sale presentation for the container store
DESCRIPTION
I designed the sale presentation for the Publishing Director at Providence Media to pitch The Container Store. Result : 9 full pages bought for a total of $11,000 in 3 magazines Program: Key NoteTRANSCRIPT
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PROVIDENCE MEDIA
Fastest growing media company in Rhode Island
Largest publisher of magazines in Rhode Island with over 66,000 issues monthly
Locally owned since 1975
Publisher of 4 regional monthly lifestyle magazines
Recipient of over 50 Rhode Island Press Association awards
Audited with 100% certified circulation
Reaches 9 of the 10 highest income zip codes
*Source: 2009 U.S. Census
���3 *Source:2012 Circulation Verification Council
OUR READERS
89% 25-64 yrs old
73% married
40% HHI: $100K
58% women
78% homeowners
���4 *Source: colleges: bestplaces.net size: ri.gov
The Creative Capital Renowned arts + Dining destination
Providence
College Town Over 35,000 students; 19% city’s overall population
Providence
The Smallest State 37 x 48 miles
Rhode Island
���5*Source: 2009 US Census; 2012 Circulation Verification Council
PROVIDENCE MONTHLYEstablished in 1997
Free, controlled distribution in Greater Providence
18,000 copies per month; 49,500 monthly readership (2.725 pass along rate)
Providence Monthly reaches the following top zip codes:
(#3) 02906 (East Side of Providence); (#4) 02921 (Cranston); (#5) 02903 (Providence)
54% of Providence Monthly readers keep their issue for a month or more
���6 *Source:2009 US Census; 2012 Circulation Verification Council
EAST SIDE MONTHLYEstablished in 1975
Direct mailed to 100% of 02906 through USPS EDD program
16,000 copies per month; 32,800 monthly readership (2.05 pass along rate)
Direct mail and total penetration of 02906 ; the #3 highest income zip code in Rhode Island, and the most affluent zip code in Providence.
02906 is approximately 9 miles from The Container Store’s location in Garden City, Cranston
An additional 33% of East Side Monthly readers prefer to shop within 10 miles of their home
33% are also willing to drive up to 25 miles to shop
���7 *Source: 2009 US Census; 2012 Circulation Verification Council
SO RHODE ISLAND18,000 copies per month, 49,500 monthly readership (2.75 pass along rate)
Serves Southern Rhode Island or “South County,” a region of coastal communities, home of University of Rhode Island and 4 top zip codes:
Rank Town Zip code Miles to TCS 1 East Greenwich 2818 106 Jamestown 2835 257 Saunderstown 2874 21
10 Wakefield 2879 25
SO Rhode Island readers are willing to drive to shop:24% will drive up to 25 miles
21% will drive up to 50 miles
15% will drive up to 100 miles
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Magazine Cost per Ad
Rate Subtotal Discount Total Cost after
Discount Providence Monthly
Full-page glossy $1,560 9 $1,560 0 $1,560
East Side Monthly
Back inside cover
$1,165 9 $2,725 10% $2,452
So Rhode Island
Full-page glossy 1,560 9 $4,285 15% $3,642
Proposal for High Impact Grand Opening
THANK YOU