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CollaborationA

A Collaboration

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A Community-Based ProgramA Community-Based ProgramDesigned to Save EnergyDesigned to Save Energy

by Using Shade Treesby Using Shade Trees

A Community-Based ProgramDesigned to Save Energy

by Using Shade Trees

Planted over 300,000 shade trees

Serviced over 100,000 households

Estimated 24 million volunteer hours

In its 11th year

Homeowners and businesses receive trees, supplies, services and educational materials

At No Cost

Each tree

is an investment.

Invests

$66 Per Treeaverage, one time cost

$66 Per Tree

TREEFOUNDATION

$33

50%

SMUD $22

33%

17% NURSERY$11

investment

$66 Per Tree

50%OutreachSelectionSitingInstructionsEducationStewardshipMonitoring

TREEFOUNDATION

$33

investment

SMUD $22

$66 Per Tree

OversightMarketingEvaluation

33%

investment

$66 Per Tree

17% NURSERY$11

TreeStakes & TiesFertilizers

investment

Since 1990$20 million investment By SMUD

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$10 Million spent by SMUD on:

Marketing Tree Purchases Program Analysis and

Quality Assurance Administration and

Oversight

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$10 Million spent on Tree Foundation for:

Community Outreach Energy and Tree Planting

Education Site visits and Evaluations Tree Care Education Tree Nursery and

Distribution

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What’s The Return On This Investment?

Investment YieldsCommunity Asset

$90 Per Treeannually

Reduced power generation by reduction of summer cooling load

Improves air quality Instills conservation ethic Increases aesthetics of region Increases property values Increases competencies in tree planting,

care and stewardship

BENEFITS TO THE

COMMUNITY

Saving energy by avoiding costs of producing or purchasing power ($1.5 Million annually)

Mitigate summer urban heat island Improve region’s air quality Promote community spirit

and cooperation Satisfied customers Positive public relations value

BENEFITS TO

SMUD

Meet planting goal:1 Million Trees in 10 years

Increase community outreach and build public awareness

Increase organization’s capacity Model large scale utility/non-profit

collaboration Positive public relations value

BENEFITS TO TREE

FOUNDATION

x (300,000 trees)

LONG TERM BENEFITS

*average life span

= $27 Million per year

$810 Millionx (30 years)* =

$90 Per Tree Annual Benefit

SUCCESS INDICATORS

1

SUCCESS INDICATORS

Collaborative Intelligence

Develop a program that maximizes each partner’s strengths and resources, while providing key benefits to both

Synergy of each other’s mission and goals

19902000

2010

Long Term Commitment

SUCCESS INDICATORS

2 Nursery industry has stable demand Leverage to contract for quality tree

specifications Participants receive on-going support

and education Experienced and secure staff

SUCCESS INDICATORS

3 Close Communication Program Liaisons Executive Policy

Committee

SUCCESS INDICATORS

Scientifically JustifiedEnergy Cost-Benefit Analysis

Present Value Benefit

4

SUCCESS INDICATORS

Present Value Benefit

Less power produced Less power purchased Air quality

Strict Tree Siting Guidelines

SUCCESS INDICATORS

5

One-to-One Contact

SUCCESS INDICATORS

6

Neighborhood meetings Personal site visit Tree planting and care agreement

Nurseries Grow Trees According to Specifications

SUCCESS INDICATORS

7

Periodic Independent Program Review

SUCCESS INDICATORS

8

Customer Satisfaction Surveys

SUCCESS INDICATORS

9

Optimum Planting Guidelines

SUCCESS INDICATORS

10

Commitment To CustomerService & Stewardship

SUCCESS INDICATORS

11

“It takes 3 years to plant a tree.”

Regular Tree Inspections

SUCCESS INDICATORS

12

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