safety support in the automotive industry jacob bangsgaard director of external affairs and...

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Safety support in the automotive industry Jacob Bangsgaard Director of External Affairs and Communications 1st Annual International Conference on ICTs in Automotive Industry Košice, Slovenská republika

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Safety support in the automotive industry

Jacob BangsgaardDirector of External Affairs and Communications

1st Annual International Conference on ICTs in Automotive Industry

Košice, Slovenská republika

10 May 2006

Košice

2

ERTICO – ITS Europe

10 May 2006

Košice

3

Mobility Challenges

Safety Security

Network Efficiency (People and goods)

Environmental Impact

10 May 2006

Košice

4

Key Enabler

Information acquisition, processing and exchange: vehicle,

infrastructure and users

10 May 2006

Košice

5

Technology Advances

10 May 2006

Košice

6

ITS Priorities in Europe

• Road Safety and eSafety• Cooperative systems• Connected traveller• Data quality• Security• System interoperability• International cooperation

10 May 2006

Košice

7

Improving Road Safety

• 1.7 million accidents and more than 40,000 fatalities on European roads every year

Don’t drink and drive

Use your seat belt

Keep the speed limits and follow the traffic rules

Road safety campaigns

10 May 2006

Košice

8

eSafety as part of the solution

eSafety Forum - Working Groups R&D Framework Programmes i2010 Intelligent Car Initiative Euro Regional Programme National Programmes International Cooperation eSafety Stakeholder Initiatives User Outreach Activities

10 May 2006

Košice

9

ERTICO Safety Project Activities

Safety-related activities – 200 mill EURHMI, Preventive and Active Safety systems, Global System for Telematics, eCall, Speed information, Digital maps, Heavy duty vehicles,Cooperative systems, eSafety Forum Support, Traffic Message Channel,Road data collection, Galileo

External affairs – 105 mill EURITS deployment in Central Eastern Europe, TMC in China, eSafety in India, Research cooperation on Automotive, ITS, and Infrastructure in South Africa, Brazil, China, and India

10 May 2006

Košice

10

Deployment of eSafety

Adaptive Cruise ControlLane Keeping AssistAutomated Parallel ParkingLow Speed FollowingElectronic Stability ControlNight visionLane departure warningForward Collision WarningCollision Mitigation BrakingeCallBlind spot monitoringAdaptive head lightsObstacle & collision warningExtended information (Extended FCD) RTTI (Real-time Traffic and Travel Information)Dynamic traffic managementLocal danger warningSpeed Alert

10 May 2006

Košice

11

eSafety Implementation - EU

No decision takenSupportedActivities under preparationImplementation plannedImplemented

1 Accident causation data availability2 Digital mapping with safety features3 eCall4 Fiscal incentives for safety systems5 HMI ESoP6 RTTI - TMC7 User outreach/campaigns

Au

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Bel

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Cyp

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Cze

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Den

mar

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Est

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Fin

lan

d

Fra

nce

Ger

man

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Gre

ece

Hu

ng

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Irel

and

Ital

y

Lat

via

Lit

hu

ania

Lu

xem

bu

rg

Mal

ta

Po

lan

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Po

rtu

gal

Slo

vaki

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Slo

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Sp

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eden

Th

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Un

ited

Kin

gd

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10 May 2006

Košice

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Priorities – Central Eastern Europe

Traffic Message Channel

- Demonstration Dangerous goods monitoring Cross border traffic

information exchange system

Interconnection of Traffic Information Centres

eCall

10 May 2006

Košice

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eSafety - International Cooperation

US Japan

India China Brazil South Africa

10 May 2006

Košice

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India - eSafety Priorities

Integrated traffic management (congestion management, incident detection, etc.)

Traffic data collection and broadcasting (TMC, VMS)

eCall Mobility behaviour, training and

education Road map for crash testing –

certification Accident causation data collection

10 May 2006

Košice

15

China - eSafety Priorities

10 May 2006

Košice

16

Creating User Awareness for eSafety

Difficult to explain - sell

Low public awareness

High price – high maintenance cost

Privacy concerns

Deployment obstacles:

10 May 2006

Košice

17

How do we proceed?

Communication Platform

Media work Marketing Political work

• Consumer Information (Functions)

• Driving schools• Consumer Test• Media Launch

• Consumer Information (Products)

• Advertising• Dealer Training

Incentives• Tax• Insurance

Labelling

10 May 2006

Košice

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Funded by the European Commission

www.eSafetySupport.org

10 May 2006

Košice

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Thank you…

Jacob BangsgaardDirector of External Affairs and [email protected]