sahaj corporate presentation1

SREI Sahaj e-Village Ltd

EMPOWERING RURAL LIVES

Expanding Reach: Partnership Opportunities

Innovations: Emerging Businesses

Capabilities: Redefining service standards

Rural India: Bharat Driving India

Sahaj: Raison d’etre

Agenda

SREI Infrastructure Finance Limited

Sahaj:100% subsidiary of SIFL

Listed on BSE, 1st infra co. listed on London Stock Exchange

Network of 86 offices in India and 3 in Russia

SREI: 4 billion dollar infrastructure finance company

Pioneer in infra. Financing, with 22 years experience & turnover of 20,000 crore

Sahaj: Bridging the Divide

Rural Cit izens Global Vi l lage

ACCESS TO

THE WORLD

Human interface for

the consumer

Tech

nolog

y to e

nsure

faste

r

an

d fra

ud fre

e

trans

actio

ns

Support structure

Through its digital, physical and human network Sahaj provides efficient access to Remote Rural

Positioning

State of Art Technology

28000 CSCs across 6 states

Pop Strata: Sub 10,000

Delivery of Products & Services

Dimensions

Sahaj providing services to villages with pop strata of sub 10000 through 28000 CSCs across 6 states by adopting technology

Reliable point for delivery of Products & Services

Reliable point for delivery of Products & Services

Access to 280 million people through 28,000 VLEs

Access to 280 million people through 28,000 VLEs

Bridge the 'delivery gap in GOVT, COMM & SOCIAL

Bridge the 'delivery gap in GOVT, COMM & SOCIAL

Empowerment through information

Village Level entrepreneur helps in dissemination of information through its ICT Centre : Human face to technology

Making Information & Knowledge Available

National e-Governance Plan

Sahaj has the largest CSC network

Entrepreneurship at vil lage level

Technology to overcome geographical barriers

Public Private Partnership (PPP) Mode

Sahaj is India’s largest CSC partner of the NeGP of Ministry of Information Technology of Govt. Of India

Management Profile

Rural Induction program for all employees

People who have seen rural India

in the cusp of Change

People who have been part of strategic

corporate rural interventions

Specialists with provenrecord of successful

consumer engagements & brand launches

Drivers of Innovation and those who can usher change with significant

scope and scale

Young vibrant professional from diverse backgrounds

Galvanizing paradigm shifts






Agenda

64% of Total Expenditure

64% of Total Expenditure

56 % of Total Income

56 % of Total Income

33 % of Total Savings

33 % of Total Savings

70 % of Total population

70 % of Total population

• More than half of FMCG and durables, 100% of agri inputs and 40% of automobiles sales comes from rural

• 175 million mobile connections in rural…440 million by 2012• Half of Life insurance policies sold in rural • 6 million self- help groups in rural…4 million linked to micro credit

Contributions from Rural

Rural Economy: Service Sector

Source : Economic Survey & Bird of Gold, MGI

Rural Occupation: Self Employed

Source : Max- NCAER , 2007

Rural Income Composition

• Traditional rural income sources from farming – now changing to non-farm• Typically at least one person from farming households is employed in service sector regular monthly incomes allowing planned expenditure.• Thus, less dependence on erratic agriculture and seasonal incomes.






Agenda

Sahaj Operation Model

Challenges of cash management and information flow addressed through real Time Transaction and voucher based funds flow

SERVICES

Sahaj Bouquet of Services

Low Engagement

High Engagement

Low

T

icke

t

High Ticket, High Engagement

• 2 wheeler• Tractor sale• Life Insurance• Power Til ler• PFRDA

High Ticket, Low Engagement

• Gas Cylinder Booking• General Insurance• Renewal Premium

Hig

h

Tic

ket

Low Ticket, Low Engagement

• BSNL Bil l payment• West Bengal Electr ici ty Board• Oxygen • IRCTC• Courier service

Low Ticket, High Engagement

• Agricultural Service• Consultat ion services• Commercial tax• G2C• UID

SERVICES

Sahaj Bouquet of Services: Ticket Size

Low Engagement

High Engagement

Low

T

icke

t

High Ticket, High Engagement

•No. of services: 11•Average Ticket Size: 5000•No. of transactions: 5%

High Ticket, Low Engagement

•No. of services: 8•Average Ticket Size: 2000•No. of Transactions: 9%H

igh

T

icke

t

Low Ticket, Low Engagement

•No. of services: 10•Average Ticket Size: 350•No. of transactions: 76%

Low Ticket, High Engagement

•No. of services: 6 •Average Ticket Size: 850•No. of transactions: 10%

CSC – State wise status

STATE No of Distr icts No of blocks

Roll out Connected

ASSAM 18 147 2833 2780

BIHAR 27 361 5387 4001

ORISSA 16 149 2426 1878

TAMIL NADU 4 56 1976 1047

UTTAR PRADESH

24 334 5560 3935

WEST BENGAL 18 341 5822 4412

TOTAL 107 1388 24004 18053

Data Card23%

BSNL20%

Others5%

VSAT52%

Sahaj is the largest CSC player with 32 % of mandate and the only player with a dedicated web portal & data centre

Sahaj CSCs

Profile of Sahaj CSCs

•3 Inside walls (2 side Walls + 1 centre wall)•1 outside wall (Front)

CSCs within 20 to 80 kms from Tehsil level

Average CSCs size: 200 sq feet

Branding Space Available

Timing: 9:00 am to 7:00 pm

High footfal ls between 9 to 12 and 4 to 7 pm

Locations near market places providing homogeneous cluster of audiences around CSCs and high footfalls in CSCs

Sahaj VLE Profile: Income

Work Category VLEs

Distribution (%)Average Income

Contribution by CSC (%)

General Merchant 19 5800 20

Contract Type Work 8 11500 10

Big Merchants 7 14500 10

Agri. Related Business 20 6800 20

Business Agent (Insurance) 7 8800 20

Service provider 11 8100 15

CSC Only 28 3950 100

Sahaj VLEs have higher disposable income and willing to undertake new businesses

14%

22%

29%

21%

8%

1% 1% 3%

0%

5%

10%

15%

20%

25%

30%

35%

A1 A2 A3 B1 B2 C1 D1 D2

Data Source: MART Study’Aug 2011

VLE

Prepare Customized MIS

Pamphlet Distribution

Communication in

Local Dialect

Data entry

Can organize events

Miking

Facilitate Training

Sahaj VLE: Grassroots Influencer

Sahaj VLEs serve as Key Opinion leader of the village and can undertake multiple activities and organize events

VLE can d o these a ctivities

VLE can o rganize activities

Sahaj VLE Profile

Data Source: MART Study’Aug 2011

Sahaj Customers’ Profile

Online Transactions 13

Offline Transactions 18

Idle Footfalls 12

Footfalls 43

Footfalls at CSC

Age Profile

Sahaj Customer Profile

• HH income of Sahaj customers • Education Profile of Sahaj Customers






Agenda

Emerging Businesses for Sahaj

Ad- sales (OOH)

Activation/BTL

MR/DataCollection

CUSTOMISED GRASSROOT INITIATIVES CUSTOMISED GRASSROOT INITIATIVES

Sales & Distribution

Edutainment centres

Marketing Research

PEOPLE PROCESS SYSTEM

• Questionnaire hosted on Sahaj website• Data collected online• Collection Fees paid to all tiers through Skash card

VLEs

MVLEs

Sales Executive

District Manager

• Back checks at all levels• Back Checks through CRM• Online data capture• Data Digitisation at 10 centres per district

Past Projects

• Demand for new Services (April’ 2010)• Cinema and TV viewing habits (Oct’2010)• Entrepreneurship model for a PHD student (Jan’ 2011)• Study by Nielsen on VLE profile (Sep’ 2011)

Sahaj VLEs can collect consumer insights from rural India

Ad-Sales & Activation

Inventories for Advertising• Walls, hoardings, Bus-stop, Schools etc• Sahaj Portal & magazine (Setu) • RCCs and Sahaj Training Centres• Sahaj Aaina (OOH)

VLE: The New Age Marketing Thekedar• Identifies media inventory in all 6 mapped villages• Negotiates deals with local inventory owners • Monitors media inventory in the cluster of villages

Sahaj CSCs offering the last mile reach

Ad-Sales & Activation

Sahaj Aaina: OOH • Digital OOH launched for the first

time in rural India

• Regional Content for all 6 states

• Content mix: Education, Entertainment and Social

• Hyperlocal medium for advertising

• Cost per exposure: 0.35 paisa

Sahaj Aaina is stretching media boundaries to reach out to media dark villages

Sahaj Edutainment centres

• IEE: All 3 key services to be provided through a single platform

• Digital platform using VSAT, Projector and Screen

• Sahaj entertainment centre will provide an electronic platform for

ENTERTAINMENTEDUCATIONINFORMATION

…… through single screen in villages

Bringing education and entertainment together to remote rural locations

Sales & Distribution: Options

Sales & Sales & DistributionDistribution

BB

EE

CC

DD

AACONSIGNMENT SALES

REFERRAL MARKETING

SOLESELLING AGENCY

STOCK & SELL

ORDER & SELL

Sahaj offers multiple models for distribution of products






Agenda

We assure you of…

CAPABILITY

OPPORTUNITY

MEASURABILITY

• 6 states, 107 districts, 23k CSCs• Reach under 10k pop strata • Footprint of 44 customers / day• Average OTS of ____• Average transaction ticket size of Rs. 450/-• State of the art online portal• Trained talent for f lawless execution

• Multiple branding touch points: CSC & in - vil lage• Consumer engagement programs • Product Sales & distribution• Ground level MR – trade & consumer segments• Localized engagement & all iances

• Real t ime ground MIS for all portal based transactions • VoC based on agreed time frame.• Proof of execution – pics, videos etc• Consumer validation data• All on - ground MR assignments

Thank You

sahaj corporate presentation1

Documents

total expenditure64

total population70

total expenditure56

total savings70

total income56

total savings33

total income33

delivery gap