image Source: Aubrylia

2. E-Commerce

E-commerce accounted for more than 5% of

global pet food purchases in 2015 and was at

almost 10% among consumers in the UK.

E-Commerce is growing in importance as

consumers search for access to a wider range

of products and convenience provided by

Internet shopping.

E-COMMERCE SHARE OF PET FOOD CARE,

PRODUCT SALES BY REGION (2015)

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SAMPLE FROM REPORT: SA DOG FOOD MANUFACTURERS: MARTIN & MARTIN

Martin & Martin manufactures and

distributes a wide range of pet care

products including healthcare

products, snacks, treats and

accessories.

All products are available from supermarkets

without prescription.

Nestle Purina Petcare was acquired by pet

care and wellness company Martin & Martin

in July 2016. The move has seen Martin &

Martin acquiring local Purina brands and

Nestle's Purina manufacturing facility in

N'dabeni, South Africa.

As of July 20 2016, Nestlé Purina Petcare

(South Africa) (Pty) Ltd. began operating as

a subsidiary of Martin & Martin Holdings.

The South African Purina Head office is

based in Randburg.

Purina’s main goal is to educate consumers

on the needs and welfare of their pets while

providing a healthy, nutritional product.

Martin & Martin Brands:

Beeno

Bob Martin

Epol

Purina Alpo Full Course

Purina Alpo Dry Dog Food

Purina Husky Puppy Dry

Purina Husky Puppy Wet

Purina Husky Dry

Purina Husky Cans

Purina Husky Pouches

Vitagen

Source: Fastmoving; Bob Martin; Foodprocessing-technology; Bloomberg; Bizcommunity; Purina Image Source: Bob Martin; S-media

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Purina has a global team of 400 scientists

that develops their pet food. They require all

their suppliers to meet specific standards

before sourcing their ingredients.

99% of their products are produced in Purina

plants in order to standardise quality control.

Year 1 Packet or Tin 2-3 Packets or Tins 4+ Packets or Tins Total

2011 879,000 853,000 553,000 2,284,000

2012 790,000 856,000 497,000 2,143,000

2013 851,000 829,000 678,000 2,359,000

2014 737,000 761,000 523,000 2,021,000

2015 847,000 723,000 546,000 2,116,000

Between 2011 and 2015, the volume trends amongst consumers who had personally bought Wet Dog Food increased;

with 26% purchasing 4+ packets or tins in the past 7 days in 2015, compared to 24% in 2011.

In 2015, 40% (0.85 million) of consumers personally purchased 1 packet or tin in the past 7 days, 34% (0.72 million)

purchased 2-3 packets or tins and 26% (0.55 million) had purchased 4 or more packets or tins.

38% 37% 36% 36% 40%

37% 40% 35% 38% 34%

24% 23% 29% 26% 26%

0%

20%

40%

60%

80%

100%

2011 2012 2013 2014 2015

WET DOG FOOD TINS AND PACKETS PURCHASED OVER THE PAST 7 DAYS (2011-2015)

1 Packet or Tin 2-3 Packets or Tins 4+ Packets or Tins

7Source: AMPS 2011B-2015B (Adult population 16+ years)

Sample Size:24 527 (2011); 24,528 (2012); 24 882 (2013); 25 060 (2014); 25 079 (2015)

Based on weighted numbers

SAMPLE FROM REPORT:WET DOG FOOD VOLUME TRENDS (PAST 7 DAYS)

TABLE OF CONTENTS

1. Executive Summary (4 pages):

1.1 Global Industry Snapshot 2016

1.2 South African Industry Snapshot 2016

1.3 Industry Drivers and Restraints

1.4 Dashboard: South African Pet Care

2. Global Pet Care Industry Overview (9 pages):

2.1 Global Industry Overview: COUNTRIES WITH THE MOST DOGS WORLDWIDE: 2016, PET FOOD SALES IN DEVELOPED AND DEVELOPING COUNTRIES: 2016,

PET CARE MARKET VALUE IN THE U.S.(2011-2016), PET CARE MARKET VALUE IN WESTERN EUROPE (2011-2016), DRY DOG FOOD: MARKET SHARE OF LEADING

VENDORS AND BRANDS (2016) (Graphs)

2.2 Key Global Pet Care Markets: USA, Japan, Europe, South America, Africa: PET FOOD AND ACCESSORIES: SALES GROWTH IN SELECTED

EUROPEAN COUNTRIES (2015); DISTRIBUTION OF GLOBAL ANIMAL HEALTH CARE MARKET BY REGION (2015) (Graphs)

2.3 Global Pet Food Production

2.4 Global Consumer and Product Trends 2016: ESTIMATED ANNUAL EXPENSES FOR DOGS IN THE U.S (2015); PET INSURANCE: NUMBER OF PETS

COVERED BY PREMIUMS IN THE UNITED KINGDOM (2015) (Graphs)

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TABLE OF CONTENTS

3. South African Pet Care Industry Overview (62 pages):

3.1 South African Pet Care Industry Overview (8 pages)

3.1.1 South African Pet Care Industry Overview: NUMBER OF DOGS RESIDING IN SOUTH AFRICAN HOUSEHOLDS (IN MILLIONS):2013-2015 (Graph)

3.1.2 Key Industry Drivers: E-COMMERCE SHARE OF PET FOOD CARE, PET FOOD TYPE SOLD BY COUNTRY (2015) (Infographic & Graph)

3.1.3 Key Industry Challenges

3.1.4 Market Structure and Dynamics: Dog Food Packaging

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TABLE OF CONTENTS

3.2 South African Dog Food Manufacturing Overview (28 pages)

3.2.1 SA Dog Food Manufacturers: AFGRI

3.2.2 SA Dog Food Manufacturers: AVI-Products

3.2.3 SA Dog Food Manufacturers: Complete Pet Food

3.2.4 SA Dog Food Manufacturers: Gourmet Pet Industries

3.2.5 SA Dog Food Manufacturers: K-9 Petfood

3.2.6 SA Dog Food Manufacturers: Mars South Africa

3.2.7 SA Dog Food Manufacturers: Martin & Martin

3.2.8 SA Dog Food Manufacturers: Montego Pet Nutrition

3.2.9 SA Dog Food Manufacturers: Omega

3.2.10 SA Dog Food Manufacturers: Promeal

3.2.11 SA Dog Food Manufacturers: RCL Foods

3.2.12 SA Dog Food Manufacturers: Technopet

3.2.13 SA Dog Food Manufacturers: TipTop

3.2.14 SA Dog Food Manufacturers: Supreme Pet

3.2.15 SA Dog Food Manufacturers: WUMA!

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3.3 South African Dog Accessories Manufacturing Overview (7 pages)

3.3.1 SA Dog Accessories Manufacturers: Akwa Products

3.3.2 SA Dog Accessories Manufacturers: Daro Pet Products

3.3.3 SA Dog Accessories Manufacturers: Dog’s Life

3.3.4 SA Dog Accessories Manufacturers: Marltons

3.3.5 SA Dog Accessories Manufacturers: Pet Safe

3.3.6 SA Dog Accessories Manufacturers: Rogz

3.3.7 SA Dog Accessories Manufacturers: Wag World

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TABLE OF CONTENTS

TABLE OF CONTENTS

3.4 South African Dog Medicine Manufacturing Overview (10 pages)

3.4.1 SA Dog Medicine Manufacturers: Afrivet

3.4.2 SA Dog Medicine Manufacturers: Bayer

3.4.3 SA Dog Medicine Manufacturers: Cipla Vet

3.4.4 SA Dog Medicine Manufacturers: Kyron Laboratories

3.4.5 SA Dog Medicine Manufacturers: MSD Animal Health

3.4.6 SA Dog Medicine Manufacturers: Sanofi- Merial

3.4.7 SA Dog Medicine Manufacturers: Virbac SA

3.5 South African Dog Insurance Providers Overview (9 pages)

3.5.1 SA Dog Insurance: DogSure

3.5.2 SA Dog Insurance: Hollard Pet Insurance

3.5.3 SA Dog Insurance: Medipet Animal Health Insurance Brokers

3.5.4 SA Dog Insurance: Oneplan Pet Insurance

3.5.5 SA Dog Insurance: PawPaw Pet Health Insurance

3.5.6 SA Dog Insurance: Paws 24

3.5.7 SA Dog Insurance: Pet 99

3.5.8 SA Dog Insurance: Rogz Pet Insurance

3.5.9 SA Dog Insurance: Solver12

TABLE OF CONTENTS

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4. South African Pet Care Industry Retail Analysis (28 pages):

4.1 SA Retail Overview (20 pages)

4.1.1 SA Pet Retailers: Absolute Pets

4.1.2 SA Pet Retailers: Animal Kingdom

4.1.3 SA Pet Retailers: City Pets

4.1.4 SA Pet Retailers: Perky Pets

4.1.5 SA Pet Retailers: Petland

4.1.6 SA Pet Retailers: Petworld

4.1.7 SA Pet Retailers: Pet Masters

4.1.8 SA Pet Retailers: Cat Box Pet Hyper

4.1.9 Independent, Online and Other Franchise Pet Stores

4.1.10 SA Retail Overview

4.1.11 SA Retail: Checkers

4.1.12 SA Retail: Massmart

4.1.13 SA Retail: Pick n Pay: GROUP TURNOVER (R BILLION) (Graph)

4.1.14 SA Retail: Shoprite: SALES GROWTH PERCENTAGE FOR YEAR: 2015 (Graph)

4.1.15 SA Retail: Spar

4.1.16 SA Retail: Woolworths: OPERATING PROFIT BY SEGMENT: 2014-2016 (RM); WOOLWORTHS VS MARKET GROWTH: 2014-2015 (Graphs)

TABLE OF CONTENTS

4.2 Pet Care Pricing Analysis (8 pages)

4.2.1 Dry Dog Food: Bob Martin, Bobtail, Boss, Canine, Dogmor, Dr Hahnz, Epol, Hills Science Plan, House Brand, Montego

Classic, Nutriphase, Pedigree, Purina Alpo, Purina Husky, Purina Vitagen, Royal Canin, Ultra Dog, Waggies

4.2.2 Wet Dog Food: Bobtail Gravy Chunks, Bob Martin, Boss Adult, Butch, Cesar, Dogmor Wet, Dr Hahnz, Hills Science Plan,

House Brand, Montego, Pedigree, Petley’s Adult, Purina Alpo Husky, Royal Canin

4.2.3 Dog Treats: Beeno: Chocs/ Lite, Big Bone Jumbo, Vitaminised Drop, Flatties, Ovals, Rollies, Traditional; Bob Martin

Dentacare; Bobtail; Marltons: Semi Moist, Calcium Bones; Nutriphase; Pedigree Dentastix

Comparative Pricing at Retail Outlets: Checkers, Pick ‘n Pay, Shoprite, Woolworths Food, Game, Makro, Spar, Pet

World and Absolute Pets.

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5. South African Consumer Trends (6 pages):

5.1 AMPS Survey Methodology & Sample Design

5.2 AMPS Survey Questions Asked

5.3 Wet and Dry Dog Food Purchasing Trends: 2011-2015 (Graph & Table)

5.4 Wet Dog Food Volume Trends (Past 7 Days): 2011-2015 (Graph & Table)

5.5 Dry Dog Food Volume Trends (Past 7 Days): 2011-2015 (Graph & Table)

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