safilo monthly report: february 2014
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SAFILO GROUP MONTHLY COVERAGE REPORT
TO: Antonella Leoni, Silvia Rebuli, Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Robin Ettinger and Elena Post. CC: Edward de Valle, Christine Martinez de Castro
FROM: Maria Teresa Garcia, Tiffany Doll DATE: March 12, 2014 SUBJECT: February 2014 Monthly Coverage Report
Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from February 1, 2014 through February 28, 2014. TOTAL NUMBER OF PRESS CLIPS: 28 TOTAL REACH: 13,564,540 TOTAL AD VALUE: $363,241.71 PRESS MATERIALS/ DOCUMENTS
Created and submitted January monthly report
Update press documents with recent collection launches
Leverage brand documents from corporate that apply to the region, translate when necessary
Select proper image selection showcasing images of models being sold in the SLA region
ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region.
The Perfect Valentines Day Gift (pitched until February 14th) o Marc by Marc Jacobs MMJ 361/N/S o Carrera CA 5501 o Carrera CA 5000/S o Kate Spade Dela/S
Men’s Spring Eyewear Style-For the “Trendy” Guy 2014 (on-going) o Hugo Boss B 0563/S o Carrera CA 50006/S o Polaroid Premium X8400/S
Solstice Sunglasses and Safilo USA at the 56th Annual GRAMMY Awards o Selected proper images of celebrities that made sense to the SLA Region
Celebrity Sightings: Salma Hayek o Salma Hayek wore Gucci Black Bamboo sunglasses to the 'La Belle & la Bete' Paris Premiere at
Gaumont Opera in Paris on February 9, 2014
Latest trends from Max & Co. & Bottega Veneta (only pitching what is available in the region) o Bottega Venetta 269/S o Max & co. “Snappy Flowers” 132/S
Tommy Hilfiger Spring/Summer 2014 (only pitching what is available in the region, Long Leads) o March release: TH 1255 o May release: TH 1254/S, TH 1265/S, TH 1266/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Jimmy Choo new Eyewear campaign with Nicole Kidman o Optic Trade publications-Only
EVENTS (Follow-up/ pending coverage)
NYC PRESS DAYS-November 12th-14th o Following up with editorial coverage from the following publications:
Harpers Bazaar: Sent Oxydo by Sigrid Calon eyewear collection Luhho: TBD Hombre: TBD El Universal: April 2014 Caras: March 2014 (published)
MISCELLANEOUS
Created and sent sample media target list that we will be targeting for the BOSS press-release “Country Sunglasses Capsule Collection”
Created chart to solve issues in the SLA region regarding pricing, availability in stores and distributor information-pending to receive from Safilo
Researching potential sponsorship/events among the region for Safilo to participate in 2014
Review editorial calendars for upcoming opportunities
Agency invested in both Christine Martinez de Castro and Tere Garcia to attend the International PR meeting in Italy representing the SLA market - (Padua and Milan from February 27th-28th)
o Created Itinerary o Created clip book with top editorial for 2013-2014--Sent to Tiziana for Best clip award
consideration o Booked flights and hotel o Booked train from Milan-Padua o Printed tickets for MIDO-International Optics fair in Milan o Sent 2013-2014 Best Clips from the SLA region to be considered for the best clip award
SOCIAL MEDIA
Facebook – Visionyoptica Clm –February 14,2014
https://www.facebook.com/photo.php?fbid=713777831990275&set=a.365260366842025.88648.352241124810616&type=1&theater
Facebook – Visionyoptica Clm –February 14,2014 https://www.facebook.com/photo.php?fbid=713821928652532&set=a.365260366842025.88648.352241124810616&type=1&theater
Facebook – Visionyoptica Clm –February 14,2014 https://www.facebook.com/photo.php?fbid=713752385326153&set=a.365260366842025.88648.352241124810616&type=1&theater
Facebook – The Studio by LM –February 21,2014 https://www.facebook.com/photo.php?fbid=710624342291267&set=a.548622388491464.1073741829.545501972136839&type=1&theater
CONFIRMED UPCOMING COVERAGE
Harpers Bazaar en Español (Pan-Regional)– May 2014
Hombre (U.S Hispanic)-March 2014
Caras (Pan-Regional) -April 2014
Traffic Magazine (Costa Rica)-March 2014
Elle – Argentina – Will run July / August Summer Issue 2014
Hola Venezuela! – Venezuela – March 2014
Harper´s Bazar– Argentina – March 2014
PRESS COVERAGE GRID
FEBRUARY 2014 EDITORIAL COVERAGE GRID
DATE OUTLET
TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE
February 2014
MAGAZINE Bag Naive cariñoso y enamorador
Central American
40,000 $21,800.00
February 2014
MAGAZINE Bag Sexy insinuante y atrevido
Central American
40,000 $21,750.00
February 2014
MAGAZINE Fucsia Para verte mejor…
Colombia 78,638 $22,240.00
February 2014
MAGAZINE Harper’s Bazaar Argentina
El Bazzar Argentina N/A $25,100.00
February 2014
MAGAZINE Hola Colombia Guia de regalos de San Valentin
Colombia 280,000 $22,400.00
February 2014
MAGAZINE Ocean Drive Panama InShop Panama 15,000 $30,200.00
February 2014
MAGAZINE Pandora De Tendencia Dominican Republic
40,198 $22,600.00
February 2014
MAGAZINE Revista Mujer Unica
Love Lentes Red Valentine’s Day
Dominican Republic
35,000 $24,700.00
February 8,2014
MAGAZINE Nueva Las llaves del amor
Colombia 500,000 $23,730.00
February 11,2014
MAGAZINE Revista Ya Guia de regalos
Chile 136,480 $24,300.00
February 15,2014
MAGAZINE Nueva 5 mas Colombia 500,000 $23,630.00
February 18,2014
MAGAZINE Revista Ya Brillo En Rosa Chile 136,480 $24,500.00
February 22,2014
NEWSPAPER El Universal Verano en la mira
Venezuela 86,281 $19,100.00
February 2014
ONLINE Visionyoptica.com Grupo Safilo lanza nuevas colecciones
Andean Region
12,599 $4,560.85
February 3,2014
ONLINE Agenciaorbita.org
Safilo causa sensación entre las celebridades
Peru 982,804 $3,520.30
February 3,2014
ONLINE Jcmagazine.com
Safilo causa sensacion entre las celebridades
Peru 513,433 $4,634.97
February 4,2014
ONLINE Serperuano.com
Safilo causa sensación entre las celebridades
Peru 399,980 $3,452.91
February 8,2014
ONLINE Blondeontheinside.com Regalos para una polola fashionista
Chile 2,708,195 $3,200.14
February 8,2014
ONLINE Entornointeligente.com Una mirada apasionada
Venezuela 25,951 $4,050.90
February 8,2014
ONLINE Laestrella.com.pa Una mirada apasionada
Panama 32,692 $3,963.98
February 11,2014
ONLINE Biut.cl
Regalos especiales para el día de los enamorados
Chile 72,424 $3,495.78
February 12,2014
ONLINE Unicas.pe
Marc By Marc Jacobs presenta nueva colección de gafas de sol para San Valentín
Peru 1,112,692 $3,097.63
February 13,2014
ONLINE Demiles.cl Lentes Love Chile N/A $3,631.74
February 21,2014
ONLINE Agenciaorbita.org
Lentes Safilo para el hombre con estilo
Peru 982,804 $3,078.12
February 26,2014
ONLINE Jcmagazine.com
Salma Hayek luce sus lentes de sol Gucci Black Bamboo
Peru 513,433 $4,320.10
February 28,2014
ONLINE Agenciaorbita.org
Tommy Hilfiger Colección de gafas de sol primavera verano 2014
Peru 982,804 $3,640.08
February 28,2014
ONLINE Jcmagazine.com
Tommy Hilfiger coleccion de lentes de sol para 2014
Peru 513,433 $4,280.31
February 28,2014
ONLINE Zafari.cl
Salma Hayek luce sus lentes de sol Gucci Black Bamboo
Chile 2,823,219 $4,263.90
Total Reach:
13,564,540 $363,241.71
SÁFILO GROUP
PRESS COVERAGE ADDENDUM February 1, 2014 – February 28, 2014
February, 2014 Circulation: 40,000
February, 2014 Circulation: 40,000
February, 2014 Circulation: 40,000
February, 2014 Circulation: 40,000
February, 2014 Circulation: 78,638
February, 2014 Circulation: 78,638
February 2014 Circulation: N/A
February 2014 Circulation: N/A
February, 2014 Circulation: 280,000
February, 2014 Circulation: 280,000
February, 2014 Circulation: 280,000
February 2014 Circulation: 15,000
February 2014 Circulation: 15,000
February 2014 Circulation: 15,000
February 2014 Circulation: 15,000
February 2014 Circulation: 15,000
February, 2014 Circulation: 40,198
February, 2014 Circulation: 40,198
February, 2014 Circulation: 35,000
February, 2014 Circulation: 35,000
February 8, 2014 Circulation: 500,000
February 8, 2014 Circulation: 500,000
February 11, 2014 Circulation: 136,480
February 11, 2014 Circulation: 136,480
February 15, 2014 Circulation: 500,000
February 15, 2014 Circulation: 500,000
February 18, 2014 Circulation: 136,480
February 18, 2014 Circulation: 136,480
February 22, 2014 Circulation: 86,281
February, 2014 UMV: 12,599
February, 2014 UMV: 12,599
February 3, 2014 UMV: 982,804
February 3, 2014 UMV: 513,433
February 4, 2014 UMV: 399,980
February 4, 2014 UMV: 399,980
February 8, 2014 UMV: 2,708,195
February 8, 2014 UMV: 2,708,195
February 8, 2014 UMV: 25,951
February 8, 2014 UMV: 32,692
February 11, 2014 UMV: 72,424
February 11, 2014 UMV: 72,424
February 12, 2014 UMV: 1,112,692
February 12, 2014 UMV: 1,112,692
February 13, 2014 UMV: N/A
February 21, 2014 UMV: 982,804
February 26, 2014 UMV: 513,433
February 28, 2014 UMV: 982,804
February 28, 2014 UMV: 513,433
February 28, 2014 UMV: 513,433
February 28, 2014 UMV: 2,823,219