Social Media 101

About● Alicia Anderson● @aliciakanderson● www.blytheco.com/bam● Visit our booth at Sage Summit: 517

● Suzanne Spear● @suzspear● www.sagesummit.com● Say “Hi” to me, I will be the crazy-lady running around!

What Will You Learn Today

● Definition of social media● Social media landscape● Starter social media list (what to do first)

Prizes and Rules for ‘First-Timer’ Club!• First 10 who enroll and complete the Social Media 101 and/or Twitter Training

courses and also registered for Sage Summit First Timer Orientation Session (C-0142) scheduled Tue., 8/14, in Nashville will receive a gift.

• For all “First-Timer” Club members who complete either the Social Media 101 or Twitter Training webcasts: One Grand Prize drawing of 1 or 2 tickets for Front Row seats at the Sage Summit Grand Ole Opry

• Prize Rules – Grand Ole Opry tickets. Winner announced on 8/6 by email, Twitter and Facebook.

• Prize Rules – Free Gift: Prizes to be announced at Sage Summit on 8/14/2012 in the First Timer Orientation class. Must be present to receive free gift. If not present, gift will be awarded to next qualifying First-Timer until all gifts are awarded.

Definition of Social Media● Low cost interaction● Instant info!● Based on sharing

information● Create positive

experiences

Social Media Basics● More than just the tools● Much more about

content● Make it personal● Don’t sound like an info-

mercial

Social Media Tools● Facebook● LinkedIn● Twitter● Youtube● FourSquare● Blogs● Mobile App

Facebook●Mostly B2C or personal use●Stay up-to-date on Sage Summit announcements

●Post your thoughts, comments, photos●Interact with peers●http://www.facebook.com/SageSummit

LinkedIn● Focused on B to B● Individual profiles matter● Groups

● Conversations● Connections● Best practices● Sage Summit Group http://linkd.in/MEeMcc

Twitter● “Handles” = @Sage_Summit,

@blythecollc● It’s a handshake● Based on sharing content● Use the hashtag #SageSummit● Perfect the tweet

● Less than 140 characters● Link to content with value

YouTube● Sharing videos● Demos work best● Index content in description● Drive action to more info● YouTube page:

www.youtube.com/SageSummitEvent

FourSquare● Location-based “check-ins” from smartphones● Well-integrated to Facebook● Friending, Mayors, personalized recommendations and offers● https://foursquare.com/sage_summit● Summit check-in locations:

● Blytheco Booth #517● Sage Summit 2012● Sage Summit Trade Show● Sage Summit General Session● Sage Summit Support Center● Sage Summit Social Networking Lounge● Sage City @ Sage Summit 2012

Blogs● Content Creation● Call to action● http://na.sage.com/sage-summit/Build-Your-N

etwork/Endorsed-Bloggers● Think.blytheco.com

Sage Summit Mobile App● Native Application – “Sage Summit”

● App Store (iPhone)● Play Store (Android)

● Web Portal● www.sagesummit.com/webmobile ● Recommended for Blackberry, iPad & Laptop/Desktop users

● New features for 2012● Daily Highlights● Venue Maps● Daily Polls● Access to more Social Media sites

Your Goals-What are your Sage Summit goals?-Who do you want to connect with?-What information are you looking for?-Start preparing now!

Social Media Starter List●Sign up for social media sites: LinkedIn, Facebook, Twitter

●Start listening to conversations● Start to engage in conversations

and build rapport and followers● Start your own conversations

Social Networking Lounge

● Lounge Seating● Couches, Chairs, Electricity, Charging Stations

● Media Wall● Twitter Feed● YouTube● Flickr

● SM Command Center● Support Center for social media questions● Retrieval location “Happiness Delivered” prizes

Media Wall

SM Onsite: Connecting● Live-Twitter Feeds

● Keynote Jumbo-Tron● 5 additional locations throughout CC

● Happiness Delivered● T-shirts, iPods, Gift Cards

● “Tweet-Ups” hosted by Blytheco● Partners: Monday, 6 p.m. ● Customers: Thursday, 6 p.m.

More to get you ready!● “Twitter Twaining”

● Thursday, August 2nd at 2 p.m. ET● https://www1.gotomeeting.com/register/134157697

● “Tweet Talk” series● August 3 – 8● Daily Twitter exercises to get you tweet-ready!

● First-Timer YouTube video series: ● http://www.youtube.com/playlist?list=PL1D72FFABE01B9B80&feature

=view_all● Coming soon!: Navigating your way through Gaylord Opryland

Questions?