Sage

CRM

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2015Welcome

We are delighted you have joined us and we are really

looking forward to working with you closely over the

coming days.

Sage CRM Bootcamp 2015 will provide the opportunity

to further enhance your Sage CRM product knowledge

and offer an unrivalled opportunity for you to network

and share best practices with the Sage CRM team, Sage

OpCo staff, and for the first year ever, the Sage CRM

business partner community.

In addition to over 40 hours of presentations from the

Sage CRM team, you are invited to network with your

colleagues and business partners from around the world

at our organised entertainment on Monday, Tuesday

and Wednesday evening. This is a great opportunity to

experience some of the great things Dublin City has to

offer.

Enjoy!

Dublin City Centre places of interest Trinity College Dublin (1) is Ireland’s oldest university

and was founded in 1592. The Library of Trinity College

contains over 4.5 million printed volumes and significant

quantities of manuscripts (including the Book of Kells),

maps and music.

St. Stephen’s Green (2) is a city centre public park,

adjacent to one of Dublin’s main shopping streets, Grafton

Street (3).

The National Gallery of Ireland (4) houses the Irish

national collection of Irish and European art. Founded in

1854, it is located on Merrion Square (5) beside Leinster

House - the building which houses Dáil Éireann (Irish

National Parliament).

Temple Bar (6) is an area on the south bank of the River

Evening entertainment Monday, February 16th 2015

Welcome reception sponsored by Enbu Consulting

Carton House Hotel Maynooth, Co. Kildare, Ireland

We kick off Sage CRM Bootcamp 2015 with a

welcome reception held in the beautiful Carton

House Hotel sponsored by Enbu Consulting.

Join us for an informal and relaxed evening and take

the opportunity to catch up with your colleagues and

business partner community. Sample some great

food and drinks before your busy days at Bootcamp

commence.

Tuesday, February 17th 2015

Johnnie Foxes Glencullen, County Dublin

We will meet at the hotel reception at 18.30 where

you will board a coach to the venue.

Situated in Glencullen on top of the Dublin

Mountains, Johnnie Fox’s is one of Ireland’s oldest

and most famous traditional Irish pubs. Join us at

the famous Hooley Night when your will experience

an evening of traditional Irish food accompanied by

live entertainment.

Wednesday, February 18th 2015

Guinness Storehouse St James’s Gate, Dublin 8

We will meet at the hotel reception at 18.30 where

you will board a coach to the venue.

Located in the heart of the St James’s Gate Brewery,

Guinness Storehouse is Ireland’s No. 1 tourist

attraction and has been the home of Guinness since

1759. Join us in the Arrol Suite for a great evening

sampling the very best of Irish produce in the heart

of Dublin.

Best of all? You will also have the opportunity to

pour your very own perfect pint of Guinness, and

receive a certificate to show your friends and family

back home!

Eating outThe following is a short list of restaurants located in

Dublin City Centre

- Dublin Wine Rooms: www.dublinwinerooms.com

- Fire Restaurant and Lounge: www.mansionhouse.ie/

fire-restaurant

- Farm: www.farmrestaurantdawson.com

- Il Primo Restaurant: www.ilprimo.ie

Liffey, which has preserved its medieval street pattern

of many narrow cobbled streets. It is promoted as

‘Dublin’s cultural quarter’ and has a lively nightlife that is

popular with tourists.

Dublin Castle (7), off Dame Street, was until 1922 the

fortified seat of British rule in Ireland. It is now used as

offices by the Irish government and is also home to the

Chester Beatty Library.

Stunning Christchurch Cathedral (8) with its remarkable

interior and fascinating crypt is located a few minutes

walk from St. Patrick’s Cathedral (9) which is the largest

church in Ireland with a 140ft (43m) spire, dating back

to 1191.

County Kildare places of interest The Irish National Stud and Japanese Gardens (1) are

renowned throughout the world and the finest of their

kind in Europe. The Gardens were created between

1906 and 1910 and are now admired by over 150,000

visitors each year.

Castletown House (2) is Ireland’s largest and earliest

Palladian style house. Built between 1722 and 1729 for

William Conolly, Speaker of the Irish House of Commons

and the wealthiest commoner in Ireland.

For a great day out, nestled within landscaped grounds

and presented in an authentic village environment,

Kildare Village Chic Outlet Shopping (3) is label heaven

where you will find over 60 internationally recognised

luxury brands along with great places to eat and drink.

Since 1934, Newbridge Silverware has been Ireland’s

premier designer and producer of homeware and

giftware products. Newbridge Silverware Visitor Centre

(4) is a contemporary shopper’s paradise, housing its

complete range of products and incorporating its award

winning Silver Restaurant with the famous Museum of

Style Icons on-site.

Recently voted one of the top ten worldwide golf resorts

by CNN, The K Club (5) is one of Europe’s finest

championship courses. Where else can you play a

venue that has hosted The Ryder Cup and 13 European

Opens?

Eating out in County KildareThe following is a short list of restaurants near the

Carton House Hotel:

- Anglers Rest: www.theanglersrest.ie

- Picaderos: www.picaderos.ie

- Avenue Café: www.avenuecafe.ie

- Stone Haven: www.stonehavenrestaurant.com

- K Thai - www.kclub.ie

Carton House Hotel Meeting points

Prior to our evening’s entertainment, please meet

at the hotel reception area no later than 18.30 each

night.

Boarding tickets

Your boarding ticket can be printed at the

Sage CRM Bootcamp registration desk - please

forward your email confirmation to:

coleen.mooney@sage.com

Dress code

Please note that the dress code for Sage CRM

Bootcamp 2015 and events is casual.

Presentations

All presentations will be uploaded onto Open after

the event for our OpCo colleagues. You will be sent

an invitation to join the group ‘Sage CRM Bootcamp

2015’. Business partners will be able to access the

presentations on the Sage CRM Community after

the event.

Contact details

If you need to contact us over the duration of Sage

CRM Bootcamp, please call:

Coleen Mooney…………..............+353 87 225 2712

Tom Nolan……………...................+353 86 807 5624

Or email us at sagecrm.bootcamp@sage.com.

Travel

Carton House Hotel is not served by public

transport. You can reach Dublin City Centre directly

from the local train station situated in the town of

Maynooth. The journey time is approximately 30

minutes. A taxi journey from Carton House Hotel to

Maynooth station will take approximately 5 minutes.

You can download a timetable from www.irishrail.ie.

Local taxi company:

Maynooth Express Cabs: +353 162 89999

CRM Together

CRM Together are a Sage CRM development partner

specialising in providing integration products and

services for the Sage CRM channel.

A number of products will be available for demo

throughout the exhibition including:

A CRM Self Service Portal that delivers improved

customer service

- Integration of Sage CRM into Microsoft Outlook -

helped to improve adoption of CRM

- A tool to provide Crystal Reports through Sage CRM

(ideal for access to ERP data)

- A custom device agnostic mobile web app (HTML5)

integrated with Sage CRM data

- Gmail integration to allow you to convert emails into

CRM data right from within Gmail’s web interface

- Firefox integration that allows you build your leads

database as you browse

Visit our website: www.crmtogether.com

Enbu Consulting

Enbu Consulting is an expert in Sage CRM – we were

set-up 10 years ago by one of the original developers of

the Sage CRM product and are 100% dedicated to this

product.

Whether you want to enhance business processes,

have a need for mobile solutions, require additional

functionality from Sage CRM or need to integrate it with

a range of Back Office and Front-End Systems, look no

further than Enbu’s CRM Solutions & Add-on Modules!

Enbu’s current CRM Add-on Modules, fall into 3 main

categories:

- End User Applications

- Diagnostic Tools & Plugins

- Frameworks

Derived from Enbu’s CRM Add-on Modules, are 3

powerful and intuitive industry specific solutions:

- Training Management Solution

- Service Management Solution

- Membership Management Solution

In addition, Enbu delivers World Class CRM Services for

Sage Partners and Sage Clients, across the globe – we

travel to where our services are required.

Visit us at the Sage CRM Bootcamp 2015 and talk to our

Sage CRM experts.

Email: info@enbuconsulting.com

Website: www.enbuconsulting.com

Greytrix

Greytrix is one of the largest Sage Gold Development

Partner of Sage CRM globally and a preferred

destination for your ERP and CRM integration, and

outsourced Sage CRM Development/Programming

needs.

Our integrations, built on award winning GUMU™

integration framework, has more than 500 successful

installations which has established Greytrix as an

integration specialist in the Sage Community since 2002.

Major products being showcased in this event are Sage

CRM integrations with:

- Sage ERP X3

- Sage 100 ERP

- Sage 300 ERP

Exhibitors

- Sage 500 ERP

- Sage 50

Along with new cloud releases of Google Apps

integration with Sage CRM and Self Service Portal

for Sage CRM. Greytrix also invites Sage Partners to

have a discussion with regards to taking up turnkey

projects in Sage CRM for consulting, development and

implementation at one of the best costs, turnaround time

and quality.

Explore, share and grow together - Greytrix Sage CRM

Blog: www.greytrix.com/blogs/sagecrm

Sellmore

Sellmore is the leading Sage CRM Partner in Germany,

Austria and Switzerland. We have more than 10 Add-

ons that have been created exclusively for Sage CRM,

helping us and our partners to effectively sell Sage CRM

in the marketplace.

We mainly work with ERP Partners, Sage Midmarket and

Sage SMB in German speaking countries.

At Sage Bootcamp 2015, we will be exhibiting new or

updated Add-ons for Sage CRM, including:

- ProjectSuite (with resource management and time-

tracking)

- MarketingCenter

- SalesControl

- RoutePlanner

In Germany we are known for helping our customers with

their own individual programming requirements. Drop

buy our exhibition stand to view the many examples that

we have to demonstrate.

Visit our website: www.sellmore.de

TimeLinx

TimeLinx publishes Sage CRM web and mobile

applications that eliminate paper and multiple

applications to streamline the processes of:

- Managing staff work

- Jobs

- Projects

- Task management

This includes time and expense tracking with

scheduling and resource allocation for industries such

as manufacturing, field services, consulting services,

technology services and more.

Our products control complex rate and cost structure

calculations which will auto-post into Sage ERP systems

for invoicing, reimbursements, A/R, A/P, G/L and more

without re-typing.

Our clients are in 7 countries and range from 10 to 500

employees. More information at www.TimeLinxSoftware.

com or email to sagebootcamp15@timelinxsoftware.

com.

Sage CRM Bootcamp 2015

WELCOME RECEPTION - MONDAY 16TH FEBRUARY 2015

16.00 - 18.00 Registration

18.00 Welcome reception Kindly sponsored by Enbu Consulting

DAY 1 - TUESDAY 17TH FEBRUARY 2015

9.00 - 10.00 Registration

10.00 - 10.10 Welcome to Sage CRM Bootcamp 2015 Tom Nolan

10.10 - 10.30 Guest speaker Antoine Henry, Chair Sage CRM Governance Board, Segment Leader SMB Europe, CEO Sage France

10.30 - 11.00 Sage CRM business overview Padraig O’Neill, Sage CRM General Manager

11.00 - 11.30 BREAK

11.30 - 13.00 Growing your Sage CRM Business in 2015 Tom Nolan, Justin Mahon, Avril Crowley, Clare Cummins, Sean Mooney

13.00 - 14.00 LUNCH

COMMERCIAL STREAM PRODUCT STREAM TECHNICAL STREAM

14.00 - 15.00 14.00 - 15.30 How Sage CRM is helping small & medium sized businesses across the globe achieve their business ambitions David Beard, Marion Carr Hear first-hand how our customer panel are using Sage CRM in their business, and the benefits it delivers.

Sage CRM 7.3: Deep Dive Eoin Shanley A detailed look at some of the great new features in Sage CRM 7.3 including working with the new UI and tips around upgrading to it; setting up Email Marketing and running campaigns; and a look at the top Customer Enhancements delivered in the release.

Building custom dashboards Kaan Murison / Tom Nolan Sage CRM has a wealth of information inside it - see how you can build exceptional dashboards that surface critical business information for your customers

15.00 - 15.30 BREAK

15.30 - 16.30

Double session, commences at 16.00: How do I grow my CRM business? David Beard, David Riordan In this panel-led discussion with four leading CRM partners, we will investigate the key drivers, investments and decisions that partners need to make in order to substantially grow their CRM practices. A key focus will be on how we improve competency, increase capacity and enhance capability in Sage CRM.

Sage CRM 7.3: Business Accelerators Cormac Lyons Join us for a detailed session that explores the many Business Accelerators for Sales that are provided out of the box in Sage CRM 7.3. Get an understanding of what they do and the benefits they provide business owners and sales managers.

Client Side API Jeff Richards Sage CRM On-Premise and Cloud both have the new Client side API functionality, enabling customisation of the product either within the solution or using external code libraries. Come to this session to see what you can do.

16.30 - 17.30 Sage CRM Customisations - Tips & Tricks Kaan MurisonIn this session you will learn about the typical customisations implemented at customer sites and what Sage CRM customisation capabilities you can leverage to effectively align your customers business processes with Sage CRM.

Extending Fusion ChartsTom Nolan With the release of Sage CRM 7.2 and again with Sage CRM 7.3 the Fusion charts gadgets available have been greatly increased. Attend this session to see how you can make use of these charts to deliver the insight that customers need for their business.

18.30 - 24.00 Johnnie Foxes Hoolie NightBuses depart at hotel entrance at 6.30pm sharp

Welcome reception and Day 1

DAY 2 - WEDNESDAY 18TH FEBRUARY 2015

COMMERCIAL STREAM PRODUCT STREAM TECHNICAL STREAM

9.00 - 10.00 Double session, 9.00 - 10.30:Building a Successful Cloud CRM Practice Justin Mahon With more than 50% of new CRM sales in 2015 projected to be Cloud-based, being able to identify, convert, deliver and support Cloud CRM opportunities efficiently and profitably has never been more important. Getting started in Cloud can be daunting. This session, therefore, is designed to provide you with practical recommendations on how you can get up and running quickly; and, over time, build out a Cloud practice that will complement and enhance your on-premises business.

User experience Dorothy Ryan An overview of our UX strategy that takes you through how we are currently evolving our UX in line with industry trends and other Sage products. We will provide you with and overview of our UX vision for the future and how that will manifest itself across the application.

Double session: Sage CRM Technology Strategy Update Robert Marczycki / Sean Mooney / Anthony Brady / Alison McGuinness This session will give you an insight into the evolving architecture of the Sage CRM product and our vision for the future, focusing on our APIs and customisation frameworks.

10.00 - 11.00 What’s new in Cloud Philip Murray An overview of what’s new in Sage CRM 2014 R2 and what new features are coming in 2015 R1

11.00 - 11.30 BREAK

11.30 - 12.30 Successful CRM Lead Generation for your Business Marion Carr, David Riordan In this session we will focus on how a partner can build a lead generation engine within their business, and access some of the key marketing assets and campaign material available to support your Sage CRM lead generation activity.

Sage CRM 7.3: Mobile Eoin Shanley A walk through of all our Sage CRM 7.3 mobile offerings, including mobile apps and mobile web themes for Android, iPhone, iPad and Windows 8. The session will include demos and will cover customisation capabilities available with the various mobile offerings.

Sage CRM Builder Paula Egan / Catherine McLynskey Sage CRM Cloud now has a powerful entity builder, allowing you to build and customise entities that exactly meet the customers’ business needs, without the need for code! Come to the session and get a guided walkthrough of how simple it is to extend Sage CRM Cloud, and see real customer examples of the Sage CRM Builder in action.

12.30 - 13.30 LUNCH - Served in the Linden Tree Restaurant

Day 2 - Morning

DAY 2 - WEDNESDAY 18TH FEBRUARY 2015

COMMERCIAL STREAM PRODUCT STREAM TECHNICAL STREAM

13.30 - 14.30 Leveraging social media to market and sell Bryan Collins, Ciaran Regan, David Beard Social media is an increasingly important – and effective – sales channel for small and medium-sized businesses. In this session, we discuss why SMBs should build a presence on social media and create content that matters. We also explain how to maximise social selling opportunities through techniques like effective landing page design.

Project Managing a Sage CRM Implementation Jonathon Jack Managing a Sage CRM implementation and ensuring it stays on time and on budget can be challenging. Veteran Sage CRM implementers will take you through the steps you need to follow to ensure your Sage CRM implementatons are managed effectively.

Double session: S Data API overview Jeff Richards Get a jump start on developing with the new API for Sage CRM. Learn all about what SData is and how it works. Available today in the Sage CRM Cloud, this new API will allow full CRUD on all custom entities and later in 2015 full CRUD on all entities in the Sage CRM system. See how you can adapt your products to use this new API using detailed code examples.

14.30 - 15.30 Great sales practices used by your peers – following the sales funnel David Riordan / David Beard Learn from your peers – this session will show how leading Sage CRM business partners identify, qualify and WIN deals in their region.

Sage CRM Product Roundtable - Have your say Clare Cummins A round table discussion lead by the Sage CRM Product Management team that enables you to share useful information on how your customers are leveraging the power of Sage CRM and what features and functionality could be improved or added to better suit their needs.

15.30 - 16.00 BREAK

16.00 - 17.00 Get your deal over the line – Combatting no-decision David Beard, David Riordan Our research reveals that up to 70% of lost leads are due to project postponement or sticking with the status quo. In this session we will look at 5 reasons why buyers will reach ‘no decision’, and present some tools to combat each. These include sketching a basic business case, understanding how to bring out the “value” message, and supporting the pitch with strong metrics.

Sage CRM for X3 Tom Nolan An overview of our integration with Sage X3 that provides you with details of all of the benefits that the integration offers customers and a demo of how to work with the features.

Sage CRM E-Mail manager Rob Lawson Are you aware of the power of the Sage CRM Email Manager? Many customers use this to efficiently process leads cases and many other types of email and other communication. This session will walk you through how the email manager can be used and give you some innovative ideas as to how you can extend it for your customers.

18.30 - 23.30 Guinness Storehouse Buses depart at hotel entrance at 6.30pm sharp

Day 2 - Afternoon

DAY 3 - THURSDAY 19th February 2015

REGIONAL STRATEGIES REGIONAL STRATEGIES TECHNICAL STREAM

9.00 - 10.00 Regional Breakout Sessions

Regional Breakout Sessions Tomcat Troubleshooting Robert Hurson Sage CRM now contains many features that use the powerful industry standard Java Tomcat server. Come to this session to ensure you know how to troubleshoot any issues that may arise using a simple 5 step process to diagnose and resolve the issues.

10.00 - 11.00 Regional Breakout Sessions

Regional Breakout Sessions Sage CRM integration to MS Exchange Kevin McNamee Sage CRM has a powerful and comprehensive integration to Microsoft Exchange. Come to this session and see the functionality in action, and understand how to configure and troubleshoot the integration. Session will include integration to Office 365 Exchange.

11.00 - 11.30 BREAK

11.30 - 12.30 Close up and wrap

12.30 LEAVING LUNCH

Day 3

Monday 16th - Welcome reception

- Departs Dunboyne Castle at 5.30pm sharp

- Return to Dunboyne Castle at 9.15pm sharp

Tuesday 17th - Full day including evening entertainment

- Departs Dunboyne Castle at 8.20am sharp

- Return to Dunboyne Castle on bus directly from

evening venue

Wednesday 18th - Full day including evening

entertainment

- Departs Dunboyne Castle at 8.20am sharp

- Return to Dunboyne Castle on bus directly from

evening venue

Thursday 19th - Half Day

- Departs Dunboyne Castle at 8.20am sharp

- Return to Dunboyne Castle at 2.15pm sharp

Additional information: Dunboyne Castle Hotel

Delegates staying at Dunboyne Castle Hotel can avail of a

free bus transfer to and from our event hotel each day. Bus

details are as follows:

Antoine Henry Chair Sage CRM Governance Board, Segment Leader

SMB Europe, CEO Sage France

Antoine was appointed CEO of Sage

France in January 2011. In the Leopard

project, Antoine is the SMB Market

Segment leader. He joined Sage

France in 1996 as Marketing Director, to

contribute to the merger of Saari and Sybel, rationalise

and reposition the product lines, and launch the Sage

brand in France. In 2001, he was appointed Managing

Director of Ciel. In 2005, he became Deputy Managing

Director of Sage France, accountable for Sage France

business from the very small businesses (Ciel) to SMEs,

including Professional Accountants, and for Sage

Belgium. Before Sage, Antoine spent the first 9 years

of his career at Apple France where he held several

marketing positions, before joining the Apple France

Board as Director of the “Apple Business Solutions”

Business Unit and then as Product Marketing Director.

Antoine has a « Maîtrise de Gestion » and a « DESS

Informatique de Gestion » at Paris Dauphine University.

Avril Crowley Head of Product Marketing and Management, Sage

CRM

Avril Crowley is Head of Product

Marketing and Management for Sage

CRM, based in Dublin. Avril and her team

lead the Sage CRM proposition, product

strategy, roadmap and user experience,

as well as the messaging, online marketing and global

campaigns for Sage CRM. Avril will be speaking at the

Plenary Session and the Commercial stream at the Sage

CRM Bootcamp 2015.

Bryan Collins Online Marketing Specialist, Sage CRM

Bryan Collins holds responsibility for

creating social media and online content

about Sage CRM. He writes and edits

blogs posts, eBooks, social media posts,

presentations and articles. He works with

identified points of contact in other parts of Sage around

the world, and enables these people to communicate

the Sage CRM message effectively within their local

region. Bryan also works closely with the Sage CRM

web development team to ensure our online message is

communicated consistently to followers of Sage CRM.

Bryan will be speaking at the Commercial stream at the

Sage CRM Bootcamp 2015.

Catherine McLynskey Sage CRM Professional Services, Sage CRM

Catherine is a member of the Cloud

Enablement Services team. Her main

focus is to deliver professional services to

customers to enhance their use of Sage

CRM. This is done through Quick start

sessions, customisations to the product including Builder

Entities and by enabling customers to understand the

capabilities of the product. Catherine will be speaking at

the technical stream at the Sage CRM Bootcamp 2015.

Ciaran Regan Website and Community manager, Sage CRM

Ciaran holds responsibility for the

website development roadmap for

www.sagecrm.com, a suite of 14 lead

generation websites in 6 languages and

is focussed on the continued growth of

the Sage CRM cloud business by driving demand across

all territories. In addition he manages the Sage CRM

Community website at community.sagecrm.com, an

invaluable hub for customers, partners and employees to

share, contribute and learn about Sage CRM with 12,500

members. Ciaran will be speaking at the Commercial

stream at the Sage CRM Bootcamp 2015.

Clare Cummins Manager of Product Management, Sage CRM

Clare manages the Sage CRM Product

Management team in Dublin, which

includes business analysis, user

assistance, and usability experts. Clare

and her team are responsible for the

product roadmap and for scoping the core product

features and documentation for every release. The team

Speaker biographies

also ensures that stakeholders are up-to-date with our

product direction and have the opportunity to provide

feedback on our upcoming product features. Clare has

been with the Sage CRM Product for over 14 years.

Clare will be speaking at the Plenary session and the

Product stream at the Sage CRM Bootcamp 2015.

Coleen Mooney Office Manager, Sage CRM

Coleen has been part of the Sage

CRM team since June 2013. As Office

Manager she is responsible for all

internal and external events. Coleen is

responsible for the coordination of this

year’s Sage CRM Bootcamp 2015.

Cormac Lyons Business Analyst, Sage CRM

Cormac is a member of the Sage CRM

Product Management team. Cormac’s

role includes researching thoroughly

and putting forward formal, detailed

requirements for new and exciting

features in Sage CRM releases. This involves being

responsible for new and enhanced product features

from their initial concept, right through to design and

development phases until the feature is successfully

delivered and Post-Release. He is the expert &

“champion” for that feature. Cormac has been with Sage

for over 3 years and has previously been a member

of the Professional Services & Integration/Extensibility

teams. Cormac will be speaking at the Product stream at

the Sage CRM Bootcamp 2015

David Beard CRM Principal, Sage CRM

David works globally to develop and

assist commercial activity to build CRM

sales. He works across functional

teams of sales, marketing & partner

management - influencing & delivering

positioning, benefits & customer messaging – to Sage

operating companies across the globe. In addition, David

acts as the primary internal & external evangelist for

the product, conveying the business value of CRM and

articulating the Sage CRM proposition through various

online and in-person activities. Based in London, but

quite often on the road, you can keep up with David via

Twitter @talkcrm and on the Sage CRM community.

David will be speaking at the Commercial stream at the

Sage CRM Bootcamp 2015.

David Riordan Commercial Cross-Sell Manager, Sage CRM

David has been working with Sage for

4 years, initially as Strategic Account

Manager for Europe before moving to the

global position of Commercial Cross-Sell

Manager. David’s role is to work with

Operating Companies, particularly the SMB Europe

regions of France, Germany, Spain, UKI and Portugal,

to accelerate the cross-sell of Sage CRM to the Sage

ERP installed-base. This includes building growth plans

that support demand generation activity through to

sales execution improvement, as well as the sharing of

best practice. David will be speaking at the Commercial

stream at the Sage CRM Bootcamp 2015.

Eoin Shanley Product Manager, Sage CRM

Eoin is a product manager for Sage CRM

and has been with Sage for 7 years.

He has responsibility for Sage CRM

7.3, the integrations with Sage ERP

products and for Sage CRM’s mobility &

add-on solutions. Eoin will be speaking at the Product &

Technical stream at the Sage CRM Bootcamp 2015.

Dorothy Ryan Senior UX Specialist, Sage CRM

Dorothy joined the Sage CRM product

management team in December 2014

as Senior User Experience Specialist.

In her role she will play a key part in

progressing the UX strategy for Sage

CRM focusing on customer experience, design, usability,

accessibility and quality. Dorothy has more than 12

years’ experience in user-centred interactive design.

Sage CRM Bootcamp 2015

Jeff Richards Head of Training Program Development, Sage CRM

Jeff Richards is Head of Training Program

Development for Sage CRM and splits his

time between teaching and writing about

the technical aspects of Sage CRM. With

14 years’ experience of programming and

developing with Sage CRM and a strong background

in Business Rules and Workflow, Jeff is a major

contributor of articles to the Sage CRM Community

(community.sagecrm.com) and is very active in the

online community. Having run his own business using

Sage products, Jeff has a thorough understanding of the

issues faced by partners carrying out implementations

and is a frequent speaker at Sage events around the

world. Jeff will be speaking at the Technical stream at the

Sage CRM Bootcamp 2015.

Kevin McNamee Level 3 Support Engineer, Sage CRM

Kevin McNamee is a Level 3 Support

Engineer working on the Sage CRM

On-Premise application. This involves

providing support on core product

functionality and also providing solutions

to a variety of environmental problems, pre and post

installation. Kevin has been with Sage for over 3 years.

Kevin will be speaking at the Technical stream at the

Sage CRM Bootcamp 2015.

Marion Carr Product Marketing Manager, Sage CRM

Marion Carr is the Product Marketing

Manager for Sage CRM holding

responsibility for the Sage CRM

marketing messaging and value

proposition, helping to communicate

the value of Sage CRM in customer facing sales and

marketing assets such as brochures, videos, datasheets

etc. Marion also works on developing end-to-end

marketing campaigns showcasing the value of Sage

CRM to be used by OpCos around the world. Marion

works closely with the product management team

to ensure our product messaging is communicated

effectively to all stakeholders in the business. Marion will

be speaking at the Commercial stream at the Sage CRM

Bootcamp 2015.

Paula Egan Sales Manager, Cloud, Sage CRM

Paula was the first executive to join the

new Direct Sales team for Sage CRM

Cloud in October 2012. She joined from

Sage Ireland where she spent two years

as a Business Development Executive

with responsibility for Sage CRM Cloud. While working

on closing Sage CRM Cloud opportunities directly, the

Central Sales team also compliments the local OpCo

resources in reaching sales targets. The Central Sales

Team work with the Cloud Enablement team to ensure

that our Cloud customers are set up correctly and enjoy

success in their businesses as a result of implementing

Sage CRM. Paula will be speaking at the Technical

stream at the Sage CRM Bootcamp 2015.

Padraig O Neill General Manager, Sage CRM

Padraig joined Sage in February 2014

as General Manager for Sage CRM.

In this role he is responsible for all

aspects of Sage CRM globally. Before

joining Sage, Padraig spent over 20

years working for a variety of different industries in both

technology consulting and commercial roles. Padraig will

be addressing the plenary session and looks forward to

welcoming everyone to the Sage CRM Bootcamp 2015.

Philip Murray Lead Business Analyst, Sage CRM

In addition to managing the Business

Analyst team, Philip continues to work

closely with the cross functional agile

development teams, assuming the role of

Product Owner and managing the design

and delivery of Sage CRM features. Philip has been

working with Sage CRM for over 7 years, starting as a

Speaker biographies

Senior Technical Writer on the User Assistance team in

August 2007, before becoming a Business Analyst on

the Product Management team in March 2012, and then

Lead Business Analyst in September 2014. Philip will

be speaking at the Product stream at the Sage CRM

Bootcamp 2015.

Robert Hurson Level 3 Support Engineer, Sage CRM

Rob Hurson is a Senior Level 3 Support

Engineer working on the Sage CRM

On-Premise application. Generally

this involves providing support on core

product functionality and customisations

using Sage CRM’s APIs to other Sage OpCos. Rob

started working with Sage Ireland in September 2006

providing first and second line support for payroll, time

& billing and CRM applications. He joined Sage CRM

in February 2010. Rob will be speaking at the Technical

stream at the Sage CRM Bootcamp 2015.

Robert Marczycki Technical Architect, Sage CRM

Robert has been working in software

development industry for over 20 years.

He joined Sage CRM team in 2008 and

he is currently the Technical Architect

for Sage CRM. Robert is responsible

for product and platform technical vision and their ities

- scalability, maintainability, availability, security etc.

Robert will be speaking at the Technical stream at the

Sage CRM Bootcamp 2015.

Sean Mooney R&D Manager, Sage CRM

Sean has over 16 years software

development experience and has worked

with the Sage CRM team since 2001 in a

variety of technical roles. He is currently

the Head of R&D and Integrations for

Sage Technologies. Sean is responsible for managing

product development, quality, defining our technical

strategy and implementing our vision of the CRM product

of the future.

Tom Nolan Head of Sage CRM On-Premise, Sage CRM

As Head of Sage CRM On-Premise, Tom

is responsible for supporting the Sage

Business Partners and Sage regions

selling Sage CRM, to ensure overall

revenue growth is being increased

through delivery of the knowledge and tools required

to sell, market and support the Sage CRM product

set. Tom is also responsible for commercial/business

development with the Sage ERP teams developing

integrations to the Sage CRM On-Premise solution, to

ensure the delivery of the business value of integrations.

In previous roles with the Sage CRM organisation, Tom

was responsible for strategic account management,

for defining the product roadmap for Sage CRM, and

was also involved with implementation of the product

for Sage CRM customers. Tom will be speaking at the

Plenary session and the Product & Technical streams at

the Sage CRM Bootcamp 2015.

Alison McGuinness Team Lead R&D, Sage CRM

Alison has over 15 years software

development experience and has worked

on the development team with Sage

CRM since 1999. Alison will be speaking

at the Technical stream at the Sage CRM

Bootcamp 2015.

Anthony Brady Team Lead R&D, Sage CRM

Has 20 years software development

experience and has been with Sage since

2012. Previous software development

and consulting experience was gained

within the banking, automotive, and

electricity industries. Specialises in Java and Java

technologies. Anthony will be speaking at the Technical

stream at the Sage CRM Bootcamp 2015.

Sage CRM Bootcamp 2015

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Thank YouThank you for attending Sage CRM Bootcamp 2015, and we

hope you enjoy your stay in Dublin.