Sail Inn & Suites2200 Main StreetHilton Head, South Carolina 29926(834) 681- 5983www.sailinn.comKrystyna Pilbeam, OwnerMay 2, 2013

Hotel and LodgingMy business philosophy is to give quality hospitality services to our guests at the best price. Providing the best accommodations possible in Hilton Head, South Carolina.

Product and Service Plan Full Service Spa – Provides our customers with relaxation Outdoor Pool – Gives families and individuals a way to “beat the heat” Complimentary Continental Breakfast – A buffet style breakfast with made to order options to

provide guests with a filling meal Free, Secure Parking – Gives customers a reassuring feeling when leaving their vehicles on

our properties Two Large Conference Rooms along with Multiple Smaller Meeting Rooms – Gives our business

professional clients the opportunity to meet with other business professionals Event Catering – In case of special events, customers have the option of in house catering Wedding Services – Gives customers an option to use the hotel for a wedding venue Dry Cleaning/Laundry Service – Gives our customers the option to pack lighter Air-Conditioning throughout Hotel – Cool rooms during the hot summer days Picnic Area – Gives customers a place to eat and enjoy the outdoors Patio – An area for our customers to sit out and enjoy the outdoors Room Service – An option for our guests that don’t want to go out and get a meal Elevators – A way for our guests to get to their rooms easier Handicap Accessibility – To make our hotel more accessible to those with disabilities WiFi – For our on-the-go guests to keep in contact whether with family, coworkers, of business

partners. Airport Transportation – For the guests who do not want to rent a car on their visit to Hilton

Head

Product and Service Plan Cont’d The National Business Travel Association predicts business travel will grow in

2013 Social media is a promotional mix, and WiFi will allow our guests to stay in

contact with peers. Guests also like to share photos of their vacations and often use social media to plan meetings. If we provide them with our conference and multifunction rooms and WiFi, this will keep our business growing.

Even though accessible tourism is not a new concept, it has only recently been brought to the forefront as tour operators, businesses, and destinations are beginning to take notice to the increasing demand for accessibility – according to the Sustainable Tourism Cooperative Research Centre in Australia some 88% of people with physical disabilities take a holiday each year. And with disabled American adults alone spending an average of $13.6 billion a year on travel, it goes to show that this is an important market to the tourism industry that should not be overlooked.

Self-Analysis Attended Adrian High School, LISD TECH Center-Managerial Finances, Digital Art/Media, Entrepreneurship, Marketing, and Finance.

Attending Adrian College Fall 2013-Majoring in international business while taking Principles of Accounting, Business Law, Marketing, Management, Statistics, Microeconomics, Macroeconomics, Regional Geography, and Spanish

Strengths;Competed in the District, State, and International Level DECA competitions in Principles of Hospitality and Tourism. Fast, easy, eager learner. People friendly. Great communication skills.

Training Courses to complete:Hotel And Management SchoolCanadian Tourism College for Travel and Tourism Courses

Trading Area Analysis Accommodation and food services sales, 2007 ($1000): 321,646

Male Female Total

Total Population 18,206 18,893 37,099

Under 5 years - 19 3,440 3,261 6,701

20-44 years 4,902 4,296 9,198

45-69 years 6,360 7,414 13,774

70+ years 3,504 3,922 7,426

Population By Race & Marital Status

Race Total: 37,099

Asian 339

Black or African American

2,766

Native Hawaiian and Other Pacific Islander

22

White 39,751

Some Other Race 2,713

American Indian and Alaska Native

57

Mixed Races 451

For population 15 years and over in Hilton Head Island town: Never married: 17.9% Now married: 65.8% Separated: 1.0% Widowed: 6.9% Divorced: 8.4%

Economic Analysis

Target Area Analysis: Competition

Hilton Head Island Beach and Tennis Resort (Same Price)

Activities: Pool, Health club Services: Conference facilities Internet: Wireless internet Parking: FREE parkingHighlights 10 lighted tennis courts, pro shop;

tennis pro available Convention center, accommodates

up to 2,000 people Villas with fully equipped kitchens

and living areas Oceanfront swimming pool, kid's pool Outdoor barbecue areas

Red Roof Inn Hilton Head Island (Less Expensive)

GeneralAir conditioned No smoking rooms/facilities Pets allowed Free local telephone calls FEMA approvedActivities Outdoor pool ServicesMaid service, SecurityWake-up serviceCopy

service InternetWireless internet ParkingFREE parking AccessibilityAccessible facilitiesAccessible

roomsAccessible parkingR oomTelevision with cable Radio Telephone AM/FM alarm clock Desk with lamp Heated guest rooms Microwave Cribs availabl eIn room movies Temperature control Electronic door locksS moke detectors Bath tub Wet bar

Target Area Analysis: CompetitionSonesta Resort Hilton Head (More Expensive)

Air Conditioned – Pets Allowed – Elevators – Security

Indoor Pool – Fitness Center – Health Club – Jacuzzi/Sauna – Children’s Activities – Golf – Boating – Fishing

Bar/Lounge – Continental Breakfast – Restaurant – Coffee Maker In Room – Coffee Shop – Room Service – Family Plan

Business Center – Laundry Mat – Child Care

High Speed Internet – Cable – Safe – Iron/Ironing Board

My Hotel Air Conditioning – Pets Allowed –

Elevators – Wedding Services – Free Secured Parking

Spa – Pool – Fitness Center – Complimentary Continental Breakfast – Conference Canter – Meeting Rooms – Catering – Laundry – Maid Service – Room Service

Handicap Accessibility Throughout Hotel – Wireless Internet – Childcare - Consierge

StrategyThe hotel and lodging industry is driven

by referrals and repeat business. So for the first ten years, Sail Inn and Suites will need to be aggressive at attracting new customers. The strategy is subject to change with feedback and surveys.

Market Segment Analysis

Couples, Families, New Visitors, Returning Visitors, Wedding Parities, Businesses, and Retired

Aged 22-79 Salary: Middle and Upper Income Geographics: East Coast Psychographics: Travelers, Shoppers,

Business People, Golfers, Tennis Players. Targeting Major Cities with-in a three hour

drive

Target Market

Marget Segment Analysis

Buyer Motives Vactaion Business

Customer Decision Making

Amenities Price Locality

Operational Plan

Buying Hours of Operation:

Check In : 10 am Check out : 6 pm 24 hour Security Gaurds

Proposed Organization

- 6 Bellhops (2 per building). – 1 General Manager on duty at all times – 1 Assistant Manager per building. -2 Front Desk Attendants. -1 Concierge per building. - 2 chefs per building staffed at all times. – 2 dishwashers. - 1 Accountant - 2 Maintenance people – 1 Bartender. – 1 Head House Keeper, 2 Linen Keepers. – 3 Room Maids per building. – 2 Valets – 2 Shuttle bus drivers – 3 Security Gaurds

Proposed Goods/Service Costs Buying From American Hotel

Beds TVs Minifridge *

Microwave

Couch

Chairs

Entertainment Stands*

Dining Room Tables\Chairs

Towels

Total

53Beds(4 King, 40 queen, 9 Full)

33 TVs

33Minifridges

24 Microwaves

24Pull out Couches

24Chairs

33Stands

24Tables96 Chairs

504 Batch Towels252 Hand Towels 252 Wash Cloths

Total Product

$34,779.47

$11,153.67

$20,674.78

$2,771.67

$21,672.96

$6,965.76

$24,346.89

$36,060.28

$3,779.16

$155,238.88

Goods & Services Costs Continued

Hair Dryer

Iron & Ironing Board

Coffee Pot

Alarms

Lamps

Hangers

Luggage Racks

Bedding

Ice Bucket

Total

33 33 Irons33 Boards

33 33 33 Short33 Tall

330 33 4 K40 Q9 F

33 680 Products

$593.67

$1,169.31

$1,187.67

$1,055.67

$3,464.34

$329.97

$1,619.64

$4,151.76

$683.64

$14,255.67

Pricing Policies

Single King Double Queen Single Full

$122 per night $106 per night $100 per night

Winter Rates (November-April)

Summer Rates (May-October)

Single King Double Queen Single Full

$142 per night $126 per night $120 per night

Includes Continental Breakfast, Airport Shuttle, Use of Pools, Exercise Equipment, and Internet

Promotional ActivitiesAdvertising

Public Relations

Sales Promotions

Personal Selling

Signage

Tri-fold Mail Brochure, Yellow Pages, Periodic Newspaper Ads, Restaurant Placements, Flyers, Business CardsPandora Internet Radio Ad

News Release sent to local papers in cities within a 3 hour radius

Guest Rewards Program , Small (5-10%) Rebate on first time stays

Employee Promotion

Billboards,Front Sign

$10,000 0 0 0 $7,500

Sources of Capital

Personal Sources

External Sources

Total

2,500,000 Bank Loans – 1,000,000

Investors – 1,232,00

$4,732,000

Projected Start Up Cost

Project Funding Summary

Building Purchasing $3,900,000

Improvements $500,000

Furnishing $169,494.55

Start up Expenses $100,000

5 Months working Capital $45,000

Total $4,731,994.55

Projected Sales for One YearWinter Months

Nov Dec Jan Feb Mar Apr

Goal16 Single Kings24 Double

Queens

15 Single Fulls

Goal20 Single Kings28 Double Queens20 Single Fulls

Goal26 Single Kings32 Double Queens24 Single Fulls

Goal33 Single Kings36 Double Queens30 Single Fulls

Goal40 Single Kings42 Double Queens48 Single Fulls

Goal46 Single Kings49 Double Queens48 Single Fulls

$6,020 $7,008 $8,964 $10,842 $14,874 $15,606

Total $63,314

Projected Sales

May June July Aug Sept Oct

55 Single King60 Double Queen53 Single Full

60Single King67 Double Queen58 Single Full

80 Single King93 Double Queen79 Single Full

132 Single King200 Double Queen116 Single Full

88 Single King106 Double Queen80 Single Full

93 Single King138 Double Queen93 Single Full

$21,730 $23,922 $32,558 $57,846 $35,461 $41,634

Summer Months

Total $213,169

Projected Net Profit/Loss

Projected Net Loss: -$4,455,511.55

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