SAELEN, 100 YEARS AGO...

SAMPLES OF OLD BRANDING MATERIALS

BEFORE AFTER

CONSTRUCTION TYPOGRAPHIQUE / TYPOGRAPHIC CONSTRUCTION

SAELEN / TS INDUSTRIE NEW BRAND ARCHITECTURE

CONSUMER BRANDS

FRENCH MARKET EUROPEAN & INTERNATIONALMARKETS

SECONDARY BRANDS

RENEWABLE ENERGY TECHNOLOGIESAND FINANCING SOLUTIONS,

FRENCH MARKET ONLY

RANGE OF PRODUCTS

PRODUCTS

270°

“Both clients and teams very positively welcomed the new Saelen identity. It also brought us a lot in terms of visibility and dynamic during our last exhibition.To me the two main objectives of rationalization and coherence of our brands on the one hand and revitalization of our identity on the other hand are fully met and the project is a success.I would like to thank Brand Brothers for their guidance and support.”

Erwan Faudet, Equipment Director, Saelen

“At the start of the project, we had multi-brands issues, based on a strong and long history, 3 different logos and no brand identity.

The rebranding project aimed at clarifying our brand positioning in each countries, capitalizing on our history and roots, energizing our brands and allow them to be easily recognised and to gain awareness.

Brand Brothers job starts with an analysis of our business needs and ends with the application of the new brand identity to several communication tools.

They supported us in challenging the consistency of our current portfolio structure in line with our business strategy, providing clarity to our customers, (rather than the previous complexity and confusion) and giving a new direction to our organisation.

The new graphical guideline now sets the standard to all future materials and ensure proper use. It also allows a consistent and coordinated communication power across all countries.

This project is a first step to a successful communication program !”

Juliette Berchon, Marketing Manager, Saelen

MEDIA COVERAGE FOR THE REBRANDING WORK : TRANSFORM WEBSITE AND MAGAZINE