safilo monthly report: february 2014

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SAFILO GROUP MONTHLY COVERAGE REPORT TO: Antonella Leoni, Silvia Rebuli, Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Robin Ettinger and Elena Post. CC: Edward de Valle, Christine Martinez de Castro FROM: Maria Teresa Garcia, Tiffany Doll DATE: March 12, 2014 SUBJECT: February 2014 Monthly Coverage Report Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from February 1, 2014 through February 28, 2014. TOTAL NUMBER OF PRESS CLIPS: 28 TOTAL REACH: 13,564,540 TOTAL AD VALUE: $363,241.71 PRESS MATERIALS/ DOCUMENTS Created and submitted January monthly report Update press documents with recent collection launches Leverage brand documents from corporate that apply to the region, translate when necessary Select proper image selection showcasing images of models being sold in the SLA region ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region. The Perfect Valentines Day Gift (pitched until February 14 th ) o Marc by Marc Jacobs MMJ 361/N/S o Carrera CA 5501 o Carrera CA 5000/S o Kate Spade Dela/S Men’s Spring Eyewear Style-For the “Trendy” Guy 2014 (on-going) o Hugo Boss B 0563/S o Carrera CA 50006/S o Polaroid Premium X8400/S

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Page 1: Safilo Monthly Report: February 2014

SAFILO GROUP MONTHLY COVERAGE REPORT

TO: Antonella Leoni, Silvia Rebuli, Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Robin Ettinger and Elena Post. CC: Edward de Valle, Christine Martinez de Castro

FROM: Maria Teresa Garcia, Tiffany Doll DATE: March 12, 2014 SUBJECT: February 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from February 1, 2014 through February 28, 2014. TOTAL NUMBER OF PRESS CLIPS: 28 TOTAL REACH: 13,564,540 TOTAL AD VALUE: $363,241.71 PRESS MATERIALS/ DOCUMENTS

Created and submitted January monthly report

Update press documents with recent collection launches

Leverage brand documents from corporate that apply to the region, translate when necessary

Select proper image selection showcasing images of models being sold in the SLA region

ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region.

The Perfect Valentines Day Gift (pitched until February 14th) o Marc by Marc Jacobs MMJ 361/N/S o Carrera CA 5501 o Carrera CA 5000/S o Kate Spade Dela/S

Men’s Spring Eyewear Style-For the “Trendy” Guy 2014 (on-going) o Hugo Boss B 0563/S o Carrera CA 50006/S o Polaroid Premium X8400/S

Page 2: Safilo Monthly Report: February 2014

Solstice Sunglasses and Safilo USA at the 56th Annual GRAMMY Awards o Selected proper images of celebrities that made sense to the SLA Region

Celebrity Sightings: Salma Hayek o Salma Hayek wore Gucci Black Bamboo sunglasses to the 'La Belle & la Bete' Paris Premiere at

Gaumont Opera in Paris on February 9, 2014

Latest trends from Max & Co. & Bottega Veneta (only pitching what is available in the region) o Bottega Venetta 269/S o Max & co. “Snappy Flowers” 132/S

Tommy Hilfiger Spring/Summer 2014 (only pitching what is available in the region, Long Leads) o March release: TH 1255 o May release: TH 1254/S, TH 1265/S, TH 1266/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Jimmy Choo new Eyewear campaign with Nicole Kidman o Optic Trade publications-Only

EVENTS (Follow-up/ pending coverage)

NYC PRESS DAYS-November 12th-14th o Following up with editorial coverage from the following publications:

Harpers Bazaar: Sent Oxydo by Sigrid Calon eyewear collection Luhho: TBD Hombre: TBD El Universal: April 2014 Caras: March 2014 (published)

MISCELLANEOUS

Created and sent sample media target list that we will be targeting for the BOSS press-release “Country Sunglasses Capsule Collection”

Created chart to solve issues in the SLA region regarding pricing, availability in stores and distributor information-pending to receive from Safilo

Researching potential sponsorship/events among the region for Safilo to participate in 2014

Review editorial calendars for upcoming opportunities

Agency invested in both Christine Martinez de Castro and Tere Garcia to attend the International PR meeting in Italy representing the SLA market - (Padua and Milan from February 27th-28th)

o Created Itinerary o Created clip book with top editorial for 2013-2014--Sent to Tiziana for Best clip award

consideration o Booked flights and hotel o Booked train from Milan-Padua o Printed tickets for MIDO-International Optics fair in Milan o Sent 2013-2014 Best Clips from the SLA region to be considered for the best clip award

SOCIAL MEDIA

Facebook – Visionyoptica Clm –February 14,2014

Page 3: Safilo Monthly Report: February 2014

https://www.facebook.com/photo.php?fbid=713777831990275&set=a.365260366842025.88648.352241124810616&type=1&theater

Facebook – Visionyoptica Clm –February 14,2014 https://www.facebook.com/photo.php?fbid=713821928652532&set=a.365260366842025.88648.352241124810616&type=1&theater

Facebook – Visionyoptica Clm –February 14,2014 https://www.facebook.com/photo.php?fbid=713752385326153&set=a.365260366842025.88648.352241124810616&type=1&theater

Facebook – The Studio by LM –February 21,2014 https://www.facebook.com/photo.php?fbid=710624342291267&set=a.548622388491464.1073741829.545501972136839&type=1&theater

CONFIRMED UPCOMING COVERAGE

Harpers Bazaar en Español (Pan-Regional)– May 2014

Hombre (U.S Hispanic)-March 2014

Caras (Pan-Regional) -April 2014

Traffic Magazine (Costa Rica)-March 2014

Elle – Argentina – Will run July / August Summer Issue 2014

Hola Venezuela! – Venezuela – March 2014

Harper´s Bazar– Argentina – March 2014

PRESS COVERAGE GRID

FEBRUARY 2014 EDITORIAL COVERAGE GRID

DATE OUTLET

TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE

February 2014

MAGAZINE Bag Naive cariñoso y enamorador

Central American

40,000 $21,800.00

February 2014

MAGAZINE Bag Sexy insinuante y atrevido

Central American

40,000 $21,750.00

February 2014

MAGAZINE Fucsia Para verte mejor…

Colombia 78,638 $22,240.00

February 2014

MAGAZINE Harper’s Bazaar Argentina

El Bazzar Argentina N/A $25,100.00

February 2014

MAGAZINE Hola Colombia Guia de regalos de San Valentin

Colombia 280,000 $22,400.00

February 2014

MAGAZINE Ocean Drive Panama InShop Panama 15,000 $30,200.00

Page 4: Safilo Monthly Report: February 2014

February 2014

MAGAZINE Pandora De Tendencia Dominican Republic

40,198 $22,600.00

February 2014

MAGAZINE Revista Mujer Unica

Love Lentes Red Valentine’s Day

Dominican Republic

35,000 $24,700.00

February 8,2014

MAGAZINE Nueva Las llaves del amor

Colombia 500,000 $23,730.00

February 11,2014

MAGAZINE Revista Ya Guia de regalos

Chile 136,480 $24,300.00

February 15,2014

MAGAZINE Nueva 5 mas Colombia 500,000 $23,630.00

February 18,2014

MAGAZINE Revista Ya Brillo En Rosa Chile 136,480 $24,500.00

February 22,2014

NEWSPAPER El Universal Verano en la mira

Venezuela 86,281 $19,100.00

February 2014

ONLINE Visionyoptica.com Grupo Safilo lanza nuevas colecciones

Andean Region

12,599 $4,560.85

February 3,2014

ONLINE Agenciaorbita.org

Safilo causa sensación entre las celebridades

Peru 982,804 $3,520.30

February 3,2014

ONLINE Jcmagazine.com

Safilo causa sensacion entre las celebridades

Peru 513,433 $4,634.97

February 4,2014

ONLINE Serperuano.com

Safilo causa sensación entre las celebridades

Peru 399,980 $3,452.91

February 8,2014

ONLINE Blondeontheinside.com Regalos para una polola fashionista

Chile 2,708,195 $3,200.14

February 8,2014

ONLINE Entornointeligente.com Una mirada apasionada

Venezuela 25,951 $4,050.90

February 8,2014

ONLINE Laestrella.com.pa Una mirada apasionada

Panama 32,692 $3,963.98

February 11,2014

ONLINE Biut.cl

Regalos especiales para el día de los enamorados

Chile 72,424 $3,495.78

Page 5: Safilo Monthly Report: February 2014

February 12,2014

ONLINE Unicas.pe

Marc By Marc Jacobs presenta nueva colección de gafas de sol para San Valentín

Peru 1,112,692 $3,097.63

February 13,2014

ONLINE Demiles.cl Lentes Love Chile N/A $3,631.74

February 21,2014

ONLINE Agenciaorbita.org

Lentes Safilo para el hombre con estilo

Peru 982,804 $3,078.12

February 26,2014

ONLINE Jcmagazine.com

Salma Hayek luce sus lentes de sol Gucci Black Bamboo

Peru 513,433 $4,320.10

February 28,2014

ONLINE Agenciaorbita.org

Tommy Hilfiger Colección de gafas de sol primavera verano 2014

Peru 982,804 $3,640.08

February 28,2014

ONLINE Jcmagazine.com

Tommy Hilfiger coleccion de lentes de sol para 2014

Peru 513,433 $4,280.31

February 28,2014

ONLINE Zafari.cl

Salma Hayek luce sus lentes de sol Gucci Black Bamboo

Chile 2,823,219 $4,263.90

Total Reach:

13,564,540 $363,241.71

Page 6: Safilo Monthly Report: February 2014

SÁFILO GROUP

PRESS COVERAGE ADDENDUM February 1, 2014 – February 28, 2014

Page 7: Safilo Monthly Report: February 2014

February, 2014 Circulation: 40,000

Page 8: Safilo Monthly Report: February 2014

February, 2014 Circulation: 40,000

Page 9: Safilo Monthly Report: February 2014

February, 2014 Circulation: 40,000

Page 10: Safilo Monthly Report: February 2014

February, 2014 Circulation: 40,000

Page 11: Safilo Monthly Report: February 2014

February, 2014 Circulation: 78,638

Page 12: Safilo Monthly Report: February 2014

February, 2014 Circulation: 78,638

Page 13: Safilo Monthly Report: February 2014

February 2014 Circulation: N/A

Page 14: Safilo Monthly Report: February 2014

February 2014 Circulation: N/A

Page 15: Safilo Monthly Report: February 2014

February, 2014 Circulation: 280,000

Page 16: Safilo Monthly Report: February 2014

February, 2014 Circulation: 280,000

Page 17: Safilo Monthly Report: February 2014

February, 2014 Circulation: 280,000

Page 18: Safilo Monthly Report: February 2014

February 2014 Circulation: 15,000

Page 19: Safilo Monthly Report: February 2014

February 2014 Circulation: 15,000

Page 20: Safilo Monthly Report: February 2014

February 2014 Circulation: 15,000

Page 21: Safilo Monthly Report: February 2014

February 2014 Circulation: 15,000

Page 22: Safilo Monthly Report: February 2014

February 2014 Circulation: 15,000

Page 23: Safilo Monthly Report: February 2014

February, 2014 Circulation: 40,198

Page 24: Safilo Monthly Report: February 2014

February, 2014 Circulation: 40,198

Page 25: Safilo Monthly Report: February 2014

February, 2014 Circulation: 35,000

Page 26: Safilo Monthly Report: February 2014

February, 2014 Circulation: 35,000

Page 27: Safilo Monthly Report: February 2014

February 8, 2014 Circulation: 500,000

Page 28: Safilo Monthly Report: February 2014

February 8, 2014 Circulation: 500,000

Page 29: Safilo Monthly Report: February 2014

February 11, 2014 Circulation: 136,480

Page 30: Safilo Monthly Report: February 2014

February 11, 2014 Circulation: 136,480

Page 31: Safilo Monthly Report: February 2014

February 15, 2014 Circulation: 500,000

Page 32: Safilo Monthly Report: February 2014

February 15, 2014 Circulation: 500,000

Page 33: Safilo Monthly Report: February 2014

February 18, 2014 Circulation: 136,480

Page 34: Safilo Monthly Report: February 2014

February 18, 2014 Circulation: 136,480

Page 35: Safilo Monthly Report: February 2014

February 22, 2014 Circulation: 86,281

Page 36: Safilo Monthly Report: February 2014

February, 2014 UMV: 12,599

Page 37: Safilo Monthly Report: February 2014

February, 2014 UMV: 12,599

Page 38: Safilo Monthly Report: February 2014

February 3, 2014 UMV: 982,804

Page 39: Safilo Monthly Report: February 2014

February 3, 2014 UMV: 513,433

Page 40: Safilo Monthly Report: February 2014

February 4, 2014 UMV: 399,980

Page 41: Safilo Monthly Report: February 2014

February 4, 2014 UMV: 399,980

Page 42: Safilo Monthly Report: February 2014

February 8, 2014 UMV: 2,708,195

Page 43: Safilo Monthly Report: February 2014

February 8, 2014 UMV: 2,708,195

Page 44: Safilo Monthly Report: February 2014

February 8, 2014 UMV: 25,951

Page 45: Safilo Monthly Report: February 2014

February 8, 2014 UMV: 32,692

Page 46: Safilo Monthly Report: February 2014

February 11, 2014 UMV: 72,424

Page 47: Safilo Monthly Report: February 2014

February 11, 2014 UMV: 72,424

Page 48: Safilo Monthly Report: February 2014

February 12, 2014 UMV: 1,112,692

Page 49: Safilo Monthly Report: February 2014

February 12, 2014 UMV: 1,112,692

Page 50: Safilo Monthly Report: February 2014

February 13, 2014 UMV: N/A

Page 51: Safilo Monthly Report: February 2014

February 21, 2014 UMV: 982,804

Page 52: Safilo Monthly Report: February 2014

February 26, 2014 UMV: 513,433

Page 53: Safilo Monthly Report: February 2014

February 28, 2014 UMV: 982,804

Page 54: Safilo Monthly Report: February 2014

February 28, 2014 UMV: 513,433

Page 55: Safilo Monthly Report: February 2014

February 28, 2014 UMV: 513,433

Page 56: Safilo Monthly Report: February 2014

February 28, 2014 UMV: 2,823,219