saket final

8/8/2019 Saket Final

1/19

By:-Rohit Gunjan (MBA 4525/09)Saket Nivasan(MBA 4543/09)

Research Design


2/19

Research Design

T he research design is the master plan specifying themethods and procedures for collecting and analyzing theneeded information.


3/19

y Research design is always gives the answers of followingquestions

y What is the study about ?y Why is the study being made ?y Where will the study be carried out ?y What type of data is required ?y Where can the required data be found ?y What periods of time will the study include ?y What will the sample design ?y How will the data be analyzed ?


4/19


5/19

FEATU RES OF GOOD DESIGNy It should be flexible, appropriate, efficient, economical,

systematic and logical.y It should give the smallest experimental error, should be

reliable and can be validated.y Good research design includes following five important

elements.y Subject to be coveredy Variables to be testedy T ime neededy Setting of the researchy Investigators role


6/19


7/19

Classification of Research Design

Exploratory Research Conclusive ResearchDesign Design

Descriptive Research Causal Research

Cross sectional Design Longitudinal Design

Single MultipleCross sectional Cross sectional

Design Design


8/19

Exploratory ResearchExploratory research could be used for any of the following

purposes.y Formulate a problem or define a problem more precisely y

Identify alternative courses of actionsy Develop Hypothesisy Isolate key variables and relationshipy Gain insights for developing an approach to the problemy Establish priorities for further research


9/19

Research Design: Ex pl orator y Research

A variety of methods are available to conduct exploratoryresearch:

Secondary Data AnalysisExperience SurveysCase AnalysisFocus Groups

Projective T echniques


10/19

Exampley A company wants to change its product perception in

the market and wants to know the reasons as why the

product is not performing to the expected returns ?y why the group of salesmen is not performing ?


11/19

D escriptive Researchy To describe the characteristics of relevant groups such

as consumers,salesman,orgnisations, or market areas.Ex. We can develop a profile of frequent users of pantaloons retail store.

y To estimate the % of units in a specified populationexhibiting a certain behaviour. Ex.users whopatrononize discount department stores.

y To detemine the perceptions of productcharacteristics.Ex.What are the salient features behind choosing any retail store.


12/19

Research Design: Descriptive Research

D escriptive research is undertaken to provide answers to

questions of who, what, where, when, and how but not why.Two basic classifications:

Cross-sectional studies L ongitudinal studies


13/19


14/19

Examplesy A company wants to reposition its producty A nd study of competitor analysis


15/19

Research Design: Causal Research

It is used to obtain cause and effect relationship.

Causality may be thought of as understanding a phenomenon in terms of conditional statements of the formIf x, then y.Causal relationships are typically determined by the use of

experiments, but other methods are also used.


16/19

C omparison of basic research design

Exp loratory Descri p tive Causal

O bjective Discover ideas andinsights

Describe marketcharacteristics orfunctions

Determine causeand effectrelationship

Characteristics F lexible , VersatileO ften the frontend of totalresearch design

Marked by theprior formulationof specifichypotheses

Manipulation of one or moreindependent variables

Methods Expert survey,Pilot survey,Secondary data(analysedqualitatively),Qualitatively

research

Secondary data,Survey , Panels,O bservational andother data

Experiments


17/19

Ex periments

An experiment is defined as manipulating (changing values/situations) one or more independent variables to see howthe dependent variable(s) is/are affected, while also controlling the

affects of additional extraneous variables.Independent variables: those over which the researcher hascontrol and wishes to manipulate i.e. package size, ad copy,

price.Dependent variables: those over which the researcher has littleto no direct control, but has a strong interest in testing i.e.

sales, profit, market share.Extraneous variables: those that may effect a dependent variable but are not independent variables.


18/19

Examples

y To find the effect of one variable on othery advertising and sales,y demand and supply,y Economic slowdown and job loss.


19/19

C onclusion

Good research results require a carefuldesign of the research methodology and

considerable evaluation efforts

saket final

Documents