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Page 1: SAKRET Europe

SAKRET Europe

Page 2: SAKRET Europe

Contents

04

SAKRET dry mortar

06

European Economic Area

08

Constructions and concrete constructions

10

The ideal network

12

The future of construction

14

The competition

16

The professionals

18

The one for the job

20

Works well. Done well

SAKRET dry mortar:The one, they all wish they’d invented!

SAKRET Europe © 2009

Page 3: SAKRET Europe

Contents

04

SAKRET dry mortar

06

European Economic Area

08

Constructions and concrete constructions

10

The ideal network

12

The future of construction

14

The competition

16

The professionals

18

The one for the job

20

Works well. Done well

SAKRET dry mortar:The one, they all wish they’d invented!

SAKRET Europe © 2009

Page 4: SAKRET Europe

SAKRET DRY MORTAR

Leaving nothing to chance

SAKRET dry mortar

It was an idea that would transform the construction industry. Instead of supplying mortars and

concrete as on-site mixes as was the case in the past, the American construction engineer Arthur

C. Avril hit upon the idea in 1936 of manufacturing the ingredients as exact formulae for ready-

mixed dry-mortar mixes on an industrial scale. He called his invention SAKRETE – a derivative of

“sack” and “concrete”.

Four German entrepreneurs recognised the potential of this invention in 1966 and smoothed the

path for it to become an unparalleled European commercial success under the brand name SAKRET.

The innovation in this idea was that it not only improved the individual technical characteristics in a

product category, but simultaneously redefined the full on-site sequence of events. This brought

with it a host of advantages – namely time-saving, improved performance and lower costs. In

concrete terms: industrial ready-mixed dry mortar has made manufacturing easier and faster and

the results safer and better. Even today, professional builders still assess the quality of a product or

system on the basis of workability and result.

Back to basics. Durable, non-depreciating, optimum structural and living environment properties: mineral mortars with their natural raw materials such as sand, marble, quartz and limestone have been a popular choice for centuries. That’s why they are still held in the highest esteem by architects and builders today.

4 5

Page 5: SAKRET Europe

SAKRET DRY MORTAR

Leaving nothing to chance

SAKRET dry mortar

It was an idea that would transform the construction industry. Instead of supplying mortars and

concrete as on-site mixes as was the case in the past, the American construction engineer Arthur

C. Avril hit upon the idea in 1936 of manufacturing the ingredients as exact formulae for ready-

mixed dry-mortar mixes on an industrial scale. He called his invention SAKRETE – a derivative of

“sack” and “concrete”.

Four German entrepreneurs recognised the potential of this invention in 1966 and smoothed the

path for it to become an unparalleled European commercial success under the brand name SAKRET.

The innovation in this idea was that it not only improved the individual technical characteristics in a

product category, but simultaneously redefined the full on-site sequence of events. This brought

with it a host of advantages – namely time-saving, improved performance and lower costs. In

concrete terms: industrial ready-mixed dry mortar has made manufacturing easier and faster and

the results safer and better. Even today, professional builders still assess the quality of a product or

system on the basis of workability and result.

Back to basics. Durable, non-depreciating, optimum structural and living environment properties: mineral mortars with their natural raw materials such as sand, marble, quartz and limestone have been a popular choice for centuries. That’s why they are still held in the highest esteem by architects and builders today.

4 5

Page 6: SAKRET Europe

6 7

SAKRET: European Economic Area

A union of pioneering ideasSAKRET: EUROPEAN ECONOMIC AREA

18 plants in Germany, a total of 25 in Europe and over 60 around the world: that’s how the SAKRET

brand history reads in figures. This expresses the commercial success of SAKRET dry mortars, which

have become a leading player with architects, construction companies, craftsmen and traders in

the building construction, tiling systems, landscape design and concrete construction industries.

In addition to this product-based structural potential, another crucial factor has helped shape its

success: the SAKRET brand licence-holder model. Unusually, it is not created as a central doctrine, as

is typical elsewhere, attempting to control and specify everything down to the smallest detail of

business policy. On the contrary: at SAKRET, the driving force is a network of independent companies

sharing a common European brand identity, which defines the scope of strategic positioning.

Transparency in the corporate structure mobilises SAKRET as a whole, which means that size is not at

odds with an organisation capable of reacting and changing. This decentralised structure gives the

SAKRET Group firstly and lastly its regional strength and its customer orientation. However, it is also

the source for both national and Europe-wide brand synergies. The sphere of influence of the SAKRET

brand is therefore constantly expanding, despite the diversity of the European market with all its

social, political and economic complexities and differences. The latest developments in Eastern Europe

provide proof of its dynamic extent.

28° 58'O Istanbul24° 56'O Helsinki24° 46'O Tallinn24° 6'O Riga23° 44'O Athens13° 25'O Berlin4° 53'O Amsterdam0° 7'W London

Page 7: SAKRET Europe

6 7

SAKRET: European Economic Area

A union of pioneering ideasSAKRET: EUROPEAN ECONOMIC AREA

18 plants in Germany, a total of 25 in Europe and over 60 around the world: that’s how the SAKRET

brand history reads in figures. This expresses the commercial success of SAKRET dry mortars, which

have become a leading player with architects, construction companies, craftsmen and traders in

the building construction, tiling systems, landscape design and concrete construction industries.

In addition to this product-based structural potential, another crucial factor has helped shape its

success: the SAKRET brand licence-holder model. Unusually, it is not created as a central doctrine, as

is typical elsewhere, attempting to control and specify everything down to the smallest detail of

business policy. On the contrary: at SAKRET, the driving force is a network of independent companies

sharing a common European brand identity, which defines the scope of strategic positioning.

Transparency in the corporate structure mobilises SAKRET as a whole, which means that size is not at

odds with an organisation capable of reacting and changing. This decentralised structure gives the

SAKRET Group firstly and lastly its regional strength and its customer orientation. However, it is also

the source for both national and Europe-wide brand synergies. The sphere of influence of the SAKRET

brand is therefore constantly expanding, despite the diversity of the European market with all its

social, political and economic complexities and differences. The latest developments in Eastern Europe

provide proof of its dynamic extent.

28° 58'O Istanbul24° 56'O Helsinki24° 46'O Tallinn24° 6'O Riga23° 44'O Athens13° 25'O Berlin4° 53'O Amsterdam0° 7'W London

Page 8: SAKRET Europe

In landscape gardening, the scope covers features of exterior and interior development such as

paths, driveways, patios and other open areas. In the concrete sector our products find application

in residential and commercial structures and in local public transport, water supply and power

infrastructures. And when it comes to tile systems, we cover the entire spectrum of construction

coatings: from wall and floor construction to grouting.

In all these areas, SAKRET consistently provides investors, planners, master craftsmen, building

companies and building material trade partners with custom technical solutions – including

comprehensive advice and the fielding of all logistical issues.

If you ignore our plasters and paints, SAKRET product systems are among the less striking building

materials. Their functional role, whether in structural engineering, landscape gardening, concrete

structures or in tile systems, is however of central importance.

Together the four SAKRET ranges cover an extensive area: in terms of different construction types

and the various options associated with applied construction and construction techniques. As far as

product range policy is concerned, the complexity of these tasks can mean two things: either the

specialisation on individual themes or the provision of comprehensive system and product expertise

to cover numerous structural engineering applications. The SAKRET focus is on application width.

The product focus for construction is on façades and building interiors – ceilings, walls and floors.

Offering solutions at all levelsSAKRET: CONSTRUCTIONS AND CONCRETE CONSTRUCTIONS8

SAKRET: Constructions and concrete constructions

9

Page 9: SAKRET Europe

In landscape gardening, the scope covers features of exterior and interior development such as

paths, driveways, patios and other open areas. In the concrete sector our products find application

in residential and commercial structures and in local public transport, water supply and power

infrastructures. And when it comes to tile systems, we cover the entire spectrum of construction

coatings: from wall and floor construction to grouting.

In all these areas, SAKRET consistently provides investors, planners, master craftsmen, building

companies and building material trade partners with custom technical solutions – including

comprehensive advice and the fielding of all logistical issues.

If you ignore our plasters and paints, SAKRET product systems are among the less striking building

materials. Their functional role, whether in structural engineering, landscape gardening, concrete

structures or in tile systems, is however of central importance.

Together the four SAKRET ranges cover an extensive area: in terms of different construction types

and the various options associated with applied construction and construction techniques. As far as

product range policy is concerned, the complexity of these tasks can mean two things: either the

specialisation on individual themes or the provision of comprehensive system and product expertise

to cover numerous structural engineering applications. The SAKRET focus is on application width.

The product focus for construction is on façades and building interiors – ceilings, walls and floors.

Offering solutions at all levelsSAKRET: CONSTRUCTIONS AND CONCRETE CONSTRUCTIONS8

SAKRET: Constructions and concrete constructions

9

Page 10: SAKRET Europe

To be strong and present where it is important for our customers and partners to be so: describing

SAKRET’s image concept is as easy as that. SAKRET has thus built up a consistent and dense network

of production companies and trading partners in Europe. This not only suits the current trend, in

which the traditional strength of the real economy to produce substance is just being rediscovered.

The specific advantages of this strategy can also be seen in its practical implementation – especially

in terms of customer relations. Our customers can rely on solutions that have been tailored to the

particular characteristics of their region, whether this refers to architectural style, construction

techniques or building regulations. Only a conglomerate that has close contact with its customers

and partners – whether in the office, on the building site or at the negotiating table – can supply

solutions such as this.

Manufacture where it’s neededSAKRET: THE IDEAL NETWORK

When it comes to market developments, transparency and tangibility are especially important to the

construction industry as they reflect both the sector mentality and commercial realities.

Outstanding product quality is just one way in which SAKRET assists its customers in the successful

realisation of their construction projects. The other is material availability – in other words: trade

partners. Even in this era of European markets, the regionality of his sources of supply remains

the main argument for the specialist tradesman. The professional building material trade largely

organised on a medium-sized basis will meet this demand ideally. In the building trade, where

deadlines are ever tighter, he primarily ensures three factors reliably: completeness, reliability and

accuracy in delivery of the SAKRET ranges.

10

SAKRET: The ideal network

11

Page 11: SAKRET Europe

To be strong and present where it is important for our customers and partners to be so: describing

SAKRET’s image concept is as easy as that. SAKRET has thus built up a consistent and dense network

of production companies and trading partners in Europe. This not only suits the current trend, in

which the traditional strength of the real economy to produce substance is just being rediscovered.

The specific advantages of this strategy can also be seen in its practical implementation – especially

in terms of customer relations. Our customers can rely on solutions that have been tailored to the

particular characteristics of their region, whether this refers to architectural style, construction

techniques or building regulations. Only a conglomerate that has close contact with its customers

and partners – whether in the office, on the building site or at the negotiating table – can supply

solutions such as this.

Manufacture where it’s neededSAKRET: THE IDEAL NETWORK

When it comes to market developments, transparency and tangibility are especially important to the

construction industry as they reflect both the sector mentality and commercial realities.

Outstanding product quality is just one way in which SAKRET assists its customers in the successful

realisation of their construction projects. The other is material availability – in other words: trade

partners. Even in this era of European markets, the regionality of his sources of supply remains

the main argument for the specialist tradesman. The professional building material trade largely

organised on a medium-sized basis will meet this demand ideally. In the building trade, where

deadlines are ever tighter, he primarily ensures three factors reliably: completeness, reliability and

accuracy in delivery of the SAKRET ranges.

10

SAKRET: The ideal network

11

Page 12: SAKRET Europe

The era of the individual is on everyone’s lips. It’s easy for anyone to work out what that means for

modern architectural and living aesthetics. In built-up surroundings we are constantly being

confronted by new shapes, styles and material combinations.

This interest in innovation goes hand in hand, however, with another development within the

European construction consciousness – the topic of environmental responsibility. After all, buildings

– well-designed or otherwise – are “permanent” features that have a lasting impact on their

surroundings. At the same time, a second reality is emerging in addition to the aesthetic-social

dimension that cannot be ignored: the construction industry’s mammoth consumption of materials

and power. Both aspects undoubtedly bear partial responsibility for the climatic and environmental

changes being felt everywhere. Sustainable construction is therefore an indisputable criteria

– and rightly so – for current and future building projects. But that’s no problem for SAKRET. The

SAKRET product systems already maintain a balance between both expectations: technical and

aesthetic innovation poses no contradiction to the demand for permanence of structural function.

Between innovation and sustainabilitySAKRET: THE FUTURE OF CONSTRUCTION

Built to last. In addition to environmental demands for energy and material-efficient building methods, there is also the need to ensure new and existing architecture blend together harmoniously. Only when buildings from different construction eras sit happily side by side can we create cities, settlements and street patterns that generate a positive social atmosphere.

12

SAKRET: The future of construction

13

Page 13: SAKRET Europe

The era of the individual is on everyone’s lips. It’s easy for anyone to work out what that means for

modern architectural and living aesthetics. In built-up surroundings we are constantly being

confronted by new shapes, styles and material combinations.

This interest in innovation goes hand in hand, however, with another development within the

European construction consciousness – the topic of environmental responsibility. After all, buildings

– well-designed or otherwise – are “permanent” features that have a lasting impact on their

surroundings. At the same time, a second reality is emerging in addition to the aesthetic-social

dimension that cannot be ignored: the construction industry’s mammoth consumption of materials

and power. Both aspects undoubtedly bear partial responsibility for the climatic and environmental

changes being felt everywhere. Sustainable construction is therefore an indisputable criteria

– and rightly so – for current and future building projects. But that’s no problem for SAKRET. The

SAKRET product systems already maintain a balance between both expectations: technical and

aesthetic innovation poses no contradiction to the demand for permanence of structural function.

Between innovation and sustainabilitySAKRET: THE FUTURE OF CONSTRUCTION

Built to last. In addition to environmental demands for energy and material-efficient building methods, there is also the need to ensure new and existing architecture blend together harmoniously. Only when buildings from different construction eras sit happily side by side can we create cities, settlements and street patterns that generate a positive social atmosphere.

12

SAKRET: The future of construction

13

Page 14: SAKRET Europe

The construction industry is in flux – and that on a European scale. On the one hand there is an

ongoing shift away from new buildings towards the renovation of existing stock, even if new

buildings still look set to dominate the sector in Eastern Europe for the foreseeable future. On the

other, problems associated with demographic development are – to a greater or lesser extent –

emerging, not to mention the structural problems currently being experienced by conventional

industry and public authorities. A European brand like SAKRET can therefore little afford to pursue a

single strategic course. The incredible complexity of an international and globally linked economy

means corporate management must be set up in a future-proof manner, always ready to adapt.

Just how threatened or prepared an industry is that is fixated on size or on a single business principle

has been consistently demonstrated during all crises on a global scale.

SAKRET: THE COMPETITION

Markets are either carved up. Or combinedBy contrast, SAKRET has always relied on the superiority of flexible structures, on the principle of

divide and rule. At the same time it is becoming increasingly important for the SAKRET Group to

expand its corporate and cross-sector strengths and resources. The future of the SAKRET brand

depends on the synergy potential derived therefrom.

The success of this adaptable and forceful company strategy is down to the individual licence-

holders and their employees, teams that represent an ideal blend of knowledge, enthusiasm and

expertise. They provide essential market and customer-related brand values: customer expertise, user

cost-effectiveness, quality appreciation and reliability.

SAKRET: The competition

14 15

Page 15: SAKRET Europe

The construction industry is in flux – and that on a European scale. On the one hand there is an

ongoing shift away from new buildings towards the renovation of existing stock, even if new

buildings still look set to dominate the sector in Eastern Europe for the foreseeable future. On the

other, problems associated with demographic development are – to a greater or lesser extent –

emerging, not to mention the structural problems currently being experienced by conventional

industry and public authorities. A European brand like SAKRET can therefore little afford to pursue a

single strategic course. The incredible complexity of an international and globally linked economy

means corporate management must be set up in a future-proof manner, always ready to adapt.

Just how threatened or prepared an industry is that is fixated on size or on a single business principle

has been consistently demonstrated during all crises on a global scale.

SAKRET: THE COMPETITION

Markets are either carved up. Or combinedBy contrast, SAKRET has always relied on the superiority of flexible structures, on the principle of

divide and rule. At the same time it is becoming increasingly important for the SAKRET Group to

expand its corporate and cross-sector strengths and resources. The future of the SAKRET brand

depends on the synergy potential derived therefrom.

The success of this adaptable and forceful company strategy is down to the individual licence-

holders and their employees, teams that represent an ideal blend of knowledge, enthusiasm and

expertise. They provide essential market and customer-related brand values: customer expertise, user

cost-effectiveness, quality appreciation and reliability.

SAKRET: The competition

14 15

Page 16: SAKRET Europe

In the spotlight. The number of customers who regard a master craftsman expertise as something worth paying for and investing in is steadily increasing. They don’t want “off the peg”solutions that offer limited material resilience and aesthetic permanence. Instead the trend is in customised quality solutions, as only a craftsman can provide.

Expertise means being able to turn knowledge into skill. And the more complex the structural and

technical requirements of the project in question, the more essential is its completion by a suitably

qualified master craftsman, in compliance with standard regulations and procedures. Particularly in

these times of increasing interregional market activity, with the attendant impact of European

standardisation on laws, standards and guidelines, master craftsmen need to regard this as an

opportunity. After all it is up to them to ensure that quality building work is a matter of course and

not the exception. Despite all pressure to complete on time and in budget. In view of such market

conditions, it is more important than ever to demonstrate at what end of the quality spectrum one

operates – whether as manufacturer, wholesaler, or craftsman. This will determine what customers

are prepared to accept as credible and durable in terms of services rendered and how much they

are prepared to invest. Add up all these factors and it quickly becomes apparent that only master

craftsmen can be relied upon to carry out building work of a high technical and aesthetic quality.

Professionalism always has a futureSAKRET: THE PROFESSIONALS 1716

SAKRET: The professionals

Page 17: SAKRET Europe

In the spotlight. The number of customers who regard a master craftsman expertise as something worth paying for and investing in is steadily increasing. They don’t want “off the peg”solutions that offer limited material resilience and aesthetic permanence. Instead the trend is in customised quality solutions, as only a craftsman can provide.

Expertise means being able to turn knowledge into skill. And the more complex the structural and

technical requirements of the project in question, the more essential is its completion by a suitably

qualified master craftsman, in compliance with standard regulations and procedures. Particularly in

these times of increasing interregional market activity, with the attendant impact of European

standardisation on laws, standards and guidelines, master craftsmen need to regard this as an

opportunity. After all it is up to them to ensure that quality building work is a matter of course and

not the exception. Despite all pressure to complete on time and in budget. In view of such market

conditions, it is more important than ever to demonstrate at what end of the quality spectrum one

operates – whether as manufacturer, wholesaler, or craftsman. This will determine what customers

are prepared to accept as credible and durable in terms of services rendered and how much they

are prepared to invest. Add up all these factors and it quickly becomes apparent that only master

craftsmen can be relied upon to carry out building work of a high technical and aesthetic quality.

Professionalism always has a futureSAKRET: THE PROFESSIONALS 1716

SAKRET: The professionals

Page 18: SAKRET Europe

A major building project requires the direct involvement of a number of individuals – the customer,

architect, builder and wholesaler. For the most part, the various roles are clearly defined, except

when it comes to the builder. The customer’s focus of interest in the project shifts between concept,

return and durability. Architects and expert planners are responsible for the aesthetic design,

planning and awarding of contracts, as well as the static and structural calculations.

Wholesalers provide advice and logistics – transparency, completeness, availability and supply

reliability of the product ranges. All still very much in the traditional sense of building processes and

thus for the most part unaffected by the market shift between new buildings and the renovation of

existing buildings. Master craftsmen however increasingly see themselves confined in their role to

the status of a “mere doer”, expected to deliver their building services in double-quick time. There

is no-one however that is closer to the project, no-one in a better position to interpret the customer’s

SAKRET: THE ONE FOR THE JOB

Everyone for himself. Or everyone togetherconcept, no-one sees more clearly the structural reality of all aspects of the design and no-one plays

a more central role between those involved in the project. SAKRET not only regards this as a striking

misjudgement of construction realities, the company has also used the situation to draw its own

market development conclusions.

The reason? SAKRET’s products and systems are semi-finished products. This means: only when a

square metre of a product or system has been used can you make any statements about its actual

added value. That necessarily makes master craftsmen in cooperation with their trade partners –

dedicated to serving professionals – SAKRET’s main target groups. This is most noticeable in SAKRET’s

marketing: it puts the focus firmly on the services offered by master craftsmen. This proximity

produces an understanding of the factors that contribute to the economic success of a master

craftsman – and why SAKRET offers the ideal people, products, services and techniques.

The logic behind product information. How best to communicate construction information these days? Definitely application-oriented. At SAKRET this follows the planning and execution cycle of a building project. Elements and areas determine not only the building procedure used, but also the product system selected.

SAKRET: The one for the job

1918

Page 19: SAKRET Europe

A major building project requires the direct involvement of a number of individuals – the customer,

architect, builder and wholesaler. For the most part, the various roles are clearly defined, except

when it comes to the builder. The customer’s focus of interest in the project shifts between concept,

return and durability. Architects and expert planners are responsible for the aesthetic design,

planning and awarding of contracts, as well as the static and structural calculations.

Wholesalers provide advice and logistics – transparency, completeness, availability and supply

reliability of the product ranges. All still very much in the traditional sense of building processes and

thus for the most part unaffected by the market shift between new buildings and the renovation of

existing buildings. Master craftsmen however increasingly see themselves confined in their role to

the status of a “mere doer”, expected to deliver their building services in double-quick time. There

is no-one however that is closer to the project, no-one in a better position to interpret the customer’s

SAKRET: THE ONE FOR THE JOB

Everyone for himself. Or everyone togetherconcept, no-one sees more clearly the structural reality of all aspects of the design and no-one plays

a more central role between those involved in the project. SAKRET not only regards this as a striking

misjudgement of construction realities, the company has also used the situation to draw its own

market development conclusions.

The reason? SAKRET’s products and systems are semi-finished products. This means: only when a

square metre of a product or system has been used can you make any statements about its actual

added value. That necessarily makes master craftsmen in cooperation with their trade partners –

dedicated to serving professionals – SAKRET’s main target groups. This is most noticeable in SAKRET’s

marketing: it puts the focus firmly on the services offered by master craftsmen. This proximity

produces an understanding of the factors that contribute to the economic success of a master

craftsman – and why SAKRET offers the ideal people, products, services and techniques.

The logic behind product information. How best to communicate construction information these days? Definitely application-oriented. At SAKRET this follows the planning and execution cycle of a building project. Elements and areas determine not only the building procedure used, but also the product system selected.

SAKRET: The one for the job

1918

Page 20: SAKRET Europe

There’s no denying it: DIY is for many a favourite hobby, for others sheer necessity – a phenomenon

that cuts across all sectors of society. The size of this market influences everyone in the construction

industry, whether manufacturer, planner, builder or trade partner. At the moment, the interplay

between the markets and the various sales channels is either characterised by flux or regeneration.

In its capacity as an international brand, SAKRET is dependent for the control of its market strategy

on existing access – and this varies considerably throughout Europe. On the other hand, the SAKRET

professional and DIY divisions are defined by the differences between these two target groups. In

concrete terms: skill levels and motives for activity differ significantly. In the case of DIY enthusiasts

the latter can be never-ending, since everything in and around the home can be a reason for or target

of their attention.

Home sweet homeSAKRET: WORKS WELL. DONE WELL

Despite the mentioned diversity, one expectation consistently crops up: firstly those who engage in

DIY hope that the results will be in line with what they have imagined. This expectation is met with

a two-fold affirmative: using product and marketing policy.

In the DIY division SAKRET defines product ranges that are easy to work with and promise success. At

the same time we take the need of the DIY target group seriously for expert advice and accompanying

product information. This is why SAKRET has tailored its DIY communications to the information

needs and knowledge level of the target group. After all the success of a DIY project is often just a

hair’s breadth away from potential failure.

SAKRET helps to ensure that the result at the end of a project is convincing rather than disappointing.

That’s why in DIY terms SAKRET stands for “Works well. Done well.”

SAKRET: Works well. Done well

2120

Page 21: SAKRET Europe

There’s no denying it: DIY is for many a favourite hobby, for others sheer necessity – a phenomenon

that cuts across all sectors of society. The size of this market influences everyone in the construction

industry, whether manufacturer, planner, builder or trade partner. At the moment, the interplay

between the markets and the various sales channels is either characterised by flux or regeneration.

In its capacity as an international brand, SAKRET is dependent for the control of its market strategy

on existing access – and this varies considerably throughout Europe. On the other hand, the SAKRET

professional and DIY divisions are defined by the differences between these two target groups. In

concrete terms: skill levels and motives for activity differ significantly. In the case of DIY enthusiasts

the latter can be never-ending, since everything in and around the home can be a reason for or target

of their attention.

Home sweet homeSAKRET: WORKS WELL. DONE WELL

Despite the mentioned diversity, one expectation consistently crops up: firstly those who engage in

DIY hope that the results will be in line with what they have imagined. This expectation is met with

a two-fold affirmative: using product and marketing policy.

In the DIY division SAKRET defines product ranges that are easy to work with and promise success. At

the same time we take the need of the DIY target group seriously for expert advice and accompanying

product information. This is why SAKRET has tailored its DIY communications to the information

needs and knowledge level of the target group. After all the success of a DIY project is often just a

hair’s breadth away from potential failure.

SAKRET helps to ensure that the result at the end of a project is convincing rather than disappointing.

That’s why in DIY terms SAKRET stands for “Works well. Done well.”

SAKRET: Works well. Done well

2120

Page 22: SAKRET Europe

SAKRET PARTNERS IN GERMANY

SAKRET TrockenbaustoffeEuropa GmbH & Co. KGFranklinstrasse 1410587 Berlin, GermanyTel. +49 (0) 30 / 3 30 99 79 - 0Fax +49 (0) 30 / 3 30 99 79 - [email protected]

SAKRET Bausysteme GmbH & Co. KGWerk Henstedt-UlzburgKiefernweg 324558 Henstedt-Ulzburg, GermanyTel. +49 (0) 41 93 / 7 55 59- 0 Fax +49 (0) 41 93 / 7 55 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk RüdersdorfFrankfurter Chaussee 15562 Rüdersdorf, GermanyTel. +49 (0) 3 36 38 / 7 60- 0 Fax +49 (0) 3 36 38 / 7 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk Brandenburg Am Piperfenn 1014776 Brandenburg, GermanyTel. +49 (0) 33 81 / 52 50- 0 Fax +49 (0) 33 81 / 52 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk DemminOckel-Weg 1417109 Demmin, GermanyTel. +49 (0) 39 98 / 27 13- 0 Fax +49 (0) 39 98 / 27 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk ReinbekBüchsenschinken 1 + 321465 Reinbek, GermanyTel. +49 (0) 41 04 / 96 13-54 Fax +49 (0) 41 04 / 96 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk BremenHermann-Funk-Strasse 528309 Bremen, GermanyTel. +49 (0) 421 / 4 17 78- 0 Fax +49 (0) 421 / 4 17 [email protected]

SAKRET GmbHOsterhagener Straße 2 Postfach 14 4737431 Bad Lauterberg im Harz, Germany37424 (PO Box, Postcode), GermanyTel. +49 (0) 36 31 / 929- 3 Fax +49 (0) 36 31 / 929- [email protected]

SAKRET GmbHKommunikationsweg 3 a99734 Nordhausen, GermanyTel. +49 (0) 36 31 / 62 84- 0 Fax +49 (0) 36 31 / 62 [email protected]

SAKRET GmbHAlfred-Nobel-Strasse 2066793 Saarwellingen/Saar, GermanyTel. +49 (0) 36 31 / 62 84- 0 Fax +49 (0) 36 31 / 62 [email protected]

SAKRET Produktionsgesellschaft Münsterland mbHKressenweg 1544379 Dortmund, GermanyTel. +49 (0) 231 / 99 58-0 Fax +49 (0) 231 / 99 [email protected]

SAKRET Bausysteme GmbH & Co. KG Bataverstrasse 8441462 Neuss, GermanyTel. +49 (0) 21 31 / 95 00-0Fax +49 (0) 21 31 / 95 [email protected]

SAKRET Trockenbaustoffe Sachsen GmbH & Co. KG Gewerbepark DiethensdorfIndustriestrasse 109236 Claußnitz, GermanyTel. +49 (0) 3 72 02 / 403- 0Fax +49 (0) 3 72 02 / 403- [email protected]

SAKRET Trockenbaustoffe Sachsen GmbH & Co. KGBaustoff-Industriepark ZeithainAm See 601619 Zeithain, GermanyTel. +49 (0) 35 25 / 72 51-10Fax +49 (0) 35 25 / 72 [email protected]

Kalkwerk Rygol GmbH & Co. KGSAKRET TrockenbaustoffeDeuerlinger Strasse 4393351 Painten, GermanyTel. +49 (0) 94 99 / 94 18-0Fax +49 (0) 94 99 / 94 [email protected] www.rygol-sakret.de

SAKRET Trockenbeton München GmbH & Co. KGTaufkirchner Strasse 185649 Kirchstockach, GermanyTel. +49 (0) 81 02 / 85- 0 Fax +49 (0) 81 02 / [email protected]

SAKRET Bausysteme GmbH & Co. KG Kieswiesen 273776 Altbach (nr. Esslingen), GermanyTel. +49 (0) 71 53 / 667- 200 Fax +49 (0) 71 53 / 667- [email protected]

SAKRET Bausysteme GmbH & Co. KG Ellighofen 679283 Bollschweil, GermanyTel. +49 (0) 76 33 / 810-0 Fax +49 (0) 76 33 / [email protected]

OÜ SAKRETMäo küla, Paide vald72751 EstoniaTel. +372 (0) 3 84 66 00Fax +372 (0) 3 84 66 [email protected]

SAKRET Flotgólf ehfMiðrhauni 15210 GarðabæIcelandTel. +354 (0) 5 55 68 88Fax +354 (0) 5 65 29 18

SAKRET d.o.o.C uline c ka 2b 10040 ZagrebCroatiaTel. +385 (0) 1 / 2 93 14 50Fax +385 (0) 1 / 2 99 48 [email protected]

SIA SAKRET Ritvari, Stopinu munic. Riga distr.2121 LatviaLatviaTel. +371 (0) 6 78 036 50Fax +371 (0) 6 78 036 [email protected]

UAB SAKRET LTBiochemiku g. 1257234 Kedainiai LithuaniaTel. +370 (0) 3 47 535 77Fax +370 (0) 3 47 515 44 [email protected]

SAKRETE Droge Mortel BVPostbus 39530 AA BorgerNetherlandsTel. +31 (0) 599 / 21 70 20Fax +31 (0) 599 / 28 73 [email protected]

SAKRET Irland LTD.Inverhouse, Unit 07Ards Business Centre, Jubilee RoadBT23 4YH Newtownards, Co. DownNorthern IrelandTel. +44 (0) 28 / 91 82 29 01Fax +44 (0) 28 / 91 82 65 [email protected]

SAKRET Suche Zaprawy Budowlane Sp. z.o.o.ul. Belgijska 355220 Jelcz-LaskowicePolandTel. +48 (0) 71 / 3 18 72 00Fax +48 (0) 71 / 3 18 72 [email protected]

SAKRET AG/SA Gewerbestrasse 14500 SolothurnSwitzerlandTel. +41 (0) 32 / 6 24 55 40Fax +41 (0) 32 / 6 24 55 [email protected]

SAKRET Slovakia k.s.Pri Kalvárii 1691701 TrnavaSlovakiaTel. +421 (0) 33 / 5 35 44 73Fax +421 (0) 33 / 5 35 44 [email protected]

SAKRET CZ k.s.27708 Led c ice 150okr MilnikCzech RepublicTel. +420 (0) 315 / 72 84 21Fax +420 (0) 315 / 76 52 [email protected]

SAKRET Veta Yapi Malzemeleri San. ve Tic. A.SBurhaniye Mah. Nes at Bey Sok. No: 934676 Üsküdar IstanbulTurkeyTel. +90 (0) 216 / 4 22 35 00Fax +90 (0) 216 / 4 22 35 [email protected]

SAKRET Hungária Bt.9241 Jánossomorja, Új IpartelepHungaryTel. +36 (0) 96 / 56 51 91Fax +36 (0) 96 / 56 51 [email protected]

SAKRET Zeipekkis LTD Adjacent to Moni Cement FactoryP.O. Box 545793725 LimassolCyprusTel. +357 (0) 25 82 10 40Fax +357 (0) 25 82 10 [email protected]

SAKRET PARTNERS IN EUROPE

Page 23: SAKRET Europe

SAKRET PARTNERS IN GERMANY

SAKRET TrockenbaustoffeEuropa GmbH & Co. KGFranklinstrasse 1410587 Berlin, GermanyTel. +49 (0) 30 / 3 30 99 79 - 0Fax +49 (0) 30 / 3 30 99 79 - [email protected]

SAKRET Bausysteme GmbH & Co. KGWerk Henstedt-UlzburgKiefernweg 324558 Henstedt-Ulzburg, GermanyTel. +49 (0) 41 93 / 7 55 59- 0 Fax +49 (0) 41 93 / 7 55 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk RüdersdorfFrankfurter Chaussee 15562 Rüdersdorf, GermanyTel. +49 (0) 3 36 38 / 7 60- 0 Fax +49 (0) 3 36 38 / 7 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk Brandenburg Am Piperfenn 1014776 Brandenburg, GermanyTel. +49 (0) 33 81 / 52 50- 0 Fax +49 (0) 33 81 / 52 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk DemminOckel-Weg 1417109 Demmin, GermanyTel. +49 (0) 39 98 / 27 13- 0 Fax +49 (0) 39 98 / 27 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk ReinbekBüchsenschinken 1 + 321465 Reinbek, GermanyTel. +49 (0) 41 04 / 96 13-54 Fax +49 (0) 41 04 / 96 [email protected]

SAKRET Bausysteme GmbH & Co. KG Werk BremenHermann-Funk-Strasse 528309 Bremen, GermanyTel. +49 (0) 421 / 4 17 78- 0 Fax +49 (0) 421 / 4 17 [email protected]

SAKRET GmbHOsterhagener Straße 2 Postfach 14 4737431 Bad Lauterberg im Harz, Germany37424 (PO Box, Postcode), GermanyTel. +49 (0) 36 31 / 929- 3 Fax +49 (0) 36 31 / 929- [email protected]

SAKRET GmbHKommunikationsweg 3 a99734 Nordhausen, GermanyTel. +49 (0) 36 31 / 62 84- 0 Fax +49 (0) 36 31 / 62 [email protected]

SAKRET GmbHAlfred-Nobel-Strasse 2066793 Saarwellingen/Saar, GermanyTel. +49 (0) 36 31 / 62 84- 0 Fax +49 (0) 36 31 / 62 [email protected]

SAKRET Produktionsgesellschaft Münsterland mbHKressenweg 1544379 Dortmund, GermanyTel. +49 (0) 231 / 99 58-0 Fax +49 (0) 231 / 99 [email protected]

SAKRET Bausysteme GmbH & Co. KG Bataverstrasse 8441462 Neuss, GermanyTel. +49 (0) 21 31 / 95 00-0Fax +49 (0) 21 31 / 95 [email protected]

SAKRET Trockenbaustoffe Sachsen GmbH & Co. KG Gewerbepark DiethensdorfIndustriestrasse 109236 Claußnitz, GermanyTel. +49 (0) 3 72 02 / 403- 0Fax +49 (0) 3 72 02 / 403- [email protected]

SAKRET Trockenbaustoffe Sachsen GmbH & Co. KGBaustoff-Industriepark ZeithainAm See 601619 Zeithain, GermanyTel. +49 (0) 35 25 / 72 51-10Fax +49 (0) 35 25 / 72 [email protected]

Kalkwerk Rygol GmbH & Co. KGSAKRET TrockenbaustoffeDeuerlinger Strasse 4393351 Painten, GermanyTel. +49 (0) 94 99 / 94 18-0Fax +49 (0) 94 99 / 94 [email protected] www.rygol-sakret.de

SAKRET Trockenbeton München GmbH & Co. KGTaufkirchner Strasse 185649 Kirchstockach, GermanyTel. +49 (0) 81 02 / 85- 0 Fax +49 (0) 81 02 / [email protected]

SAKRET Bausysteme GmbH & Co. KG Kieswiesen 273776 Altbach (nr. Esslingen), GermanyTel. +49 (0) 71 53 / 667- 200 Fax +49 (0) 71 53 / 667- [email protected]

SAKRET Bausysteme GmbH & Co. KG Ellighofen 679283 Bollschweil, GermanyTel. +49 (0) 76 33 / 810-0 Fax +49 (0) 76 33 / [email protected]

OÜ SAKRETMäo küla, Paide vald72751 EstoniaTel. +372 (0) 3 84 66 00Fax +372 (0) 3 84 66 [email protected]

SAKRET Flotgólf ehfMiðrhauni 15210 GarðabæIcelandTel. +354 (0) 5 55 68 88Fax +354 (0) 5 65 29 18

SAKRET d.o.o.C uline c ka 2b 10040 ZagrebCroatiaTel. +385 (0) 1 / 2 93 14 50Fax +385 (0) 1 / 2 99 48 [email protected]

SIA SAKRET Ritvari, Stopinu munic. Riga distr.2121 LatviaLatviaTel. +371 (0) 6 78 036 50Fax +371 (0) 6 78 036 [email protected]

UAB SAKRET LTBiochemiku g. 1257234 Kedainiai LithuaniaTel. +370 (0) 3 47 535 77Fax +370 (0) 3 47 515 44 [email protected]

SAKRETE Droge Mortel BVPostbus 39530 AA BorgerNetherlandsTel. +31 (0) 599 / 21 70 20Fax +31 (0) 599 / 28 73 [email protected]

SAKRET Irland LTD.Inverhouse, Unit 07Ards Business Centre, Jubilee RoadBT23 4YH Newtownards, Co. DownNorthern IrelandTel. +44 (0) 28 / 91 82 29 01Fax +44 (0) 28 / 91 82 65 [email protected]

SAKRET Suche Zaprawy Budowlane Sp. z.o.o.ul. Belgijska 355220 Jelcz-LaskowicePolandTel. +48 (0) 71 / 3 18 72 00Fax +48 (0) 71 / 3 18 72 [email protected]

SAKRET AG/SA Gewerbestrasse 14500 SolothurnSwitzerlandTel. +41 (0) 32 / 6 24 55 40Fax +41 (0) 32 / 6 24 55 [email protected]

SAKRET Slovakia k.s.Pri Kalvárii 1691701 TrnavaSlovakiaTel. +421 (0) 33 / 5 35 44 73Fax +421 (0) 33 / 5 35 44 [email protected]

SAKRET CZ k.s.27708 Led c ice 150okr MilnikCzech RepublicTel. +420 (0) 315 / 72 84 21Fax +420 (0) 315 / 76 52 [email protected]

SAKRET Veta Yapi Malzemeleri San. ve Tic. A.SBurhaniye Mah. Nes at Bey Sok. No: 934676 Üsküdar IstanbulTurkeyTel. +90 (0) 216 / 4 22 35 00Fax +90 (0) 216 / 4 22 35 [email protected]

SAKRET Hungária Bt.9241 Jánossomorja, Új IpartelepHungaryTel. +36 (0) 96 / 56 51 91Fax +36 (0) 96 / 56 51 [email protected]

SAKRET Zeipekkis LTD Adjacent to Moni Cement FactoryP.O. Box 545793725 LimassolCyprusTel. +357 (0) 25 82 10 40Fax +357 (0) 25 82 10 [email protected]

SAKRET PARTNERS IN EUROPE

Page 24: SAKRET Europe

SAKRET USA licence-holders

Iceland

Ireland United Kingdom

Norway Sweden

Finland

Russia

Estonia

Latvia

Lithuania

Belarus

Ukraine

Romania

Bulgaria

Turkey

Cyprus

Greece

Switzerland

Belgium

Netherlands

Denmark

Poland

Czech Rep.Slovakia

Hungary

SloveniaCroatia

Serbia

MontenegroBosnia and Herz.

Austria

Germany

SAKRET Europa licence-holders

SAKRET Europa sales partners

Page 25: SAKRET Europe

SAKRET USA licence-holders

Iceland

Ireland United Kingdom

Norway Sweden

Finland

Russia

Estonia

Latvia

Lithuania

Belarus

Ukraine

Romania

Bulgaria

Turkey

Cyprus

Greece

Switzerland

Belgium

Netherlands

Denmark

Poland

Czech Rep.Slovakia

Hungary

SloveniaCroatia

Serbia

MontenegroBosnia and Herz.

Austria

Germany

SAKRET Europa licence-holders

SAKRET Europa sales partners

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