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Chairman’sMessageThe current economic times are challenging for our industry.

However, within Safari, we are rich in employee talent and passion.

This talent and passion combined with our corporate culture of

excellence, makes Safari a dynamic, growing, legacy company that

continues to thrive in the most challenging economic conditions.

Our ability to achieve value is driven by our focused strategy and

rigorous attention to operational efficiency. We remain undeterred

in our aspiration to be one of the best performing groups in the

world and firmly believe that our strategy will ensure we realize this

ambition. A fundamental aspect of Safari is our consistent efforts to

create additional value by implementing new and innovative

solutions to current and future challenges. That goes a long way

towards ensuring sustainability, profitability, and success for all

parties involved.

Saleh Al SagriChairman of Safari Group

For the last 25 years, Safari Group has demonstrated an unraveled passion for delivering quality. The Group executed more than 120 government contracts and expanded its activities to cover various fields. Safari Group is ranked one of the top five Operation & Management companies operating in the Kingdom of Saudi Arabia, in addition to being one of the most diverse establishments within the Saudi Market. The company expanded its core business by adding various other activities, such as; Retail, Construction, Food Supply, Healthcare, Oil & Gas, Hospitality and Fashion to increase its market share of the Kingdom’s ongoing developmental projects. Safari Group revenues exceed an average of 1.2 Billion USD and this value is growing annually. As an organization, the Group embraces each new area with the same zest it had on its initial opening more than 25 years ago.

Safari Group was established under the laws

of the Kingdom of Saudi Arabia in the year 1984

GroupOurHistory

Group

ContractingOperation & Maintenance -

Hospital Management - Construction

RetailSafari Motors - Safari Telecom - Safari Suites -

Safari Travels - Saudi Hayla - Dar El’Jadawel - Unique Hospitality

Health CareAl’Nahdah Medical Centre - Elyzee Medical Centre

IndustrialSafari Manufacturing - Oil & Gas

InvestmentLocal Investments

Overseas Investments

Contracting

Hospital Management is one of Safari Group’s achievements that testify for its excellence and expertise. The company has a record that includes seven major health facilities in Riyadh, Afif, Alaflaj, Huraymalah, Howta Bini Tamim, Al Kharj and in Hofuf.

Our Responsibilities Include:

Hospital Management

Operation and maintenance of equipment, buildings, furniture, vehicles, and IT systems

Complete maintenance, repair and cleansing jobs of all internal and external facilities

Parks, gardening maintenance and improvements

Waste management and collection within the medical city and its associated facilities

Providing all of the specialized engineers, workers, and ensuring the equipment and tools necessary for the implementation of contractual obligations

Planned preventive maintenance, testing, operation, re-trial of specific medical equipment, the establishment of comprehensive reform and calibration program

Operation & Maintenance

The Operations and Maintenance division is key to the whole Safari Group. Safari O&M is the leading provider of operation and maintenance work throughout Saudi Arabia and the GCC region. Since 1993, we have single-handedly been carrying out all aspects of Operation & Maintenance services to two of the three international airports in Saudi Arabia.

Safari has vast experience in all the aspects of Facility Management such as:

Electrical Power Generation and Distribution

Water Production and Distribution (Desalination/Reverse Osmosis)

Potable Water and Waste Water Treatment, Distribution and Disposal

Heating and Ventilating Systems

Communications Systems and Networks

Central Control and Monitoring Systems

Electronic Systems and Subsystems

Building Maintenance

Roads and Ground Maintenance

Custodial Services and Pest Control

Landscaping and Irrigation

Safari has been active in contracting and minor construction as part of its overall Operation & Maintenance portfolio. As part of its plan, it has embarked on a strategy to enhance its market share in the very active construction sector within Saudi Arabia. With this in mind, it has strengthened its core competencies and formed some major Joint Ventures, bidding for projects in a number of diverse government sectors and is now fast becoming a formidable competitor in the field of construction.

Nearing the successful completion of our construction project of piers, berths and wharves in the Naval Base at Jubail, we are also involved with prominent projects in King Abdulaziz International Airport in Jeddah. Current projects include construction of buildings for the Ministry of Higher Education at Hail and will soon start with a huge project for a Medical University Hospital in Hail.

Safari is the first company to develop entire water and sewage treatment plants and is now integral to the supply and installation of pipelines in the development of cities and villages in Saudi Arabia.

Construction

R e t a i l

Safari Motors is the exclusive agent for SEAT and SKODA brands that quickly earned solid reputation for their reliability and quality. We have major presence in all the business centers in the Kingdom of Saudi Arabia and offer our clients fully integrated services, whereby all our showrooms, service centers and spare parts outlets are integrated online with SEAT and SKODA’s international support centers.

Safari Motors is the first company in GCC to introduce luxury sedan cars with the practical diesel engines. Since then, new concepts had brightened the diesel engines in power, energy saving, fuel consumption, and environment reservation, as well as reducing transportation costs. Safari Motors has five major centers providing clients with sales & after sales services such as maintenance and spare parts. Safari is very keen on bringing its experience in the field of motors to complete success. Its business is fully integrated and reactive to the customers' needs.

Motors

Safari Telecom started its operation in1996. The company is a strategic partner for the GSM Operator Mobily in Saudi Arabia. We have invested heavily in this new venture thereby creating a team of specialists in Product Support, Sales and Service. Safari Telecom is committed to providing products and services of the highest quality. It will continue to expand its operations with the expansion of Mobily network to ensure that all its customers get the same quality-service irrespective of their geographical location. We will be launching a series of marketing initiatives with the resellers to maximize and develop the overall communication market creating opportunities for our resellers to grow their businesses with us.

Telecom business will be dominating in communication field for years to come and we along with our resellers will be directly involved in this business evolution. We beleive trust is the basis of our relationship and the source of our strength.

Telecom

In its attempt to extend and provide comprehensive services, Safari Suites has partnered with EWA Hotel Apartments to provide an exceptional accommodation service. The partnership is planned to expand adding quality, luxury and comfort to Safari guests and the expanding touristic activity in the Kingdom and the Gulf region in general. EWA Hotel Apartments represents a growing niche of lifestyle hotels in the Middle East. The brand is committed to developing quality furnished & serviced apartments in key destinations around the region. Our objective is to create relaxing and nurturing environments for our guests ensuring the finest service and product in hotel apartment sector at the most competitive rates.

Superior amenities and services make EWA Hotel Apartments a popular choice in the serviced apartment sector. 24-hour room service, well-stocked mini fridge, in-room safety deposit box, fully-equipped kitchen, satellite TV connection, high speed Internet connection and top quality toiletries makes EWA excellent value for money.

Suites

Safari Travel was the first company established by the group in 1984 and amongst the first companies in the Kingdom to acquire the GSA of Saudi Arabian Airlines and then Czech Airlines. As a specialized travel company, Safari designs and delivers high quality travel plans that ensures the highest levels of satisfaction to its customers. As a potential tourism hotspot with a vast number of historical landmarks, this area of business has seen continuously high levels of investment in Saudi Arabia, that will continue to grow extensively in the future.

Safari Travel provides the following services amongst others:

Ticketing Chartered Aircraft Services VIP & CIP Services Meet & Assist Hotels, Cruises & Car Rentals Travel & Baggage Insurance Personal & Group World tours

Travels

Like its vision for all other businesses, the goal is to build a market through the selection of the highest quality professional management, the acquisition of the best available locations and a well thought through business model. The company has recently embarked on its retail strategy through the acquisition of its first franchise, the French luxury jewelry, accessories and apparel brands of Victoria Couture and Victoria Casal. In addition to the renowned brands, and since the group started its retail business, Hartmann; the original luggage brand has weathered all seasons to tell a story. Hartmann has successfully upheld its image as a definite Saudi purveyor of stylish carrying bags always viewing luggage as a veritable fashion accessory. Two new Fashion Brands from France and USA are going to join our portfolio and will be launched through two flagship stores. Hayla will selectively build critical mass in terms of brands and outlets to support its corporate overhead to achieve an acceptable Return on Investment.

The company is dividing its business into two verticals, a Luxury/Lifestyle division and a Mid- Market division with an objective of getting other brands with public recognition and having a potential for rapid growth in the Kingdom.

Dar Al’Jadawel is one of the leading distributors of English-language books in the Kingdom of Saudi Arabia. It is based in Riyadh and operates through-out the Kingdom. Dar Al’Jadawel provides an unpar-alleled level of service and a vast selection of books to customers. It aims to combine the three essential elements for a satisfied client in the Saudi Market namely excellent prices, first-rate service and fast delivery. The company is closely associated with an established network of publishing partners from the U.S. and the U.K. and currently works with many universities, schools, hospitals and libraries through-out the Kingdom. Founded in late 2009 under the overall umbrella of Safari

Group and driven by the sole passion of its founders. Unique Hospitality strategic objectives is to be a pioneer and a leader in the casual Dining segment by capitalizing on global trends and transforming unique brands into the local culture to where great food and service is served within an ambiance that exceed guests expectation.

El Chico (A Tex Mex Brand) is the first to be launched into the Kingdom of Saudi Arabia. Bringing the real authentic Mexican Flair of Food for the first time and to add many delights and varieties to people eating choices by presenting tasty and unique food that is also supported by a real authentic American famous and favorite food such as the Fajitas, Steaks, Burgers and Pastas.

Unique Hospitality leadership pledges to its community a firm promise of delivering excellence and outstanding experience to each quest it serves while taking care of its employee’s growth and learning and rewarding its shareholders.

Unique Hospitality

Saudi Hayla

Dar El’Jadawel

Health Care and medical services are among the activities that Safari has excelled at. With special attention given to the consumer, the group has established itself as one of the market leaders in services with the establishment of

Al’Nahdah Medical Centre

Al’Nahdah Medical Center was established 1997 with the aim of providing a distinctive medical service to the community. In 2006 the Centre was completely renewed and equipped with some of the best available clinical equipment adequate to serve members, walk-in patients and regular visitors. Al’Nahdah Medical Centre houses various clinics in twelve main specialties ranging from dentistry, dermatology, ER, gynecology to name but a few.

Elyzee Medical Centre

Due to Riyadh’s distinguished and tangible progress in the health care sector, combined with the desire to fulfill the growing needs of the beneficiaries from these services by providing them with high quality medical services particular to the fields of dermatology, plastic surgery and dental treatment, Elyzee Medical Center was born. The Center fulfills the highest level of care with commitment to the moral criteria that defines the sector.

Health Care

Industrial

Safari Oil and Gas is the fruition of 18 months of in-depth research and development. The safe delivery of oil and gas is a job of immense importance both for Saudi Arabia and on a global scale. The level of importance and reliance on quality involved in this is why the Safari Group has expanded into this sector. The Group’s commitment to quality will help to ensure that it becomes a major influence within this market-place and helps safeguard Saudi Arabia’s global position. Utilizing its vast experience across other sectors and particularly within the Operations and Maintenance area, the company has developed high-end products for the protection and repair of oil and gas pipelines. The Group’s entry into this marketplace showcases its dedication to investment, quality and safety that is unparalleled across the sectors that it operates in.

Oil & Gas

Safari Industrial produces re-manufactured imaging and printing supplies across Saudi Arabia. Safari produces the Intellex brand of laser toners that are the leading brand in re-manufactured laser toner cartridges both commercially and environmentally. The Company delivers a method of buying, printing and imaging supplies that can cut Safari customers’ costs whilst reusing parts that would otherwise contribute heavily to environmental waste. Through the company’s state-of-the-art facility in Riyadh, it has become the first and only organization to obtain the international STMC (Standardized Test Method Committee) Certification. This certification demonstrates the levels of quality that Safari Group constantly strives to achieve.

Manufacturing

In an ever-expanding investment atmosphere, a booming market, and tremendous growth in real estate investment in high quality malls across the Kingdom, Safari Group had to expand accordingly. The company invests both in the Kingdom and Globally, expanding its business nationally and overseas.

The United Company OCEAN LIGHT - UKfor CO2 Production

Saudi Med-Gulf Co. SAS CORP - USA

Kingdom Holdings Banque de Crédit National Lebanon

MED-GULF INSURANCE BAHRAIN

BI TECHNOLOGIES - EGYPT

Local Investments Overseas Investments

Riyadh 11472P.O.Box 7710Tel: 966 1 2315577Fax: 966 1 2300010E-mail: [email protected]

Jeddah 21444P.O.Box 15005Tel: 966 2 6857300Fax: 966 2 6857339E-mail: [email protected]

Dammam 31491P.O.Box 4499Tel: 966 3 8832225Fax: 966 3 8832224E-mail: [email protected]

Contact Details in Other Countries

Contact Details in Saudi Arabia

USA7777 Leesburg pike, Suite 14 LSFalls church, VA 22043Tel: 1 703 4486649E-mail: [email protected]

United Kingdom52 Berkeley SquareMayfair, London , W1J 5BTTel: 44-207 4995545E-mail: [email protected]

safari.com.sa