Everyone at Saddleback recognises that without your continued support, all our hard work in developing the brands we represent is meaningless. It is for this very reason that 2015 sees the introduction of a number of new dealer tools that will make accessing these brands which we have all come to value, far simpler.

For the past 12 months we have been scoping out and then developing what has now become the second generation of our b2b system. As your expectations increase we have a responsibility to respond to them and we are sure that you wont be disappointed with what is now available to you online.

That being said, we still see the need for an easy to navigate dealer catalogue that showcases all our products, in a manner that allows you to provide the end consumer with the information they need. We hope the new format of this catalogue puts all this information at your finger tips and will be a welcome asset to your business.

However, in no way do we want these new tools to replace the importance of personal service and so we continue to invest in additional members of our customer service team. Every one of them are passionate about the sport we love and are on hand to provide great product knowledge and technical assistance when you need it.

ANDY WIGMORE DIRECTOR