sagar kumar facebook & seo

December 2013 Version 2.0

Facebook & SEO

Training Objective

By the end of the session you will understand

• About Facebook • Our Facebook Products• Features of Facebook product• Benefits of Facebook product• Common Objections while selling• Search Engine Optimization

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with people

1.11 Billion Facebook Users across the world and out of that 78 Million Monthly Active Users are in India

What is Facebook

How Facebook Helps

Facebook

Review Profiles to Generate

new LeadsBranding and the “Viral

Effect” of Facebook

Customer Engagement

and product and

service promotion

Drive Traffic to your WebsiteYour brand

shares the Goodwill of Facebook

Client Retention

by building relationship

Find new audience

you may not have

otherwise discovered

Reputation Management and feedback

tool

Why you need a Facebook Page

Build

• Your Page• Everything starts

with your page

Connect

• With People• Adds help you

reach the right people

Engage• Your Audience• Quality post help

people interested

Influence• Friends of Fans• Expand your reach

through friends

Your business is for your customers. Every business wants to generate more business to thrive and flourish.

Build relationships, Reach new people and drive Sales using Facebook.

How can business be Advertised

Increase the number of Fans and write daily POST (advertisement) related to your new schemes, activates, products, services, client reviews, announcements, employee or client appreciations.

Increase branding of product or service through Stamp Ads and attract people to your page or website.

Facebook Products

Business Page Management - Single Page - Post - Likes

Facebook Ads- Stamp Ads- Sponsored Ads

F - Commerce

Business Page Management – Requirement

We create Facebook page from Customer’s Official Website. All relevant information are taken from the website.

OR

We Require the following

Description of Customer’s Business Life Cycle

Customer’s Contact Details

Logo Image

Additional image – to be used as Facebook cover image

Description & images of Products/Services which would be promoted on page in Daily Post.

Target Location from where customer wants fans, target location can be only City or Country.

Business Page Management – Single Page

We Create Single Page according to requirement by• Creating images and run it on Facebook• Writing Content and run it on Facebook

Business Page Management – Post

We write posts on clients business Facebook page by• Creating images along with content and regularly

posting it on clients Facebook page. • Prior Approval is taken from the client before

publishing it on the clients Facebook page.

Business Page Management – Likes

We Generate Likes on Clients Business Page by• Running campaigns on Facebook to attract

audiences • Drives are run for targeted audiences to generate

Likes from them

Facebook Ads – Stamp Ads

Ads will be shown to people most interested in the services

Narrow advertisers search to choose the location, gender, age, likes and interests, relationship status, workplace and education of your audience

Facebook Ads can appear in News Feed or in the right column of any Facebook account

We create ads to increase the reach of clients Brand, Offers and other Promotions

Facebook Ads – Sponsored Ads

Ads get more space and visibility. Video Promotions can also be held here

Contest Promotion on Post can be conducted by manually commenting on the post

Customers website and Facebook page can be promoted simultaniously

We create ads in the main frame of Facebook to increase the reach of clients Brand, Offers

and other Promotions

F-Commerce

Facebook is used as a platform for facilitating and executing sales transaction.

Facebook Commerce is selling on Facebook.

• PAYU• EBS

Payment Gateway

• 3.5% on Successful transaction

• Charge is levied by Payment Gateway

Charges

• Within 48Hours

• Online Transfer

Payment Receiving

* Customer can get there own Payment Gateway integrated

F-Commerce

Facebook Ads – Success Story

• Presence in Social Media

• Targeted Audience basis of Gender, Age, Location, Interests and Workplace.

• Attract audience by initiating content images and offers.

• Promote your business – By Friends of Friends rule

• Payment of the selected product on Facebook

• Traffic on Website from Facebook

• Business visible to new audience for acquisition.

• Team to manage the working of the page

FACEBOOK FEATURES

FACEBOOKBENEFITS

Inexpensive Marketing

Brand Search Visibility

Increased Accessibility

Targeted Audience

On the spot Payment

Seek Feedback

Facebook – Page Management PriceFusion Pack

Bronze Pack – FB+Google Silver Pack – FB +Google Gold Pack – FB +Google

ERP CODE FB+Google Bronze FB+Google Silver FB+Google Gold

Fitst Month 6,000 9,000 12,000

2nd Month onwards 4,500 6,000 9,000

Deliverables

FB Page Yes Yes Yes

Ad words Worth (per month) 2000 3000 4000

FB Likes (per month) 100 175 250

Daily Post Yes Yes Yes

Contract Period 12 Months 12 Months 12 Months

Can be terminated With One Month’s Notice With One Month’s Notice With One Month’s Notice

Facebook – Page Management PriceFacebook PAGE MANAGEMENT

Bronze Plan

Cost: Rs 18,000 Min: 3 months package

Deliverables Design of Facebook page

Daily Updates(weekdays) Likes Special

Contest/Promotion/monthAdditonal

FansCustomer Support

Quantity 1 1 250 0 Rs25/fan email

Silver PlanCost: Rs 33,000 Min: 6 months package



Contest/Promotion/monthAdditonal

FansCustomer Support


Diamond PlanCost: Rs 63,000 Min: 12 months package



Contest/Promotion/monthAdditional

Fanscustomer Support


FACEBOOK CLICK COSTINR 12/CLICK

Min budget needed is Rs 2500/week

Facebook – Price Likes and F-Commerce

Bulk LikesLikes Price (Per Like Per Month)

0-250 25251-1000 20

1001-5000 165001-10000 12

F- CommerceOne time set-up fee of INR 35000 + taxes

Monthly maintenance charges of 5000 per month for up to 100 products

Minimum maintenance period - 3 months after setup

SEO - Introduction

Search Engine Optimization is Process to optimize web pages of a site on various search terms to get it on Top Position in search engines (Google, Yahoo, Bing etc..)

Why do SMEs need it

Increased Accessibility & Audience

Marketing is on

24x7x365 Basis

Inexpensive Mode of

Marketing

Brand Search

Visibility

SEO - Process

R CRM updates Contract in ERP

SEO Team Research on Keyword (TAT 1 Day)

Welcome call to customer by Customer Service Team

Web page designing by CS Team (TAT – 7 Days)

Approval is received from the client

Site Hosting – By uploading pages on Domain

Welcome Call done by SEO Team

If Client agrees on Keywords, the following is done

> SEO Activity starts on website> Site listing to appear on Search Engines within 45 days> Reports are shared with the client on regular intervals

Meta Tag

Gives information to Search Engine

It has information

related to the web page

Useful to get the result on search engine

web page

Words that match the search

query are highlighted in

bold

SEO – Meta Tag

SEO – Google Webmaster Account

Google Webmaster It will help the user understand how

Google sees the website.

SEO – Google Analytics

Google Analytics

It is a tool to measure traffic, Audience behavior and Audience Characteristics on

the website.

SEO – Image Tag

The text or caption that the search engine uses to understand images.

Images alt Tag increases keyword density. Keyword

Density is No. of times Keyword appears upon total count of words in website.

We optimize the images by making the image file size as

small as possible, so that they load faster.

We upload the image with a descriptive filename as it will

help to improve the search engine rankings.

Image caption are one of the most well-read pieces of content on the website

Image Tag

Advanced Search Engine OptimizationPreventing irrelevant searching (Crawling) for the Website content to ensure desired results.

Advanced Social Media Optimisation

We Create Profile and Manage First 5 Post in Social Sites.

• Google Places/Maps• Google+ Page

• Slide Share Account Creation• Twitter Page

• Picasa• Flickr

• Pinterest Profile• LinkedIn Profile Page

• YouTube (Include video in movie maker)

Keyword Planner

Generally it

Takes up to

45

Days to Lis

t on

Search Engines

and can be

searched by

company

names

When will I

See the

Result

Listing of the Keywords in First Page will takes 3-4 Months depending upon number searches / competitions of keywords. Time frame will increase according to them.

SEO - Result

SEO – Success Stories

• Client Name – Sharma Billiard Accessories• Category: Sports Equipment• Region – Delhi• Cost to Client – INR 30,000 p.a• Total Leads generated in 2012 – 787• Cost per Lead – INR 38.11• Cost Includes

– Site Design & Maintenance– Site Hosting– SEO Promotion & Lead Generation

• Top Keywords for Sharmabilliards.com

– Billiard table manufacturer– Billiard Table Accessories– Imported American Pool Table– Billiard Snooker Table Supplier– Pool table cloth exporter



• Client Name – RK Photoguide• Category: Photographic Equipment• Region – Bangalore• Cost to Client – INR 17,000 p.a• Total Leads generated in 2012 – 237• Cost per Lead – INR 71.72• Cost Includes

– Site Design & Maintenance– Site Hosting– SEO Promotion & Lead Generation


Keywords in Rank – Rkphotoguide.com

Photographic Equipment Photographic Equipment Distributors Professional Photographic Equipment Dealer Conventional Cameras Distributors

Check Your Understanding

•What is Page Like?•Do we have to get FB page renewed by Facebook every year?•What are the benefits of Facebook? •What do we offer in Facebook? •When is a website gets listed after SEO?

Summary

Today you have learned about

• About Facebook • Our Facebook Products• Features of Facebook product• Benefits of Facebook product• Common Objections while selling• Search Engine Optimization

December 2013 Version 2.0

sagar kumar facebook & seo

Internet