Sales and Marketing Togetherness

Jill RowleyChief Growth Officer

Marketo@Jill_Rowley

Bots, Automation, AI

By 2020 customers will manage 85% of their relationship with a business without talking to a human being

Gartner

Meet the Modern Buyer

Digitally driven Socially-connected

Mobile Empowered

The world's largest professional network with more than 562 million users in over 200 countries and territories worldwide.

2018: An Internet Minute

Facebook has over 2 billion active daily users

Traditional vs Digital Buyers

In-person / Phone / Email

Replaced by Digital and Social

Buyers are avoiding sales people

Value in engaging with sales?

Salespeople are being replaced

Marketing needs to know more about Sales

Sales needs to know more about Marketing

We all need to know more about our CUSTOMERS

#CustomerCenteredCentricObsessed

@jill_rowley #MKTGNation

Jill RowleyChief Growth Officer @ Marketo

@Jill_Rowleyjrowley@marketo.com