sage ux - how understanding anthropology can help you improve ux
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Environments for Humans - UX Web SummitTRANSCRIPT
Sage UXHow Understanding Anthropology
Can Help You Improve UX
Annette Priest@annettepriest
#SageUX
Tuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
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Its all too much
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#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
Tuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
1884 - The Indian Act is revised Section 3:
Every Indian or other person who engages in or assists in celebrating the Indian festival known as the Potlatch or the Indian dance known as the Tamanawas is guilty of a misdemeanor, and shall be liable to imprisonment for a term not more than six nor less than two months in any gaol or other place of confinement; and, any Indian or other person who encourages, either directly or indirectly, an Indian or Indians to get up such a festival or dance, or to celebrate the same, or who shall assist in the celebration of same is guilty of a like offence, and shall be liable to the same punishment.
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#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
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Ruth Benedict
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What was missing? Impact of disease
Population changes
Labor market
New income sources
The long view
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Anthropology is the study of humankind.Of all the disciplines that examine aspects of human existence and accomplishments, only anthropology explores the entire panorama of the human experience from human origins to contemporary forms of culture and social life.
#SageUXTuesday, September 25, 2012
Anthropology is the study of humankind.Of all the disciplines that examine aspects of human existence and accomplishments, only anthropology explores the entire panorama of the human experience from human origins to contemporary forms of culture and social life.
The practice of user experience includes research, design and analysis.Of all the disciplines that examine aspects of humanuse of tools, only UX explores the entire panorama of the user experience from interface design to interactions and flow.
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#SageUXTuesday, September 25, 2012
All service, therefore, which a man can perform for humanity must serve to promote truth. Franz Boas
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Historical ParticularismCultural customs explained by:
environmental conditions
psychological factors
historical connections
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Anthropological DisciplinesSociocultural anthropology
Biological/physical anthropology
Archaeology
Linguistics
#SageUXTuesday, September 25, 2012
Sociocultural Anthropology
Biological / Physical Anthropology
Archaeology
Linguistic Anthropology
ethnographic researchuser researchusability testinghuman factorscognitive scienceergonomicsuser interface designvisual designweb analyticscompetitive evaluationuser expectationsinformation architecture
Anthropology compared to UX
#SageUXTuesday, September 25, 2012
Culture and UXCulture cannot be divorced from biology and adaptation, nor language from culture.
Contemporary societies cannot be understood without considering historical and evolutionary processes.
UX cannot be divorced from biology and adaptation, nor language from UX.
UX cannot be understood without considering historical and evolutionary processes.
#SageUXTuesday, September 25, 2012
Anthropology compared to UX
Holistic perspective - understanding humankind in terms of the dynamic interrelationships of all aspects of human existence.
understanding user experience in terms of the dynamic interrelationships of all aspects of UX:human factorsuser interfaceinformation architecturevisual designcompetitive landscapeuser expectations
#SageUXTuesday, September 25, 2012
Anthropology is a generalizing and comparative discipline with a concern for understanding human diversity on a global scale.
Anthropologists conduct:
Empirical research with established theories methods analytical techniques
Field-based research Laboratory analysis Archival investigations
#SageUXTuesday, September 25, 2012
Common skillsKnowing more about the world
- global literacy, sensitivity to other cultures
Thinking outside the box
- creative/innovative, finding patterns in complex and chaotic, cross disciplinary
Becoming smarter about new sources of information
- critically evaluate dynamic flow of information, understand different forms of representation, methods of communication
Developing good people skills
-communication proficiency across social/cultural differences, emotional intelligence, work in teams
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#SageUXTuesday, September 25, 2012
Ethics
It is inevitable that misunderstandings, conflicts, and the need to make choices among apparently incompatible values will arise.
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Ethics = ObligationsAnthropological researchers, teachers and practitioners aremembers of many different communities, each with its own moral rules or codes of ethics. Anthropologists have moral obligations as members of other groups, such as the family, religion, and community, as well as the profession.
Anthropology: Scholarly discipline Wider society & culture Human species Other species Environment
#SageUXTuesday, September 25, 2012
Ethics = ObligationsAnthropological researchers, teachers and practitioners aremembers of many different communities, each with its own moral rules or codes of ethics. Anthropologists have moral obligations as members of other groups, such as the family, religion, and community, as well as the profession.
Anthropology: Scholarly discipline Wider society & culture Human species Other species Environment
#SageUX
UX: Your company Your client Your customers Your team Your coworkers Your company
Tuesday, September 25, 2012
Good UX progressively supports culture, cortex and company
Can you move?
How do you feel?
Can you give me the details of the accident?
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Tuesday, September 25, 2012
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Jane Goodall
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#SageUXTuesday, September 25, 2012
#SageUXTuesday, September 25, 2012
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. Margaret Mead
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http://richkidsofinstagram.tumblr.com/post/31926190899/spray-the-dom
http://richkidsofinstagram.tumblr.com/post/31889546994/monaco-yacht-party
http://richkidsofinstagram.tumblr.com/post/27481414342/welcome-to-st-tropez-by-annabelschwartz
http://richkidsofinstagram.tumblr.com/post/29146284949/arm-candy
http://images.cdn.fotopedia.com/flickr-4342651-hd.jpg
http://richkidsofinstagram.tumblr.com/post/29903040615/strategic-pout
http://richkidsofinstagram.tumblr.com/post/31810730781/dom-in-the-pool
http://richkidsofinstagram.tumblr.com/post/30998996245/louisvuitton-gun
Photo by geograph.org.uk/UrbanSpaceman
http://www.geograph.org.uk/profile/4942
http://i-likeitalot.com/2012/07/louis-vuitton-opens-maison-flagship-store-in-china/
http://www.perrier-jouet.com/en/exclusive-offers/by-for
http://victoriadailyphoto.blogspot.com/2011/02/finlayson-arm.html
Photo by: flickr/wburris ( http://www.flickr.com/people/billburris/ )
http://schools.nashua.edu/myclass/knoetige/ArtHistory1/ch30/30-12.jpg
Photo from http://samanthahighfill.wordpress.com/2011/11/09/gift-giving-guide/
http://www.canadianheritage.org/images/large/23257.jpg
http://blog.linedandunlined.com/post/404917364/form-giving
http://www.housing.ubc.ca/files/van/images/totem/First_Nations_map_3.jpg
http://www.kwakiutl.bc.ca/culture/potlatch.htm
http://www.salmonfishingnow.com/
Photo from North Olympic Library, Port Angeles, WA
http://www.flickr.com/photos/imlsdcc/5063156652/sizes/o/in/photostream/
http://socialsciencebookdesign.wordpress.com/
http://en.wikipedia.org/wiki/File:Ruth_Benedict.jpg
Photo from Duke University Cultural Anthropology Media Catalog
http://culturalanthropology.duke.edu/news-events/media/view/franz-boas
http://www.esri.com/news/releases/11-1qtr/goodall.html
http://wrestlingtheangel.wordpress.com/2008/07/11/jane-goodalls-reason-for-hope-why-evolution-is-a-beautiful-idea/
http://images.google.com/hosted/life/l?imgurl=0cfb64c2b1fa5b0c&q=anthropologist+source:life&ei=wWwjSY34A5j2sAPyw4C7CA&sig2=KC7Ee-ujkFoFf-9SBmob7w&usg=__5v2VI7I7KgF0YnLaE3jiA9ZoP_g=&prev=/images%3Fq%3Danthropologist%2Bsource:life%26hl%3Den
http://www.nasa.gov/images/content/151232main_image_feature_601_ys_4.jpg
http://www.fullhdwpp.com/gadgets/olympus-lenses
http://www.wildchimpanzees.org/media/photo_gallery_jpg/goodall_40.jpg
http://www.originalprop.com/blog/2010/06/06/photographic-preview-a-visit-with-breanna-livie-the-golden-closet-behind-the-scenes-at-eastern-costume/
http://upload.wikimedia.org/wikipedia/commons/3/33/Wawadit%27la
Photo Credits
Tuesday, September 25, 2012
Thanks!Annette Priest
[email protected]://revelinsight.com
Tuesday, September 25, 2012