safety support in the automotive industry jacob bangsgaard director of external affairs and...
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Safety support in the automotive industry
Jacob BangsgaardDirector of External Affairs and Communications
1st Annual International Conference on ICTs in Automotive Industry
Košice, Slovenská republika
10 May 2006
Košice
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Mobility Challenges
Safety Security
Network Efficiency (People and goods)
Environmental Impact
10 May 2006
Košice
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Key Enabler
Information acquisition, processing and exchange: vehicle,
infrastructure and users
10 May 2006
Košice
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ITS Priorities in Europe
• Road Safety and eSafety• Cooperative systems• Connected traveller• Data quality• Security• System interoperability• International cooperation
10 May 2006
Košice
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Improving Road Safety
• 1.7 million accidents and more than 40,000 fatalities on European roads every year
Don’t drink and drive
Use your seat belt
Keep the speed limits and follow the traffic rules
Road safety campaigns
10 May 2006
Košice
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eSafety as part of the solution
eSafety Forum - Working Groups R&D Framework Programmes i2010 Intelligent Car Initiative Euro Regional Programme National Programmes International Cooperation eSafety Stakeholder Initiatives User Outreach Activities
10 May 2006
Košice
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ERTICO Safety Project Activities
Safety-related activities – 200 mill EURHMI, Preventive and Active Safety systems, Global System for Telematics, eCall, Speed information, Digital maps, Heavy duty vehicles,Cooperative systems, eSafety Forum Support, Traffic Message Channel,Road data collection, Galileo
External affairs – 105 mill EURITS deployment in Central Eastern Europe, TMC in China, eSafety in India, Research cooperation on Automotive, ITS, and Infrastructure in South Africa, Brazil, China, and India
10 May 2006
Košice
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Deployment of eSafety
Adaptive Cruise ControlLane Keeping AssistAutomated Parallel ParkingLow Speed FollowingElectronic Stability ControlNight visionLane departure warningForward Collision WarningCollision Mitigation BrakingeCallBlind spot monitoringAdaptive head lightsObstacle & collision warningExtended information (Extended FCD) RTTI (Real-time Traffic and Travel Information)Dynamic traffic managementLocal danger warningSpeed Alert
10 May 2006
Košice
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eSafety Implementation - EU
No decision takenSupportedActivities under preparationImplementation plannedImplemented
1 Accident causation data availability2 Digital mapping with safety features3 eCall4 Fiscal incentives for safety systems5 HMI ESoP6 RTTI - TMC7 User outreach/campaigns
Au
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Cyp
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Cze
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Ger
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Gre
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Hu
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Irel
and
Ital
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Lat
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Lit
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ania
Lu
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Mal
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Po
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Po
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Slo
vaki
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Slo
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Sp
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Sw
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Th
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Un
ited
Kin
gd
om
10 May 2006
Košice
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Priorities – Central Eastern Europe
Traffic Message Channel
- Demonstration Dangerous goods monitoring Cross border traffic
information exchange system
Interconnection of Traffic Information Centres
eCall
10 May 2006
Košice
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India - eSafety Priorities
Integrated traffic management (congestion management, incident detection, etc.)
Traffic data collection and broadcasting (TMC, VMS)
eCall Mobility behaviour, training and
education Road map for crash testing –
certification Accident causation data collection
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Košice
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Creating User Awareness for eSafety
Difficult to explain - sell
Low public awareness
High price – high maintenance cost
Privacy concerns
Deployment obstacles:
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How do we proceed?
Communication Platform
Media work Marketing Political work
• Consumer Information (Functions)
• Driving schools• Consumer Test• Media Launch
• Consumer Information (Products)
• Advertising• Dealer Training
Incentives• Tax• Insurance
Labelling