Safe Kids: An OverviewSafe Kids: An Overview

Presented to

Maternal Child Health Coalition

of Northern Nevada

November 15, 2007

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Eliminating accidental injury and death to children

worldwide.

Eliminating accidental injury and death to children

worldwide.

VisionVision

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The Problem of Accidental InjuryThe Problem of Accidental Injury

• Leading cause of death among children ages 1 to 14.

• More deaths than from cancer, heart disease and SIDS.

• One million children under the age of 15 worldwide die from accidents each year.

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Leading Cause of Death for Children1 to 14 in the U.S. in 2004

Leading Cause of Death for Children1 to 14 in the U.S. in 2004

Accidental Injury49%

HeartDisease

5%

Chronic Low Respiratory

Disease2%

Pneumonia/Flu2%

Septicemia2%

Suicide3%

Benign Tumors2%

Cancer16%

Homicide9%

Birth Defects10%

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The Economic Impact of Accidental InjuriesThe Economic Impact of Accidental Injuries

• They are the leading cause of medical spending for U.S. children ages 5 to 14.

• One of every five U.S. children will need medical attention for an accidental injury this year.

• For every U.S. child injured, the average cost is more than $12,700. That includes medical costs, future earnings lost and lost quality of life. Each year, injuries incur a total lifetime cost of $303.4 billion.

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The Economic Impact of Injury Prevention

The Economic Impact of Injury Prevention

Every $1* spent on: Saves:

Car seats $32

Bike helmets $30

Smoke alarms $69

Poison control $7

* In the United States

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• Safe Kids Worldwide is a grassroots organization with 16 member countries. Within these countries, there are more than 400 state and local coalitions.

• Safe Kids Washoe County formed as a local coalition in 2000 with REMSA as the lead agency.

The SolutionThe Solution

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Our MissionOur Mission

• Educate adults and children

• Create safe environments

• Conduct research and evaluation

• Advocate for effective laws

Safe Kids Worldwide leads coalitions of community partners to prevent accidental death and injury to children ages 14 and under. We empower families and communities to:

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Where We AreWhere We Are

Australia

Austria

Brazil

Canada

ChinaGermany

IsraelJapan

Korea

Philippines

New ZealandSouth Africa

Uganda

U.A.E.

USA

Vietnam

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Our ImpactOur Impact

• Since our inception in 1987 in the U.S., we have grown to more than 300 coalitions.

• The death rate has declined by more than 45 percent from 1987 to 2002.

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50

100

150

200

250

300

350

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5

10

15

20

1987

CO

AL

ITIO

NS

INJU

RY

DEA

TH

RA

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1988 1989 1990 1991 1992 1993 1994 1995 19971996 1998 1999 2000 2001 2002

U.S. Safe Kids Coalitio

ns

U.S. Injury Death Rate

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CoalitionsCoalitions

Coalition members are policemen, firefighters, MEDICS, doctors, nurses, teachers, business owners, MEDICS, lawmakers, community volunteers, retirees and MEDICS like YOU!

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Safe Kids Washoe Countycoalition members include:Safe Kids Washoe County

coalition members include:• REMSA• Washoe County District Health

Department• Nevada State Health Division -

Injury Prevention• Blue Moon Promotions • Rotary Club of Reno Sunrise• Pikkante Promotions Inc. • Western Surgical Group• Saint Mary’s• Reno Fire Department• Washoe County School District

• Nevada Department of Public Safety – Office of Traffic Safety

• Drinkwater Law Offices• Mothers Against Drink Drivers

(MADD) – Lyon County• Frontier Financial Credit Union• Emergency Nurses Association• UNR School of Medicine

Medical Student• Kiwanis• National Injury Prevention

Institute• Wells Fargo Bank

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Leading Injury Risks to Children in the U.S.

Leading Injury Risks to Children in the U.S.

• Traffic crashes (motor vehicle occupants, pedestrians, bicyclists and other wheeled sports)

• Drowning• Falls• Fires and burns• Choking, suffocation

and strangulation

Drowning16%

Pedestrian11% Airway

Obstruction17%

Falls2%

Other10%

Bike2%

Poisoning2%

Firearms1%

Fire/Burns10%

Motor Vehicle Occupanct

29%

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Safe Kids ProgramsSafe Kids Programs

Our programs reach families directly with injury prevention messages. They are research-based and include education, advocacy and distribution of safety devices.

Every dollar raised in our community for Safe Kids stays in Washoe County to save our children’s lives.

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Our National Sponsors and Supporters

Our National Sponsors and Supporters

• Advertising, Premiums & Incentives

• Alcoa Foundation• Bell Sports• Cardinal Health Foundation• FedEx Express• Finis• First Alert• General Motors Corporation-

Chevrolet• I’m Safe! Solutions• J. Willard & Alice S. Marriott

Foundation

• Johnson & Johnson

• Marriott International, Inc.

• Marshall B. Coyne Foundation

• MetLife Foundation

• NHTSA

• Sefcik

• State Farm

• U.S. Centers for Disease Control and Prevention

• U.S. Coast Guard

• U.S. Fire Administration

These national sponsors donate funds to make these programs happen in our community.

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Safe Kids WeekSafe Kids Week

• Public education program combining coalition activities, public awareness efforts and retail promotions to teach families about injury prevention

• Observed annually in the United States since 1993

• Also takes place in Brazil, Canada, China and the Philippines

• Results: Millions of families reached

Sponsored by

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Safe Kids Week 2007Safe Kids Week 2007

• 41% of accidental injuries to children occur between May and August

• Focus ~ Drowning, Biking/Wheeled Sports, Falls, Pedestrian Injuries and Motor Vehicle Crashes.

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Safe Kids Walk This WaySafe Kids Walk This Way• Conducts high-visibility

school-based events in Brazil, Canada, China, Korea, the Philippines and the United States

• Forms and sustains year-round task forces to improve walking environments

• Results: 1,180 events from 2000 to 2004

Sponsored by

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Local Walk This Way Events in 2007Local Walk This Way Events in 2007

• Worked with SIX elementary schools

• 100 Volunteers manned intersections teaching kids safety rules including Miss Nevada

• Presented safety skits at 3 schools using students to demonstrate issues specific to each school

• Drawing/coloring contests at 4 schools

• On-going safety committees

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Safe Kids Buckle UpSafe Kids Buckle Up

• Leading U.S. program educating families about the importance of properly restraining kids on every ride

• 119 Mobile Car Seat Check Up Vans bring child passenger safety resources to families

• 75 Child Safety Seat Inspection Stations have permanent locations with regular hours

• Results: More than 17,000 events, with 659,000 seats checked

Sponsored by

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Child Passenger Safety Week 2007Child Passenger Safety Week 2007

• 7 car seat check events in 6 days

• 162 cars

• 235 seats

• 42 volunteers

• $9,600 worth of donated radio sponsorship!

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Safe Kids Ready to RollSafe Kids Ready to Roll

• Promotes increased helmet use and teaches safety for all wheeled sports

• Conduct community-based bike rodeos that teach kidssafe riding skills and the importance of wearing helmets

• Results: Since April 2004, 546 events with more than 89,000 children participating

Sponsored by

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Not Even For A Minute CampaignNot Even For A Minute Campaign• Public awareness campaign about the

dangers of leaving children unattended in vehicles – backovers, temperature, power accessory and trunk entrapment, runaway vehicles

• Identified a trend locally – three backover deaths in 6 months

• Approached by an inspired partner at Rotary

• Distribution points where caregivers are likely to leave kids – daycares, schools, banks, 7-11, Scolari’s, drycleaners

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NEFAM Goes BIG!NEFAM Goes BIG!

• Expanded statewide through the support of the Nevada State Firefighters’ Association

• 12 bilingual billboards in Washoe County in 2007

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Safe Kids Worldwide –Our Goals for 2015

Safe Kids Worldwide –Our Goals for 2015

• Reduce childhood deaths from accidentalinjury 25 percent in member countries.

• Expand the reach of Safe Kids by establishing six regional offices around the globe and growing to 75 member countries.

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Safe Kids Washoe County –Our Strategic Plan through 2008

Safe Kids Washoe County –Our Strategic Plan through 2008

• In the next 18 months, increase usage of Child Safety Seats from 57% to 62%

• Measure usage by ‘Tweens (seatbelts ages 8-15)• Not Even For A Minute Project Continuation during 2007- July

2008 • Build a Pedestrian Program in a Box within 12 months • Continue with Walk This Way annually and expand to 5 schools in

2007/08.• Double our financial support and generate $20,000 annually for

Safe Kids Washoe County

Our goals include:Our goals include:

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We Are Making a Difference!We Are Making a Difference!

• Since 1987, fatal accidental injury in children has decreased nationwide by 43%.

• In 2004 in Nevada , we saw an 18% increase statewide of booster seat usage

• In Washoe County in 2000, there were seven children killed in motor vehicle crashes. In 2005 – there was only one.

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How You Can HelpHow You Can Help

• Donations and fundraising will help implement the programs we envisioned.

• Coalition members are always needed for committees, events, fundraising and planning.

• Make the difference in the life of a child – commit today to prevent accidental injuries and death in our community.

We Need YOU!!We Need YOU!!

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For more information, please contact the Safe Kids Washoe County

Coordinator, Melissa Krall

at

858-5700, ext. 151