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Welcome to Sales Director Live, the UK’s only exhibition for those who lead sales teams. Packed with seminars, big name speakers, interactive workshops and features, the event will draw over 5,000 decision makers to London’s Olympia Exhibition Centre.

As with all Prysm exhibitions, Sales Director Live will enjoy the benefits of a big marketing budget and an experienced team organising the event.

There is no doubt that this audience need an outstanding reasonto leave their office and team for a day, which is why the event isdesigned to give them a host of excellent reasons to be at Olympiaon 22nd/23rd November. The educational content is specifically written to help answer the questions that keep Sales Directors awake at night and give hands on training that will propel their sales teams and personal careers to the next level.

Some of the biggest firms in the industry already on board.

Exhibitors are already flocking to be involved in the event and many of the industry’s leading brands have already snapped up their place. Can you afford not to be alongside them?

What is Sales Director Live?

Until now there has been no

credible event for senior sales

professionals to attend,

Sales Director

Live fills that gap

and offers these professionals

hard hitting educational content

completely

free of charge

90%of Sales Leaders say their

salespeople struggle to keep a proper balance between prospecting, presenting, negotiating, closing and managing an account*

5000Sales Directors under one roof

41%of Sales Leaders say that

their salespeople are performing below

expectations*

*Statistics taken from a survey by Sales Activator of 2,663 sales organisations

The Prysm Group have been organising leading B2B trade exhibitions for twelve years, with a strong track record of producing well run, well attended events, which receive significant investment to constantly evolve and improve them.

The success of these events is built on an ethos of delivering outstanding educational content that will attract highly targeted audiences and offer an engaging visitor experience, and Sales Director Live will be no different.

The Business Show run by Prysm is now the fast-est growing business exhibition in the Europe and attracts more than 20,000 businesses over two days. Sales Director Live will run next door to The Business Show and therefore benefit from spin off media exposure, and added promotion through the 60 plus Business Show partners, that this £2m turnover event attracts.

THE PRYSM GROUP

A unique collection of seminars designed to keep you one step ahead of the

competition. Hear from the UK’s biggest companies revealing their winning sales

strategies, and leading experts covering a range of cutting edge topics

A series of informative seminars revealing the latest research, trends and expert

analysis on a number of industry sectors

Recruit rockstar sales people, get much more from your team and uncover the

hidden resources within the group. Find out how in this series of seminars

Maintain your leadership skills, and ensure you’re doing the right things to

develop yourself and your long term career prospects. Wherever you see yourself

in five years time, these seminars are designed to help you achieve it and faster

CONTENT RICH

There are numerous ways, old and new, to generate more leads and convert

them. Find out what’s changing, where you could be missing out on hot leads

and where new techniques are heading in the next 12 months

Find out about the latest technology hitting the market to help you get

more from your team, build stronger relationships with your customers

and gain better market intelligence

KEYNOTE THEATRE

TEAM DEVELOPMENT THEATRE

LEADERSHIP & PERSONAL DEVELOPMENT THEATRE

GROWING SALES & LEAD GENERATION THEATRE

All speakers are in the latter stages of confirmation but are subject to change at any pointt

TECH TOOLS: WHAT’S NEXT THEATRE

MARKET INTELLIGENCE THEATRE

The educational seminars will provide the biggest pull to the event. This is why we have pulled out all the stops to bring a block buster line up of speakers to tackle niche topics that get to the heart of the Sales Directors’ problems.

The schedule has been designed to attract decision makers to the event, and ensures that the topics are focused on strategic and leadership issues and not how to sell.

We want to connect with these Sales Directors and offer them solutions to real problems that they encounter on a daily basis. We want to inspire them, offer them intelligence that helps them strategise, provide paths to new sales territories and career progression.

Every seminar that has been approved has had to stand up to the question; will this seminar make a Sales Director leave their office, team and clients to attend it?

The typical visitor to

SALES DIRECTOR

LIVEwill be responsible

for the strategic direction of a

sales - force of

10+They will be from businesses of all

sizes where the common factor is

‘Improving Sales Performance’

SALES MANAGER

ACCOUNT DIRECTOR

ACCOUNT MANAGER

HEAD OF BUSINESS

DEVELOPMENT

BUSINESSDEVELOPMENT MANAGER

COMMERCIAL DIRECTOR

COMMERCIAL MANAGER

Scotland

1%

Overseas

1%

Visitors will be targeted nationally and will come from across the UK, however in our experience of run-ning national exhibitions in London, the location will attract the major-ity of visitors from London and the South East, with an even geographi-cal spread throughout the rest of the country.

London

55%

Wales

3%

North East

5%

South & South West

10%

South East

15%

North West

5%

Midlands

5%

6% 5%31% 29% 19% 15%

TYPICAL ATTENDEE JOB TITLES

Size of Sales Team

WHO WILL BE THERE?

COMPANY TURNOVER

1 - 1M

1M - 5M

5M - 20M

20M - 50M

50M - 100M

100M +

35%

5%

10%

10%

5%35%

21 - 50

1 - 5

51 - 100

6 - 10

100 +11 - 20

VISITOR MARKETING PLAN

PR

SOCIAL MEDIA DIRECT MAIL

EMAILSEVENINGSTANDARD

NATIONALNEWSPAPERS

We’ve worked closely with the experts to create an outstanding programme of seminars and workshops that the UK’s leading sales professionals will be compelled to attend and what’s more we’ve made it free to attend. The marketing campaign has been designed to make sure that every senior sales professional in the UK is informed about the event everywhere they turn.

The key components of our marketing activity will include:

The above is a guide to the marketing plan and the marketing team reserve the right to alter any of the activities in conjunction with what proves will work best.

Tactical PR will be employed to give the event maximum exposure across the media. It will also enjoy the benefits of being located next door to The Business Show which attracts widespread national media coverage.

Linkedin will be utilised by experts in the medium to give the event maximum exposure to those with relevant job titles and members of groups such as UK Sales

Hitting thousands of desks of sales directors in the UK

In the six weeks leading up to the event over 2 million emails are due to be sent out to a variety of partner databases

Media Partner The Evening Standard will be providing exposure to the event with display advertising

The event will be advertised in national newspapers every day in the six weeks leading up to the exhibition. Identified newspapers are The Times, The Telegraph, The Independent, The i, TheGuardian, The Financial Times, The Mail, The Express, The Mirror, The Sun, The Sunday Times, The Sunday Telegraph, The Mail on Sunday, The Observer

DIRECTOR’S FORUM

We will also be using social media experts to create a wave of publicity across Twitter and Facebook

Almost by definition Sales Directors are busy people, difficult to reach on the phone or via traditional media – they are ‘time-poor’ but information hungry and they will be attending Sales Director LIVE to find organisations that can provide them with solutions.If your product is aimed at Sales Directors and Senior Sales Managers then you should be exhibiting at this event, where you will be provided with an unrivalled opportunity engage this audience face to face.

WHO SHOULD EXHIBIT?

For just £435* plus VAT a square metre you can put your business in front of a pre-qualified audience of sales professional who have made the effort to attend this event to search for new products and services.If you sell products or services that are aimed at the modern sales force then you need to be part of this dynamic event. *space only is available from £415 per m²

Included in this cost is a shell scheme stand, a dedicated page on our website (with social media amplification) and an entry into our show guide.

PACKAGE & COST

There are countless marketing benefits directly related to having a stand at The Business Show over and above the obvious powerful benefits of face to face marketing to over 20,000 businesses at the event itself.

Included in the package for every stand is:

Exhibitors at this event include the following sectors:• Training• Recruitment• CRM and technology• Lead generation• Sales incentives• Presentation software &

hardware• E-commerce platforms• Mobile workforce solutions

StandYour stand at theshow will give youaccess to meetSales Directors face to face. This is yourspace to personalisewith your brandingto stand out fromthe crowd and useto demonstrate thepowers of yourproduct or serviceto the visitors.

Show GuideAn exhibitor listing (75 words) including your contact and website details. The show guide is sent to all visitors who pre-register for the show.

Social Media CampaignWe have a dedicated member of staff for our social media channels, who will work with you to promote your product or service to our following through Facebook and Twitter.

WebsiteYou will be given a dedicated page to promote your products andservices on our website. Your dedicated page can include up to 500 words, product image, company logo, link to your website and also links to your Twitter and Facebook profile pages.

Sales Director Live is brought to you by Prysm BSU Limited, a company registered in the United Kingdom, with registered number 07447489 and with its registered office at 3rd Floor, Colston Tower, Colston Street, Bristol, UK, BS1 4UB.

Shell Scheme StandsShell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number.

£435 plus VAT per square metre for shell scheme stands

Space Only StandsSpace only stands are just that and give you a blank canvas to create something special within that area.

£415 plus VAT per square metre for space only

Alternative opportunitiesThere are numerous sponsorship opportunities all designed to offer you a big branding impact to the visitor such as interactive workshops, the entrance or carrier bags.

Anything and everything is open to discussion and we would welcome the opportunity to work with you to find a solution to your brand exposure aims.